Chapter 265: Countdown to the Opening of the Milk Tea Shop
The people in the game studio were completely stunned by the effect of this outrageous operation.
There are actually people who use plug-ins to promote their own games!
What’s even more outrageous is that the effect is surprisingly good!
You know, when Cheng Zhu's previous life's "Sheep" plug-in was popular, it was a hot topic on the entire Internet.
The popularity of the game not only did not decline, but it actually soared significantly.
The next day, it even became a hot topic on Weibo!
Although the ranking is not high, this is a real hot search without spending any money!
This has resulted in the reading volume of the [topic] approaching 100 million in the past few days.
This is definitely incomparable to the previous life in 22 years, when the number of Weibo topic readings exceeded 3 billion. The gap is huge.
But Cheng Zhu is already very satisfied with the results achieved in 2014.
You know, 22 years ago, this game was like crazy on the entire Internet. There were more than four million notes related to it on Xiaohongshu, and the Baidu search index was also amazing, not to mention the explosive traffic of Tik Tok.
This kind of phenomenal popularity is difficult to replicate.
Fortunately, the investment in this game is very small, and it is impossible to make a profit of hundreds of millions like in the previous life, but it can also be regarded as a terrifying project that can make a lot of money!
Wei Bo and others are now completely convinced by Cheng Zhu.
I used to think my boss was stupid, but now I think he is wise.
What’s even more interesting is that this plug-in was developed by my own studio, which means that this loophole was left intentionally by me.
So, whenever we want to block it, we can block it!
Two days later, Cheng Zhu had become a hands-off boss in the game studio.
In his opinion, he no longer needs to worry about this monthly game.
Anyway, the purpose is just to keep the fire going for a short period of time.
He now puts more energy into the milk tea shop.
You should know that in the data released by Hurun in 2023, the richest self-made person born in the 1990s was the 31-year-old owner of Heytea, who ranked first with 8.5 billion.
At this moment, he drove away from the Polytechnic University, and when passing by the claw machine shop, he paid special attention to the business situation.
"Passenger flow has begun to decline visibly." Cheng Zhuyu said in his heart.
Before, when he was the boss of [You Lai Wan], there was a long queue in front of the door of this store.
Fortunately, the neighbors next door are a fried chicken shop and a snack shop, and the business of the two stores can be boosted by this popular claw machine store. Otherwise, they would probably be dissatisfied.
The line is already stretched to our door!
Nowadays, there are still many customers in the store.
However, there is basically no need to queue.
"And one thing is fatal."
"That is, once an online celebrity store's business is not so good and there are not so many people in the store, it will give people a feeling that it is not worthy of its reputation, and it will go downhill faster."
"This kind of online celebrity check-in shop relies on the herd mentality of everyone. Countless people come to take photos and check in, so I have to be fashionable too. If there are not many people around, then the effect of attracting people will naturally be reduced."
"I guess Xu Shao and Pei Yan must be very anxious right now." Cheng Zhu thought.
According to Zhang Qiqi, the "little spy", Xu Shao planned to seek financing from a venture capital company.
But a store has just changed its owner, and venture capitalists are not stupid, so they have to observe it for a while and give you an observation period.
But the problem is that this observation period is a bit difficult to sustain.
Your business has been getting worse and worse during the observation period, and your popularity on the entire network has been declining rapidly. Do you think I will still invest money in you?
Cheng Zhu sat in the car, tapping the steering wheel with his fingertips, and saw Pei Yan walking out of the store.
Pei Yan is in the store almost every day. Xu Shao has been in a hurry recently and went to Shanghai to meet up with his connections in the venture capital circle for dinner.
Cheng Zhu rolled down the car window without saying hello to Pei Yan. He just showed his face so that he could see that he was observing the business of this claw machine store.
After doing all this, Cheng Zhu rolled up the car window, stepped on the accelerator, and drove away.
The vice president of the student union stood at the door of the store. He felt that even though the other party didn't do anything, he still felt like he was being ridiculed.
Because business now is definitely not as good as before.
Just a glance from Cheng Zhu, the former boss, was enough to make Pei Yan feel embarrassed.
The other person clearly didn't say a word, but just a casual glance was worth a thousand words.
——Vice Chairman Pei, Mr. Xu, you two are no match for me.
Look how coolly he stepped on the accelerator, without even stopping there for a moment.
When this store just changed its owner, there were still lackeys from the student union on the forum of the University of Science and Technology who were promoting it.
When Pei Yan first saw the sentence "The store has a new owner, it's different", he felt secretly happy.
Sure, sure! That’s quite sarcastic! Hahahaha!
But who would have thought that this sentence would become a boomerang today.
It hit him directly in the face!
Indeed, the store has a new owner, it’s different now!
After leaving the claw machine shop, Cheng Zhu drove his Land Rover to the downstairs of the [Persistence Visit] studio.
He got out of the car and smoked a cigarette before going upstairs.
The factory in Guanyun has already sent over all the Christmas battle dresses.
After receiving it, Cheng Zhu opened it and took a look, and it basically met his expectations.
The color of this kind of Christmas battle skirt is definitely mainly red, and the color scheme is similar to the Christmas hat, with red as the main body and white as embellishment.
Therefore, this thing is actually very suitable to be matched with white stockings, or white mesh socks.
Among them, there is one that saves more fabric, so it can be matched with red mesh socks.
The sample production this time was slower because we also had to make a headband for the head and a collar for the neck.
There are also three styles of neck rings, one of which is made of furry material and can be worn around the neck as an embellishment.
The second one is the one that looks a bit like a red bow.
There is also a bell model, with a small bell hanging on a red ribbon.
Bells are one of the elements of Christmas.
