31 Young Master
◎The Ultimate Young Master of a Wealthy Family◎
Besides Xu Huaihuai and Li Chuqing, there was no one else in the meeting room. Li Chuqing and Xu Huaihuai were good friends, so she asked directly, "Huaihuai, do you think Mu Xin was behind this?"
Muxin is a beauty and skincare brand that has developed rapidly in recent years. It has great momentum and is very willing to invest in marketing. It is said that it is backed by a powerful family and has a young master supporting it. It once destroyed the reputation of several small brands that were just starting out by buying up Black Market Plaza.
Xu Huaihuai had seen Muxin's product advertisements. One of Muxin's BB creams had the tagline: "Apply whitening wherever you want, and your boyfriend will be smitten with your snow-white skin." Another hair removal cream had the tagline: "Suitable for the whole body, gentle and refreshing, your husband will praise how smooth it is."
Xu Huaihuai would never buy a product with such advertising slogans. It's very uncomfortable, both mentally and physically.
It's as if no matter what a woman does, it's all to please her boyfriend or husband.
Xinxinyan's total sales have always been higher than Muxin's, and this quarter it has surpassed Muxin, repeatedly topping the platform's total sales chart.
"Maybe, but not necessarily. I'll send out some red envelopes to ward off bad luck."
"Wait! I haven't opened the group yet!"
Xu Huaihuai counted down for three minutes in the employee group chat, enough time for everyone to spread the word. She sent out a series of red envelopes, including one for everyone and another for lucky draws. The red envelopes were quickly claimed, and then the group chat was flooded with messages of thanks to the boss and how generous the boss was.
"I snagged 58 yuan! Huaihuai, I love you to death!" Li Chuqing was excited, but she didn't forget the topic from before. "To be honest, I think it's most likely that Mu Xin is behind this. She must be jealous of our sales figures this quarter. After all, most of our advertising is organic, and the data is real."
"Mu Xin invested so much in advertising and inflated its numbers. It probably has millions of zombie followers on its official accounts across various platforms. Mu Xin poured real money into it, but what was the result? It didn't even make a sound. It sank to the bottom of the sea and no one cared. The more it marketed, the worse it became. If it can't get what it wants, it wants to destroy it."
"I remember Mu Xin's official account used to follow us?"
"Yeah, most likely it was an accidental touch while stalking. Even though it was only for a short while, the fans took screenshots. Mu Xin's official account also likes to like posts that criticize other brands and only praise themselves. The operators are really talented. I find it quite laughable."
"Huaihuai, if it really is Mu Xin and her group pulling strings behind the scenes, we absolutely cannot let our guard down this time. What if they come up with another plan when one fails? That young master Gu Qianshen is cunning. His family originally worked in biotechnology, and later expanded into medical aesthetics. Now they are almost leaders in the medical aesthetics industry. In the next few years, they will probably try to take over the women's market in cosmetics and skincare."
Xu Huaihuai was surprised to find that Li Chuqing was so well-informed. After listening, she fell into deep thought. "So, their family background is much richer than ours."
"That's right, it's not the theft itself that's scary, it's the thief's eyeing it. The company has already implemented all the necessary measures. Whatever their motives, their suppression and targeting should not succeed, but..."
Li Chuqing moved a little closer to Xu Huaihuai and lowered her voice.
“I have a classmate who has some dealings with that Gu Qianshen. He has a terrible personality. He used to suppress a startup brand so badly that the brand’s manager, a recent female college graduate, had to go to his house to beg for help.”
"As a result, Gu Qianshen slept with her and forced her to publicly release her bedroom photos. This matter has spread throughout their circle of rich second-generation kids, and some people are even praising Young Master Gu, saying that he is skilled at handling women and has them completely under his control."
"This is too much! No, how could they go so far?" Xu Huaihuai became more and more shocked as she listened. "Shouldn't we call the police for this kind of behavior?"
"Sigh, actually, the girl's friend reported this to the police, but the girl said she did it voluntarily. But how could that be? Those photos spread so fast back then. I saw them too. The girl's eyes were red, and her face was covered in tears..."
"Sigh, I heard that girl went abroad and apparently stopped running her own brand. Without a doubt, it must have been that beast Gu Qianshen blackmailing her with something," Li Chuqing said angrily.
"This is terrifying." For Xu Huaihuai, an honest person who abides by the law and would never cross the line, these things were too shocking to his values.
"Why don't you understand yet?"
"ah?"
"I told you to protect yourself! What if that scumbag finds he can't bring down Xin Xin Yan and takes his anger out on the person in charge? They say it's easy to dodge a spear but hard to guard against a hidden arrow, so you need to be careful lately."
"Ah, now that you mention it, it's really scary, but he shouldn't be able to threaten me. Besides, their headquarters isn't here, so I shouldn't be in trouble."
"Oh dear, their headquarters isn't here, but it's not far either, just a few hours by plane, and their manufacturing plant is also here. It's really not certain, it's always better to be cautious."
The controversy surrounding the donation of sanitary napkins with some of the profits from Xinxinyan's new product has continued to escalate over the past two days. Initially, it was online trolls stirring up trouble, but later, even casual observers and those pretending to be casual observers began to criticize this behavior.
