Chapter 282 What are you barking about?
There are countless milk tea shops in the university town area of Hangzhou.
Which university doesn’t have a few milk tea shops at the gate of the university?
Here, there are big brands with stores all over the country, as well as some self-created and unknown brands.
Some cost a little more than ten yuan, while others may only cost a few yuan per cup.
The students of the University of Science and Technology were already accustomed to the price, so when they saw the price list of [Pomelo Tea], they were moved by Cheng Zhu's sincerity.
He could have just snatched it away, but he gave me a cup of milk tea instead!
He really made me cry!
Even many of Cheng Zhu's classmates in Computer Science Class 2 were dumbfounded in the dormitory.
Zhou Kang from dormitory 310 has just started dating a girl in the same class.
There were only a few girls in Class 2 of Computer Science. Although she was just an ordinary girl, Zhou Kang was still very proud for a long time after he got her, and he showed off like crazy in the dormitory.
But, Brother Zhu, it’s very difficult for me to deal with what you are doing!
As a prominent figure in the school, Cheng Zhu has quite a few fans in the class.
Campus idol, do you think I'm kidding you?
Zhou Kang's intuition told him that his girlfriend would definitely want to visit Zhuge's new store.
But this price
"Okay, okay! Wallet assassin, right?" Zhou Kang said in his heart.
You know, in 2014, it didn’t cost much to spend a night in an Internet cafe.
If I buy two cups of milk tea, it would cost at least sixty or seventy yuan, right?
This doesn’t include travel expenses!
This money is enough for a date and a movie.
Brother Zhu, brother Zhu, it’s not that I can’t afford it, but I feel it’s not cost-effective!
In Zhou Kang's opinion, taking a girl to a milk tea shop is definitely not as good as going on a date to the movies or going to a restaurant outside the school!
In dormitory 310, the other three people were also confused when they looked at the post in Zhou Kang’s computer.
The dormitory head suggested: "Kangzi, why don't you treat us?"
"No, why?" Zhou Kang was dumbfounded.
He can understand that everyone wants to go for a drink.
They are all classmates, and Zhuge is a super-talented freshman, so it is inevitable that he would be curious and want to find out what is going on.
But the question is, why should I treat you?
"We are your military advisors, right?" The dormitory head was unhappy.
"We all deserve credit for your ability to fall in love! What do you think? Yeah?" He raised his hand and patted his chest.
Sometimes, ambiguity during college is like this.
Do you think it's just the two of you on the line?
No, no, no, it’s probably just the two dormitories competing with each other!
There are three military advisors standing behind you, and there may be three behind her as well.
As we talked further, I even got the feeling that there was something ambiguous between the eight of us!
"Didn't I say I'd buy you guys some Red Bull next time we go online?" Zhou Kang was anxious.
"I don't want Red Bull, I just want to drink [Grapefruit Tea]! Brother Zhou Kang, I want to drink grapefruit tea, I just want to drink grapefruit tea!" One roommate started to act like a loser.
"Get out of here!"
Coincidentally, after Cheng Zhu’s post was published on the forum of the University of Science and Technology, it sparked heated discussions in various places on campus.
The most interesting thing is that this guy is so considerate.
Starlight City has two gates, one east gate and one west gate.
Although Cheng Zhu's store is located at the main gate, he was worried that people might not be able to tell the difference between the two doors, so he specifically pointed out: the door with Starbucks.
Many people don’t think much about this when they see it.
People receive so much information every day, and since we are just students, we may not necessarily think about whether the location he chose for opening a store is good or not. What does it have to do with me?
But for some people, it's different.
For example, our elegant monster Pei Yan.
The business of claw machine stores can be said to be stable recently and has been declining.
Pei Yan and Xu Shao organized various activities, gave various concessions to customers, and tried various ways to promote the business, but they only slowed down the rate of business decline.
"I don't know if Xu Shao can negotiate the financing issue when he goes to Shanghai this time." Pei Yan thought.
He hasn't been in a particularly good mood these days.
The claw machine shop rented a shop under Shen Qingning's name. He originally wanted to use this to get close to her, but Shen Qingning was still the same and ignored him.
He went to chat under the pretext of paying the electricity bill, but in the end, Shen Qingning pushed him a friend's card.
She said that the property was rented out by her family, and that this person was responsible for collecting the water and electricity bills and so on. She could just talk to him about it later.
As for taking the opportunity to have a meal together, forget it.
The goddess's cold and aloof aura can be said to be overwhelming.
No way, no way, you don't really think that by renting her shop, you will be closer to her, right?
Cheng Zhu did achieve this with this move, but unfortunately you are not him.
Just now, Pei Yan saw a post from someone else in the student union group.
The Student Union of the University of Science and Technology pays special attention to Cheng Zhu.
But a large number of people are not happy with him, thinking that this freshman is acting strangely and has no respect for us student union cadres! He doesn't take us cadres seriously!
This is simply a lack of respect for the Polytechnic University!
At this moment, Pei Yan, vice president of the Student Union, clicked on the post and took a look. He was first shocked by the decoration of [Yuzu Tea].
"It looks like it's about 100 square meters. Is it this big?"
“And this renovation doesn’t look cheap.”
"It seems like he spent a lot of money to open this milk tea shop. I guess the combined cost of the milk tea shops outside the school may not be as high as his."
If someone else did this, Pei Yan would have already started mocking him in his heart.
Are you crazy? How dare you invest so much in a small business like a milk tea shop?
