Chapter 284 Who is worthy of challenging Starbucks?
In the underground parking lot of Xingguang City, Cheng Zhu parked the car and went upstairs with his three younger brothers.
The three roommates in Dormitory 309 were really like eunuchs surrounding the emperor. Even when taking the escalator, Cheng Zhu stood alone on one step, while the three of them insisted on squeezing on the same step.
Cheng Zhu turned his head to look at them and asked, "You seem very nervous."
"Yes, doesn't this feeling of the unknown make people feel nervous and exciting?" Dong Dong asked back.
Liu Feng asked, "Brother Zhu, has the clerk reported the business to you in real time? Is that why you are so calm now?"
"No." Cheng Zhu shook his head: "They are not that free."
The three of them did not fully understand what Cheng Zhu meant by this sentence.
But when everyone was walking towards [Yuzu Tea], they saw a long queue at the door from afar before they even got there!
“Fuck!”
"So many people!" Dong Dong and others were shocked.
The entrance of [Yuzu Tea] is particularly scary, and the people queuing up to buy milk tea really formed a long queue.
Many people queue up to buy milk tea and then stay outside the store.
They would take their mobile phones, find a suitable place to take pictures, and then take pictures of the milk tea in their hands.
This made the door of [Yuzu Tea] crowded with people.
You know, the milk tea shop is located at the entrance of the shopping mall.
With so many people, if order is not maintained, it will affect others from entering the mall.
Fortunately, there will be service staff and security personnel at the entrance of high-end shopping malls.
Cheng Zhu greeted these people before the opening and gave each of them two packs of cigarettes, on the grounds of celebrating the opening of the business.
Of course, they have also been hinted that there will probably be a lot of people when the store officially opens.
This means they also help maintain order at the scene.
In theory, this is the job content of these staff members.
However, people are always like this. Although this is their duty, they will still feel unhappy when the work tasks suddenly become heavier.
There was no such thing before this store opened!
Giving them cigarettes is just a way to appease their emotions so that they can have a better work attitude when maintaining order.
To be honest, these staff members didn't take it seriously at first.
“Will there be a lot of people when it’s officially open?”
"How many people can there be in a milk tea shop?"
"See that Apple store in the mall? We've all been through the queues to get an iPhone! What big scene haven't we seen?"
Then, they saw it today!
Damn, why are there so many people!
What kind of milk tea is this? Why so many people are lining up to buy it? Drinking it can make you immortal, right?
One of the security guards even secretly used his mobile phone to take a picture of the queueing scene and sent it to the girl he was pursuing.
"Look at this milk tea shop in our mall, the line is crazy! I don't know why."
"Do you want to drink? If you do, I'll buy it for you on my day off."
As long as the girl replied with "I want to drink" or "Okay", he would queue for an hour, then ride his electric bike for twenty minutes in winter to take her home.
As for whether you would order one for yourself?
What the hell, that’s just a few bucks I earn a month.
At this moment, not far from [Yuzu Tea], Cheng Zhu stopped, and his three roommates who were like followers also stopped.
They looked at Brother Zhu and finally saw a complicated expression on his face, no longer as calm as before.
"I told you! Brother Zhu must not be completely calm either!" they thought.
Little did he know that Cheng Zhu was cursing in his heart.
"Fuck! This scene is more explosive than I expected. Damn it, I hired too many people!"
Cheng Zhu complained bitterly, feeling that he had wasted some money.
"Sure enough, I still underestimated the consumer groups in big cities," he thought.
He had seen a paragraph on the Internet before:
"White-collar workers in Beijing, Shanghai, Guangzhou and Shenzhen,
Just like the maids and eunuchs in the palace, they have seen a lot of the world.
But there is no future and no children.”
Why are many big cities filled with a large number of petty bourgeoisie?
Maybe it has something to do with the fact that they have seen the world and have seen a small part of this glamorous world.
This is one of the reasons why many high-end milk tea shops choose to open stores in big cities at the beginning.
For some ordinary people who have seen the world, I can't afford to drink high-end red wine. I can't afford to eat at high-end restaurants. I can't even enjoy some high-end afternoon tea.
But it’s fucking high-end milk tea, can’t I splurge a little?
Buy buy buy milk tea! Take photos! Share them on your Moments!
"It seems that the influence and publicity effect of those two Hangzhou-based public accounts are better than I expected," he thought.
At this moment, Cheng Zhu was secretly feeling sad.
The three girls moved in unison, taking out their phones to start taking pictures, then sending them to the class group.
Obviously this store has nothing to do with them, but for some reason, when we see that its business is so good and we take pictures and post them, we feel really happy and think that we are really pretending!
A more literary way of putting it is that I feel proud of it.
To put it bluntly, this mentality is like "this is my roommate's fucking store", which is the same as showing off to others that you are good friends with so-and-so, and using others to flatter yourself.
On the way here, we were still worried about Zhuge's store.
Worry about him? Are we worthy?
Crazy money! This guy is going to start filling sacks with money again!
You know what, after these three of them did this, the class group of Computer Science Class 2 really went crazy.
It became lively instantly.
"You guys went to Starlight City by yourselves? Just tell me, I want to go and see it too!"