Since there was no major problem with the sample clothes, Cheng Zhu made an appointment with Ye Zi and the current QQ model Xixi for a photo shoot, which was scheduled for tomorrow afternoon.
Of course, pictures of external models must also be taken.
This time, Cheng Zhu plans to include a few photos of foreign models’ sellers’ shows when launching new products on Taobao.
In terms of time, it’s actually a bit tight, so we have to strive for efficiency.
After Cheng Zhu went upstairs, he first went to the [Insist on Visiting] studio to assign some tasks.
Then, I walked to the milk tea R&D team across the street to try the newly blended cheese berry.
As soon as the store manager Wang Wei saw Cheng Zhu, she immediately came over to greet him.
"Boss." She greeted Cheng Zhu.
Cheng Zhu nodded slightly and saw the cup of milk tea in her hand.
"Huh, you drank half a cup?" He took a look and was slightly surprised.
"Well! Lin Yue changed the base of the tea. We just tried it together and we both felt that it tasted much better than before. The astringent taste was basically gone. I couldn't help but drink half a cup in one breath." Wang Wei said with a smile.
"Oh? From your tone, it seems that you are very confident!" Upon hearing this, Cheng Zhu also smiled.
These days, everyone is trying to solve the final problem, which is that slightly bitter taste.
You can't really tell it at first sip, but after a few sips, you'll notice the aftertaste is a bit astringent.
This problem is actually easy to solve, just make this product sweeter.
However, market tastes are changing. If the drink is too sweet, you will get sick of it if you drink too much!
In the past, during the era of milk tea 1.0, milk tea was brewed purely from powder, and there were almost no sweetness options in milk tea shops. There was no such thing as full sugar, half sugar, or less sugar.
However, this model became popular after entering the milk tea 2.0 era.
People's tastes vary from person to person, and having this option will indeed be beneficial to product sales.
Moreover, girls are creatures that love to deceive themselves.
Everyone knows that milk tea is a calorie bomb.
If you have a physique that is prone to obesity, drinking a cup of milk tea a day would be very scary!
Some self-disciplined girls who want to maintain their figure will force themselves to drink even when they want to.
But if it’s half sugar or less sugar, then it might break the rules!
What's more, medical beauty knowledge has become more and more popular these days, and it is becoming more popular every year.
For example, everyone knows the importance of sun protection, and its function is not just to prevent tanning.
In addition, more and more people are beginning to understand the benefits of "anti-sugar".
Cheng Zhu, who has a lot of contact with women, knows that anti-sugar can make the skin better, delay skin aging, and make it less likely to form wrinkles, age spots, acne, etc., not to mention the benefits for weight.
In 2014, “anti-sugar” didn’t seem to be very popular yet.
But in a few years, this trend will be particularly strong, and even anti-sugar and anti-aging will be equated.
Milk tea is actually drunk by both men and women, and it cannot be said that girls are the only main consumers. However, when it comes to the promotion of Internet celebrity milk tea, women are definitely the main force.
Relatively speaking, girls prefer to post pictures of food and drinks on their Moments and are more willing to share their lives.
Therefore, Cheng Zhu also needs to adapt to the future direction of the female market in advance.
Cheese Berry is our main product, but you can’t reduce the astringency by adding more sugar or relying on the simple but rough method of sweetening it.
In fact, many popular milk tea shops use real tea at the beginning, using sweetness to cover up the bitter taste, which is really greasy if you drink too much.
It was not a big deal in the first few years when people's tastes had not changed.
But the more time went by, the more customers complained about this!
The girl named Lin Yue mentioned by Wang Wei used to work in the Yidiandian milk tea shop. She looked small and pretty, with a watermelon-like hairstyle.
She met Cheng Zhu's gaze, secretly expecting this young and handsome boss to try the taste of the milk tea she had improved with the tea base.
Everyone has just tried it and it has received rave reviews, which has given her more confidence.
"Then I'll try it." Cheng Zhu took a cup of freshly made coffee.
Lin Yue looked at him and suddenly became a little nervous again.
Cheng Zhu first poured the liquid into his mouth through the small opening on the cup, drinking it together with the cheese milk cap floating on top.
After taking a sip, he nodded slightly, inserted the straw again, and tasted it again in a different way.
Then he began to drink heavily.
After drinking half a cup in one breath, he indeed did not feel the astringent taste from before.
It's not very sour, the acidity is very slight, and the unique sweet and sour taste of strawberry is also well preserved.
The taste was even better than he had expected, and completely met his requirements for the store's flagship product!
"Also, Ning Bao, who loves strawberries the most, can't stand this!" Cheng Zhu said in his heart.
"Well done." He couldn't help but praise Lin Yue.
This little girl with a watermelon head is quite shy, so she felt a little embarrassed.
I have to say, the praise from the pot-bellied middle-aged bald boss is indeed not as good as the praise from the handsome boss!
He has a face that looks a bit naughty, but when he starts praising people, the female employees will feel differently about him.
"Make me another cup." Cheng Zhu said.
Then he immediately said, "Forget it, just teach me how to do it."
He decided to take matters into his own hands.
The roasted brown sugar bubble milk tea that Lubao drinks is made by me.
Then, I should do it myself for Ning Bao.
The main point is to treat everyone equally.
Not to mention, Shen Qingning likes strawberries and strawberry-flavored things the most, so it’s quite convincing for her to taste the flavor.
As for Cheng Zhu himself?
"When the time comes, you can taste the strawberries and I'll taste something else."
(ps: First update, please give me a monthly ticket at the end of the month!
The second update will be in the afternoon. I didn’t go to bed until 6:30 yesterday. I’m trying to adjust my bad biological clock.)
(End of this chapter)
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