Chapter 214 New Sponsor: The Highest Price for Sneaker Endorsement in History!
Next to the gurgling brook on the west side of Hale.
"Did you really dye your hair brown?"
Chu Feng asked curiously.
"Actually, I don't really like blonde hair, and my original hair color is brown."
Maria said with a smile.
Chu Feng took a closer look under the bright moonlight and nodded seriously: "Indeed, brown is still beautiful! By the way, I'll show you my new house and bring you some gifts."
Maria's mouth corners slightly raised when she heard this, fresh and natural.
Half an hour later, in front of Guardiola's house.
"This is a panda doll for the little ones, this is a blue and white porcelain tea set and tea for Auntie, and..."
Looking at the large and small bags of things that Chu Feng brought with him, Guardiola had no choice but to let Chu Feng in no matter how reluctant he was.
Christina entertained him warmly and invited Chu Feng to a family dinner tomorrow, but Chu Feng politely declined on the grounds that he needed to live in the city to participate in training.
Then Marius and Valentina pestered Chu Feng to ask for details about the Champions League final.
Chu Feng described a lot of things in such vivid and colorful way that the two little guys couldn't help but be fascinated.
Marius wished he could grow up immediately and turn the tide like Chu Feng and save the team from danger!
As for Valentina, her eyes lit up.
Guardiola next to him took a sip of coffee and felt extremely bitter from body to soul.
It is enough to have a love-brained guy in the family, but I don’t want there to be another Wang Feng or Li Feng to harm my daughter.
Before leaving, Christina said with a smile: "Maria's university major is fashion design. Let her help you change your outfit when you have time. It's better for young people to be more fashionable."
"Maria's vision cannot be questioned. After all, she has an excellent teacher."
Chu Feng is quick to follow good advice.
Maria nodded seriously. Chu Feng should indeed dress up and not always go out in training clothes.
Although very handsome.
Christina's smile was even more satisfied because she used to be a fashion designer and opened a clothing store in Barcelona.
Then she glared at Guardiola to see how good he was at talking.
Since the two met at the age of 18, Guardiola has never said a word of sweetness. Every day it's all about football. It would be better for him to live with football.
Guardiola touched his head in confusion. How could he suffer another unexpected disaster?
Every time I meet this brat, it's always bad luck! When Chu Feng left the villa, Guardiola opened the gift and found a box of red wolfberries. Wolfberries have been very popular on Instagram recently, and Guardiola has also seen its effects.
It seems to be able to treat insomnia, hair loss, and poor skin. Guardiola touched his shiny head again, and then made a grinding sound! ——The next day.
The first round of the 2018-19 season is over. Manchester United's 3-1 victory over Leicester City was considered a big victory, but after all, Manchester United spent more than 200 million euros on signings and there were so many problems in the game, which made many commentators begin to doubt Manchester United's ability to win the championship this season.
Especially for the selection of players at the defensive midfielder position, the combination of Maguire and Bailly is not a problem for the time being, but Bailly's fragile physique is well known throughout Europe, and it is estimated that he will be injured soon.
At that time, Mourinho will need to use a different combination of central defenders, and the mobility requirements for the defensive midfielder will increase significantly.
Neither Matic nor Pogba can satisfy him. As for him, his worst feature is mobility, and only Herrera from Spain can barely meet the requirements.
So the wind of winning the championship blew towards Manchester City again. They defeated Arsenal 2-0 in the first round of the league, maintained decisive suppression throughout the game, and made Emery look ugly.
From the footage shown during the game, Guardiola was clearly angry.
Some extreme Arsenal fans are jumping up and down again, saying that it doesn't matter whether Wenger leaves or not. In fact, they just enjoy the pleasure of creating conflicts. Whether they really care about Arsenal, I am afraid only they themselves know the answer in their hearts.
As for Tottenham, they did not change their coach in the end. Since Tottenham was building a stadium imitating Arsenal, Pochettino did not have much funds to recruit players in the summer window, and the first game was played in a metaphysical way.
If Newcastle United had not hit the goal post and the goal frame continuously, Tottenham would probably have suffered their first defeat of the new season.
Pochettino was horrified watching from the sidelines.
The next thing worth mentioning is Chelsea, which changed its coach. Conte lost to Mourinho twice last season and has now been dismissed and is unemployed at home.
The newly appointed Italian coach Sarri emphasizes high-pressure pressing and passing and control in the midfield. At the same time, he attaches great importance to wing attacks and requires the full-backs to press forward boldly and participate in the attack.
They showed strong suppression against weaker teams and beat Huddersfield 3-0.
This restored the confidence of many Chelsea fans, who firmly believed that they could regain their form this season and let Mourinho see how powerful the Blues are.
Liverpool also won the game in a crushing manner. Mane scored twice, Salah and Sturridge scored a goal each, leaving West Ham United with no chance to fight back.
