Chapter 296: Fine-brush Painting Skills
This means that the customers who come to the store are not all wealthy and powerful people who spend money lavishly, and those who are willing to pay may not necessarily be willing to have services provided by unfamiliar embroiderers.
But if you send the flower note to someone's door, the situation is completely different.
The novel and unique designs and exquisite craftsmanship will always arouse the desire to buy in some people.
Yu's eyes gradually sparkled with a bright light. If she had not lacked paper and pen at hand, she would have been impatient to spread out the paper and start drawing.
Gu Yuexuan lowered her head slightly, stirring the rice in her bowl with her chopsticks, and continued, "I've also asked Boss Liu for the addresses of a group of skilled embroiderers. After all, the embroidery shop's business can't rely solely on Second Aunt's efforts. Once everything is ready here, I'll go gather these skilled embroiderers. No matter how many orders we receive, they will definitely be able to complete the task."
Cheng Jing'en couldn't help but raise her lips when she heard this: "Did your sister-in-law come up with all of this on her own?"
Gu Yuexuan nodded first, then smiled bitterly: "Actually, not all of them."
"Didn't you teach me that I could be eloquent but impractical?"
As for other aspects...
Although she had never personally been involved in the business world, in her previous life, advertisements were everywhere, and various media such as mobile phones and televisions were filled with marketing strategies. Although she had never tasted pork herself, she knew very well how pigs ran.
Gu Yuexuan tried hard to search for the memories of her past life, and those creative and unexpected marketing ideas emerged like a spring.
At the end of the conversation, even Cheng Jingen couldn't help but be eager to try it out and wanted to pick up a pen and paper to record something.
Gu Yuexuan finally felt it was difficult to continue the meal. She left some food behind under Yu's dissatisfied gaze and put down her chopsticks. She gently twirled the teacup in her hand and said slowly, "At the beginning of the opening, we can hold some promotional activities. For example, if you buy two pieces of clothing, you will get a purse with exquisite patterns embroidered on it for free. If you buy three pieces, you can also get an exquisite silk handkerchief as a gift, and so on."
"If customers find it difficult to purchase so much at the moment, or cannot find the style they like, we can provide a pre-deposit service."
Tu Suminfei showed a surprised expression on his face: "Pre-save?"
"Pre-stored clothing?"
Gu Yuexuan gently shook her index finger and corrected him, "No, it's a pre-deposit of silver."
"For example, a finely crafted, meticulously embroidered garment is priced at five taels of silver. No matter how many pieces are purchased individually, the price remains the same. However, if a customer deposits 20 taels of silver in the store, the price of each garment can be reduced to 4 taels and 8 cents; if a customer deposits 50 taels of silver, the price of each garment can be reduced to 4 taels and 5 cents. The more silver a customer deposits, the greater the discount."
When customers deposit a sum of money in advance, they can not only enjoy shopping convenience, but also receive various exquisite small gifts according to the amount of the deposit, such as fan pendants, embroidered purses, handkerchiefs, sachets, fan covers and even exquisite belts. The more the deposit, the more precious the gift.
The silver deposited by the customer will be recorded in detail in the account book. Every time a customer makes a purchase, the corresponding amount will be deducted from the account. If the customer does not intend to continue making purchases in the future, the remaining silver can be refunded in full.
Gu Yuexuan introduced these novel concepts—developing a membership top-up system—to the audience. These words sounded quite unfamiliar. After a moment's thought, she said, "It's like having customers deposit their money in our store, so they can withdraw it whenever they need to spend. To attract more customers to deposit money, we might as well offer some discounts initially and make some clever arrangements for the deposit amount."
Cheng Jingen narrowed his eyes slightly and asked, "How do you do it specifically?"
"For example, we can advertise to customers that if they deposit ten taels of silver within five days before the opening, we will record the amount as eleven taels in the account book, and customers can enjoy the right to purchase goods worth eleven taels."
Gu Yuexuan took a sip of the fragrant tea, leaned back in the comfortable chair, and said with a smile, "If customers deposit fifty taels of silver, we will give you an additional five taels of silver, which is almost like getting a set of high-quality clothes for free. The larger the deposit, the more generous the discount."
"There may be some losses at first, but those customers who deposited silver have become our stable customer base. They are unlikely to switch to other stores before their silver runs out. Once the customer base is stable, we won't have to worry about anything else."
As long as they could successfully attract customers into the store during the initial opening period, the charm of the embroidery would be on full display. She might not be able to provide further assistance later on, so she could only rely on Second Aunt's ability.
However, the strategies she shared today are rich enough.
The surprise in Yu's eyes almost overflowed. She believed in what Gu Yuexuan had just said, as if she had swallowed a reassurance pill.
Cheng Jing'en and Tu Su Minfei were also inspired by it. Amidst their laughter and joy, they even shared the painter's work.
Tu Suminfei said: "Once my mother has decided on the pattern of the dress she wants, my sister-in-law only needs to tell me the style of the flower paper she wants to draw, and I can start drawing it."
Gu Yuexuan's eyes flashed with unexpected joy. "Are your paintings of ladies highly skilled? Can you easily master all kinds of styles?"
Tu Subo's meticulous painting skills are unparalleled, but he also admits that he is not good at depicting figures.
However, Tu Su Minfei seems to be hiding this surprise.
Tu Suminfei burst out laughing after hearing this. After a moment's reflection on Gu Yuexuan's casual words, he smiled playfully, "Are you implying that my brother isn't as skilled as others in this area, sister-in-law?"
Gu Yuexuan responded nonchalantly: "He himself said he wouldn't, so why should we force him?"
Tu Suminfei raised a mysterious smile and said calmly, "This is an interesting coincidence. I happen to be good at this."
"Then I'll trouble you."
Gu Yuexuan showed a satisfied smile on her face, as if she had solved another big worry. She then turned around and told Yu in detail about the next plan. They chatted and laughed all the way, and did not forget to purchase some items.
Tu Suminfei and Cheng Jingen, true to their word, stayed by his side. As they entered a busy pastry shop, Cheng Jingen's face lit up with a playful expression: "I remember Tu Subo was quite good at figure painting, too?"
Not only that, his paintings are of superb quality.
The eldest son of the Tu Su family was a romantic and suave man who loved beautiful women and luxurious life. He attracted the admiration of countless beauties from brothels and other brothels. The paintings he painted were snapped up at high prices and became treasures sought after by everyone.
However, in such a short time, he actually put down his paintbrush?
Tu Suminfei said indifferently, his expression languid, "He certainly created many works, but he never depicted clear faces. The faces of the people in his paintings were always blurry, and one could only guess who they were by their clothing."
Cheng Jing'en slapped his fist, as if suddenly realizing something. "Hearing you say that, it suddenly occurred to me that Tu Subo seemed to have stopped painting after he got engaged to Miss Gu."
“It’s not a complete stop.”
Tu Suminfei added: "It's just that his heart can only hold that one person. In his eyes, all other characters have become ordinary and boring, no longer worthy of his brush to depict."
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