"How about we schedule the auction on the Mid-Autumn Festival at Yingxian Tower? There are only a few days left, so I'll have to ask Brother Ye to help with the publicity and arrangements for the auction so that more people can know about it.
"As for the specific promotional methods, I have already written them down here. Brother Ye, please take a look and see if there are any problems."
In fact, there is nothing special about the publicity plan. It is nothing more than distributing flyers and organizing activities. These methods have been used to death in modern times, but they are the first of their kind in this era.
After seeing the leaf carving, he couldn't help but feel a sense of enlightenment. It turned out that business could be done this way! He felt that he had learned something!
My blood was boiling and I couldn't wait to get to work.
Of course, that is impossible. Money needs to be earned and food needs to be eaten. The hot pot has not been finished yet.
Such a delicious hot pot, made by Xiaoxian himself. I don’t know if I will have the chance to taste it again in the future, so of course I have to eat it all at once.
"Apin, help me get the meat off." Ye Diao stared at Xue Huan's plan and said to Qin.
"Apin" is Qin's maiden name, and Ye Diao would only call her that in private or when there were no outsiders around.
Now calling it out in front of Xue Huan clearly shows that he doesn't treat her as an outsider.
Qin gave him a sidelong glance, but still worked hard to get the food for him.
Ye Diao didn't even look at the bowl, he just reached in with his chopsticks to pick up the dish and put it into his mouth. But when he ate it, he found that it was the coriander he hated the most!
It was impossible to spit it out, so I could only swallow it with tears, and my face looked so bitter.
Qin's prank succeeded, and she covered her handkerchief with her hands and laughed. Ye Mao, her son, laughed even more wantonly, "Hahahaha..."
I almost fell off the stool.
Ye Diao didn't dare to be angry with his wife, but would he dare to deal with his son? Ye Mao had walked right into the trap.
However, Ye Mao had already seen through the situation and ran out with his hands covering his head before his father's fist landed. Ye Diao chased after him with his fist raised. The father and son were making a lot of noise, which made Qin shake her head speechlessly at Xue Huan.
Finally, the father and son came back. Ye Diao was in high spirits, but Ye Mao had tears in his eyes. It seemed that he was beaten by his father.
But soon, he was healed by delicious food again.
Xue Huan couldn't help but laugh as she watched the warm interaction between the family.
After eating hotpot, Xue Huan and Ye Diao had almost finished discussing everything.
She asked the maid to bring ice cream and fruit after the meal, and everyone sat down at their seats, eating and chatting.
Finally, Ye Diao and his family left satisfied.
As the Mid-Autumn Festival approaches, the festive atmosphere in Fengchi County becomes more and more intense, and the residents in the city become more and more agitated.
More and more foreign merchants are flocking to Fengchi.
It was simple. The news that Yingxianlou was about to hold an auction to sell chili peppers had spread through flyers. Not only Fengchi County, but even the entire state knew about it.
The seats at Yingxian Tower have already been booked at high prices, and even standing tickets are not available.
As a result, the business of Zuifenglou opposite and nearby restaurants and inns also became booming.
More and more people flocked to Fengchi County. Zhaoji's mooncakes, Jinluoyi's clothes, Zuifenglou's wine, and Yingxianlou's auctions became the four major hot spots in Fengchi, and people could be heard talking about them wherever they went.
Finally, as everyone expected, the day of August 15th arrived.
Many people flocked to Yingxianlou early in the morning, waiting for the auction to begin. Those who couldn't squeeze into Yingxianlou also settled for the next best thing and bought a seat at Zuifenglou.
The street where the two big restaurants were located was completely blocked and there was a traffic jam at one point. In the end, the city guards came out to mediate and the traffic on the street was restored, but it was still very congested.
Although the auction uses chili peppers as a gimmick, an auction will definitely not only auction one item.
In Xue Huan's plan, peppers alone include pepper seeds, peppers, pepper seedlings, pepper trees, and pepper planting techniques. Moreover, by adjusting the order and quantity of these items, different auction effects can be presented.
In addition, she contributed several other heavyweight items to make the auction even more grand.
However, all the specific matters were handled by Ye Diao, who was good at it and even enjoyed it. Although he was very busy with the auction these days, he felt really happy in his heart!
In preparation for this auction, corresponding arrangements were made in Yingxian Building. A two-meter-high platform was built in the center of the lobby on the first floor. With this circular platform as the center, circles of seats spread outward.
The second and third floors are separate VIP boxes. Looking down from the windows, you can have a clear view of the situation on the stage.
At the beginning of the Si hour (9 o'clock), the auction officially begins!
Ye Diao personally served as the auctioneer and walked onto the stage.
He glanced around at everyone present, quite high-spirited, "I know why everyone here is here, so I won't waste any more time talking nonsense, let's get straight to the goods!"
A servant walked onto the stage carrying a flower pot and placed it on the auction table.
The leaf diao lifted the black cloth covering the flowerpot, and a pepper tree about 60 centimeters tall with strings of peppers hanging on it appeared in front of everyone, instantly attracting everyone's attention.
As the mastermind behind the entire auction, Xue Huan did not attend. After all, she did not have the ability to clone herself, and on this day of family reunion, she had to celebrate the holiday at home with Xue's mother and others.
The women in the family started preparing for the lunch early in the morning, while the two men, Pei Ji and Xue Yao, were sent out to deliver gifts.
There is a custom in Daqi on the Mid-Autumn Festival that relatives and friends give each other gifts, which is called Cijie.
Apart from a few close families in Shanghe Village, the Xue family’s relatives and friends are the Guan family.
The gifts were prepared by Xue Huan and her mother. There were four items in total: moon cakes, tea, pork, and osmanthus cake.
Mooncakes and osmanthus cakes are all homemade.
Pei Ji took Xue Yao to each household to give gifts, and when they came back, they also brought back gifts in return from each household.
At the Zhao residence, Xue Huan had prepared the gift list the day before. There were quite a few families to visit, including the Ye family, Feng Xian's old family, the Lin and Zhu families who frequently patronized Zhao's, and the two master chefs from Yingxianlou.
The housekeeper Chen Tian delivered them to each household in turn.
Xue Huan doesn't need to worry too much.
At noon, Pei Ji and Xue Yao, who had gone out to deliver gifts, also returned, just in time for the dinner.
Today's meal was several times more sumptuous than usual. The whole family sat together and had a satisfying reunion dinner.
Mei Jiqin was also invited over.
Originally, she didn't want to come and planned to have a meal with her wet nurse in the courtyard, but she couldn't resist Xue Huan and Xue Jun's soft and hard persuasion, so she finally sat at the table.
In the evening, after offering sacrifices to the moon, the family sits in the spacious courtyard, admiring the moon and playing games.
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