"Old man, this is a really big problem."
Italy, Lambretta.
In a luxuriously decorated villa.
Dolce, the founder of the DOG brand who co-created it with Stefano, looked at his partner with a serious expression.
"Now, under the leadership of that damned White, the Chinese people are frantically boycotting our stores and products. There have even been several incidents of vandalism! The Tianhua Group behind him even issued a press conference calling for a boycott of us!"
"Damn it! Our stock price hit the lower limit again yesterday!"
Stefano scowled and took a swig of strong vodka. "What does this have to do with him?! What a damned yellow monkey!"
"I've already hired someone to prop up the stock price. The Chinese market has certainly been affected, but our core business is still in Europe. The stock price will rebound today, and haven't we already recorded an apology video?"
"Aren't those arrogant Chinese people like this? Just give them an apology and they'll accept it. Didn't Adidas do the same thing before? Those yellow monkeys would still buy it in a few days!"
Dolce nodded. "That's true. Their enthusiasm usually doesn't last more than a few days. But you'd better behave yourself these few days and stop saying those things on Instagram, so as not to escalate the situation."
Stefano shrugged nonchalantly. "The people in that backward place are inherently lowly. In the realm of luxury goods, only we noble Italians can create such high-quality items."
"In a few days, if we release a few products that cater to Eastern culture, they'll start scrambling for them like pigs in a pigsty!"
Dolce was essentially the same as Stefano, and he hated the yellow race in his bones, so he understood what his old friend said and did not think that Stefano did anything wrong.
DOG is not the first to do this. Many brands have done this before, and they all sold very well in the Asian market.
So even though he felt pain from the stock price drop in the past two days, Dolce did not regard this as a big crisis.
To be honest, from the perspective of nationalism, Su Bai is actually this kind of person, but Su Bai thinks that only Chinese people are noble, and others are not. Of course, this Chinese does not include those sheepdogs.
Su Bai did not leave after the press conference, but returned to Su Bai's office with Su Cheng.
That’s right, it’s Su Bai’s office.
Although Su Bai had never come to Tianhua to work, the company did have a clean and luxurious office that was exclusively for Su Bai.
The nameplate on the door was blank, with no job title.
Su Cheng strongly requested this, even though Su Bai had said many times that he really didn't need it, but his elder brother was very persistent.
"Brother, I have a little idea."
Su Bai had been in a pensive look since the meeting, all the way to the office.
Su Cheng had a headache because he knew that his father had given another very capable manager to Su Bai yesterday.
To be honest, for them, money is nothing, but talent is quite important. It takes a long time to cultivate a loyal and capable person, especially now that Tianhua is still on an upward trend.
He is involved in many industries, and he is short of people at this time!
He was really a little worried that his younger brother would get carried away and start a company and hire people...
Su Bai is a really unsportsmanlike person. He refuses to participate in the management of the company and is too lazy to cultivate talents, but as soon as he is happy, he will hire people.
"Let me make it clear first, we're really short of people right now. You can ask for anything, but we don't have any!"
"How do you know what I want to do?"
Su Cheng: “…”
You really want someone?!
"No, no! Absolutely not! I really have no one left..."
"I want a sister-in-law..."
"Su Bai! You fucking bastard!"
Su Cheng was struck by lightning. He really doted on his younger brother. As long as Su Bai wanted it, he would give it to him!
But isn’t asking for a sister-in-law a bit too much?!
"No! Brother, are you sick? I said I want my sister-in-law to help me. I want to start a company!"
Su Cheng finally breathed a sigh of relief. He had even thought about choosing between his brother and his wife. Damn...
"Your sister-in-law is a fashion designer, and she's now running her own national fashion brand. How can she help you?"
"It's about fashion design! This DOG thing makes me a little upset. There are so many luxury clothing brands abroad, but we in China don't have any internationally renowned brands. Why is that?"
Su Cheng didn't expect Su Bai to be so bold...
To be honest, this kind of thing is not something that can be created overnight, and it has only been a hundred years since China took off. It had gone through such a long period of war before that. In addition, diligence and thrift are good virtues engraved in the blood of the Chinese people, so it is normal that there are no luxury brands.
Although the country is rich and the people are strong now, it is probably not easy to accomplish such a thing!
"Xiao Bai, this isn't something you can accomplish with just money. It takes time to develop. Your sister-in-law's design skills are indeed good, but even with her, it would be difficult for you to create a luxury brand that's even on the same level as DOG."
“Even if you want to create a national trend brand that is recognized by the public, it is actually very difficult.”
"I know, but brother, do you know some of the traditional crafts unique to our country?"
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