Chapter 309: But isn’t your bottom line 20% profit?
Sang Anzhu is not cut out for business, or it could be said that she simply doesn't know how to do business.
She did whatever the person she poached from Pearl Drink told her to do, almost replicating Pearl Drink's menu, business model and takeaway one to one.
Her idea was simple. She had no intention of making money from this store from the beginning. She just wanted to maliciously lower prices and bankrupt the sweet drink shop across the street.
So the money in hand was spent like water, especially after he started to learn how to sell pearl drinks and start delivering food, the money became even more untold.
Takeaway delivery drivers who have never received any training and do not know the specific location of a house are often late or deliver the food to the wrong place.
This situation occurred in the early days of takeout and was almost a fatal blow to the industry.
The customer already had a servant at home who could run to the store to buy the food, and the reason he ordered takeout was simply to try something new. But it gave him such a bad impression, so he naturally won't order again next time.
Even Sang Yu did not expect that it was because of Sang Anzhu's cleverness that the pearl drink takeout stood out and won unanimous praise from customers.
The service plans such as fast delivery, delivery of goods only after identity verification, almost no mistakes, and immediate full refund of the order in case of an error make people feel comfortable, and the number of takeout orders is increasing.
The few people who previously chose to receive a guaranteed daily wage have long since switched to a model where they receive as much as they deliver, and they all have smiles on their faces.
At the same time, the long-term and large-scale purchases of white sugar completely depleted Sang Anzhu's money.
She gritted her teeth and actually sold the few pieces of jewelry she had accumulated with great difficulty in her jewelry box, and continued to keep the store open.
Anyway, I have already worn those jewels to several parties, and I don’t know when I will wear them again.
In terms of fineness, it was no better than the ones she wore in the capital, so it would be fine if she could sell them for silver. As long as it could bring trouble to Sang Yu, it didn't matter.
She was strong alone over there, not knowing that Sang Yu had already made a fortune through low-cost sales and takeout.
The luggage store co-opened with Sang Yongnian was officially opened after preliminary preparations and an appropriate amount of inventory.
The shop was located on Qinghuan Street. The rent was very expensive, more than 330 taels a month, but Sang Yu insisted on opening the shop here.
As the saying goes, you can’t catch a wolf without sacrificing a child. If you want to earn the money of a rich girl, you naturally can’t save money on the most basic store location.
The store has an excellent location, a large interior space, and extremely luxurious decoration, but there are only a few types of luggage on display in the huge lobby.
Just one peek into the store from a distance on the street tells you that the stuff they sell is definitely not cheap.
Sang Yu originally wanted Sang Yongnian to decide on the name of the store, but he insisted that she choose it, so they named it Tianlu Pavilion to get the blessing of the auspicious beast.
Tianlu Pavilion has a grand name and the decoration of the store is also luxurious. The bags sold in the store are so exquisite, but no one dares to buy them.
The main thing is... rich girls are not fools. They will rush to any store that looks high-end and buy things without restraint.
When they buy accessories and clothes, besides their own preferences, they are more interested in the social value and identity value attached to them.
Spend the same amount of money to buy a robe embroidered by Zhang Xiu Niang from Dongcheng. Others can tell its origin at a glance by the embroidery pattern and design.
I went to buy this Tianlu Pavilion bag. Does anyone know how much it cost?
Even though each of the bags inside was carefully sewn by the best embroiderers, there are still few people interested in it.
Fortunately, Sang Yu had anticipated this. She went to Tianlu Pavilion in person, picked out three elegant and exquisite small bags, and went to the Zhong family.
Zhong Xueru was such a smart person that she didn't realize she was giving her a gift. She just glanced at her and smiled, "Do you want me to open a shop for you, the Tianlu Pavilion?"
Lingnan City is not like the capital. There are so many officials of note in the entire city that they can be counted on the palm of your hand. As a result, the status of wealthy businessmen has also risen.
Although Zhong Xueru was born into a merchant family, she was favored by her family and held great power, making her the most popular and admired among women of her age.
She didn't go to those gatherings very often in the past, but she would attend occasionally. Whenever she showed up, the things she wore, used, and used would attract everyone present to imitate her.
After all, one needs to carefully examine other people's clothes to see if they are good or not, but anything that appears on Zhong Xueru must be the best.
Sang Yu smiled shyly and nodded gently: "Of course it's not for nothing. From now on, all of Miss Zhong's luggage expenses will be covered by our Tianlu Pavilion."
Since you want to hire a spokesperson, you naturally have to ensure that the spokesperson uses bags from the brand he or she endorses when attending important occasions.
Zhong Xueru glanced at her with a half-smile and put the exquisite little bag in her hand back on the table: "Not enough."
How could Zhong Xueru's reputation be bought with a few small favors like luggage?
"Of course it's not just bags." Sang Yu's smile remained unchanged as he stated the terms he had already thought of, "10% of the net profit dividends, and all Miss Zhong needs to do is bring a Tianlu Pavilion bag to the banquet."
This dividend was not paid by her alone, but was discussed with Sang Yongnian in advance and was paid from the overall net profit.
A light flashed in Zhong Xueru's eyes, and she gently opened her red lips and uttered two words: "30%."
One asked for a sky-high price and the other was willing to pay a low price, and it took a long time before they finally settled on it.
Zhong Xueru always carries a Tianlu Pavilion bag when attending a banquet, and in return she will receive a dividend of 1.5% of Tianlu Pavilion's net profit every month.
Sang Yu wiped the sweat from his forehead and deliberately made a joke: "Every time I discuss business with Miss Zhong, I have the illusion that my bottom line is known in advance."
Zhong Xueru, who was talking until her mouth was dry, gave her a puzzled look: "But isn't your bottom line 20% profit?"
“…” Sang Yu felt a chill in her heart. How did she know?
She had discussed with Sang Yongnian in advance that the maximum concession would be 20%. If it exceeded this number, he would rather change the "spokesperson".
Moreover, since we knew her bottom line was 20%, why did she finally agree to set it at 1.50%?
Zhong Xueru seemed to know what she was thinking and smiled comfortingly: "It's free money anyway, 1.5% or 20% doesn't make any difference to me."
What's more, the grandeur of "Journey to the West" far exceeded her imagination.
Even she, who had great expectations for Sang Yu's performance of "Journey to the West" at the beginning, had never thought that more than 3,000 people could squeeze into Zhong's Teahouse in one day.
It is a miracle in Lingnan City, which has a total population of only more than 30,000 people. Even in other prosperous cities with larger populations, it is a spectacular sight worth mentioning.
The income of Zhongjia Teahouse has increased a lot compared to before, but this seems insignificant compared to the effects brought by other aspects.
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