Chapter 381 Leaf's Service and the Curtain of a New Era
In the national milk tea industry, up to now, no milk tea brand has had more than 100 million yuan in funding at its start-up stage!
Take Zhou Jianxiong’s foam tea as an example. He and his wife started it as a small husband-and-wife shop and gradually expanded it.
These milk tea brands that adopt the franchise model do not really need so much money to operate in the early stages.
What's more, in the early years, everyone regarded milk tea shops as small businesses.
Many girls want to start a business, and their first choice is to open a milk tea franchise store.
Even if you want to create your own brand, bringing in a few million dollars would be considered a move by a wealthy person.
There is no one like him who opened his first store in the top business district of a big city. The investment in the first store is more than enough to that of ten stores of others.
Immediately afterwards, he received 100 million yuan in financing and started burning money like crazy!
It would be impossible not to be envious.
Zhou Jianxiong recalled his difficult struggle at the beginning and thought of those days when he had to get up early and go to bed late.
"If I had someone invested 100 million in me, tens of millions would have been a lot of money in those days!"
But Brother Xiong changed his mind and immediately sat down on the chair dejectedly again.
"If they gave me tens of millions for a traditional milk tea shop like ours, I wouldn't have known how to spend it!" he sighed.
First of all, I was just an ordinary young man at that time, and I never even thought that one day I would be able to make the milk tea brand so big.
No matter the vision, experience, or means, they are not enough to control such a huge fortune!
Secondly, this franchise model does not require such a large investment in the early stages, and the franchise model is designed to snowball.
But what about this Cheng Zhu?
He is clearly only a freshman in college, and he doesn't seem to be from a super rich second-generation family, but his methods and vision are quite terrifying!
If he were in charge, he would not give priority to opening so many stores in all first-tier cities.
"I will first occupy Zhejiang Province, make it my base camp, and then gradually expand outward." Zhou Jianxiong thought.
He doesn't have that much courage!
If you calculate carefully, the total cost of these 18 stores is definitely a terrifying number!
The first step after financing is so big that it is impossible for someone without courage to do it.
"Or is it that he doesn't feel bad because he's burning other people's money?" Zhou Jianxiong shook his head, indicating that he couldn't see through this young man.
No one expected that with several big brands in the milk tea industry fighting each other to the death and infighting, the one who brought the greatest sense of oppression to everyone turned out to be a newbie!
He opened the comment section of the official Weibo account of Youcha and found that the messages below were also very popular. Many netizens in first-tier cities left messages expressing their expectations.
"Is Hangzhou finally going to open a branch? It will be much more convenient to buy milk tea in the future!"
"Are you coming to Shencheng? Sure, sure!"
"When the Beijing store opens, I'm going to buy a cup to see if it's really that delicious."
"A branch should have been opened in Hangzhou a long time ago. The lines are so long."
"No, is it because we are a second-tier city that is not worthy?"
"Can you open one in the business district near my house?"
It is obvious that those who come to follow are real fans, who have been purified.
“Once these 18 stores open, they will also take away the local brown sugar milk tea market share,” Xiong Ge thought.
"After all, he is the founder of the Brown Sugar series."
"We can only share a portion of the affordable market that he doesn't want."
Zhou Jianxiong sighed, and then received an email.
He opened it and took a look. It was the franchise application that Mocha received last week.
"It's a 13% drop from the previous week." He looked at the data and felt a splitting headache.
Previously, Mocha had the exclusive market share for brown sugar, and the franchise hotline was flooded with calls!
There are so many people coming to consult that I can’t even keep up with all the franchise applications.
Even though it was only a 13% decline, it was based on 10 million yuan in advertising expenses.
It is said that the business world is like a battlefield.
Cheng Zhu said that brands like Mocha would have to pay a price.
Again, the same words:
“My enemy is not the entire traditional milk tea industry, but the enemy of the entire traditional milk tea industry is me.”
In the hotel suite, Cheng Zhu slept in today and didn't wake up until almost noon.
Maybe it was because he was really too tired recently, or maybe Ye Zi's head massage relieved his stress and made him sleep more deeply.
Before going to sleep, he felt very sleepy and originally planned to set the alarm for 11 o'clock, but Ye Zi said that it was not necessary and that she would wake Cheng Zhu up.
