Chapter 6: Planning in Advance
Then Song Ci instructed: "Sister Jing, you can buy more copyrights of online novels and games in the name of the company. Later, you can find professional screenwriters to slowly adapt them into film and television dramas. In this way, over time, the company will have more scripts to shoot. Even if you don't shoot it yourself, you can sell it to other film and television companies."
It is only 2004 now, and no film or television company has taken the copyright of these online novels and games seriously.
Similarly, the prices of these copyrights are simply dirt cheap compared to the future. Many popular TV series in the future, such as "Love O2O" and "Fall in Love with You", are adapted from online novels. Tengda Culture can take this opportunity to stockpile more copyrights and IPs.
Wang Jing's eyes lit up. "Well, that makes sense. Mr. Song, the method you mentioned can indeed solve the script resource problem. I will arrange someone to handle this matter."
Song Ci took a sip of tea and continued, "As for directors, this is an important part of the development of a film and television company. The company must train a few capable directors. Didn't Huayi start out by becoming a director?"
Wang Jing agreed: "Huayi did start out this way. Relying on Feng Xiaogang, the Wang brothers managed to develop Huayi to its current size.
But our Tengda Culture is not bad either. With a big sponsor like you as our backer, the company's foundation is many times stronger than Huayi back then. It shouldn't be difficult to train a few directors. But if you want to have a big director of Feng Xiaogang's level and ability, you have to be lucky."
“Distant water cannot quench nearby fire. We are in urgent need of directors right now, so please ask around and see which directors are not working and are unemployed. We sincerely invite them.
You can also wait for my script to come out and then invite the director with the script. There are always more solutions than problems. The self-made project must be approved and started in the next two months, and the production team needs to be trained and exercised. "
Song Ci gave a strict order. Although the company would not pursue profits in the short term, he was not doing charity either. The company had hired so many film and television production personnel. If they did not start work, it would be equivalent to the company supporting idle people for nothing, which was not allowed.
Feeling the heavy pressure, Wang Jing sighed and said, "Then I'd like to trouble Mr. Song to write the script as soon as possible. After all, if we have a ready-made script, we will have a higher chance of success when we go to the director. Now everything is ready, we just need to wait for the east wind."
Wang Jing has contributed the most to the development of Tengda Culture, and she is the one who is most looking forward to the release of the company's first TV series.
Song Ci and Wang Jing were talking enthusiastically, but Liu Shishi was already daydreaming. At first, Miss Liu sat upright and listened carefully to the conversation between Song Ci and Wang Jing, but after a while, she found it difficult to continue listening. She didn't understand anything about copyright and special effects, and she felt sleepy and wanted to sleep.
Liu Shishi looked at Wang Jing, who was sitting opposite her and talking confidently and eloquently, and was deeply impressed by her elegant temperament as a strong woman.
After a while, he slightly turned sideways and looked at Song Ci, who was calm and eloquent. He felt that he was different from the gentle boy next door in the past. He seemed resolute, sharp and particularly handsome.
I couldn't help but think foolishly: Sure enough, men who work hard are the most attractive. As I thought about it, I gradually felt sleepy, and my sleepy head leaned uncontrollably on Song Ci's shoulder.
"At the moment...uh...Shishi?" The sudden weight on his shoulder interrupted Song Ci's thoughts.
Holding the soft body that was almost half leaning on his arms, Song Ci looked at Liu Shishi, who had a confused face and misty eyes, and asked with concern: "What's wrong with you, Shishi? Are you feeling uncomfortable?"
After waking up, Liu Shishi felt her whole body was limp. She glanced at Wang Jing who was laughing secretly, and replied to Song Ci shyly, "It's hot, I feel a little dizzy!"
Glancing at the cabinet air conditioner in the corner, Song Ci felt a little strange when the display showed an eye-catching 18℃. "Is it hot?"
Wang Jing sat opposite Liu Shishi and saw her nodding sleepily. She thought Liu's confused and shy look was very cute, so she joked, "Shishi may be tired. Mr. Song, you have made your good sister tired!"
"Then drink some water and relax." Song Ci picked up the water cup, blew away a few wisps of almost invisible hot air, and handed it to Liu Shishi.
Liu Shishi sat up straight, lowered her head and took a sip, "I'm fine."
"Tell me if you feel uncomfortable." Song Ci reminded again.
Miss Liu nodded obediently, "Yes!"
Song Ci patted his forehead, "Where was I just talking about?"
Wang Jing reminded: "Film and television production."
"Yes, let me continue. At present, the core industry of the cultural and entertainment field is still film and television production and distribution. The entire entertainment industry is developing around it. The status of film and television actors is relatively high in the industry. Once Tengda has gained a foothold in the television field, it will start to attack the big screen."
Song Ci sorted out his thoughts and continued, "However, the film market has been in a special stage of development in the past two years. In 2002, the state implemented a reform of the cinema chain system and approved the establishment of 30 provincial and inter-provincial cinema chains. However, these cinema chains are just patchwork products under the system reform, and the resources have not been effectively unified and integrated.
As of this year, there are still a large number of small and medium-sized cinemas being sold at low prices. Private capital has begun to enter the cinema market, and cinemas are transitioning from dispersion to integration, and from state-owned to private.
If you don’t have cinemas, you will definitely be controlled by others in the film industry. Only by integrating production, distribution and cinemas can you form a complete industrial chain and have enough say in the entertainment industry.”
Song Ci combines the memories of his previous life to narrate the development process of the domestic film market.
Wang Jing understood what Song Ci meant and was shocked by her boss's ambition, "Boss Song, copyright and special effects have already placed a huge burden on the company's finances. The company's operations all depend on you alone to provide blood transfusions for the company.
Merging cinema chains requires a lot of money, so we should wait until each business unit is profitable and the company's financial situation improves before we take action."
Song Ci shook his head. These few years are the best time to acquire cinema chains. If you miss these two years and wait for the integration of several major cinema chains in the future, you will have to spend at least several times the price to own a cinema chain.
He established Tengda Culture for two reasons: first, to lay out a large-scale cultural and entertainment strategy for the future; second, to lay the foundation for grabbing users for future Internet products through the celebrity effect in the entertainment industry. If Tengda Culture wants to gain a lot of attention in the entertainment industry, it must have its own theater chain.
In 2004, the total box office of Chinese-language films in the country barely exceeded 1.5 billion. It is no exaggeration to say that the box office revenue of film companies such as Huayi and Bona may not be as much as what Song Ci earned in the stock market. Purely for the sake of making money, he invested in the stock market based on his memory. Why would he bother to establish Tengda Culture?
2008 was a watershed year for Chinese-language films. Before 2008, the highest box office of Chinese-language films had failed to exceed 300 million for many years.
During this period, due to the limitations of Chinese people's viewing habits and the size of the film market screens, coupled with rampant piracy, many excellent film works have difficulty making a profit at the box office. It is really difficult to make money from box office alone.
(End of this chapter)
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