Chapter 104
In order to conceal the fact that this stored-value card business was actually specifically opened to "a certain special customer group", Shu Mo also conducted special research.
"Supermarkets used to offer different discounts. Nuannuan Hot Spring should also continue to innovate in order to better retain customers."
At the dinner table early the next morning, Shu Mo spoke solemnly.
Gu Xiao, who was lying on the table, was half asleep, and his mind was not yet clear. He agreed, "What the boss said makes sense."
Liu Xueruo drank a mouthful of porridge and thought for a moment. "Yes, although the hot springs are a monopoly, we can also think of some appropriate promotional methods. For example, when using stored-value cards to purchase certain types of goods, you can enjoy discounts and discounts to promote consumption."
The current Nuannuan Hot Spring is no longer the same as when it first opened. The product types are diverse and the quantity is large. It is normal that the popularity of different products varies.
Although the beverage area is ordered and made on site, there is no such problem, but Liu Xueruo often stays with other employees and naturally heard some things from them.
For example, when replenishing stock, you may find that a certain product is selling slowly, or even some hot food is not sold out until the store closes, and cannot be sold anymore, and finally has to be disposed of.
In fact, when it first opened, Shu Mo was able to purchase goods on the spot whenever a customer came, and even cooked oden after the customer placed an order. But later, as the number of customers increased, there was no time to make fresh food or purchase goods on the spot, and it also felt that it would not look good if the counter was empty for a long time, so they had to start stockpiling goods.
Efficiency has improved, but unsaleable products have also started to appear.
Wasted food is actually part of the operating cost, but it inevitably makes people feel wasteful and regretful.
If there is a limited time promotion, that can offset some of the costs.
Thinking of this, Liu Xueruo suddenly realized that she seemed to understand Shu Mo's thoughts.
She said sincerely: "Boss, you are awesome!"
Shu Mo: “…”
I always feel like she misunderstood something.
Her mind was previously full of thoughts on how to get the monsters to consume in the hot spring smoothly, so she hadn't thought about it that much. But after Liu Xueruo said this, Shu Mo immediately had some new ideas.
She felt as if her thoughts suddenly became clear.
In the past, supermarkets around the world introduced shopping cards, one reason being to get customers to develop the habit of shopping in the store - when rice, flour, grain and oil can be bought anywhere, people will of course be more inclined to go to the store where they hold the shopping card and spend the money on the card first.
Secondly, the accompanying preferential measures can also greatly stimulate customer enthusiasm and increase consumption.
Shu Mo cannot use the former, after all, there is only one hot spring hotel like this in the world. But is it possible to come up with some preferential measures to give those old customers some freshness?
The event held when the specialty product area was opened last time received a lot of praise. Many guests missed the gifts and asked Shu Mo when it could be held again.
It is better to refer to this idea.
Just do it.
Thoughts were pouring out of his mind as Shu Mo scraped the bowl of rice porridge clean in a few strokes, picked up the plate, said goodbye to the two people and hurriedly left the restaurant.
That afternoon, a small recharge corner was set up in the lobby of the main building.
Shu Mo temporarily found Xie Qingyun to ask for an article and launched a whole set of stored-value cards. There were Q-version images of all professions printed on the cards. After recharging 100 points, you could choose one to receive.
Just like the full-discount event when the specialty area was opened last time, you can also receive extra points for a limited-time recharge. The event is limited to two days, giving the town residents who are not in the hot spring time to rush over after hearing the news.
"You can accumulate points by spending with a stored-value card, which you can redeem for small gifts and enjoy limited-time discounts on some products. There are many benefits."
The female clerk assigned to the recharge area had a very friendly smile and a sweet dimple on her cheek, and she greeted the customers passing by warmly.
When they heard about the benefits, many people stopped.
It is not easy to make money in the doomsday, and no one wants to miss the rare opportunity to make money.
“This card is beautifully made.”
A set of card books was displayed in the glass counter at the recharge corner. A man lay on the counter and looked inside, saying in amazement.
"He's still a little guy wearing a professional gaming outfit!"
She pointed at a little man wearing knight's armor and laughed.
The little man is drawn with great care, his cloak fluttering in the wind, and his vivid expression is sketched out with just a few strokes. The knight player was almost killed by his cuteness.
"Give me a rider card, please." She asked for it immediately.
Another person looked at it for a while and found the patterns familiar. "Hey, is this set of stored-value cards a match for the woolen dolls sold in the handicraft store?"
"Yes, the card face was also designed and drawn by the master of our handicraft shop." The female clerk smiled, and intentionally or unintentionally spit out the information that Shu Mo wanted her to emphasize, "As long as you recharge, you can get it for free."
"The craftsman in the handicraft shop..."
The man frowned and muttered twice, his eyes suddenly widened, "Isn't that Xie Qingyun?"
"Xie Qingyun drew a Q-version picture of my profession?" A blacksmith in the crowd screamed in surprise as he succeeded in chasing his idol.
The blacksmith will only draw when he is initially designing an object, and those manuscripts will never be presented to the public. It is a rare opportunity to see Xie Qingyun's paintings, what a rare collection.
He struggled through the crowd and pounced all the way over. "Please charge me one too."
There was also an aunt who came with her son. She was attracted by the word "free" and asked, "Such an exquisite card, are you giving it to us for free?"
The female clerk said: "Yes, now you can get extra points for free when you top up, which can be used directly in the hot springs."
