Chapter 438: 300 million for 10 years, Mercedes-Benz hired Lin Quan as the spokesperson at a huge price!

After the eighth round of the league, it is FIFA match day again.

Since the Spanish national team advanced to the European Cup finals in advance after defeating Slovakia and North Macedonia, Bosque did not recall all the main players in this round of the group match.

He chose to use a large number of young players and continue to observe their status on the court.

Bosque didn't believe it. After all, La Liga is the best among the five major leagues. How could it not find suitable young players?

It just so happens that their opponents on this national team match day are not very strong, so they can be used as a training ground for these young players.

To tell whether it is a mule or a horse, you have to take it out for a walk.

Since Bosque did not summon him to play, Lin Quan was happy to relax and unwind.

De Gea was not called up either, so he asked Lin Quan to go to London to watch the e-sports competition.

In 2015, various e-sports competitions began to gradually emerge in Europe, and more and more capital began to enter this field, investing in and forming a number of e-sports teams.

Like Barcelona star Pique, he intends to invest in an e-sports club in Catalonia to participate in the LEC competition.

Influenced by Pique, De Gea developed a keen interest in this emerging industry.

Coincidentally, he knew that Lin Quan also played this game regularly. When they were training with the national team, the two of them had played the game together in a hotel.

So I asked Lin Quan to go and see it together, and also help him to think about it and see if he wants to invest in it and start a team with Pique?

"Pique is working with the Catalan team, so as a Madrid native, why don't you get involved? If it gets linked to Catalan separatism in the future, you won't be able to explain yourself!"

The situation in Spain is not peaceful either. Catalonia has been clamoring for independence for some time. Last year, Catalonia even held an independence referendum, which caused a lot of controversy.

As the most successful and influential club in Catalonia, many Barcelona players were involved in this incident.

Pique is one of the Barcelona players who openly supports Catalan independence, for which he has been criticized by the Spanish Football Association.

In fact, for Barcelona, ​​if Catalonia really becomes independent, it may not be a good thing for them.

The reason is simple. Once Catalonia becomes independent, Barcelona will be separated from La Liga and will lose the qualification to participate in the Champions League.

If they want to return to the Champions League, they can either join other leagues, such as Serie A or Ligue 1, or unite with other clubs in Catalonia to form a league of their own.

But these tasks are very difficult and cannot be solved in a short time. If the team cannot participate in the Champions League for several years, their exposure and influence will decline rapidly.

The big-name stars in the team may also leave the team because of this. For example, if Messi is unable to play at a high level for a long time, he may not be willing to stay in Barcelona.

After all, he is not a Catalan, so there is no need for him to risk his career for the Catalans.

Although Lin Quan grew up in Catalonia, he has no sense of belonging here, so he has never cared about or participated in the Catalan independence issue, and just looks like a spectator watching the show.

"That makes sense. I think I should set up an e-sports club here in the UK!"

After listening to Lin Quan's advice, De Gea followed it and made a decision quickly.

"Well, let's continue watching the game!"

The game the two watched was the S5 World Championship quarterfinals match between FNC and EDG.

As a European local team, FNC received warm support from the audience.

Their performance was worthy of the applause and cheers they received. FNC cleanly defeated the LPL's No. 2 seed with a score of 3:0.

The atmosphere at the scene was very warm, especially when FNC advanced to the semi-finals, there was constant applause and cheers from the audience.

De Gea was also very excited: "I originally heard that the teams in East Asia are very strong, but now it seems that is not the case!"

Lin Quan's mouth twitched. The East Asian teams are indeed very strong, but the strong ones are LCK!

The current LPL is still in the darkness before dawn, and its record in foreign wars is not very good. It will not truly rise until S8 and S9, and achieve the achievement of three championships in four years.

However, Lin Quan has never liked Koreans, so naturally he would not help Koreans to praise their team.

He also didn't tell De Gea that FNC, which eliminated EDG 3:0, was swept by a Korean team with the same score in the semi-finals.

After watching the game, Lin Quan left early, saying he had to go back for training, instead of staying to watch.

He already knew the result of this year's World Championship, there was nothing to see.

As for investing in e-sports teams, he did not blindly follow the trend.

Although this trend is good, the prospects are unclear and only a few can really reap the benefits.

