Chapter 377 He Wants to Create an Era
After Cheng Zhu ended the call with Shen Minglang, he knew very well that Mr. Shen would probably suffer from insomnia tonight.
Moreover, he would most likely tell his sister the news as soon as possible and ask for her advice.
With him around, Cheng Zhu can frequently make his presence felt in front of Shen Qingning.
Even though he and this proud girl have no contact at all on weekdays!
At this moment, it is late at night.
When Cheng Zhu was brushing his teeth in the bathroom, his cell phone started ringing non-stop and he received a large number of WeChat messages in one go.
"It's probably Hu Yan who sent all the drawings she had drawn at once." Cheng Zhu guessed.
"Okay, little fox, what's the meaning of sending these things to me before I take a shower?" Cheng Zhu joked to himself.
He brushed his teeth with his right hand and picked up his phone with his left hand.
The content that comes into view cannot be said to be unsightly, but it is indeed full of bitterness.
This is different from the self-portrait I sent before. This time there is a plot.
The plot is about recreating what he and Hu Yan did in the Magic City. It is not an exaggeration to call it "Memoirs of a Fashionable Girl".
Cheng Zhu has read a lot of Japanese and Korean comics.
But there is still a unique flavor to being the male lead.
What's more, the things drawn will definitely be different from the real people.
For example, in some paintings, Hu Yan is lying on the bed with a dazed look, as if he is overwhelmed, which is similar to reality.
This smuggled fox has a special physique. In front of an all-round player like Cheng Zhu who has full skills and talents, it always feels like it's walking on clouds.
But the feeling of the subtle saliva strings in her open mouth is definitely more exciting in the comics, and this effect cannot be achieved in reality.
Also, didn’t Cheng Zhu leave several rune marks on this fox demon’s formation?
Therefore, the last two pictures in the first chapter of the comic "The Fox Tale" are perfectly restored pictures.
The painting is also more exaggerated than the real thing.
It can be said that this is an easy-to-type comic that is more suitable for the physique of Chinese babies.
"Given her personality, she must have had a lot of fun drawing these pictures, right?" Cheng Zhu guessed in his heart.
Because he was brushing his teeth, he didn't reply to Fox's words immediately.
As usual, the female painter saw that he didn't reply for a long time, so she asked sincerely: "Boss, are you in X?"
There was doubt in Cheng Zhu's eyes. If he answered "yes" at this moment, the female painter who was far away in Shanghai would probably feel a different kind of stimulation instantly, and there would probably be some different little fun tonight.
A bad idea suddenly came to his mind, and he directly made a video call.
As a result, no one answered the phone for a long time.
Just when the video application was about to end, the other side clicked to connect.
What came into view was Hu Yan's face wearing large black-framed glasses.
Her cheeks were red, her ears were red, and even her neck was red.
Cheng Zhu realized: "It's over, there's no need for me to reply to her, she's already satisfied just by sending these pictures!"
"What are you doing?" Cheng Zhu asked.
"No, I'm not doing anything."
"Then put your phone on your lap!" the sponsor began giving orders.
When Hu Yan heard this, he immediately understood and began to tremble slightly.
"It seems so." Cheng Zhu had already gotten the answer. She was indeed entertaining herself.
The plump and plump female painter immediately lowered her head in shame, not daring to answer, and her ears and neck turned even redder.
"I told you that I would let you be the chief experience officer of [Persistence Visit] toy products in the future. You are already preparing for it now, right?" Cheng Zhu said with a deliberate smile.
Hu Yan was even more embarrassed to reply.
Cheng Zhuze just felt that he had chosen the right person.
He deliberately had a casual video chat with Hu Yan.
Although the two people didn't do anything, just because they were video chatting and there was a man staring at her, Hu Yan's experience would be more subtle.
He kept chatting with Hu Yan, listening to the changes in her tone and intonation when she spoke, in order to understand her physical condition.
Every few minutes, he could occasionally hear some strange noises.
"The slightly chubby fox is really fun." - Cheng Zhu. .
The next day, Shen Minglang, who had been kept in suspense by Cheng Zhu the whole night, got up early.
Last night, he had a dream.
In the dream, my cousin was always showing off.
But after Shen Minglang woke up, he could no longer remember what he had packed.
He just wanted to watch the news urgently.
"As a member of Youcha, this is the first time that the founder of Youcha has accepted an interview from the media. I should pay close attention to it," Shen Minglang thought.
After getting up, washing his face and brushing his teeth, he sat down at the table, took out his mobile phone and checked the media that Cheng Zhu mentioned yesterday.
"Let me see how my cousin pretends to be cool!" Shen Minglang clicked on the interview article with a studious mind.
Of course, he is now working behind Cheng Zhu, and after this period of time, he has begun to understand his style of doing things.
He will definitely not miss out on any of the pretentiousness that needs to be shown.
But in this process, there is occasionally some purposefulness.
Just like this interview, Shen Minglang felt that his cousin would definitely pretend to be awesome!
But he will definitely find a way to increase the heat of the grapefruit tea.
This interview article begins with an introduction to Yucha and Cheng Zhu.
To put it simply, it is just a wave of hype to make the brand and the character legendary and deepen the appeal.
The points of bragging are nothing more than those gimmicks.