If the aunt was only slightly interested in the free card, then the following six words "free extra points" completely hit her nerves.
She looked up in disbelief, "You can give away points, too?"
"Yes, if you recharge 300 points, you will get 20 points. If you recharge 500 points, you will get 40 points. Please recharge according to your ability." The female clerk reminded at the end.
After all, stored-value cards can only be used in hot springs. If someone charges too much and then finds that they don't have enough points when they need money in the game, that would be troublesome.
It is for this reason that Shu Mo did not set up higher-level recharge discounts.
"40 points? That's so much!" The aunt was anxious, afraid that the event would end if she came a little late. She pulled the female clerk's hand and said, "Little girl, wait a minute, I'm going to go find my son."
Just by storing the points somewhere else, you can earn a day's income for free. You'd be a fool not to top up.
——Don’t think that the last time the specialty area offered a 20 yuan discount for purchases over 300 yuan, but that was a discount that required consumption to enjoy, and it is completely different from the points given for recharging.
Some players who originally wanted to book a room also came over after hearing the news.
They did the math and found out that a small family suite with an indoor hot spring would cost 500 points for one night. These 500 points had to be spent eventually, but if they topped up the card first and then swiped it for purchases, they could get 40 more points.
It is equivalent to getting 40 points for nothing, and you can also earn points by spending through stored-value cards and redeem them for small gifts in the future.
These are all the wool from the hotel!
With this calculation, even some players who originally thought it was troublesome to apply for a card have come to recharge.
Hence, for a while, all the customers in the hot spring crowded into the recharge corner. In the vast main building lobby, only that area was particularly lively and crowded, making the front desk and specialty product area empty.
Gu Xiao leaned over the cashier counter, resting his elbow on the countertop, holding his chin with one hand, and muttered, "Boss, are we really not losing money by doing this? We're giving away so many points for nothing."
She looked at the endless stream of people applying for cards and felt truly distressed.
"How could that be?" Shu Mo lay beside her, in exactly the same posture as her, also supporting his cheek.
——Or it would be better to say that after being influenced by the salted fish boss for some time, Gu Xiao was finally assimilated into his own style.
The two of them were carefree and just slacking off during work hours.
Shu Mo watched the fierce battle at the recharge corner from afar and sighed.
Sure enough, “If you can get a good deal, don’t miss it” is the greatest driving force of human beings.
She explained to the still confused Gu Xiao, "Registering for a stored-value card is equivalent to owning a points card. All customers who get the card will unconsciously start calculating how many points they need to get a small gift. Everyone will be happy to buy a little more in exchange for a free gift... This will stimulate consumption invisibly. In the long run, it will definitely not be a loss."
What's more, the hotel is not like some unscrupulous beauty salons or gyms in the past. It is an officially certified "reliable merchant" in the town. Players don't have to worry about the money being absconded with and can recharge with confidence.
From the hotel's perspective, customer stickiness has increased, while from the customer's perspective, they have gained real benefits, so everyone is happy.
"Besides, we've been open for so long, it's time to give back to our old customers." His legs were a little sore, so Shu Mo changed his posture and smiled.
As if in response to her words, the female clerk's voice sounded again.
"Don't worry, we have a special offer this time. During the two days of the event, as long as you are a regular customer of the hot spring and apply for a card, you can redeem small gifts of different grades according to your past consumption records. Time is limited, so please tell each other and don't miss it."
"Past purchases are counted as well?" An elite player came up and asked curiously, "I want to apply for a card. Can you help me see what gifts I can get in exchange?"
[Consumed: 500 points]
[Obtain: [Nuannuan Hot Spring Stored Value Card]*1]
【Click to view】
[Balance: 540 points (40 bonus points)]
【Points: 0】
After discovering that the 40 points were actually genuine, a smile appeared in the eyes of this elite player.
Although he is not short of these 40 points, just like people who used to earn thousands or tens of thousands of yuan a month would watch short videos repeatedly for a few cents of profit, no one would be unhappy if they can get something for free.
When you think about it this way, every time Nuannuan Hot Spring holds an event, the benefits are distributed very quickly, and they even take into account customers who have consumed before and let them participate in the discounts, which makes people feel particularly comfortable.
He pondered secretly, and his favorable impression of the hotel also increased invisibly.
The female clerk operated the panel for a while and said with a smile: "It is detected that your consumption record meets the requirements of the first-level gift. You can exchange it for three massage services or a free admission ticket to the annex. The time is not limited. Just inform our staff when you go to the annex."
He didn't expect the hotel to be so generous. This helped him save hundreds of points. Envy rose from all sides, and the elite players showed joy on their faces. "Okay, thank you!"
"It's okay." The female clerk said politely.
After the elite player left, the next customer came forward and said, "Can you help me check this too, please?"
"Okay." She operated twice, "Your consumption record meets the redemption qualifications for the third-tier gifts..."
Upon hearing this, the elite player turned his head and smiled complacently when he saw the ordinary player standing in front of the counter.
He didn't rush to leave, but stood there, wanting to listen to the difference between the third gear and the first gear.
Then the female clerk said, "The third tier can be exchanged for a free roasted sweet potato or sugar-roasted chestnut." She smiled sweetly, "You can find our new mobile stall in the commercial street."
Elite player: “?”
What the hell did you just say? ?
He looked at his villa ticket worth 100 points in confusion.
Why do I always feel that the value of my first-tier reward has dropped suddenly...
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