Chapter 54 Tiger's Aura: You're here to shoot an ad, if you don't want to, get out!
"Alright, just do as I say! Do you really think we can't shoot the commercial without Zi Xi?"
After Gu Mingxia finished speaking, she hung up the phone and turned to look at Lin Fu.
"How is he? He won't die, will he?"
"Young Miss, the Master is still your father, you...you shouldn't talk about him like that!"
Lin Fu had always been unhappy about Gu Mingxia's disrespect towards Gu Huaikun. But after all, it was a family matter for the Gu family, and had nothing to do with him, an outsider.
But... it's really too hard for the master!
"Uncle Lin, I'll pretend you never said what you just said, and I never heard it either!"
Gu Mingxia packed her bag, draped it over her arm again, glanced at Gu Huaikun in the ICU, and prepared to leave and return to the company.
"Also, if Qin Yueru comes again, she is not allowed to get close to Gu Huaikun!"
Watching Gu Mingxia's retreating figure, Lin Fu sighed helplessly. Oh well, since the master himself isn't going to explain, why should he, an outsider, concern himself with so much? His job is just to take care of the master!
"Xiao Yan, I need to go talk to Xu Ruixuan about the advertisement shoot. You stay at the hospital by yourself!"
Gu Mingxia stood in front of Xiao Yan's hospital bed. After hearing her words, Xiao Yan put down his iPad and looked at her with pitiful eyes.
"Xiaxia, I'm a patient, aren't you going to take care of me?"
Unfortunately, his attempt to play the victim backfired. Gu Mingxia braced herself on the foot of the bed, leaning over to look at him with a half-smile.
"Did you know that Zi Xi wants you to personally invite her to shoot the L'Oréal ad? If you don't go, she'd rather break her contract than shoot the ad! Xiao Yan, why don't you... go and invite her? That way, I won't have to renegotiate the ad model issue when I talk to Xu Ruixuan!"
"Oh, you go ahead, my stomach is still a little upset."
The thought of Zi Xi gave Xiao Yan a headache; he never knew how to deal with persistent, clingy women. He'd better leave this to Queen Xia Xia.
"Go ahead and pretend!"
After saying that, Gu Mingxia left the hospital.
In the L'Oréal company's conference room, Gu Mingxia had already drunk three cups of coffee, but still hadn't seen the legendary *** director.
Just as she put down her fourth cup of coffee, angrily preparing to go find Xu Ruixuan herself, a cold and ruthless voice came from outside.
"This design has to be scrapped and redone! Is your brain just for decoration? Don't you know that this kind of idea was already popular in Europe and America ten years ago?"
Gu Mingxia smiled faintly and picked up the advertising plan that had been prepared beforehand.
"You're the president's assistant at Maoguang, right? Does Maoguang have no one else? Sending some nobody as the president's assistant to talk to me about advertising?"
Wearing a simple white shirt, a pair of black custom-made trousers, and a work ID tag around his neck, he had a face that looked almost otherworldly, with features that seemed sculpted by a knife. Tall and slender, he was leaning over his desk, looking at Gu Mingxia with disdain.
She felt a powerful aura pressing down on her, but who was she? She had seen people with such a powerful aura countless times!
"Director Xu, hello. I'm Gu Mingxia!"
"I don't care who you are. If it weren't for the urgent need to film the commercial, I would never have met with an unknown assistant like you!"
Xu Ruixuan had a cold face and spoke extremely venomous words, but Gu Mingxia didn't care. She just smiled faintly and pushed the advertising plan in front of him.
"This is the revised advertising plan from Maoguang. We hope Director Xu will take a look."
What kind of solutions can Maoguang provide?
Xu Ruixuan casually flipped through the folder with a disdainful look, glanced at it, and then looked up at Gu Mingxia in disbelief.
Xu Ruixuan is always picky, but this advertising plan almost perfectly suited his taste and style, and was completely different from the plan that Maoguang sent over last time.
"Here, here, a few small details need to be modified!"
Gu Mingxia took the proposal, glanced at it, and only slightly furrowed her brows, though a faint smile remained on her lips.
"Mr. Xu, actually, these details don't need to be changed at all. The shampoo that Oulaiye is launching this time is aimed at young people who love to bleach, dye, and perm their hair. If these details are changed according to your suggestion, the style of the entire advertisement will be the same as the shampoo that L'Oréal shot last quarter that was aimed at middle-aged people. Such an advertisement does not meet the needs of this product at all!"
Gu Mingxia closed the folder and smiled elegantly at Xu Ruixuan.
"Mr. Xu, I know you have high standards and always strive for excellence in advertising. However, sometimes, excessively high standards can cause you to lose your accurate judgment of product appeal and advertising style!"
Xu Ruixuan's cold expression remained unchanged as he coldly stared at Gu Mingxia.
"Have you studied advertising? Do you know how to create a perfect advertisement? If not, you have no right to criticize my opinion!"
