Chapter 345 I am the leader (thanks to the silver alliance of "kk9"!)
In Starlight City, Brother Xiong from Taiwan and Mr. Guo from Hangzhou were a little confused.
Today, Zhou Guodong is full of ambitions.
[Mocha] has launched its new brown sugar pearl milk, and he thinks it will be a big hit thanks to the popularity of [Yuzucha].
There's no way. You only have one [Yuzu Tea] store, but we have five Mo Tea stores in Hangzhou.
What's more, we only sell it for 13 yuan per cup. For many customers, this price is obviously more friendly.
In terms of taste, there is actually only a slight difference between our brown sugar milk and grapefruit tea’s brown sugar bobo.
Yes, just a little bit, even if the king of heaven came, there would only be a little bit!
We're only selling it for 13 yuan a cup, so stop making so many demands, okay?
Zhou Jianxiong and Zhou Guodong both know very well that the difference in taste mainly comes from the raw materials.
Take milk for example, the milk used in Mocha’s brown sugar milk is the same brand of cheap milk as used in several other types of milk tea in the store.
This brand has been cooperating with Mocha for many years, and their interests are closely tied.
You said that you have always used my milk, and then launched a new model and suddenly used someone else's milk. For this factory, that is an extremely dangerous signal.
You said that you only have this one product that uses other people’s milk, do you think I will believe you?
Good on you! You want to get rid of me, right? You want to slowly kick me out, right?
You've been using my milk for so many years, but now you're tired of it and have turned against me. You're eyeing someone else's milk, right?
Other people’s milk is more fragrant, right? It’s more creamy, right?
It would be strange if this did not lead to internal conflicts.
In addition, Zhou Jianxiong also has to consider profits, and costs must be controlled.
There is no way, Mocha adopts the franchise model.
Although franchisees do not have much power, if you ask them to promote this product to seize the market, and there is not much money to be made from this product, will the people under them be willing to do so?
It's very complicated here.
Mocha must have put a lot of effort into being able to copy so efficiently and launch it nationwide.
In the eyes of the president, grapefruit tea is now one of the three pillars: mango sago, cheese berry, and brown sugar bobo!
I can’t say that our Mocha will be able to beat you after launching the brown sugar milk.
After all, one is a high-end route and the other is an affordable route, and their customer groups do not essentially overlap.
But, isn't it easy to break one of your legs?
No, it’s easy to cut both of your legs off!
You, Brown Sugar Bobo, you horse, will have to hop on your own two legs from now on!
Haha, hahahahaha!
However, when we really arrived at Starlight City, the scene in front of us was still quite confusing.
A large number of customers were holding a glass of fleshy grape in their hands, either guzzling it or taking beautiful photos.
No, is it so easy for you to launch new products? Do customers buy new products spontaneously?
Yuzucha: Otherwise?
This is what Internet celebrity stores are like. Many people come here to catch the trend, and today happens to be the first day that new products are on the shelves. So, the most fashionable thing right now is of course succulent grapes!
The friend circles of many Hangzhou residents have been flooded with milk teas such as Cheese Berry.
It is conceivable that today the screen will be flooded with succulent grapes!
Brother Xiong and President Guo stood in the crowd, observing everyone's feedback on the succulent grapes.
Unexpectedly, the feedback I overheard was surprisingly good!
There is no way. In Cheng Zhu’s previous life, Succulent Grape was also a best-selling fruit tea in the milk tea industry for several years in a row.
When others launch new products, they are all terrified, fearing that the market will not accept the new products or that the feedback will be poor.
Cheng Zhu did not have such worries.
This made Zhou Jianxiong's expression even more solemn.
Zhou Guodong was also full of surprise.
“Brother Xiong, it’s normal that everyone comes to buy the new product after it’s launched. We still have to wait and see whether this new product can reach the level of Cheese Berry.” President Guo began to analyze calmly.
Zhou Jianxiong, however, saw it more clearly.
"This fleshy grape is more troublesome than cheeseberries," he said.
"What do you mean?" Mr. Guo was a little confused.
"Don't forget, the Cheese Berry in Yuzu Tea is a seasonal product. Once the strawberry season is over, this product will be taken off the shelves. But this succulent grape is not a seasonal product. Do you understand?" This is what Brother Xiong is most worried about.
Of the three pillars of pomelo tea today, one will die once the strawberry season is over.
But succulent grapes are different. They can be sold in winter, and they can sell even better in summer!
"I even suspect that he just wants to use it to fill the vacancy left after Zhizhi Berry. He probably has already made plans in his mind." Zhou Jianxiong felt more and more that this young man should not be underestimated.
"First, release a seasonal limited edition, so it will be more eye-catching."
"Plus, strawberries are a special fruit. They are the most special fruit in winter, similar to watermelons in summer."
“Wait until the seasonal limited edition product situation stabilizes, and use the more eye-catching strawberry to open up the high-end fresh fruit milk tea market, and then quickly launch this long-term product.”
"Very impressive, this young man has a lot of ideas." Zhou Jianxiong praised Cheng Zhu highly, but the sense of crisis in his heart grew stronger.
As soon as he thought of this, he raised his head and looked at the screen on the Youzu Tea Shop.
President Guo followed his gaze and both of them were stunned.
There are actually only five pictures rotating on the store screen.
The first picture shows the domineering words: Creating a new force in China's beverage industry.