If you really have money, you might as well invest in some emerging Internet companies, such as Tesla.

Tesla’s current stock price is actually not cheap, but Lin Quan knows that it still has room to rise.

Moreover, with the gradual promotion and development of electric vehicles in the future, its growth space and potential are enormous.

All these will prompt capital investment and hype in it, making it the Apple of the automotive industry, and its market value was once skyrocketed.

Of course, as more and more companies enter the new energy field in the future, Tesla will also face fierce competition from China's new energy companies, so its stock price will gradually fall from its high point and the myth will gradually be shattered.

Therefore, this investment will only last until 2020 at most, and it should be sold before Tesla's stock price reaches its peak. Otherwise, the longer you hold it, the less you will earn.

After investing in Beckham's team, Lin Quan currently has little money left.

All in all, there is still about 50 million US dollars, which is still a little short.

So while he had time, Lin Quan asked Pere to pick out some endorsement contracts, and used the holiday to shoot the commercials for these endorsement contracts to earn some extra money.

As his fame and influence grow, more and more sponsors come to him for endorsements and cooperation.

And unlike previous years, these sponsors are now willing to pay.

But Lin Quan has limited energy, and he is not as short of money as before, so he does not take on many endorsements.

At least compared to Messi, Ronaldo and others, he has the least endorsements among the three superstars.

Therefore, when Perez began to call these sponsors to inform them that Lin Quan was available for endorsement, these sponsors were all overjoyed and were afraid of missing out on this opportunity.

One of them even came to us, including an automobile company.

"Hello, we are from Mercedes-Benz Automobile Company. Is there a chance to cooperate with Mr. Lin?"

As one of the three major BBA brands, Mercedes-Benz has a huge influence in the global high-end automobile market.

The spokespeople they choose are all international superstars without exception.

The fact that the other party took the initiative to come to seek cooperation is enough to show how great Lin Quan's influence is in the football world at present.

In fact, in addition to Lin Quan’s personal influence, Mercedes-Benz wants to cooperate with Lin Quan for another reason: the Chinese market!

Jeremy Lin became famous in the NBA because of the short-lived "Lin whirlwind" and received many endorsement and sponsorship contracts.

Lin Quan, who is also a Chinese basketball star, has long performed excellently in football, the world's largest sport. His status in football far exceeds that of Jeremy Lin in basketball. Lin Quan's influence and appeal in China are definitely far greater than Jeremy Lin's.

Therefore, Mercedes-Benz's decision to hire Lin Quan as its spokesperson will be of great help in their expansion into the Chinese market.

China's economy has been developing rapidly in recent years, people's consumption power has increased, and car sales have been higher year by year, which has led to rapid development in the luxury car market where BBA is located.

However, the competitive pressure in this market is not small at all. BMW and Audi, which are at the same level as Mercedes-Benz, are also very strong and have done a good job in localization.

Although Mercedes-Benz has a slightly higher brand awareness, its sales volume is not much different from the latter two brands.

Therefore, they can only take a two-pronged approach. On the one hand, they continue to develop new technologies and new products to satisfy more car owners with different tastes.

On the other hand, they have increased their investment in publicity and promoted their own brands, striving to attract more potential car owners.

An international superstar like Lin Quan, who has a huge influence both internationally and in China, is undoubtedly the most suitable choice.

It means that two tasks were accomplished by spending one penny. The problem of spokesperson in China and the problem of spokesperson internationally were both solved.

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It is precisely because of this that Mercedes-Benz is very sincere. They offered a 10-year contract worth 300 million euros. On average, it is about 30 million euros per year, which is higher than the annual salary of most football players.

To be honest, Lin Quan was also shocked when he heard Mercedes-Benz's offer.

Although he has accepted many endorsements, he has never seen a contract as big as 300 million.

But if you think about it carefully, this price is not particularly outrageous.

It seems that the unit price of 30 million per year is very high now, but after 10 years, with the influence of factors such as currency depreciation and inflation, 30 million will be nothing.

As far as Lin Quan knows, three years later, tennis star Federer signed a 10-year, 300 million contract with Uniqlo, and the contract amount is very close to his.

However, Uniqlo's influence and financial resources are far less than those of Mercedes-Benz, so the price offered by Mercedes-Benz is not too outrageous.

