Chapter 292 Another Crazy One
This sarcastic Weibo article went viral amid the quarrels among various people.
Since this is a local marketing account in Hangzhou, this Weibo post will also appear in the [Same City] channel.
Because its popularity is so high, smart push will bring it more traffic, and the probability of randomly swiping it in [Same City] will also be greater.
There is also a local city list on Weibo's hot search list.
After only two hours of fermentation, this Weibo post ranked third on Hangzhou’s hot search list.
Even looking at this momentum, there is still a possibility of reaching the top.
Later on, the team of this marketing account was stunned.
"Fuck, this is an advertisement, guys, this is the Guangzi we picked up!"
Under normal circumstances, the popularity of this type of advertising blog is much lower than other content, unless the blogger is very good at writing advertisements.
They never expected that we were just trying to make money, we wrote whatever our sponsor told us to write, and as a result, it became a huge hit!
Weird, so weird!
It was overwhelmed. This Weibo post of ours was really overwhelmed by all kinds of people!
They were all overwhelmed and couldn't count how many troops there were.
Some of them fought each other, while others just engaged in a big melee.
Moreover, Starbucks does have a group of loyal fans in the country.
In fact, many big brands have their own fans, such as mobile phone fans, computer fans, and car fans. These are not uncommon.
As Starbucks is a high-priced coffee brand, many fans have always felt superior.
This Weibo post praising Starbucks really made them feel involved!
"It's spot on! It's so well written!"
Damn, it describes a lot of my psychological activities!
When I read this article, I felt like every pore opened up and every cell felt refreshed!
Some Starbucks fans in Hangzhou even want to go to Starlight City tomorrow to see what kind of milk tea shop is so arrogant that it dares to open across from Starbucks and sells milk tea at similar prices.
In fact, Starbucks' brand influence has always been high. Otherwise, there would not have been a situation where the "cat claw cup" was in short supply and the price in the secondary market was driven up to four-digit prices.
Today's [Yuzu Tea] is just a tiny ant in front of this internationally renowned behemoth.
But Cheng Zhu’s idea was very simple.
"You have to remember that the identity you have when you go out is given by yourself."
Just like those who work in sales, is the position printed on his business card real?
Even our great uncle Liu Bei only knew how to say "We are all commoners" at the beginning, until his elder brother Gongsun Zan set an example for him and said that he was "the descendant of King Jing of Zhongshan, and the great-great-grandson of Emperor Jing", and then he kept saying this to the outside world.
As for us [Yuzu Tea], we are naturally the lifelong enemy of Starbucks!
This bastard has already thought it through. He plans to open the second store of [Yuzu Tea] opposite Starbucks!
When choosing a location in the future, choose the store next to Starbucks!
What? You mean Starbucks doesn't even know our lifelong enemy?
So what?
"They will get to know each other sooner or later." Cheng Zhu said lightly in his heart.
Three days passed in a flash.
During these three days, there were marketing accounts on Weibo every day that used the tactic of praising one and criticizing the other, praising Starbucks on one hand and criticizing [Yuzu Tea] on the other.
To the extent that this matter has even attracted the attention of merchants outside the Polytechnic University.
Isn’t the owner of the fried chicken shop next to the claw machine shop always outspoken and thinks she is very straightforward and humorous?
She was the one who shared those Weibo posts in the group.
Of course, the proprietress had a very good impression of Cheng Zhu and was firmly on the side of [Yuzu Tea].
After she sent these Weibo posts to the group, she also sent a concerned greeting to the merchant group: "What are these people talking about?"
"If things go like this, how will Mr. Cheng continue his business?"
“It’s getting really fierce online!”
The owner of the fried chicken shop also sent three angry emojis on WeChat in one breath.
Cheng Zhu didn't show up in this merchant group at all. He had already transferred [Youlaiwan], so he actually had nothing to do with this group anymore.
What's more, Xu Shao and Pei Yan were also pulled into the group.
What’s interesting is that Cheng Zhu didn’t say anything, but the enthusiastic people in the group started discussing it themselves.
Some people have already started to give him advice.
Of course, there are also people who seem to be giving advice but are actually making secret sarcasm.
For example, Wang Zhenggang, the owner of Jiajian Milk Tea, clicked on these Weibo posts and gave them a thumbs up.
After clicking the like button, he still felt unsatisfied and left a message below.
When making comments, he would also discredit [Yuzucha] in a "rational" tone.
He also said that he has a friend who is also in the milk tea business and he is knowledgeable about the business, and that he is really courting death by doing this.
After venting his anger, Wang Zhenggang lit a cigarette, took a deep puff, and said in between puffs of smoke: "Feeling good!"
He decided to go to Starlight City in person in a few days.
"I guess by that time, this store will have gone bankrupt," he thought.
Wang Zhenggang even started to show off: "When his business gets worse, I will go to the merchant group to show my concern for him and give him some advice!"
Old-fashioned milk tea merchants like him have no idea how big an impact a new model like [Yuzu Tea] will have on the entire milk tea industry and the milk tea 2.0 era!
In Xingguang City, Cheng Zhu looked at the long queue outside the store and a satisfied smile appeared on his face.
In the past two days, more and more internet celebrities have come to [Yuzu Tea] to check in.
There are two reasons for this.
The first reason is that Zhu Youwei’s Gushan Culture took the lead and brought several popular internet celebrities to the store to take photos and check in, which made [Yuzu Tea] directly famous in the internet celebrity circle.
Of course, internet celebrity school beauty Zhang Qiqi also has a little credit for this.
The most important thing is that the circle of internet celebrities is not small, but it is not big either.