Next is the promotional picture of the flagship product.
What’s interesting is that these pictures were updated a few days ago.
There are a few more words on each picture.
For example, on the picture of Yangzhi Ganlu, there are four more words: secondary innovation.
For products like Cheese Berry and Brown Sugar Pops, there are two bright red words on the pictures, which are presented in the style of a stamp and read: First of its kind!
The most interesting thing is that the word "First" in the Roasted Brown Sugar Bobo Milk Tea is bigger and more eye-catching than in any other picture!
The plagiarist Zhou Jianxiong just stood there, looking up at these two words, and felt extremely glaring.
President Guo: Damn it, when did you add it? It wasn’t there when I came last time!
On the other side, Cheng Zhu's electric scooter stopped in the parking area near Xingguang City.
The boss of Mocha came in a high-end business car, while the boss of Youcha came on his own sexy pink electric bike.
After Cheng Zhu pulled out the key, he carefully locked the electric bike.
"After I get tired of driving it, I plan to give it to Mr. Jiang as his birthday present this year. I hope it doesn't get stolen." Cheng Zhu thought to himself.
He took off the plastic bag that had just been hung on the handlebars, which contained Mocha's black sugar milk.
When he first bought it, he took one sip and stopped drinking.
“The taste is not at the same level as mine.”
However, this does not mean that the problem is not serious.
"After all, Mocha has stores all over the country, more than a hundred of them."
"But Yuzu Tea is only open in Hangzhou for now."
"That is to say, many people can buy brown sugar milk, but cannot buy grapefruit tea brown sugar boba."
"Mokecha's copying efficiency is high enough, so he immediately started to seize the national brown sugar market."
Many large companies are like this. They rely on their size and power to copy you when you are just starting to gain momentum, and then use their power to suppress you and prevent you, the genuine product, from continuing to operate.
So what if you invented the first brown sugar milk tea?
As a small emerging brand, how long will it take you to become a nationwide seller?
Xiaoyoucha, you still have a long way to go!
“If nothing unexpected happens, other brands will follow suit quickly. More and more brands will start selling brown sugar milk tea, and then a melee will break out. Who knows, in the first two months of 2015, they will beat each other’s heads off.” Cheng Zhu thought.
As for the routines, they are probably those three tricks, such as organizing activities, engaging in price wars and so on.
Cheng Zhu didn't care about these.
To be exact, he deliberately took out the Brown Sugar Bobo Milk for them to copy.
What I want is for you to copy!
“If you are not envied by others, you are a mediocre person. If you are the leader in an industry, there will naturally be a large number of people following you.”
"No one is following you, so what makes you say you are the best?"
"You guys following the trend can also become my bargaining chip to build momentum!"
"What's more, all you guys are fighting for is the market for affordable milk tea."
“That’s very important.”
"Yuzu tea is the only popular high-end milk tea in the country right now!"
Cheng Zhu just wants to let investors see the prospects and future of [Yuzu Tea].
Let them know how terrifying [Yuzucha] would be if it had enough money, enough resources, and enough background.
You see, if I launch a product at random, they can copy it directly, and these big traditional milk tea brands will rush to grab the market like mad dogs.
And these plagiarists will take actual actions to tell the capitalists in the venture capital circle: "Ah! The products launched by Youcha are really not hype, they can really sell well all over the country!"
[Yuzu Tea] is now limited to one city, which does make it less convincing. It does make people still have doubts and feel that they can observe it for a while.
Well, it doesn’t matter, I’ll let these plagiarists tell the story more completely for me.
You have a hundred Mocha stores, right?
Do you have dozens of XX tea shops?
Oh, you also have more than a hundred stores, right?
Sure, these hundreds of your stores are now my pilot projects across the country!
Brown sugar milk tea is destined to be copied, and even private dessert shops will make it themselves in the future. Cheng Zhu doesn't care at all.
Copy, copy! Copy them all!
Damn it! Why the hell didn't you copy it?
Anyway, the series of fruit teas that he values the most cannot be copied by these traditional milk tea shops for the time being.
Even if I copy it, I still have a lot of new products.
The story told to capital suddenly becomes full, and the story includes the current situation and the future.
He believes that in the first month of 2015, a lot of people will line up with banknotes and try every means to give him money.
You think you are my enemy, but in fact you are just a pawn of mine.
Cheng Zhu walked slowly into Starlight City holding the brown sugar milk produced by Mocha.
He saw the president, who in his opinion was not even worthy of listening to his stories, and also saw the people around the president, but pretended not to see them.
President Guo immediately whispered to Zhou Jianxiong: "Brother Xiong, this is Cheng Zhu!"
This made Zhou Jianxiong's attention focus on Cheng Zhu in an instant.
What was surprising was that Cheng Zhu was holding his own brown sugar milk from Mocha in his hand.
Brother Xiong and President Guo have the same idea in their minds: it seems that he also takes it very seriously, and he also has a sense of crisis, he must be having a headache now!
There is a special trash can at the door of the Youcha shop for customers to throw away the straw packaging.
The boss and super franchisee of Mocha just watched Cheng Zhu walk to the trash can. He picked up the brown sugar milk that he had only taken two sips of, glanced at it, and then threw it in.
“The affordable market for brown sugar milk tea.”
"I don't care."
(ps: First update, last day for double monthly votes, please vote!)
(End of this chapter)
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