Chapter 174 Do you know what a business war is?
In the mall, Cheng Zhu listened to the words of his young stepmother and deliberately raised his eyes to look at Shen Qingning first.
It was just this look that made her, who always had a strong aura, evade a little. Then she couldn't help but gently pulled the corner of Wang Yusan's clothes, indicating that such words could easily be misunderstood.
Cheng Zhu immediately said at this moment: "I am indeed not nervous, because before this, I often heard Chen Qingning and Jiang Wanzhou mention you, and they all said that you are a very easy-going person."
He would not use less distant words like "sister" to highlight his stepmother's youth and beauty, because she is indeed young, which is an established fact and not a compliment.
On the contrary, she is young and of a higher generation. You said she looks like a kind sister, so she is not nervous. Such an answer may not have a good effect. After all, she is actually a stepmother, and there is a huge age difference between her and Mr. Shen. Who knows, it may end up in embarrassment.
When talking to such people, it is better to avoid mentioning topics related to age, at least that is what Cheng Zhu thinks.
However, because of her age, it is best not to talk to her as if she were an elder. This is not acceptable. After all, we are all young people, and she doesn't want to stray too far away from her own age group.
Therefore, we should give her respect for her status, not her generational status.
Speech can be relaxed and casual.
Wang Yushan glanced at Shen Qingning and said jokingly, "That's good. I haven't met Ningning and Wanzhou's friends very often. I'm a little nervous."
Speaking of which, it would be a bit difficult for someone of her status to get along with Shen Minglang and Shen Qingning's friends.
Especially her age is too close to Shen Minglang’s friends. Some of Shen Minglang’s friends may be older than her.
She may even have many common friends with this group of people, and their circles of friends may overlap.
If you treat people like your peers, it will seem unbecoming. If you act like an elder, they may feel uncomfortable.
After all, most people have a natural prejudice against young mothers, and who knows what they are thinking in their hearts.
She is in this role because of her personal choice, and she doesn't care about other people's opinions and views of her.
But Wang Yusan was very worried that Shen Minglang and Shen Qingning would be influenced by the words of their friends, which would lead to a deterioration in their relationship.
Especially since Shen Minglang often got mad at her at home, causing unrest in the family, which made her become the more cautious one.
Cheng Zhu had mentioned Shen Minglang when introducing himself just now, and she guessed that he must be a good friend.
Wang Yushan looked at the perfume shop next to her and asked Wu Yuzhou, "Do you mind if we go in and take a look?"
"Of course, we are open for business." He smiled and continued to suggest: "I am confident that the perfume in my store is of good quality. You two ladies can smell it later. If you like it, I can give it to you."
"Okay, thank you." Wang Yusan nodded simply, mainly wanting Cheng Zhu to go in and take a look.
Cheng Zhu walked in with the investment promotion manager Lao Xu and asked him some basic information about the store, such as the specific square footage.
After a quick look, Cheng Zhu was extremely satisfied with the place.
"It's a great location, better than I expected, and the size is just right. I just don't know if they can have a glass door outside the mall like the Starbucks across the street," he thought to himself.
Old Xu looked at Cheng Zhu and asked, "What project are you planning to do here?"
To be honest, after seeing how young Cheng Zhu was, he felt a little resistant.
As the person in charge of investment promotion, he has seen too many second-generation rich people who are just playing around.
I just took some money and opened a shop on impulse.
In Old Xu's mind, Wu Yuzhou, who feels good about himself, is a representative of this type of people.
In fact, he was able to get this position in the mall because of his connections.
Considering that his perfume shop is high-end and niche, and its decoration style is very stylish and eye-catching, it barely meets the investment standards.
Moreover, Wu Yuzhou's family is in the fragrance machine business, and it is doing quite well. Opening a perfume shop can be regarded as an extension of the family business.
But in the end, it still didn't work out.
Wang Yushan was listening at the side and knew that it was the most critical step.
Didn't she deliberately not tell Lao Xu that she was opening a milk tea shop? She was afraid that Lao Xu, the old fox, would avoid her.
Cheng Zhu looked at Manager Xu, smiled and said directly: "It's to open a high-end internet celebrity milk tea shop."
Old Xu: “???”
You thought that if you added the four words "high-end internet celebrity", it would no longer be a milk tea shop, right?
He couldn't help but recall what Wu Yuzhou said when he first met him.
“Open a high-end internet celebrity perfume store.”
At least they followed it up with another sentence: "Build a local high-end perfume brand!"
Manager Xu is a little confused now. He thinks that Mr. Wang is setting a trap for him.
He didn't think that Wang Yusan didn't know the mall's investment standards.
Should we open a milk tea shop at this location?
Isn't this funny!
Looking at all the shopping malls in Hangzhou, even those that are lower-end than our Starlight City would not give such a good location to a milk tea shop.
This is something that lowers the overall grade of the shopping mall.
Colleagues will be shocked when they see it!
If you want to open a milk tea shop, you can open it on the street opposite the shopping mall. Why do you want to open it at the east gate of my shopping mall?
Isn't this just increasing the pressure of rent for nothing? The difference is huge!
Old Xu looked at Wang Yusan and felt that this matter needed to be discussed directly with her.
"Mr. Wang, this is against the rules, isn't it?" he said.
