"Silly boy, this is called scarcity marketing. First, let them eat and want more, but they can't buy it, whetting their appetite. Then sell in large quantities, and it will naturally sell exceptionally well."
Moreover, after Zhao Dali made a mistake while doing odd jobs a couple of days ago and was fired, Yan Xia came up with a new way of selling.
They offer a home delivery service, but there's a service fee of 20 coins.
She and Zhao Dali each received half of the 20 coins.
As the pool of candidates grows, she can recruit more workers and invite good families from the village to work together. This will not only expand her business but also help those who have been kind to her to become wealthy.
For those who come to Shuangqiao Town but don't have time to queue, or those who don't have servants at home, delivery can be arranged for an extra 20 coins.
Not only do you not have to queue, but you also get priority delivery.
Zhao Dali has an oxcart and can be responsible for delivering goods to places that are farther away.
When she's less busy in a few days, she plans to buy a horse-drawn carriage.
During the day, Zhao Dali delivered the goods.
Time is money.
Horse-drawn carriages are much faster than oxcarts.
When the store opened in the afternoon, they indeed stopped selling "Persimmons for Good Fortune".
The people in line scattered in an instant.
Of course, a small number of people also bought other pastries.
As evening approached, the sky was filled with a gradient of three colors of sunset.
A slow-moving oxcart headed towards Baihua Village.
"So, Brother Dali? Want to join?"
Throughout the journey, Yan Xia kept trying to persuade Zhao Dali.
"Sure, my family planted our grain early and it's all harvested. This year's harvest was just average, and I was planning to find some other work to do. But 10 coins is too much. After all, it's your shop's business. Just give me two coins per order."
Zhao Dali thought that if he could make at least five orders a day, he could earn 10 coins, which would be three strings of cash a month, not bad. But since Yan Xia was helping him so much, he couldn't accept the daily fare.
The two haggled for a long time before finally agreeing to the price.
Instead of profiting from each other, we'll change the employment relationship.
Zhao Dali was paid 1 tael of silver a month, his travel expenses were waived, and his working hours remained the same as before, from 5 a.m. to 5 p.m.
Depending on the situation, leave earlier or return later.
After arriving home, Yan Xia felt more and more that the employment relationship was more reliable.
It's easy to manage and calculate wages.
"Jingshui, how was your day with Jinlu? Did he bully you?"
She sent her eldest daughter-in-law and youngest daughter to the shop, leaving only her youngest daughter-in-law and youngest son to look after the house.
“Mother, my husband treats me very well. He doesn’t let me work in the fields, afraid that I will get tired. He also cuts the firewood. I only need to feed the livestock, clean the house and wash the clothes. My husband cooks lunch for me.”
The couple's relationship grew stronger and stronger, and sometimes their sweetness even made Yan Xia feel uncomfortable.
"That's good. Jinlu, can we harvest the corn in the field now?"
She then asked further questions.
Her family planted their grain late, so while most of the village had already harvested in the fall, her family hadn't.
Thinking of this, Yan Xia decided to go to Shoucheng Village in a couple of days to check on her land, as it was about time to harvest.
I don't know if these villagers are honest or how well they're doing with their crops.
I've been too busy lately to have any time to look.
"That's fine. The land isn't big; it's enough for just me and Jing Shui."
Jinlu knew what his mother was worried about.
He quickly said.
"Okay, then you'll have to work hard these next few days. I'll bring you something nice to eat tomorrow so you can have some nourishment."
I left late today and didn't buy any meat.
I simply stir-fried three vegetarian dishes to eat.
Steam another bowl of egg custard.
I cracked six eggs into it and steamed half a bowl.
Two large spoonfuls each, mixed with rice, it's incredibly delicious.
The Luo family at that time.
He was hiding in the main room, counting his money.
Luo Bai, who was the first to return home, secretly hid the extra silver in his room.
"How come it's only 12 taels? Where are the remaining 5 strings of cash?"
Cui Siniu looked sharply at her three sons.
"Mom, a customer bought several extra portions, so I gave him a discount. We were almost sold out, so I thought I'd better hurry up and run so I don't get caught."
“Yes, Mother, that’s what happened to me too. My older brother and I split up. One customer bought 10 bags and asked me for a discount, so I sold them to him for 40 a bag. Another customer took a bag and ran away in the chaos, and I couldn’t chase after him.”
Whether their words are true or false, no one but themselves knows.
"It has nothing to do with me, Mother. You've counted it yourself, the money here is correct. We're all family, so naturally the money should be given to you to spend together. I would never be greedy for money. You're the fairest person, right?"
Luo Bai has the sweetest mouth in the family.
With just a few words, Cui Siniu was all smiles.
“You’re such a sensible kid. Alright, let’s just leave it at that. It’s only five hundred coins anyway. Even if you take it, it doesn’t matter. Consider it a reward for your hard work. We made a total of twelve taels this time. Tomorrow I’ll find a matchmaker to help you three get married. But it’s not much money. We can’t afford high dowries. Let’s set it at two taels for each of you. I’ll give you one tael for your wedding banquet and keep the other five taels with me. There will be plenty of expenses for the family in the future.”
Sudden wealth made Cui Siniu stand tall with pride.
Her voice became open and cheerful, no longer as sinister and sarcastic as before.
"Go to hell! So you guys spent all the money, and I worked so hard and didn't even get a single copper coin? Give me three taels, I need to treat my brothers to drinks and a couple of rounds. You can keep the other two taels. Hurry up! Don't make me lose my temper!"
Luo Jingui muttered curses under his breath.
Although Cui Siniu used to be in charge, they were still broke.
She was also in charge of things like borrowing grain.
Now that he has money, that family is under his control.
"Why would you drink three ounces of wine? The total cost of our three sons' weddings was only six ounces. This one ounce is all I have. I must have done something terrible to marry you and give birth to three big, healthy boys, and I still can't get two silver hairpins. I'm still penniless and wearing a wooden hairpin in my hair. Why didn't you think of buying me some jewelry?"
Although Cui Siniu didn't want to give it, years of habit made her unconsciously take out a tael of silver and hand it to Luo Jingui.
"What are you buying jewelry for, you ugly thing? Look at your yellow face, you look just like a haggard old woman. Do you even deserve to wear a silver hairpin? If you were as charming as Lady Yan, I'd buy you a gold hairpin!"
Luo Jingui took one tael, but was not satisfied. He then took another tael from Cui Siniu's hand.
With two taels of silver in hand, their smiles became genuine.
"What do you mean? You're having an affair with that little slut Yan? I knew it! She's a widow, her husband's been dead for so many years, she's aged ten years from being tormented by the Chen family, how come she's so radiant after the divorce? So you're the one supporting her? I'm not done with you! Explain yourself! No wonder you complain about being tired every night when we're together, so you're the one who's exhausted her? You beast, I've worked so hard for you every day since I married you, and instead of being grateful, you're philandering! You know I don't get along with that little slut, why did you have to go after someone else? You're stabbing me in the heart—"
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