For example, Cheng Zhu is just a freshman at the University of Science and Technology, for example, Prin Capital invested 100 million yuan, and for example, the current valuation is 800 million yuan.
After introducing the brand and the people, the following is the content of the interview.
The first question in the article: How did you come up with the idea of opening a milk tea shop?
Cheng Zhu: "Many young people open shops based on what they are interested in, but I usually open shops based on what I am confident in doing.
I opened a milk tea shop because I thought I could do it well, so I opened it.”
When Shen Minglang saw this, he just thought: "Are you clicking on me? Cousin, are you clicking on me?"
He used to be this kind of bad person. He would start whatever he was interested in, without caring whether it was suitable for him or whether he had the ability in that area.
He read on and saw the second and third questions, which were also routine questions, and Cheng Zhu's answers were quite stable.
It wasn’t until the fourth question that it became a bit interesting: The first store of Youzu Tea was opened opposite Starbucks, did you feel any pressure?
Cheng Zhu: "Not at all. There are still big differences between coffee and milk tea, and we are taking a different route from Starbucks. I see some people online saying that I want to build a Chinese version of Starbucks, but I don't agree with that. Yuzu Tea never thought of becoming the second Starbucks from the beginning. We always want to be ourselves."
When Shen Minglang saw this, he nodded frequently and muttered to himself: "That's right!"
He was very upset that some people on the Internet said that Youcha wanted to be the second Starbucks.
It doesn’t matter if compared with Starbucks, but what the hell is this second place?
What's more, he knew clearly in his heart: "My cousin has always had his eyes on the coffee market. It will be interesting when we really start to build a coffee brand!"
Shen Minglang continued to read and soon saw topics related to financing.
These questions will definitely be asked, after all, this incident caused a sensation in the entire investment circle.
The milk tea brand received 100 million yuan in financing, which is unprecedented and even multiplied the past record several times!
The fifth question is: What is your attitude towards the financing of Yuzu Tea?
Cheng Zhu: "The reason why I don't open it to franchisees is, on the one hand, because of quality control issues, and on the other hand, I was aiming for financing from the beginning. I am not opposed to financing, and being able to cooperate with excellent venture capital is a result I really hope to achieve."
Seeing this, Shen Minglang turned into a sinister person: "Cousin, are you secretly stepping on Tiancheng Capital?"
Prin Capital is an excellent venture capital firm, and Tiancheng Capital, which was not selected by it, is naturally not an excellent partner.
Question 6: What are your next steps after obtaining financing?
Cheng Zhu: "After making some preliminary preparations, when I have enough confidence in quality control, I will start to open new stores in many cities across the country. The plan for Youcha in 2015 is to have at least 50 stores, aiming for more than 100 stores. And based on my current experience, when I open stores in new cities next time, I will choose to open 2-3 stores at the same time, and even more in some big cities, so that everyone can buy them."
He made no secret of his expansion plans for 2015.
In big cities like Shanghai, Beijing, Shenzhen, etc., Cheng Zhu plans to open 4-5 stores at a time.
With the current momentum of Youcha, there is no need to hire anyone or use hunger marketing.
There are many stores, but there are still queues in each one.
In some big cities, if the number of stores is too small at the beginning, the group that can be served at the beginning will be relatively small, which will cause dissatisfaction among some customers and leave a bad impression.
I have money in my pocket and I am a reborn person, so of course I have to do something drastic!
In the follow-up questions, we also talked about the product creativity of pomelo tea.
Then, the next question naturally transitioned to: What do you think is the difference between pomelo tea and other milk tea brands?
Cheng Zhu: "Strictly speaking, we are not on the same track as them. We are taking completely different paths."
“From the very beginning of brewing milk tea, milk tea has entered the 1.0 era.”
"Later, starting with some milk tea brands in Taiwan, we entered the current era of milk tea 2.0, completely replacing the milk tea shops that used to use powdered milk tea."
“What Yuzucha has to do is very simple, that is to create the era of milk tea 3.0!”
When Shen Minglang saw this, he was so excited that he wanted to tremble.
"We are going to create a new era!" he was excited.
"We want to disrupt the entire milk tea industry!"
"That's awesome! We are so awesome!"
However, after reading all this, he still didn’t understand what Cheng Zhu said yesterday.
Shen Minglang told him that more and more brands were copying Brown Sugar Bobo, and he was very worried.
Cheng Zhu's answer was: "What if I have been waiting for this day recently?"
Mr. Shen was puzzled.
Is it to create a sharp contrast with these clumsy plagiarists by creating a grand pattern of a new era?
The media continued to ask: Do you believe that Yuzu tea can create the 3.0 era of the milk tea industry through product innovation?
Cheng Zhu's answer was brief and powerful: "Yes."
The media continued to ask: So, what does it mean to enter the 3.0 era?
Shen Minglang looked at this question, then at the answer written below, and he began to understand why Cheng Zhu said that yesterday.
At this moment, he could even imagine the tone and expression Wang Chengzhu used when he said this to the interviewer!
It turns out he was waiting here.
Cheng Zhu said: "When all these 2.0 era milk tea brands start to imitate me."
(ps: Second update, the last two days of the month, please give me a monthly ticket!)
(End of this chapter)
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