"So many people are queuing up? Cheng Zhu is going to get rich again!"
"I want to drink. Can you help me queue up and buy a cup, squad leader?"
"What are you talking about! Show some respect! Ask the monitor to buy you a drink!"
"Brother Zhu is awesome! Send a red envelope to the group!"
"Okay, okay, I'm going to post it on Tieba to slap those haters in the face!"
"Am I the only one who noticed that there are a lot of pretty girls in the queue?"
"Where is it?"
"Fuck, they are all beauties! Is it too late for me to leave now?"
There are so many hungry wolves in the computer department.
There are even many hungry wolves who are not picky eaters.
In fact, there are indeed quite a few women queuing up at the entrance of [Yuzu Tea].
Once there are more beautiful girls queuing up, the rate of people turning back to look at them will actually be higher.
Now, whenever someone walks in from the main gate of Starlight City, their attention will definitely be attracted by [Yuzu Tea].
There's no way, there are so many people queuing, it's hard not to notice.
Some passers-by will join in the fun, while others will take pictures of the scene.
Of course, there are still many people who, even if they are curious and want to drink, will be discouraged when they see so many people queuing up.
But no matter what, at least the brand "Yuzu Tea" will leave an impression in their hearts.
This will definitely be beneficial for increasing brand awareness and will also help spread the word of mouth.
In fact, Cheng Zhu’s “little tricks” are hidden in the milk tea shop.
Under normal circumstances, when a new store opens, friends and relatives will send flower baskets.
Then, the store will also carry out some opening decorations and the like.
But Cheng Zhu didn't do any of it.
Even in the group chat created by Shen Minglang, everyone said they wanted to send him flower baskets, but he refused them all.
The reason is simple. Some people may know that this is a new store and have noticed that this location has been under renovation before, but some passers-by are completely unaware of it.
It is normal for a store to have good business when it first opens. For example, there will be activities, friends and family will come to support the store, there will be large-scale publicity and coupons will be distributed, and so on.
He just wanted some passers-by to think that this [Yuzu Tea] was just a normal milk tea shop.
It's not a new store.
Then, the people who don’t know the truth will be even more shocked when they pass by!
You might wonder, “Is it really that delicious?”
At this moment, people like Dong Dong also completely understood why Cheng Zhu said that the clerk did not contact him and why he said that they must not be that free.
With this amount of customers queuing up, they’re going to have a hard time making milk tea today!
This is also why Cheng Zhui initially recruited a few female employees, but later tended to recruit some male employees.
If you observe some popular milk tea shops carefully, you will find that most of the employees are men.
Because the workload is really too heavy, it is not a big deal for one person to make dozens of cups of milk tea a day, but making hundreds of cups of milk tea by one person is really a deadly physical job!
Dong Dong couldn't help but urge at this moment: "Brother Zhu, go and inspect your property!"
He saw that several girls in the team were very pretty, a bit like internet celebrities, and they were dressed very fashionably.
Cheng Zhu smiled and stopped standing far away, walking towards the door of his own milk tea shop.
He didn't rush in, but took out his mobile phone to take a picture.
These photos of people queuing are all materials and will be useful in the future.
"The angle is not very good." Cheng Zhu took a few steps back.
Just as he was stepping back, he happened to see a female employee in the Starbucks store behind him.
Obviously, she also saw Cheng Zhu.
This Starbucks girl was cleaning up the customers' empty coffee cups and waste paper on the table by the window.
During this process, she couldn't help but look at the milk tea shop opposite.
I can’t say why, but I suddenly became curious about the taste of [Yuzu tea].
Moreover, this type of milk tea shop will usually be equipped with one or even several small display screens, which will contain some pictures of new products and some videos of the milk tea making process.
The products of [Yuzu Tea] look different from those in ordinary milk tea shops. They are more beautiful and high-end in appearance, and the products look very tempting.
In comparison, Starbucks' products are either pitch-black coffee or highly pigmented Frappuccino, and the overall appearance is still in the style of a few years ago or even nearly a decade ago.
When she was cleaning the table today, she looked at all the advertisements for the three main products across the street. She wanted to try each one, especially the roasted brown sugar bubble milk tea that looked so hot!
The employees of this coffee shop had discussed this before and felt that the milk tea shop across the street was courting its own death.
What Chinese beverage dares to compete with Starbucks in the same price range?
Who deserves it?
But today, from the advertisements on the display screen, we can see that this store at least has something special, and at least there is some innovation in it.
The female clerk was just thinking: "Why can't I see that handsome boy?"
On the first day of opening, the handsome boss didn't show up!
I feel like this isn't a question of whether or not you can keep your composure?
Now, the boss is here and the two of them are staring at each other.
The female Starbucks clerk named Wang Bingqing saw through the window of the store a very familiar smile appear on the face of the young boss.
She had seen this smile too many times. Every time he came to the store to buy coffee, he would smile and ask, "How is business recently?"
Very polite, even a little polite!
But today, there was only a smile on Cheng Zhu's face.
How can I ask this question?
after all
——Your business today is not as good as mine.
(ps: Second update, already ranked fourth on the monthly ticket list, continue to ask for monthly tickets!)
(End of this chapter)
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