Suddenly, voices overwhelmingly sided with Xin Xin Yan, claiming she was clearly creating a commercial gimmick, inciting gender antagonism, and using this staged performance to induce consumers to buy her products. Meanwhile, fans who spoke out in support of Xin Xin Yan were labeled as "protective officials" and "little leg hair" (a derogatory term implying excessive effeminacy).
Xu Huaihuai has been closely monitoring public opinion during the day at the company and in the public relations department, and at night she organizes the data she collected during the day at home.
The development of public opinion follows certain patterns. The fluctuations in the popularity of an event can be generally divided into five stages: the nascent stage, the explosive stage, the fluctuating stage, the declining stage, and the long tail stage. Currently, the public opinion surrounding Xin Xin Yan is in the final stage of the explosive stage.
When faced with public opinion crises, some companies often choose to ignore them for various reasons. However, this approach inevitably leads to the loss of some fans.
As a beauty brand, remaining silent when its consumers are impacted can easily lead to a loss of confidence and trust in the brand, and may even make consumers feel betrayed.
Even if most genuine consumers can objectively view the central events that generate public opinion, they are still inevitably hurt by the official silence.
Xu Huaihuai checked the scheduled post again and breathed a sigh of relief.
Xin Xin Yan has done everything she was supposed to do, and she has also done what she was supposed to do. Now, she has a clear conscience.
"Young Master Gu, Xin Xin Yan's reputation on social media is now so bad that even strangers are calling her out. Xin Xin Yan's official team hasn't responded yet, so they're probably going to let it cool down. In the end, the internet's memory will be decided by you."
The assistant leaned over in the noisy bar and spoke to a man who was drinking. The man looked to be about twenty-six or twenty-seven years old.
"Really? That makes it sound like I'm some kind of bully who uses my power to oppress others."
That's right! It's because of bullying rich kids like you that a perfectly good beauty brand has become such a mess!
The assistant thought to himself, but he knew who was paying his salary: "How could you say that? Young Master Gu, you're just using good money to drive out bad!"
Gu Qianshen ignored his assistant and used his wine glass to lift the face of his girlfriend, Song Shiying, who was sitting next to him, to examine her closely.
The boss didn't say anything, and the assistant didn't dare to slip away, unsure where to look.
"Alright, alright, that's all for you. Go back now." Gu Qianshen's friend dismissed the assistant, who quickly slipped away. He was just a miserable, always-on-call assistant and had no interest in watching rich people flirt with wine glasses.
Song Shiying's chin was pressed against the cold rim of the glass, and she could only nervously look up at Gu Qianshen. She was uneasy, afraid that her face and makeup would not be exquisite enough under the bar lights.
Gu Qianshen noticed her nervousness but made no attempt to comfort her. He suddenly lost interest in his girlfriend of only a week and a few nights of intimacy. Just a few days ago, he had thought she was pure and charming. He pushed her face away with his wine glass.
"Go to another clinic for your Botox injections. Go home now, and we don't need to see each other again."
Song Shiying stood up helplessly, tears welling up in her eyes. "Why, Brother Shen? Aren't we doing fine?"
Gu Qian sighed, "I don't like older girls anymore. I prefer mature girls. Little sister, you've already taken the shortcuts at your age. You should study hard now."
Gu Qianshen's friends were already used to his unpredictable tastes, and continued drinking, chatting, and joking as usual, without any surprise.
Hearing Gu Qianshen's words, Song Shiying's expression changed instantly. Tears welled in her eyes, but her sadness was gradually replaced by anger. "Do you think I'm with you for money?!"
She was attracted by Gu Qianshen's appearance and captivated by his effortless and confident demeanor. Gu Qianshen was just like the kind of successful, academically accomplished, and highly educated elite young man she had fantasized about in her teenage years.
She had never even dated a boyfriend before, yet she willingly slept with him on their very first day together, without ever considering that in Gu Qianshen's eyes she was just someone looking for a shortcut.
Gu Qianshen laughed when he heard the question, "Otherwise what? You're not after my money, but the pleasure of sleeping with me?"
Despite the noisy environment of the bar, where others might not hear clearly and wouldn't show anything even if they did, Song Shiying still felt insulted. She subconsciously picked up her glass and splashed it on Gu Qianshen.
Gu Qianshen's coat and pants were soaked. Before he could say anything, several friends saw this and surrounded him, blocking Song Shiying's escape route.
"Hey little sister, you've got guts! You splashed water on our Brother Shen? Do you know how expensive his clothes are?"
"Yeah, little sister, even if you sell for several nights, it won't be enough to cover your losses."
Song Shiying had one man hold her shoulder while another held her waist.
"You're dumbfounded! Aren't you going to apologize to Brother Shen?"
Song Shiying stared stiffly at Gu Qianshen, who calmly wiped the wine off his clothes. Her eyes were red and her voice was trembling. "I'm your girlfriend!"
Can't you see your friend belittling me and touching me with his hands?
Gu Qianshen tossed aside the wet towel; the wine on his body had been barely absorbed, but the fact that his clothes were soaked with wine greatly annoyed him. He glanced at Song Shiying and said coldly, "We've already broken up."
Then someone poured a glass of iced wine over his head.
Xu Huaihuai swirled the empty wine glass, looked at Gu Qianshen who was clutching his head and leaping up at lightning speed, and clicked her tongue, "Sir, shouldn't you compensate me for the wine? What, aren't you going to compensate me? You look like a hostess."
The phrase is a double entendre and is extremely insulting.
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