What an arrogant and conceited person! Gu Mingxia thought to herself, but she still wore a perfect smile on her face.
"I haven't studied advertising, and I don't know how to make ads, but I do know one thing: the best ads are those that start from the consumer's perspective! Also, this ad doesn't necessarily have to use Zixi!"
Gu Mingxia spoke casually, and Xu Ruixuan frowned slightly. Gu Mingxia's words had indeed benefited him greatly. For so many years, he had always approached his advertising from the perspective of advertising theory and production, never considering that advertising could also be done from the consumer's perspective.
However, Xu Ruixuan's pride as a genius prevented him from easily admitting that the little president's assistant in front of him had the right ideas about advertising. He frowned and looked at Gu Mingxia with arrogance.
"What if the advertising we put together according to your proposed plan doesn't increase our product sales?"
"Mr. Xu, I can't guarantee that the advertisements produced by this plan will be the most perfect, but one thing is certain: they will definitely be the advertisements that consumers will be most satisfied with!"
Gu Mingxia's face was full of confidence. When she said this, her eyes radiated a powerful queen-like aura, which made Xu Ruixuan take a few more glances at her.
Scrolling over the copy, Xu Ruixuan flipped through it again. When he saw the headline "Planner Gu Mingxia" on the homepage, he couldn't help but take a few more glances at the only advertising plan that had impressed him in recent years.
"Alright, since you have such confidence, I'll give Maoguang a chance! If this advertisement doesn't achieve the results you've described..."
"We at Maoguang will re-film all of your company's advertisements for the second half of the year free of charge!"
"Would we continue to let a company produce ads that have no market impact?"
Gu Mingxia was speechless. This person was indeed a formidable opponent, but perfect etiquette told her that she should still smile and not lose her temper at this moment.
"So, what does Mr. Xu want us to do?"
Xu Ruixuan threw down the desk, got up and walked out. When he reached the door of the conference room, he turned back and glanced at Gu Mingxia, who was still smiling.
I'll think about it later!
This is basically tacitly approving that Maoguang can start filming! Gu Mingxia took the document and secretly felt happy.
After leaving L'Oréal, Gu Mingxia sat in her car and immediately called Liang Yuhao.
"How are the talks going over there? Is Zixi still insisting on saving money?"
"Why would she terminate the contract? After all, 18 million in breach of contract fees is no small amount! Moreover, if this contract termination incident gets out, her reputation will definitely be damaged!"
Liang Yuhao couldn't help but give Gu Mingxia a thumbs up for her assertiveness. He had tried his best to talk to Lin Yi and Zi Xi and beg them not to terminate the contract, but to no avail. Gu Mingxia, on the other hand, had just said a few simple words and made Zi Xi lose all her momentum to mention terminating the contract!
"Since she's still willing to film this commercial, tell her to come to Studio 9 in the film studio at 2 PM to start filming!"
After hanging up the phone, Gu Mingxia sent an email to Xiao Yan, briefly explaining the process of the advertising negotiation.
After grabbing a quick lunch outside, Gu Mingxia went straight to the film studio.
"Buy these items according to this list, and remember to buy them from the stores I've marked!"
Gu Mingxia gave some instructions to the staff and then busied herself setting up the filming location.
Just as she was busy running around, Xu Ruixuan came over with several assistants.
"Mr. Xu, you have so much free time to come and watch our filming?"
Gu Mingxia chose Make, a director with a low reputation in the advertising industry, as the director she chose this time. Xu Ruixuan had heard of Make before; he only shoots one commercial a year, but the commercials he produces are very popular with consumers.
"Let's see what kind of mess you guys will produce!"
Xu Ruixuan sat on a chair to the side, his face cold, and didn't say another word.
Soon, Make and Zi Xi arrived. Gu Mingxia briefly communicated the advertisement's requirements and needs with Make, while Zi Xi changed her clothes and took her position, ready to start filming at any time.
Who knew that as soon as filming started, Zi Xi started having all sorts of problems. First, she said the wind from the blower was too strong, then she said the studio was too hot, and then she said there were too many onlookers and she wasn't in the right state of mind.
Finally, when Zi Xi didn't want to take pictures again because of the lighting, Gu Mingxia threw the documents in her hand aside and walked over to Zi Xi.
"As an artist, you have the right to be picky and act like a diva, but what do you mean by constantly making things difficult for me like this!"
"If you think I have too many problems, you can find someone else to film me!"
Zi Xi glanced at Gu Mingxia indifferently. She didn't like this woman because Xiao Yan looked at her very differently.
"Zixi, let me tell you, the contract we signed clearly states that you must fully cooperate with our advertising shoot. Now you're making things difficult at every turn, which is a clear violation of the spirit of the contract. If you really intend to breach the contract, I don't mind terminating the contract with you on behalf of Maoguang, but on the condition that you transfer the 18 million yuan penalty to Maoguang's account. Otherwise, you can just obediently take the 12 million yuan advertising fee and shoot properly!"
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