As a result, at 11 o'clock, he really enjoyed Ye Zi's wake-up service.
As mentioned before, Cheng Zhu has a sleeping habit, which is that he must wear an eye mask when he sleeps.
He had no plans to stay overnight at the hotel this time, so he did not bring his sleeping gear with him.
But Ye Zi had a steam eye mask in her luggage, so he made do with it.
At this moment, he just lay flat on the bed, without taking off his blindfold, and said nothing.
This made Ye Zi very surprised, and she wondered if he couldn't be woken up?
"Sir, your hotel wake-up call has ended. It's time to get up."
The sticky sound of leaves rang beside Cheng Zhu, and then the blindfold on his face was gently taken off by Ye Zi.
When Cheng Zhu opened his eyes, he was surprised to find that she was wearing the lobby staff uniform commonly seen in hotels.
This is also the style of [Persistence Visit], and it looks especially good on her.
Ye Zi probably got up very early. Not only did she change her clothes, she also put on full makeup.
Compared to the lobby staff of this five-star hotel, Ye Zi is obviously several levels more beautiful.
Cheng Zhu smiled and got up from the bed.
When he stood up, Ye Zi immediately squatted down, looked up at him, and said, "Sir, please wait a moment."
Are you kidding? Five-star hotels pay a lot of attention to hygiene, right?
Ye Zi, wearing the hotel work uniform, does her work meticulously.
Every corner must be taken care of.
Well, very attentive, a qualified hotel worker.
Everything we do is based on the principle of service first.
"Sir, are you satisfied with the hotel's service this time?" Ye Zi asked.
Cheng Zhu looked down at her, and only then realized that she was wearing a badge on her uniform jacket with the word "Ye Zi" written on it.
"Okay, that's enough. You're well equipped." Cheng Zhu pointed at the badge.
Ye Zi then stood up, and first pursed her lips in front of Cheng Zhu, and then said, "It was custom-made on Taobao."
She pretended to be deeply immersed in the role, bent down and bowed, saying: "If you have any follow-up text messages, please give me a five-star praise."
"Okay, okay. Thank you for your hard work." Cheng Zhu said as he searched the bed for his underpants.
"It's not hard, boss." Ye Zi broke away from the role and began to recall the feeling just now.
She opened her pair of red eyes and felt in her heart that it was really addictive.
Time passed quickly, and it was time for Ye Zi to return home.
She went to Xiaoshan to board the plane, left Hangzhou and headed for her hometown in your province.
Ye Zi upgraded her ticket as Cheng Zhu instructed, experiencing first class for the first time in her life.
What's more special than economy class is not only spaciousness and comfort, but also many privileges.
She felt both novel and somewhat restrained.
Obviously, the stewardess is the cabin crew, but when the stewardess was serving enthusiastically, she felt a little uncomfortable and awkward.
This is not the place where she should be.
However, the comfort of first class is indeed much better than the cramped economy class.
There are fewer people here, not so many people talking loudly, and no crying children.
After getting off the plane, Ye Zi saw a woman holding a sign at the airport with the word "Ye Zi" written on it.
And the other party probably had seen my photo, and after seeing me, he walked towards me.
"Hello, is this Ms. Ye? Mr. Cheng booked the airport pick-up service for you. The last digit of your cell phone number is 5499, right? The last digit of Mr. Cheng's cell phone number is 8888," said the woman.
When Ye Zi heard this, she felt a little pricked in the heart.
Cheng Zhuke did not inform her in advance.
"Did the boss order it for me?" she thought.
Her hometown is a small county town in your province, and naturally the city does not have its own airport.
Forget about the airport. To be exact, there isn't even a train station.
It took her a lot of twists and turns to get off the plane here and return to her hometown.
If you take a car, it will take more than 2 hours.
Ye Zi followed the female driver to the parking lot and got into a modified Mercedes-Benz Vito commercial vehicle.
This car opened Ye Zi's eyes. The original seats inside had been removed and replaced with more comfortable aviation seats.
The interior of the rear seats has also been completely changed to be more luxurious.
A normal business car was forcibly converted into a four-seater version, which instantly made it more spacious. One can stretch out one's legs or lie down directly.
