Chapter 43 I've contracted out all the advertising screens nationwide.



[The music is quite upbeat, so why are my eyes wet?]

Although they weren't wearing matching uniforms or had any makeup or styling, each of them exuded confidence and youthful energy. It felt like they were genuinely taking the stage seriously, and Bai Jiu's opinion of him really changed this time.

[That's right, anyone with a dream is amazing. I declare that no matter who debuts, from today onwards I'm a fan of this group.]

...

Qiao Xia never expected that the video she originally prepared to show off her wealth would cause such a huge reaction. White-collar workers working overtime late at night, barber shop apprentices, and children from the mountains who went into the kitchen to save up for their tuition fees all danced the same dance.

After dawn, they will return to their lives, but at this moment they have burned brightly for their dreams, and no one cares about the bird's nest that Qiao Xia used to show off her wealth.

This made Qiao Xia a little depressed. The good news was that the video quickly exceeded 1 billion views in just 5 hours after it was released, and it continued to climb as short video creators copied and rewrote it.

Mr. Wang excitedly shook Qiao Xia, "Sister Qiao, we're a hit! Our show is a complete hit!"

With his beer belly puffed out, Mr. Wang, like a concubine who had successfully won the emperor's favor, said smugly, "That 'Youth Idol' program thinks it can compete with me? Doesn't it know its own worth? It dares to follow us and release its theme song. Look, it didn't even get ten million views."

Qiao Xia gave a perfunctory reply, still racking her brains for an effective way to flaunt her wealth.

Mr. Wang said cautiously, "Sister Qiao, why are you unhappy? Are you dissatisfied with the number of views? It's my fault for not being demanding enough of them. They got carried away with such a small number of views. I will definitely..."

Qiao Xia interrupted, "That's not it."

"ah?"

Qiao Xia stroked her chin, thinking seriously, and said, "How do you think I can let others know that I'm rich?"

"ah??"

Qiao Xia said seriously, "If I have money, but others don't know I have money, what's the point of having it? Don't you think so?"

General Manager Wang gritted his teeth and said, "Yes."

He still owes a mountain of debt, waiting for the show to go viral so he can finally turn the tables and sing his praises. She even said that having money is meaningless, it's too much like Versailles!

Mr. Wang suppressed the urge to curse the evil capitalists in his mind, rolled his eyes, and said obsequiously, "I do have a way to let people know you're rich."

Qiao Xia asked excitedly, "What method?"

"Let's do advertising!" Mr. Wang clapped his hands. "You know the advertising screens in Times Square, New York? Ten seconds costs 23,000. In this day and age, nothing costs more than marketing. Look at movie promotions, they start at 200 million..."

“That makes sense.” Qiao Xia waved her hand. “Book them for the whole day. And don’t Chongqing and Shanghai have those big advertising screens? Book them all for the whole day. No, from now until the end of the competition.”

"Huh?" Even though President Wang wanted to squeeze money out of Qiao Xia to boost the popularity of his show, he never expected her to be so generous. "There's no need to run so many ads."

Qiao Xia raised her head and declared domineeringly, "No, I want everyone to know that I've contracted all the advertising screens in the country."

Mr. Wang's lips twitched, and he advised indirectly, "If this advertisement runs for too long, the audience will develop a rebellious mentality. You can book the Times Square screen in New York if you want, but one hour a day is enough for domestic ads."

"Is that really enough?" Qiao Xia asked, her face full of resentment.

After Mr. Wang's repeated assurances, Qiao Xia had no choice but to give up her idea of ​​contracting all the large screens.

But Qiao Xia is a girl who can think outside the box. "If we can't cover the big screens, what about advertising on the subway and buses? Just promoting the program is a bit monotonous. How about we give each of them an endorsement?"

Mr. Wang was completely convinced. He clasped his hands in a fist and said, "Oh my goodness, they're trainees now, they haven't even debuted yet, where are we going to find them endorsements?"

“That makes sense.” Qiao Xia agreed, but still wasn’t ready to give up. “Then I’ll have my dad acquire a few companies.”

Having said that, without waiting for Mr. Wang's objection, she ran out with light steps.

Qiao Xia, who racked her brains to flaunt her wealth, was unaware that as the video continued to go viral, in addition to dance bloggers, many bloggers specializing in emotions, astrology, technology, and brands also rushed out to ride the wave of popularity.

Some of them immediately recognized that the three-story villa that served as the backdrop for a group of trainees' dance was 3D printed using the latest technology.

Because he is a tech expert, his words are very convincing, so when he announced the price of the villa, the jaws of the onlookers dropped.

Not only did no one question Qiao Xia's poverty, but through word of mouth among online gossip enthusiasts, her image has gradually been demonized, portrayed as a marketing-savvy entertainment guru, a savior of the Chinese entertainment industry who never forgets her original aspirations...

There were all sorts of opinions, but without exception, everyone felt that the trainees on this show were what idols should be like. With the downfall of a trainee from the neighboring show, Jiang Xiaomian and others received unprecedented attention.

Qiao Xia shared her thoughts with Qiao Zhaoxing, and the two immediately agreed.

The companies they were interested in were doing well, and they were unwilling to sell them even if they had to spend a lot of money. Moreover, Qiao Zhaoxing's sudden big spending made them even more suspicious that the companies might have some undiscovered potential value, which made them even more reluctant to make a move.

Only after Qiao Zhaoxing explained that he was only trying to secure endorsements for the trainees in the talent show did the others agree to relinquish a portion of their shares and accept Qiao Zhaoxing's investment.

In this way, the agency that sent the trainees to participate in the talent show gained an extra endorsement fee, the company in which Qiao Zhaoxing invested gained funds far exceeding the value of the shares, the trainees gained exposure and a little extra money, and Qiao Xia also fully demonstrated her financial power.

It's fair to say that everyone was happy except for "Youth Idol," which was competing with them at the same time.

The trainees turned this joy into motivation, keeping the practice room brightly lit all night long.

Having gone through several talent shows, even though he clearly felt his progress time and time again, and even though he had made it into the debut lineup, Sun Hao still often felt uneasy and on the verge of collapse.

Not only him, but many trainees are like him, fighting in a completely cut-off-from-the-outside world, which can easily make people lose confidence.

Moreover, most of them were taught from a young age that only those who are number one will be noticed, and their predecessors have proven this point.

The path of an idol is one of unemployment from the moment they debut. For those who gain a little fame after their debut, the way to maintain their popularity is through acting and appearing on variety shows.

Sun Hao could only focus on his debut. As for the road ahead after his debut, he was equally confused, but now he has hope.

Qiao Xia herself had no idea what kind of seed she had awakened in the endorsements she had wholesaled to them.

Actually, they didn't know either. They just felt that being last wasn't that scary, and failing wasn't that scary either.

Even though their endorsements range from luxury goods to snacks, what does it matter?

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