Chapter 351 Whose idea was it?
Although it is a bit expensive, some countries can still afford it, mainly because they are envious of the revenue brought by advertising. Who doesn’t want to take advantage of this opportunity to make a fortune?
The countries that could afford the money, namely Germany, France, the United States, the Soviet Union, Saudi Arabia, Hungary, Iran, and Finland, paid the money first and signed the deployment contracts.
Even though Yingguo had just been completely robbed, they gritted their teeth and handed it over.
When the people from the Ministry of Commerce heard the news, they became anxious again. They wanted to jump into the sea together and pull up their country's cargo ship like the boatmen on the Volga River.
Seeing that someone is trying to snatch the market from us, how can we not be anxious?
The Minister and Deputy Minister of Commerce all came to see Luo Jiu, who said helplessly, "Why are you so anxious? It's a good thing that so many countries are advertising."
"Good news?" The Minister of Commerce said anxiously, "My President Luo, this market is so small. We can earn at least 160,000 to 170,000 yuan from a shipload of goods. The market is in short supply, so we can sell as much as we bring in.
But now so many countries are competing with us, and they are close to us, so they get the moon first!
Maybe our cargo ship hasn’t arrived yet, but they have already set up their stalls to sell. When we heard this news, it was like a bolt from the blue, and blisters appeared in our mouths.”
Luo Jiu was lying on a recliner holding a teacup, smiling calmly, "Is this a small matter worth getting so angry about? Can you still do big things? Sit down and have a cup of tea, and listen to me do the math for you."
The two sighed and sat down. Luo Jiu said, "We make money by selling goods, but first, we need factory workers to produce them, second, we need long-distance transportation, third, we need to pay import taxes, and we also need to give a share to the Chinese merchants who sell on our behalf. When you calculate it, the net profit is not that high.
When other countries place advertisements, on the surface they are competing with us, but in reality we are making money from them.
Each country contributes one million, and currently nine countries have confirmed their contributions, totaling nine million.
The IOC takes 40 percent, the host country takes 40 percent, and the remaining 20 percent is ours.”
Deputy Minister Luo was stunned. She immediately did some calculations in her head, "Oh my God, 20% of 9 million Mi Yuan, that would be 1.8 million?"
Luo Jiu nodded slightly. "We started this model, and the broadcast is provided by our satellite. Is it easy for others to get a piece of the pie without spending a penny? I'm not stupid.
You guys, don’t just focus on the small profits from the goods. Sometimes you need to look higher and look at the overall situation to become the biggest winner.”
The two nodded their heads in agreement, and immediately their sad faces turned into bright smiles. It was so easy to make this money, and there was no need to produce or transport the goods, just sign the contract.
With so many countries applying for advertising, the happiest ones are Coubertin, Set and us.
Sit got a windfall, which was enough to cover half of the cost of hosting the Olympics. Coubertin was even happier. The old man had worked hard all his life, but he never dreamed that he could make so much money from the Olympics.
We were also happy that we easily earned 1.8 million yuan, and Luo Jiu believed that there was still room for us to make money.
All participating countries want to shoot commercials, but where do they have the machines and people?
Want to use our machines and our people? Sorry, no freebies, pay for it.
Luo Jiu asked Shi Zhen to lead a team to undertake advertising shoots in various countries.
Lingzi reminded Luo Jiu, "We took all the photos, so it won't be difficult for us to get stuck in the review process."
Luo Jiu smiled and said, "I didn't intend to block the review. I wrote the review clause into the contract because I was afraid that some countries would get confused and send provocative things to us. I will not care about them when we sell goods normally."
Luo Jiu is confident in domestic products. Even if everyone is advertising, our products are still very competitive.
Take television for example. Other countries either don’t have it, or if they do, it’s decades behind ours. Are consumers so stupid that they don’t buy the good ones but only the broken ones?
Advertisements can only attract customers’ attention. Whether the product can be sold depends on the value of the product, while whether the customer will buy it next time depends on the quality of the product.
Luo Jiu repeatedly reminded the domestic staff to strictly control the quality and would rather go slow than damage the reputation.
This time, Chinese products not only need to make a name for themselves around the world, but also gain a firm foothold and become synonymous with high-quality and high-end products.
The next day, each country rushed to shoot the commercial. On the third day, the commercial went live. Luo Jiu and others watched the audience's reaction below, and heard an audience pointing at the Ying country commercial on TV and complaining, "What is this? They are still selling locks? Their locks can't even lock their own country's treasury, who else do they want to sell to?"
Zhong Jialing couldn't help laughing while listening to this, and soon the Deguo advertisement came on the air.
Luo Jiu hurriedly reminded: "Here it comes, this is what I'm most looking forward to seeing the audience's reaction."
When Luo Jiu was reviewing the film, he saw this and called Shi Zhen over to ask her, "Whose idea was it to shoot like this?"
Shi Zhen said in a daze: "Minister Defang's publicity department personally planned and acted in the film. He rejected all our ideas and insisted on filming it like this. We had no choice."
Luo Jiu curled his lips and said, "Okay, since he insists, let him pass it and let people all over the world see his creativity."
When the commercial started, the place became inexplicably quiet.
The Propaganda Minister of Defang is a typical white man in his 50s, with a big beer belly and a square face. He can't be said to be ugly, but he is definitely not good-looking.
In the picture, he was the only one sitting in front of a table with some goods on it. He picked up some items at a very fast speed, introduced each one, and then ended with a click.
Luo Jiu almost laughed out loud when he saw this commercial for the first time. Minister Fang's facial features, coupled with the Chinese people's naturally serious face, made him look like he was filled with bitterness and hatred.
He was introducing things there in a nonstop manner, and I would have thought he was holding a meeting for the whole world.
Luo Jiu thought at that time that this post must be released. The fact that Chinese people can make advertisements so boring can serve as a good contrast to us.
During the advertisement, the audience watched with frowns on their faces. Once it was over, the place exploded with people pointing and complaining.
Luo Jiu tried hard to hold back his laughter, hiding behind Feng Qi and trembling. Cheng Yaoyao pointed at Xi Te, who had a gloomy face on the side of the stage below, and said, "Xi Te is here too."
When Luo Jiu saw that the man's face was as black as the bottom of a pot, she hurriedly said, "I'll go and explain. It's not our fault. It was his own men who wanted to do this."
There were nine competitors, and one of them tripped himself up right at the beginning.
The friendly competitors are so cute. Luo Jiu is so happy that he wakes up laughing even in his dreams.
The advertising effect cannot be compared with that of China. Other countries sighed in private, thinking that they were unlucky and failed to even make back the advertising fees.
Cheng Yaoyao monitored the public opinion trends and found that an unexpected opponent had emerged.
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