Chapter 433 Collaborative Film and Television Adaptation
The autumn wind blows and the fallen leaves dance.
When the eleventh month comes, autumn is coming to an end and the new winter is around the corner.
In the elevator of Tengda's headquarters building, Liu Shishi, wearing sunglasses and a baseball cap, was about to press the close button to close the elevator door when a male voice came from outside: "Please wait."
She immediately withdrew her hand and pressed the door open button to prevent the elevator door from closing.
The man walked in hurriedly and said with a slight breath: "Thank you."
I raised my hand to press the floor button, but found that the button for the 39th floor was already lit. I was slightly surprised that it was the same floor as mine.
He subconsciously looked at the woman next to him, but she was fully armed and wrapped tightly, and his appearance could not be seen at all.
The elevator was silent, with only the floor numbers changing silently.
The man who entered the elevator later always felt that the woman next to him was somewhat familiar, but he couldn't remember where he had seen her.
After a while, the elevator arrived at the top floor and the heavy alloy door slowly opened.
Liu Shishi glanced at the man traveling with her and felt a little curious. She had seen most of the executives of Tengda Group who were qualified to enter the top floor, but this man looked very unfamiliar.
As his thoughts raced, he stepped out of the elevator without stopping and walked straight to the access control desk.
The man followed a few steps behind and was about to take out his cell phone to find someone to open the door, but the woman in front of him had already taken out an access card from her windbreaker pocket.
Liu Shishi was holding her husband's pass card and was about to swipe it to open the door when she suddenly remembered something. She frowned slightly and turned around to look behind her warily: "Which department of Tengda are you from? Who are you looking for on the top floor?"
The man was startled, then realized that the other party was doubting his identity, and quickly explained: "Hello, Miss, I am Wu Wenhui, the president of Reading Group, and I am here to report to COO Wang."
Liu Shishi tilted her head and asked in confusion, "I remember that the president of Singularity Chinese Network is Hou Xiaoqiang, right?"
Wu Wenhui was helpless. The other party held a top-level pass to the headquarters and must have a high status in the company, yet he seemed to have only a superficial understanding of the affairs.
"In the middle of the year, Singularity Chinese Network was integrated with several other platforms to form the Reading Group. Mr. Hou had already left Tengda, and I became the new president."
After hearing the explanation, Liu Shishi nodded and felt relieved. The other party was able to enter the building, so he must be a member of Tengda, otherwise the security guards would not let him in at will.
"Come in."
The glass door slid slowly, and Wu Wenhui followed Liu Shishi step by step into the inner room.
The two came to the door of the COO's office, and Liu Shishi pointed to the doorplate and said, "Mr. Wu, this is Sister Jing's office."
After saying that, she continued forward, walked to the innermost room, and pushed open the door of the chairman's office of Tengda Group.
Wu Wenhui looked at the other person's slim back, and his mind suddenly buzzed, and he suddenly remembered the other person's identity.
He slapped his head in annoyance: "Hey, my brain! Isn't this the chairman's wife Liu Shishi? Fortunately, fortunately, I didn't act rude just now."
In the office, when Song Ci saw his wife coming, a smile instantly broke out on his face and he waved at her.
Liu Shishi took off her mask and sunglasses, her brows relaxed, and she walked lightly to her husband's side. She sat lightly on his lap, breathing sweetly: "When I came here, I met the new president of Qidian. He said he was here to look for Sister Jing."
Song Ci put his arms around his wife's slender waist, the scent of her perfume lingering on his nose, and said casually: "Wu Wenhui! He should be here to report on the adaptation of Singularity IP into film and television dramas."
Liu Shishi was curious: "Which novel is Qidian going to adapt?"
"I don't have the heart to care about such trivial matters. If you are interested, just ask Sister Jing later."
Song Ci spoke frankly, with Tengda Group and Dewen Manufacturing, he was very busy every day.
He basically doesn't ask about things like which novels the subsidiary chooses for its TV series. After all, the Reading Group is too small in the entire Tenda system and doesn't really count.
"Then I'll ask Sister Jing later." Liu Shishi nodded and noticed a gold-stamped invitation on the table. "Whose wedding are you invited to attend?"
Song Ci gently stroked his wife’s soft hair: “It’s still Huo Qigang and Guo Jingjing’s wedding.
Mr. Huo came in person this morning, and Director Wang from the Office of Affairs also interceded for the Huo family and mentioned the late Mr. Huo. It seems that we have to give him some face."
Liu Shishi leaned her head on her husband's shoulder and said, "If that's the case, then let's go."
Song Ci shook his head slightly: "The court will hold a meeting on the 11th, that is the top priority, I have to stay in Beiping. Otherwise, you can go there, we are husband and wife, and someone from the family can attend."
Liu Shishi refused repeatedly: "I won't go alone. The Huo family is one of the most powerful families in Hong Kong. There will definitely be many political and business celebrities at the wedding. I don't like dealing with old foxes in the officialdom. It would be bad if I offended someone."