If we were to summarize the first round of Premier League games, it would be that it was a transition and adjustment period after the World Cup, and every team needed more running-in and growth.
As for the official MVP, it was given to Chu Feng of Manchester United, mostly because his two goals were more entertaining to watch.
Since the Premier League started the earliest among the five major leagues, it has also received the most attention.
Fans of various clubs have commented on social media. - [This year's Premier League championship is more difficult than last season! ] - [Liverpool, Manchester City, and Manchester United are all very strong. It is estimated that the final winner will be decided before them! ] - [Brothers, after Xiao Chu changed to play as a center forward, his goal rate has increased significantly! ] - [Nonsense, the center forward is closest to the goal, and Mourinho has given Xiao Chu more tactical resources. Basically, both wings are playing feints for him. ] - [It's a pity that Manchester United's midfield is not strong enough. If De Bruyne and Kante can be brought in, it will be perfect. ] - [I don't dream of doing this. ] - [At the end of the month's Champions League draw and award ceremony, I hope Manchester United can continue its good luck and draw a good lot! ] - [Xiao Chu should be able to get the best player of the season, right? ] - [I feel it's hard, but the best striker will definitely not escape! ] - [It's hard to say, Ronaldo won the Champions League Golden Boot Award, scored twice in the final, and has great competitiveness. ] - [.]
Carrington training base at this time.
Manchester United was in the middle of an internal team competition. Chu Feng was holding the ball on the wing and confronting Wan Bissaka. The latter's dark forehead was covered in sweat, and he tried his best to suppress the urge to make a tackle.
In fact, his defensive style is indeed too reckless.
Mourinho needs to use this method to correct Wan Bissaka's bad habits, otherwise it will be easy for fatal mistakes to occur in the game.
After a series of shaky moves, Chu Feng secretly crossed the ball to the middle, then used his explosive power to rush inside and cooperate with Rashford through the wall.
Unfortunately, the final shot was too straight and was saved by De Gea.
"Chu, the cross between you and Rashford was too abrupt. It should have been done during the counterattack, not in a static position!"
Faria shouted.
Chu Feng responded and kept it in mind.
After the competition ended, Chu Feng did not leave with his teammates, but instead went to Romero to practice long-range shooting.
As for why it wasn’t De Gea, it’s because that guy had already run away!
Faria also set up a high-speed camera nearby. They will analyze Chu Feng's way of exerting force through the software and then make the most scientific adjustments.
These are treatments that previous stars could not enjoy, so it is easier for modern players to improve and grow.
But it also makes the players seem like they are produced on the same assembly line.
Wan Bissaka, Maguire and Mahrez, who were packing up to leave, stopped, looked at each other and then looked at McTominay.
The latter spread his hands helplessly: "Chu's nickname here is 'extra training devil', you must not even think about competing with him, just complete the training arranged by the coach."
Then he changed his shoes and hit the track, jogging to relax after training.
His mobility is indeed not strong, so he has to try his best to make up for it. He takes two steps for every one others takes!
McTominay agreed with what Chu Feng said.
"When you use self-discipline to unleash all your talents, football will give you everything beyond your dreams!"
Maguire looked deeply at McTominay's back, silently put down the equipment he had packed, and joined the team for extra training on the green field.
This makes the assistant coaches extremely tired.
Not everyone has Chu Feng's terrifying physical fitness, and it is easy to copy and achieve the opposite effect. They can only monitor the data of the players and defend the players' excessive training intensity.
Mourinho, who had just reviewed the game, stood on the sidelines, rubbed his sore temples and smiled with satisfaction.
Manchester United once had model self-disciplined players such as Neville, Scholes and Vidic to guide the team, but now Manchester United does not have so many outstanding players, and the only one, Ibrahimovic, has left.
Fortunately, Chu Feng followed the path of his predecessors and passed on self-discipline and soul power to the next generation.
Data analyst Giovanni Serra said: "Boss, Valencia, Matic and Lukaku are still injured before the next game. Do we need to change the formation?"
"4-3-3 does place high demands on the defensive midfielder. Will we meet Tottenham in the third round?" Mourinho nodded.
"Um."
Giovanni already knew the schedule by heart.
Manchester United's schedule in September is very good. They will not encounter the Premier League BIG6 teams, but they will have a Champions League group match, and the opponent will be determined based on the draw results.
Then Manchester United will face Chelsea, Manchester City, Arsenal and Liverpool in succession.
"Let's change to 4-2-3-1, let Chu continue to play as a center forward, and Herrera and McTominay play as defensive midfielders."
Mourinho thought for a long time.
After all the training was over, Chu Feng walked into the cafe in the training base, where Mendes had been waiting for a long time.
"Recently, Adidas, Nike and Puma have approached me and want me to be their main spokesperson."