We can even see the shrewdness of Mercedes-Benz people from the 10-year period. Lin Quan is about to turn 20 years old, and he will be 30 years old in 10 years.

The golden period of a professional player is roughly before the age of 30, after which he or she will slowly go downhill.

In other words, Mercedes-Benz has locked up Lin Quan's career with this long-term contract, tying him to Mercedes-Benz when he is at his strongest, most famous, and least lacking in exposure.

In this way, Mercedes-Benz can not only use Lin Quan's influence to gain huge advertising effects, but more importantly, this contract also prevents Lin Quan from cooperating with Mercedes-Benz's competitors.

It seems that Mercedes-Benz has accomplished three things with this money, and the money was indeed well spent.

Although Mercedes' asking price was high, Lin Quan and his agent were very satisfied.

But how can you not bargain after the other party makes an offer?

"Mr. Clares, this contract is too long. I want to shorten it!"

Lin Quan was quite satisfied with the amount of the contract. The other party offered the highest salary right from the start, showing great sincerity. If he had bargained over the endorsement fee, it would have been a bit too much.

Therefore, Lin Quan focused his attention on the term of the contract.

Ten years is too long, five years would be just right, and if that's really not possible, eight years would be acceptable.

In this way, when domestic new energy brands go overseas in 2023, he can choose to cooperate with these car companies and help them go global.

"I wonder how long Mr. Lin thinks is the most appropriate?"

After hearing Lin Quan's words, Clares did not express any objection.

Firstly, he wanted to hear Lin Quan's opinion first and see how many years the other party wanted to adjust the contract to.

Secondly, there was a lot of opposition to this contract within Mercedes-Benz.

For football players who are easily affected by injuries, signing them to a 10-year contract is simply a gamble.

Moreover, who knows if Lin Quan can maintain such a good state in the past ten years? If he falls from the peak for various reasons and gradually disappears from the public, then the money Mercedes-Benz has spent will be wasted.

Therefore, from the perspective of risk control, he is actually willing to shorten the term.

It's just that the 300 million over 10 years deal was decided personally by Mercedes-Benz's CEO, Mr. Dieter, so it's not easy for him to object directly. But if the player himself disagrees, then he can just go with the flow.

"Five years, of course, the contract amount can be cut in half."

Lin Quan acted as if he was very kind and would not take advantage of you.

The corners of Clares' eyes twitched slightly, and he couldn't help but complain in his heart: Honest?

If the contract is cut in half, then the contract amount should be cut by at least 70% to be reasonable! In just five years, inflation will not be that serious, and 30 million per year is too expensive.

Although for a large company like Mercedes-Benz, this amount of money is not impossible to come up with.

But everything is afraid of comparison. The endorsement fees they paid to Federer, Schwarzenegger, Beckham and others are far less than this amount. There is no reason for them to suffer this loss.

"Sorry, for five years, the contract amount may only be 30% of the original unit price."

Thirty percent of 30 million is 9 million. 9 million a year, such an endorsement contract is not attractive to Lin Quan.

He is now endorsing Head & Shoulders shampoo, earning 4.5 million a year, and this is a short-term contract of only two years.

A five-year contract, and a car product with a price of 9 million yuan per unit, is a dream come true! You should know that in 2011, Li Na's endorsement fee for Mercedes-Benz was 4.5 million yuan, which was four years ago.

"9 million a year is too low!"

Lin Quan shook his head and rejected Clares' proposal. At this price, he would only agree to sign a contract for three years at most, and forget about signing for more than three years.

"How about this, we both take a step back, what do you think, Mr. Clares?"

Seeing that the negotiations were about to reach a deadlock, Pere on the side interrupted in time.

"Oh? How can we both take a step back?"

"It's very simple. If you shorten the contract by two years, we will lower the asking price by 100 million. What do you think of an eight-year, 200 million contract?"

The proposal put forward by Pere made Clares very interested. 200 million over 8 years is equivalent to about 25 million per year.

It is much less than the previous 30 million per year, and eight years is not much shorter than ten years. The contract is long enough and the risk is reduced a lot. He can accept this contract.

So he nodded and said, "Then it's a pleasure to work with you!"

(End of this chapter)