Song Ci turned his face to the side, kissed her gently between the eyebrows, and comforted her softly: "Don't worry, on the 11th, all the important officials will come to Beiping for a meeting."
Her husband stopped talking, but Liu Shishi understood what he meant. Even if there were some politicians attending the wedding that day, they could not compare with the richest man in the family in terms of power, and other business people were not taken seriously.
"Just go there for me? The He family will definitely go. You can ask Chaolian to spend two days in Xiangjiang."
"Okay." Liu Shishi agreed reluctantly and asked, "What should I give as a gift for someone's wedding? It's not good to come back empty-handed."
"At a wealthy family's wedding, guests will simply present some auspicious items such as jewelry and jade. I'll ask my secretary to prepare the gifts, so you don't have to worry about it. Madam, just go to the wedding happily. By the way, you can also learn from them and see if there is anything that can be improved in our wedding."
When talking about her wedding, Liu Shishi's eyes lit up with interest: "Then I'll go and join in the fun."
In the next office, Liu Rong, president of Tengda Culture, and Wu Wenhui, president of Reading Group, reported to Wang Jing, COO of Tengda Group in charge of the large entertainment line, about the joint adaptation of the male-oriented novels of Singularity Chinese Network.
Wu Wenhui began to explain the plan: "Mr. Wang, Joy of Life is a bestseller on Singularity Chinese website and has a huge readership.
Mr. Liu and I have discussed that we plan to divide this novel into three parts. We will start with the first part, and if the response is ideal, we will move on to the next two parts.”
"The cost of shooting a single episode is 8 million, and there are 46 episodes in total. The production cost alone is as high as 368 million, plus 40 million in publicity and promotion costs, the total investment is 408 million!" Wang
Jing flipped through the budget report in her hand, her brows furrowed, and she felt a sense of pressure in her heart. The cost of a TV series was more than 400 million yuan, which was the first time in the entire entertainment industry.
Seeing Wang Jing's hesitation, Wu Wenhui became a little anxious.
The adaptation of novels into film and television may have limited significance for Tengda Culture, but it is crucial to the entire reading group.
He needs to boost copyright revenue for the entire online literature industry through a successful adaptation case.
As long as the TV series "Joy of Life" is successful, Reading Group will be able to authorize film and television companies to adapt it, forming a compound profit model of "copyright sales + subsequent profit sharing", and achieve explosive growth in the revenue of the entire group.
Wu Wenhui glanced at Liu Rong beside him, and seeing that she looked calm and unmoved, he could only continue to persuade her: "Mr. Wang, the Reading Group, together with Tengda Culture and Toutiao Video, can form a closed loop of 'IP source-production-broadcasting'.
The adaptation of "Joy of Life" can, as long as it meets the requirements, not only attract traffic to Toutiao Video, but also convert some of the paying readers of Singularity Chinese Network into users of the video platform.
At the same time, film and television dramas will inevitably attract a large number of non-online literature users to feed back to the original works, which is a mutually beneficial thing. "
Wu Wenhui is ambitious. If the film and television adaptation can be successfully realized, Singularity Chinese Network will be transformed from a text consumption platform into an IP ecological engine.
It can not only bring considerable short-term benefits, but also reconstruct the entire online literature value evaluation system, sublimate the vitality of text IP through film and television adaptation, and continuously increase its value in cross-media narratives.
Wang Jing saw that Wu Wenhui was quite excited, so she raised her hand to signal him to calm down, and turned to look at Liu Rong: "Mr. Liu, what do you think about the adaptation of "Celebrating Yu Nian"?"
"In principle, I support Mr. Wu's idea. However, how much of the 400 million yuan investment can Reading Group afford?" Liu Rong said calmly. Deep down in her heart, she was not willing to get involved in the film and television adaptation of "Joy of Life".
The cost of 400 million yuan is too risky. Even if the drama becomes a big hit, it will only be icing on the cake for Tengda Culture.
Tengda Culture has a solid foundation and has been hoarding copyrights since the day it was founded. Its script inventory is the largest in the industry.
Nowadays, the entire film and television industry is thriving and it is easy to make money. There is really no need for Tengda Culture to take such a big risk.
However, this matter involves the coordinated development of the large-scale cultural and entertainment ecosystem, and is related to the two sister companies, Reading Group and Toutiao Video. A direct refusal would seem to be disregarding the overall situation.
Wu Wenhui looked embarrassed when he heard this. It was already November and based on the performance in the first ten months, Singularity Chinese Network's revenue in 2012 would not exceed 400 million yuan and its profit would be less than 80 million yuan.
He also plans to carry out in-depth reforms on Singularity next year, which requires a lot of funds, so it is difficult for him to invest too much in "Joy of Life".
After careful consideration, he tentatively said, "In addition to providing copyright, Singularity can invest 20 million."
Liu Rong laughed out of anger, while Zhou Juan in the headline video cried poor and was not prepared to give a penny.
