Would you old-fashioned people like you know how to use such high-end tableware?!
Obviously not!
In fact, even if this advertising video is a bit annoying, let it go. We can just treat it as foreigners who are unsophisticated and ignorant.
For example, it is like the richest man in a remote mountain village pointing at a courtyard house in Beijing and laughing at it, saying that it is not as impressive as his three-story self-built villa.
It would be fine if I ignored him, I was too lazy to even explain science to him.
But later its designer Stefano was a little stupid. When he saw many Chinese netizens accusing the advertisement of insulting China, he first asked China's official Weibo account to delete the advertisement, but he did not delete it on the foreign website Instagram.
Then some netizens questioned on Instagram why he didn't delete the post here, and he started showing off his IQ.
[The reason why it was deleted from Chinese social media is because my studio is as stupid as the arrogant Chinese people! ]
From now on, in all my international interviews, I will say that China is a shitty country. I can live just fine without you!
[Huaguo is a dirty, stupid, and smelly bandit. Do you think I'm afraid of you being exposed?!]
These comments immediately ignited the Chinese netizens!
Immediately afterwards, DOG's series of actions continued to climb the hot searches on domestic social media, and soon even climbed above the hot searches for Su Bai and Kuaiyin.
Su Bai was having a sweet lunch with Yan Xiwei when he received an angry call from Reba.
"Boss, I'm going to be willful for a moment. I'm canceling all cooperation with the DOG brand! I'll personally compensate the company for any losses!"
Su Bai was confused after hearing this, "What's going on?"
As Reba chattered away rapidly, Su Bai's expression became increasingly gloomy.
After the call was hung up, Su Bai slapped the table hard.
“Bang!”
Fortunately, this guy was just venting his anger a little and didn't use his full strength, otherwise the table would really be unable to hold on.
Yan Xiwei was startled by Su Bai's action.
"What's going on?"
"Little Dog Card, so damn arrogant!"
"Weiwei, go find Baron now and tell him to go find Muddy Waters and kill that damn DOG at any cost!"
......
At that time, although DOG was also an internationally renowned luxury brand, it was completely incomparable with world-class luxury groups such as LVMH. Its overall market value was only about 1.5 billion US dollars.
After these insulting remarks against China fermented, several celebrities who were originally invited to participate in the brand's fashion show immediately issued statements refusing to participate in the brand's fashion show, including models from the modeling agency who all went on strike, and even the editor-in-chief of the fashion magazine returned directly to Beijing.
Then everyone saw Su Bai’s video.
In the video, Su Bai and Wang Cong packed all the clothes in front of the DOG store in Yida Shopping Mall in Beijing, then drove to a stray dog rescue station in the suburbs, built new nests for the stray dogs with DOG's clothes, and put new clothes on many poor and dirty dogs.
At the end of the video, Su Bai said domineeringly:
"Starting today, all artists under Bai Ri Fei Sheng and Bai Ri Meng M Agency will terminate their cooperation with Dog Tags. All employees are prohibited from wearing any clothing with Dog Tags. Those who already have Dog Tags can take them to the company headquarters and have them shipped to other stray pet rescue centers. The company will compensate them at the original price."
"DOG f!"
The video was immediately forwarded like crazy, with everyone adding "DOG f!"
Then things escalated. Netizens and the public had just been inspired by Su Bai's patriotic rhythm yesterday, and everyone was still immersed in the feelings of these great heroes. This wave of DOG ran directly into the gun!
Countless videos of people tearing off, burning, and putting DOG clothes on dogs have been uploaded to various platforms.
Many large DOG stores in China's shopping malls have closed, and all Chinese employees have gone on strike.
Then DOG’s official Weibo account released an apology letter, saying that the account had been stolen and that those words without a mother were not what we said. In addition, it was announced that the brand show on the 11th was cancelled.
In fact, there is no other way but to cancel it because no one is willing to participate.
Then came the DOG stock market volatility, with the share price rapidly plummeting to the lower limit of US$1.2 billion. In less than 24 hours, US$300 million was lost.
This is the situation where Muddy Waters has not yet taken action!
Stefano was completely panicked now and started to apologize frantically, but no one believed him!
Several high-end SHOPPINGMALLs under Tianhua Group directly closed DOG’s stores and waited for follow-up processing. All other industries that had any cooperation with this brand were stopped.
In addition, under Su Bai's leadership, Su Bai's friends also began to upload videos, all of which were about destroying DOG.
This seems to have started a trend. Even if many people don’t have DOG products, they will record a video to show off their purchase of two pieces.
It's like if you don't post it, you are not Chinese...
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