Some internet celebrities who are familiar with them would also curiously ask them whether this was a new advertisement, and the answers they got in the end were all negative.
This makes [Yuzu Tea] shrouded in a veil of mystery. The boss behind this store seems to be very familiar with Zhu Youwei, the number one boss in the Hangzhou Internet celebrity circle, and he even goes there in person to show his support.
Secondly, some people also asked these internet celebrities: Is the milk tea delicious?
The answers I got were all: Unexpectedly delicious! I will buy it again!
Not to mention internet celebrities, stars are also human beings and they also need to eat and drink.
For example, Jay Chou loves drinking milk tea so much that he has the nickname "Milk Tea Lun".
This has made many internet celebrities more interested in [Yuzu tea].
As for the second reason, it is that after those articles were published online, [Pomelo Tea] occupied the top of Hangzhou’s hot search list for a long time.
Once the heat and hype are built up, won’t these little internet celebrities try their best to take advantage of it?
Someone has even tested it.
If you go to Starlight City, buy a cup of Starbucks and post on Weibo, it won’t have much effect.
But if you go to Xingguang City and buy a cup of [Yuzu Tea] and post it on Weibo, there will really be local fans in Hangzhou asking you: "Is this thing delicious?"
Or: "I don't understand why it's so popular. Is it worth the price? Does it really taste good?"
"It looks delicious in the picture. How long will the queue be?"
The popularity is totally different! The attention paid by everyone is totally different!
It’s hard to imagine that a store that has only been open for a few days has already created a sensation in the huge city of Hangzhou.
These articles on the Internet also made Zhu Youwei of Gushan Culture pay more attention to Cheng Zhu.
He also held a special meeting in the company, where a group of people gathered together to study Cheng Zhu's intentions and why it could have such a good effect.
"The boss of [Insist on Visiting] is really worthy of his reputation." This is the biggest feeling in his heart.
It seems that no matter what industry Cheng Zhu is in, he will never fail in publicity and marketing!
If you calculate carefully, he actually didn't spend that much on publicity.
But the effect is extremely terrifying!
"Fortunately, he doesn't run an internet celebrity company." Zhu Youwei felt inexplicably relieved.
But then he thought again and felt a little confused.
"With his abilities, he would be best suited to start an internet celebrity company."
“So why doesn’t he start an influencer company?”
At this moment, Cheng Zhu didn't know that Zhu Youwei had begun to guess his inner world.
He is now chatting about serious matters with the "gang leader" of the childcare team.
From today on, [Yuzucha] will no longer ask for favors.
What's the point of hiring? We are already overwhelmed with customers.
In fact, in the days after [Yuzu Tea] opened, some people did question whether it was a hired trick. There are definitely still people who raise such questions now, but relatively speaking, there are fewer people than in the past few days.
There is no way, the customers queuing outside the [Yuzu Tea] store, the quality is a bit too high
There are quite a few handsome men and beautiful women.
These girls might be good enough to be models.
Wouldn't it be too expensive to ask them to queue outside the store? Wouldn't it be a bit too extravagant?
At this moment, the "gang leader" of the childcare team did not feel disappointed when he learned that Cheng Zhu planned not to hire any more people.
He has made up his mind. From tomorrow on, we won’t charge Boss Cheng any more money. But, we all still have to line up!
Are you grateful for Boss Cheng’s financial support?
Of course not, we are here to be scalpers!
He keenly sensed the business opportunity and felt that there would definitely be some people with good conditions who were too lazy to queue up.
You can definitely make money by reselling [Pomelo Tea]!
Little did he know that Cheng Zhu saw through his thoughts at a glance.
"Old Wu, if you guys want to do the scalping business, then I have to tell you in advance that I will not take care of this matter in the next half month, but after half a month, I will definitely crack down on scalpers."
"You are in this business, you should know that brand reputation is very important," said Cheng Zhu.
"I know, I know." Old Wu, whose thoughts were seen through, smiled and rubbed his hands.
He looks like an honest man in his early thirties, but actually he makes money from speculation and he is quite cunning!
The reason why Cheng Zhu did not prevent scalpers from the beginning was purely because they were useful to him.
His marketing plan is a chain of links, and scalpers are one of them.
After chatting with Lao Wu, Cheng Zhu returned to his milk tea shop.
Before entering the store, he took a look at the Starbucks across the street.
As Christmas is approaching, the business in Starbucks stores is not as good as that of [Yuzu Tea], but it is as stable as usual.
However, the store manager of this Starbucks, Liu Richard Lei, discovered a very strange phenomenon.
That is, many young couples who came to Starbucks to consume in the past two days did not order coffee, but ordered desserts!
The man will order desserts such as Swiss rolls, cheesecakes, tiramisu, or baked goods such as croissants, French caramel pastries, and chocolate muffins for the woman.
But, I just didn’t order any coffee, not even a cup!
After placing the order and paying, the man will let the woman sit at the Starbucks table. Then, he will resolutely turn around and walk out of the Starbucks store, walk to the end of the [Yuzu Tea] line, and start his queueing career alone.
Warm, he is so warm!
"Wait for me here, baby."
"Uh-huh!"
The girl just sat there eating, playing with her phone, waiting for the man to buy milk tea and walk into Starbucks with the [Yuzu Tea] product.
Some men will buy two cups of milk tea, while some men may only buy one.
Such examples have occurred frequently in the past two days.
This has resulted in less and less coffee and more and more milk tea on the tables in this Starbucks store!
Some people don’t take their milk tea away after drinking, so they leave their milk tea cups on the table in Starbucks!
Richard felt like he was really going crazy!
(ps: Second update, please give me a monthly ticket.)
(End of this chapter)
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