The cost is 400 million, but Wu Wenhui only contributed 20 million. How could he say that? He is just trying to take advantage of Tengda Culture. How can such a good thing be so cheap?
Wang Jing was somewhat displeased after hearing this. It was a joke that the three subsidiaries were cooperating but Tengda Culture had to bear more than 90% of the costs.
Tenda Culture was founded by her, and it was even established earlier than Tenda Technology. It is not an exaggeration to say that he is her "own son". Naturally, she would not allow such a thing to happen.
He immediately frowned and said, "Boss Wu, if your plan to make the film and television adaptation requires Tengda Culture to bear all the risks, I advise you to give up this idea as soon as possible."
Wu Wenhui knew clearly that if Singularity did not show some actual sincerity, Wang Jing and Liu Rong would definitely not agree to adapt "Joy of Life".
After a brief thought, he gritted his teeth and said, "Boss Wang, Boss Liu, the Reading Group was just established not long ago, and the foundation is indeed a bit weak, and there is really not much liquid capital.
How about this? Qidian used the copyrights of 75 best-selling books as collateral to borrow 80 million from Tengda Culture, repaying it in two years and paying the interest. This project requires an investment of 100 million.
I will talk to Mr. Zhou and ask Toutiao Video to contribute 100 million yuan. Then, with another 200 million yuan from Tengda Culture, Joy of Life can be launched.”
After saying that, he looked at Liu Rong with anticipation. Now, more than a dozen subsidiaries under Tengda Group have independent accounting, are responsible for their own profits and losses, and the brother companies settle accounts clearly with each other.
If the other party still doesn't agree, he can only mortgage the copyright to the bank.
Seeing Wu Wenhui say so much, Liu Rong sighed: "Okay, as long as Mr. Zhou is willing to pay 100 million, Tengda Culture will invest in the project of "Celebrating Yu Nian"."
Seeing Wang Jing nod slightly, Wu Wenhui breathed a sigh of relief. With the COO nod, he could force Zhou Juan to invest.
Wang Jing hesitated for a moment and said, "It is better to report this to President Song. Just follow me." 400 million is not a small sum, and it involves three subsidiaries. After thinking it over, she still did not dare to make a decision on her own.
As soon as she finished speaking, Wang Jing stood up and took Wu Wenhui and Liu Rong out of the office.
Just as he was about to raise his hand to knock on the door, Wu Wenhui suddenly interrupted: "Mr. Wang, your wife is inside. I saw her when I came."
Wang Jing was stunned. She didn't expect Liu Shishi to come to the company today, and her knocking on the door suddenly became a little slower.
"Come in."
After getting permission, Wang Jing pushed the door open with the two of them, only to see Liu Shishi sitting on the throne of the chairman of Tengda Group, while Song Ci stood aside, looking like a male secretary.
The three of them greeted the couple, and Liu Shishi smiled and said hello: "Sister Jing, how is Haohao these days? Mr. Liu, long time no see. Mr. Wu, we meet again."
When Wang Jing mentioned her baby son, a hint of maternal tenderness appeared on her face: "The little guy is very strong."
After a few pleasantries, Song Ci pointed to the reception sofa and said, "Sit down and talk if you have anything to say."
After everyone sat down, Wu Wenhui quickly reported the whole story to the chairman again.
After listening to this, Song Ci immediately expressed his opinion: "Let's take "Celebrating Yu Nian" to test the waters. The implementation of the big entertainment strategy requires full-stack IP development. We must take this critical first step."
Wu Wenhui's heart was finally at peace: "Thank you, Mr. Song, for your support."
Song Ci leaned back on the soft sofa and asked casually, "How many platinum writers does Singularity have now?"
Wu Wenhui listed them all: "As of October, there are 29 platinum writers on Qidian Chinese. Their income accounts for half of the income of all authors on the website."
Song Ci praised: "Not bad! The "Platinum Writer" system consolidates the content competitiveness of the platform through the brand operation of top authors. You just said that you are going to reform Singularity next year. Tell me about it."
Wu Wenhui seized the opportunity and said, "Mr. Song, I plan to launch the paragraph comment function next year, and readers can add comments to any paragraph of the novel.
The author analyzes readers' preferences through comments and makes timely adjustments to characters, plot, and even ending, thereby strengthening the communication and interaction between the author and readers.
At the same time, the reward system will be reorganized, and the fan value will be changed to the book friend value. From apprentice to leader, honorary titles will be systematically established to meet the status requirements of the reader community. "
"It's a good idea!" Song Ci agreed, "In addition, we should pay attention to mobile applications.
In order to promote that crappy Yunzhong Bookstore, Hou Xiaoqiang actually prevented Singularity Chinese Network from developing a mobile APP. It's really unreasonable.
Now that Singularity occupies half of the entire online literature market, Reading Group must pay attention to the development of Singularity. "
Wu Wenhui quickly responded: "You are absolutely right. After I have sorted out the detailed plan, I will report it to you and Mr. Wang."
(End of this chapter)
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