This type of luxury modified commercial vehicle has been very popular in recent years. The price of a Mercedes-Benz Vito is not high, but the modification costs vary. Some people only spend tens of thousands of yuan on minor modifications, while some cars directly cost six figures for modification, and the modification costs may even be higher than the car price.
Some people will even go worse and directly modify the Coaster, turning a small bus into a comfortable movable living room.
This time when Ye Zi returned to her hometown, she was no longer troubled and busy as in previous years.
It’s not so hard and I feel more at ease.
After the car started, Ye Zi curiously tried the massage function of the seat.
She lay on the seat, raised her mobile phone, and took a seductive selfie.
Ye Zi didn't want to post a message on WeChat Moments to show off. She just wanted to post a message that only Cheng Zhu could see to inform him that she had gotten on the bus.
She wasn't sure whether Cheng Zhu was available to chat with her right now.
In uncertain situations, she would never take the initiative to disturb him.
After sending the circle of friends, she soon received a like from Cheng Zhu, just like the emperor reviewing a memorial, indicating that he had read it.
The secret preparation of the airport pick-up service and the immediate like made Ye Zi feel very happy.
This year we can have a happy new year.
Unlike Ye Zi who was satisfied and happy, a young woman far away in Shenzhen was upset by Cheng Zhu's actions.
The woman's name is Chen Yue. She comes from a wealthy family and, like Shen Minglang, wants to start her own business.
She originally ran a popular bakery in Shenzhen and wanted to create a popular bakery chain brand, but it didn’t work out.
Since this store had a large investment and hired a great designer, the business was pretty good at the beginning and many people came to check in.
But the payback rate was not as high as she had imagined.
And just a while ago, Chen Yue noticed a milk tea shop that suddenly became popular on the Internet - Yuzu Tea!
She saw this store through her friend’s circle of friends in Hangzhou. According to her friend, one has to queue for several hours to buy a cup of milk tea, and the price is more than 30 yuan per cup.
This directly refreshed Chen Yue's cognition.
“Can milk tea be sold at such a high price?”
“And there are so many people lining up to buy it?”
Chen Yue felt that her mind was suddenly opened up.
She didn't know whether she was possessed by a ghost or had a sudden inspiration.
She bought a plane ticket to Hangzhou and flew to Hangzhou last month to visit this legendary milk tea shop.
As a result, it was this trip to Hangzhou that instantly opened her mind.
She was no longer confused and found a breakthrough!
"Yes! You can sell milk tea!"
"I can go with the dual-category model of milk tea + soft European bread!" Chen Yue instantly came up with this idea.
Her idea is actually similar to that of Nayuki's Tea, which was supposed to appear at the end of 2015.
Nayuki started out by focusing on the dual-category model of milk tea and soft European bread.
However, in ordinary bakeries, milk tea only plays a supporting role.
But Nayuki’s main dish is milk tea, supplemented by soft European bread.
The butterfly effect of Cheng Zhu, the reborn person, was created. Chen Yue had similar ideas in his mind and decided to implement them efficiently!
After she returned to Shenzhen, she began looking for a suitable store location, and then looked for a design company to design it, striving to open the store before the New Year.
She had already thought of a name, so she used the homonym of her own name, Yuecha!
Chen Yue was full of fighting spirit and led the "R&D team" to frantically replicate the flagship product of Pomelo Tea.
“The taste has to be different.”
"The name must also be changed."
She doesn't see anything wrong with it.
Her father taught her very early on: "The first person to do something does not necessarily mean that he will be the last one to succeed."
Chen Yue felt that Youcha was too trivial.
Once the first internet celebrity store becomes popular, you should start preparing for new stores immediately instead of waiting to make a profit before opening branches.
Internet celebrity stores all require one word – momentum!
“Sure enough, many people who start from scratch have their own limitations.”
"The small profits in front of us are enough to make people ecstatic. After finally earning money, they may not be willing to spend it immediately to increase investment."
"He's very smart, but he behaves like a bit of a loser."
Sometimes Chen Yue felt that the existence of Yuzucha was just to help her.
"What's more, I have my own innovation and added soft European bread into the mix!" Chen Yue is full of confidence.
However, just a few days ago, a piece of news came like a bolt from the blue to her.
"Yuzu Tea raised 100 million yuan?"
This was something she had never expected!