Wang Yushan knew she needed to come up with a plausible reason, so she pointed to the Starbucks across the street and said, "Wouldn't Starbucks be fine?"
But in fact, she knew in her heart that these were two different things.
Starbucks has its own brand value.
Indeed, Starbucks has always been the focus of many people's heated discussions. Some people think it is a gathering place for petty bourgeoisie to show off, some people just love it and think it is cool, and some people think the coffee here is not good at all.
No matter what people think of Starbucks, one thing is undeniable.
It is a big brand, even a global brand!
They have stores all over the world and are a world-renowned brand.
If you insist that if Starbucks can open, I can open too, that is indeed a bit of a pretext.
But sometimes, when people say this, they are actually expressing their attitude secretly, expressing that they are very determined to let Cheng Zhu's milk tea shop move in.
The Shen family does have a considerable stake in Starlight City.
But Starlight City is not completely under their control, and Old Xu is not only responsible for the Shen family.
From a certain perspective, Lao Xu is indeed a very responsible investment promotion manager.
After thinking about it, he decided to ask Cheng Zhu about the situation.
"When you say high-end internet celebrity milk tea, what do you mean by high-end? I mean in terms of price."
"About twenty yuan per cup." Cheng Zhu said directly.
In 2014, this price was considered exaggerated.
Other major milk tea brands are still in the ten-yuan era.
You just want to double it, right?
This makes people feel that he opened the store on impulse.
Old Xu looked at Cheng Zhu and said seriously, "I think our mall and your merchants are mutually cooperative and responsible, don't you think so?"
"Well, Manager Xu, please continue." He knew that the other party must have something else to say and he was just laying the groundwork.
"Then I personally don't recommend you to choose this location. Maybe upstairs would be better?"
"Look, your milk tea is priced at more than twenty yuan."
"At this price, people can almost buy a cup of Starbucks across the street."
"Once your store opens, it will be right across from it, so the competition will be very intense."
This is indeed a fact and is an issue that most businesses need to consider.
But for Cheng Zhu - what I want is to be opposite Starbucks!
Awesome, this is absolutely amazing!
He was almost 100% satisfied with this location.
Plus there's a Starbucks across the street, which is just the icing on the fucking cake!
He even felt that there might not be a better location in the entire city of Hangzhou. He was determined to take this place and win it!
Chen Qingning glanced at Cheng Zhu. Based on his understanding of Cheng Zhu, he would most likely
"It would be great to open a store opposite Starbucks." Cheng Zhu grinned.
Shen Qingning thought to herself: "Sure enough."
After these words were spoken, not only Old Xu, but even Wang Yushan and Wu Yuzhou on the side were confused.
From what you said, you think that at a similar price point, customers will choose your milk tea shop instead of Starbucks?
One can imagine how difficult this is.
The fact that your milk tea price is twice that of others will screen out a large number of customers.
Then, you want to open a store opposite Starbucks, compete head-on with it, and even think about stealing its customers?
——Why?
"Can you tell me in detail?" Old Xu pushed his glasses on the bridge of his nose and asked.
"I'm afraid that's not possible. It's a trade secret." Cheng Zhu answered with a relaxed look.
"I have been in charge of investment promotion for many years. Sometimes business competition is really cruel." Old Xu did not say it very bluntly.
Wu Yuzhou said at this moment: "Yes, Xiao Cheng, you think things are too simple. There is a Starbucks across the street."
"Business is like a battlefield. Business war is not as simple as you think."
He started talking a lot, talking about some of his entrepreneurial experiences.
He actually saw that Old Xu was in a difficult situation, so he was just joining in the discussion.
After all, the fact that his store could be opened here was actually equivalent to owing Lao Xu a favor. And after a year of getting along, the two of them were quite familiar with each other.
Plus, there were two beauties standing opposite him, so he really wanted to show off himself.
For some men, it's just nature.
He may not necessarily want to seduce her, but with the pretty girl around, he just can't help but pretend.
Wu Yuzhou talked about a lot of things that sounded very mysterious and high-end.
"Perhaps you have some misunderstandings about business war?" Cheng Zhu listened to his words and looked at him.
Imagined business war: high-end, deadly, and possibly illegal.
Business wars in reality: direct, unethical, and possibly even insane.
"If I were your perfume partner, I would do one thing first." He stared into Wu Yuzhou's eyes.
"Oh? Then tell me about it."
I'm really scared to death, why don't you tell me about it and scare me, I want to see how high-end and awesome you are!
Unexpectedly, Cheng Zhu's answer was: "We should have a fragrance system installed in Xingguang City, right?"
"Of course, the fragrance system of Starlight City was developed by my family." Wu Yuzhou replied: "I forgot to introduce it before, my family's main business is fragrance."
"Then, there should be one in the toilet as well." Cheng Zhu looked at him and smiled.
"Of course there is, and it is very necessary." Wu Yuzhou replied.
In some high-end hotels and shopping malls, even the toilets are kept smelling good. This is very common.
Starlight City spent a lot of money on fragrances, which is also a big project for Wu Yuzhou's family.
But no one expected that Cheng Zhu's next words would be:
"I will buy your main perfume products, and then send people to the restrooms in the mall to spray them every once in a while."
Wu Yuzhou's eyes widened when he heard this.
Damn, is he sick!!!
(End of this chapter)
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