"The details are all here, take a look and then tell me what you think."
Mendes pushed over a folder.
In fact, the three giants of sports brands approached him last season, but due to the sponsorship amount, they have not finalized the final plan.
But after the Champions League final, Chu Feng's popularity reached its limit, and then he demonstrated his value through commercial activities.
The three giants suddenly turned from the active party to the passive party. After all, who doesn’t want to occupy the largest sales in China?
So they experienced the competitive pressure from Coca-Cola and Pepsi.
Chu Feng carefully browsed the detailed information of the three parties and found that since the reform of the UEFA Champions League, the sponsors of the UEFA Champions League have been ranked as follows.
Adidas: 11 times
Nike: 7
Umbro: 2 times
Kelmei, Reebok, Kaobei, and LeTou each once.
As for Puma, it is zero times.
This data can also indirectly reflect the market share occupied by major sports brands.
In recent years, due to Real Madrid's strong performance in the Champions League, Adidas has gained a high level of brand recognition and demonstrated its influence in the field of football.
Nike's brand exposure and topicality have also declined due to Barcelona's gradual decline.
Needless to say, Puma is the weakest among the Big Three.
In fact, football has always been their main business.
When Puma was founded in 1948, one of the first products it produced was football shoes. Legendary stars such as Maradona, Pele and Cruyff have all been its spokespeople.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
But with the emergence of competitors such as Adidas and Nike.
Puma's dominance in the football field did not last long, and the market share of global brands was gradually divided up, leaving little.
However, Puma has made up its mind to return to the market in a big way and regain its most proud football share.
The spokesperson must be chosen appropriately.
Some time ago, Puma's global brand marketing director Patrick approached Mendes, hoping to discuss cooperation with Chu Feng in person, but it was during the Champions League final at that time.
"Jorge, which one do you recommend?" Chu Feng put down the folder.
Chu Feng understood very well that professional matters should be handled by professionals, so he decided to listen to Mendes' advice first.
Manchester United's current largest sponsor is Adidas, which signed a 10-year, £900 million sponsorship contract with Manchester United, the largest in Premier League history.
And with Adidas' influence in the field of football, it can provide you with the greatest help.
"but"
Mendes' turning point came soon. "Messi is the main spokesperson for Adidas at present. Although Barcelona's performance in recent years has not been ideal, Adidas still chooses to tilt most of its resources to Messi."
"So if you want to win international awards like the Ballon d'Or."
Mendes didn't finish his words, but his meaning was clear. Adidas will definitely not give up Messi, who has won five Golden Balls.
The same is true for Nike.
Cristiano Ronaldo, who transferred to Juventus, is once again striving for higher honors with last season's Champions League Golden Boot, so Nike will naturally not give up on him.
Therefore, if Chu Feng chooses the above two brands, he can only choose to keep a low profile and wait until Messi and Ronaldo retire or leave the top five leagues.
"Then let's talk about Puma."
Chu Feng made the decision lightly.
Mendes snapped his fingers and said with a smile, "I knew you would do that!"
Then he made a phone call, and soon he saw a middle-aged man coming. He stretched out his hand to Chu Feng and introduced himself: "Patrick, Puma's Global Marketing Director, nice to meet you!"
"Me too."
Chu Feng stood up and shook Patrick's hand, showing the minimum respect.
Without much greeting, Patrick got straight to the point and said, "First of all, we have prepared a £23 million per season endorsement contract for you. This is the highest price in the history of sneaker endorsements. Neither Adidas nor Nike can offer the same contract. I have absolute confidence in this, because Messi is £18 million and Ronaldo is £15 million. They can't offer you a higher salary."
"But we can. Last year, our sales increased by 15% year-on-year to 1.049 billion euros, with double-digit growth in all regions and product divisions."
"This year, we have restarted our basketball and football businesses, and we need influential people to endorse them."
“.”
Patrick talked for a full half hour before he took a sip of coffee with a dry mouth.
Chu Feng thought that Puma was also a big dog owner! You know, although his basic annual salary was only 18 million pounds, even so he could rank in the top three in the Premier League, but this endorsement contract actually gave him 23 million pounds.
However, Chu Feng understood that there is no free lunch in the world, and according to the information he would know in the future, Puma seemed to have offered Neymar a contract, and the salary seemed to be around 23 million pounds.
In the blink of an eye, he regained his composure and asked, "What do I need to do?"
Patrick raised an eyebrow in surprise.
He had learned about Chu Feng's information in detail before and knew that Chu Feng was born in an ordinary family and that his financial situation during his youth training period was very tight.
Logically speaking, when you hear 23 million pounds, you should be a little excited and thrilled, right?
So Patrick put aside his contempt and said seriously: "Sign a lifetime contract and cooperate with us in publicity."