Her advantages as a rich second-generation disappeared in an instant.
But she quickly adjusted her mindset.
"I have to hurry up and open the Shenzhen store as soon as possible."
"The fact that he was able to raise 100 million yuan shows that there are investors who are optimistic about the future market."
“The market is so big, it’s impossible for it to only have room for a pomelo tea shop!”
“Maybe I can get some financing this year?”
"He is in Hangzhou and I am in Shenzhen, which is very far away."
"For the time being, he probably won't consider opening a store in Shenzhen. The big cities in Zhejiang Province and Shanghai are his first choice."
“I’m racing against time now!”
It can be said that Chen Yue’s thinking is very clear.
It's a pity that she met a guy like Cheng Zhu who doesn't play by the rules.
In other words, she met a cheater!
As for the internet-famous high-end milk tea shops, everyone is crossing the river by feeling the stones and is still in the exploratory stage.
Cheng Zhu is different, he dares to do drastic things!
Although he seems arrogant, he is actually meticulous.
For him, he has not only witnessed the rise of high-end internet-famous milk tea, but also witnessed its decline.
2015 is a very important node, and Cheng Zhu is bound to expand his milk tea territory this year.
When Chen Yue saw the announcement issued by Youcha, she was so scared that she couldn't close her legs.
She thought this man was absolutely crazy.
Where did this guy come from?
“How can anyone open a store like this?”
"Don't you see how far apart your dozen or so stores are?"
"Do you know how much more this will cost you?"
"It's like a poor loser who suddenly became rich, with the attitude and face of a nouveau riche."
What made her feel most helpless was that the other party was going to open three stores in Shenzhen at once!
Her first store is still under renovation, so it is still unknown whether it will be popular.
If Yuzu Tea opens after the New Year, things will suddenly become more difficult.
It just so happens that the layout of Youcha in Shenzhen coincides with that of Chen Yue’s Yuecha.
There were a few big words written on the announcement picture: Shenzhen Century Store (under launch).
This is equivalent to a head-on confrontation in the same business district!
Chen Yue knew very well that she didn't have much time left.
“To speed up, we must open stores faster!”
"If we delay any further, it will be difficult to fire the first shot!"
Coincidentally, Chen Yue is not the only one who feels overwhelmed and stressed in these first-tier cities in China.
Those who want to follow the trend of high-end internet celebrity milk tea will give priority to big cities, but no one could have imagined that they would meet such a money-burning person, a person who does not regard money as money.
There really aren't many conservatives in the innovation industry these days.
But pure radicals like you are rare!
When Cheng Zhu made this decision, Yue Dongyi of Prin Capital called him specifically.
He was not here to stop Cheng Zhu; on the contrary, he agreed with his approach.
Yue Dongyi was just very curious as to why Cheng Zhu did this and why he was so radical.
Cheng Zhu only said one sentence, and the capital tycoon narrowed his eyes slightly.
“The young consumer market in early 2015 will definitely undergo another upgrade, and a major upgrade!”
Yue Dongyi: What a sharp boy!
The domestic young consumer market has been upgrading in recent years, so it is not surprising to say this.
But it should be noted that Cheng Zhu is talking about a major upgrade!
And he said that it will be upgraded from the beginning of the year.
The reason why Yue Dongyi was so sure of this was because on the day he met Cheng Zhu, didn’t he also go to Ali?
He knew very well that Alibaba would make surprising moves in 2015.
A major move that would shock the entire country and trigger a major earthquake in the entire capital market!
"But there's no reason for this kid to know this."
"So sharp, just like me when I was young!"
——"This Child is Similar to Me" 3.0.
What are the characteristics of young consumer groups these days?
——Broad vision, good taste, and extremely poor.
But it doesn’t matter. Starting from 2015, young people will have more money to spend and their purchasing power will start to grow.
Even the so-called "suck-up economy" will start to rise year by year starting from this year!
Needless to say, how easy it is for the bootlickers to make money?
"A new era of consumption is about to begin." Cheng Zhu's eyes were profound.
The reason for all this is simple.
At the beginning of 2015, [Huabei] is about to be launched!
(ps: Two chapters in one, asking for monthly tickets at the beginning of the month, now I’m third on the monthly ticket list, not far from the first place!)
(End of this chapter)
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