I assume you charge more than ten yuan for a cup of milk tea. How many cups do you need to sell to break even?
But because the opponent was Cheng Zhu, and his "battle record" was so impressive, he was still a little hesitant.
Until he looked all the way down and saw the price list of [Yuzu Tea] and that it was located opposite Starbucks.
The elegant guy who wanted to remain elegant all the time almost burst out laughing. It was so hard to remain elegant!
He saw that everyone in the student union group was also discussing these two issues.
"Fuck, a cup of milk tea costs over thirty. Is he crazy about money?"
"It's so funny. It's across from Starbucks. Why shouldn't I just buy Starbucks there? I can even post it on my Moments to show off!"
"Even if I take a girl out on a date, I will definitely choose to sit in Starbucks and chat for a while."
Seeing these discussions, Pei Yan showed a satisfied smile on his face.
——Comfortable.
He now feels like he has had a sip of hot Starbucks coffee in winter, so warm!
Star dad, kill him!
He typed in the student union group: "After all, Cheng Zhu is still young. After a few successes, he may have become a little inflated. I feel that the positioning of this store is not very clear."
After the vice president spoke, a bunch of people followed suit.
"He's floating! I'm afraid this guy is floating!"
"Floating +1!"
"Floating +10086!"
At night, Cheng Zhu still planned to stay at home today.
He took Xiao Youzi to have lunch in Xingguang City at noon, and then sent her to Yunlai Restaurant.
Cheng Zhu was busy with other things throughout the afternoon.
At this moment, after washing up, he opened the post in the forum and took a look.
"Wow! Can we talk about so many things?" He felt a little surprised.
What's more, he just scrolled down and saw a lot of replies with three words - can't afford it.
Cheng Zhu didn't care about this.
To be precise, high-end internet-famous milk tea has its own clear target group.
The target group of this type of store is directly different from the target group of current regular milk tea shops.
"Today's milk tea is still in the 2.0 era, and the popular ones are all cheap milk teas."
"Of course, compared to the era of milk tea 1.0, when powdered milk tea cost two or three yuan a cup, the price has increased several times."
"Now, these affordable milk tea shops are fighting among themselves, engaging in price wars and holding various promotions."
"You join the battlefield, aren't you seeking death?"
"So, what needs to be done is to open up a new market and shift the target group."
“The price disparity is one of the ways.”
"You go grab your market, and I'll open up my new market."
"Then I will have no rivals and will be the only one in power!"
"If we seize this opportunity in the next few years, it will be a period of rapid development!"
“That’s why high-end internet celebrity milk tea shops have been doing well in recent years.”
"People in the capital market are very smart. Can those people in the top venture capital companies be idiots? Can they invest hundreds of millions of dollars in financing stupid projects?"
“Just like when Heytea received its first round of financing worth over 100 million yuan, how much would all its stores be worth if they were sold together?”
"But the market prospects are worth the price!"
Cheng Zhu is very clear that there are some people in this world who will not buy your 30 yuan cup of milk tea no matter how much you promote or market it.
But who told you that the purpose of doing business is to make money from everyone? How can you have such a mindset?
We are not selling products that are in urgent need
He always has a clear idea of the product positioning.
“There are so many people in this world. If you can earn as much money as some of them, it will be enough to make you financially free.”
In the past few years, he has been determined to make money from the petty bourgeoisie, the lickers, the rich, the vain, the comparison-seeking, and the trend-following people.
In fact, this has been the market trend in recent years. It is easy to make money for these people and it is easy to do high-end business.
Luxury goods are selling better every year, their prices are increasing every year, but more and more people are buying them.
But even a fool knows that only rich people buy luxury goods? Is it really only rich people who buy them?
Not at all.
“All I did was follow the trend of the times.”
"After a few years, consumption will decline and people will not even buy down jackets. Suddenly, military coats will become popular. People will start to think: It's not that I can't afford down jackets, but military coats are more cost-effective."
"Even Heytea had to announce in 2022 that it would no longer make milk tea priced above 29 yuan."
“This is also the trend of the times.”
“I just want to stand on the cusp of the trend.”
Cheng Zhu closed all the posts in the forum. Now those who left messages in the comment section might end up slapping themselves in the face in the future.
Now they say they won’t buy it, they say they can’t afford it, and they say you’d be an idiot if you bought it.
Don’t fucking queue up to buy milk tea for girls!
What are you barking at now!
Why is it so easy for high-end milk tea shops to make money from bootlickers and clowns?
First of all, it is expensive and popular.
Buying ordinary milk tea for the goddess is ordinary and seems careless. But the milk tea that costs more than 30 yuan a cup and is popular all over the Internet, I put a lot of thought into it! I can provide you with material for your circle of friends!
Second, it requires queuing.
Damn, this is so touching. For love, I queued for an hour. Wouldn’t the goddess be moved to death by me?
What is sincerity? This is sincerity!
You’ll queue for an hour just to have a sip of the sweet internet-famous milk tea and put a smile on your face.
This is love!
Cheng Zhu has already thought about it. He will just sit in the store and then...
——Make crazy money in the aroma of milk tea and listen to the barking of dogs.
"As for me, I just want you to pay more tuition fees in your life of being a dog licker and to earn a few hundred million yuan in the process of suffering in love."
If Heaven had not given birth to a butcher like me, the world would have been as dark as night forever!
——The dog is coming!
(ps: Second update, asking for monthly votes, not far from fourth place in the monthly vote list!)
(End of this chapter)
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