"Of course, we will also do our best to market you and increase your global visibility, which will have a great impact on the Ballon d'Or."
“.”
He talked nonstop for another fifteen minutes. Patrick really deserves to be the global marketing director. He would probably be a leader in a pyramid scheme gang.
Chu Feng still did not lose his mind, but looked at Mendes next to him.
The latter immediately understood: "A lifetime contract is impossible. Messi and Adidas have a lifetime contract. The most fundamental reason is that Messi has his own brand in Adidas, but this is not mentioned in your contract."
Patrick felt bitter when he heard this. He didn't expect Chu Feng to be so difficult to deal with, or to be more precise, he was so calm that he didn't seem like a 19-year-old.
But once you start making concessions, you can only keep making concessions.
Puma does not have a more suitable candidate now. Patrick is well aware of Chu Feng's influence in China, and he hopes to increase Puma's market share in China.
No matter how much he pays now, he believes that there will be a higher return in the future.
The contract definitely cannot be signed in a cafe. The teams on both sides will carefully consider each clause to strive for the greatest benefits for their own side.
After Patrick left, Mendes said with emotion: "Chu, your performance just now was very good. It would be great if all my players were like you."
"Don't worry, Puma must and can only promote you in order to increase its influence."
"Although you may not win this year's Ballon d'Or, I think you can still be in the top five. As long as you can maintain your current competitive form, I promise that you will stand on the Ballon d'Or podium within two years!"
“Because there will be more and more sponsors like Puma.”
Since Ronaldo left Real Madrid to join Juventus, a gap has arisen between Mendes and Ronaldo. Mendes does not want to put all his bets on Ronaldo.
So he had to introduce a new player as a face.
De Gea, Falcao, Di Maria, B Silva and others are obviously not qualified. He is in the same situation and can only choose Chu Feng.
Therefore, he will do his best to help Chu Feng win the Golden Globe Award.
After the Puma incident came to an end, it was August 19th, and the second round of the Premier League had already begun! Manchester United players once again came to Brighton and Hove, a southern coastal city.
Brighton returned to the Premier League in the 2016-17 season, but their performance last season was mediocre, finishing 15th in the standings and managing to avoid relegation.
American Express Community Stadium.
The game has reached the 40th minute, the score on the LED board is 1-1, and the two sides are temporarily tied.
Mourinho frowned on the sidelines. Brighton players were rough and unrestrained, frequently engaging in physical confrontations, which disrupted the rhythm of the game.
If it weren't for Manchester United's quick counterattack at the beginning of the game, Rashford made a cross from the bottom, Chu Feng headed the ball to the right, and Mahrez scored with a shovel shot.
I'm afraid it will be Manchester United that will fall behind now!
Hughton next door frantically directed his players to attack Manchester United's hinterland, just to make McTominay exhausted and then expose Manchester United's defense.
Fortunately, Manchester United held on until the end of the first half, and Mourinho changed the formation when he returned to the locker room.
From two defensive midfielders to three defensive midfielders, imitating Real Madrid's 4-3-1-2, Rashford and Chu Feng, the two center forwards, are the main counterattacks.
The second half did achieve good results. Manchester United relied on the number of players to stabilize the backcourt defense and frequently used long passes to counterattack.
The game was in the 79th minute.
David Luiz made a fierce interception and the ball rolled to Maguire who was unguarded on the side.
Big Head not only has excellent defensive skills, his advancing ability is also outstanding among central defenders, especially his ruthless pace, which often allows him to complete breakthroughs by magic.
According to Guardiola's analysis, it is a special way of center of gravity swinging.
Last season, his average of 0.5 dribbles per game was much more impressive than some Brazilian wingers!
De Gea's heart trembled inexplicably when he saw this, as if he had foreseen some terrible consequences, and he immediately raised his attention to the highest level.
He dribbled the ball heavily to avoid Gross's interception, and then used his physical advantage to break through.
Then he kicked a long pass directly!
The football spun violently and went straight behind the Brighton center back.
Dunk quickly stepped back to head the ball away, but suddenly saw a figure passing by. Upon closer inspection, it turned out to be Manchester United's No. 7! He quickly raised his hand to indicate offside.
But the linesman saw clearly that Chu Feng was at least 1/4 body length behind another central defender Duffy.
Chu Feng lightly unloaded the ball in front of him, facing Ma Xiu Ruian who left the goal, and calmly pushed the ball into the far corner to score! 1-2!
Even if Brighton found Manchester United's weak spot, it would still be difficult for them to win the game because Manchester United has some of the world's top explosive players!
At the end of the game, the score remained unchanged.
In the post-match interview, Mourinho admitted that Manchester United had problems with their defensive midfielder and that they would recruit players in time after the winter transfer window opened, and that Matic would be able to recover and return next week.
(End of this chapter)