Chapter 400: QQ Empire is expanding
In the toy factory's office, Wang Anquan and Chen Bin felt like they were listening to a fairy tale.
They have witnessed Cheng Zhu's marketing ability all the way.
It is an outrageous thing that QQ underwear, which is extremely difficult to promote on public platforms, can be directly turned into an Internet celebrity store.
This requires not only extremely high operational standards, but also perfect control of scale.
Always walking on the edge, just scratching the surface but not crossing the line.
Now, more than half a year has passed in a flash.
When everyone looked back, they saw that Cheng Zhu had already been crowned and had become the underground emperor of the online porn circle.
Relying on its own strength, it stimulates the vigorous development of the "original flavor market".
Tsk tsk tsk, this kid is so terrifying!
To be honest, QQ toys are definitely more difficult to promote than QQ underwear.
Because its nature is more sensitive.
In this age where sex is taboo, although it is legal, it is difficult to promote the brand on a large scale.
Because of this, there are almost no so-called well-known QQ toy brands in China.
In fact, it is not right for such a product with a high unit price and high profit to be unbranded.
The problem lies in its particularity.
However, the two of them believed in and even admired Cheng Zhu's personal abilities. When he said he could create a well-known brand, they believed him!
However, using other people's money to advertise your own brand is a bit too unbelievable.
Promoting toys is difficult to begin with, how can you do it with other people’s money?
So what do others want?
Cheng Zhu sat in the main seat of the office, leaned back slightly, and said: "In fact, we are not just using other people's money to promote our brand. In this process, we should still be able to make a small profit."
This made Wang Anquan and Chen Bin's heads buzz.
What does it mean?
Isn’t it zero-cost advertising, or do others pay to advertise our brand?
This is too crazy!
Has Mr. Cheng found the super sucker?
Should I consult a lawyer first? Is this illegal?
Cheng Zhu looked at the two people with surprised expressions and explained, "Actually, I thought of a way to make money. In the process of making money, it can also play the role of brand promotion."
Wang Anquan said he understood and it seemed much more normal to him now.
Only Chen Bin, the old businessman, swallowed his saliva and asked boldly: "Do you need to use some connections?"
Cheng Zhu laughed and scolded: "Why don't you just ask whether it is illegal or not, and whether it complies with the regulations?"
"We're all family, and we're all in the office, so it doesn't matter if we speak bluntly." Cheng Zhu waved his hand.
Chen Bin nodded awkwardly.
Cheng Zhu leaned back in his chair and answered his question:
"We are all serious people, and we only do serious business."
He knew very well that as his business grew bigger, all his business empires would be exposed sooner or later.
His identity as a QQ tycoon has probably spread to a small circle now.
For example, didn’t Yue Dongyi immediately find out how Cheng Zhu made his fortune after doing background checking?
But it doesn’t matter, what we sell is still legal, there’s no need to panic.
Cheng Zhu lived his life again, and he was aiming for the position of the richest man on the list of self-made people born in the 1990s in the wealth rankings.
By then, it will just be another legendary attribute.
As for the promotion of QQ toys, he still needs to make some arrangements in the early stage.
First of all, you need to sell toys on e-commerce platforms and achieve impressive sales figures!
Only with this can we promote subsequent new business models.
Chen Bin asked at this moment: "Boss Cheng, you just said that the factory is going to add another department. What department is it?"
"Franchise Department." Cheng Zhu replied.
The Lantern Festival has passed and Ye Zi boarded the return flight.
Before saying goodbye to the elderly people in her family, she secretly left 50,000 yuan in cash.
Ye Zi knew very well that even if she left money, the old man might not be willing to spend it.
Many people of the older generation are like this; some ideas have become deeply rooted and cannot be changed.
But it's always better to keep some money on hand.
According to Cheng Zhu's instructions, she also bought a first-class ticket for her return trip.
After sitting down in the first-class cabin of the plane again, Ye Zi was still a little dazed.
The girl whose family was poor and had to go to the big city to work, can now have this cross-class experience every time she goes home for the Spring Festival.
When Ye Zi recalls it now, she feels that life is really wonderful.
I worked as a bartender in Shen Minglang's bar. During the summer vacation, I met a high school graduate. From then on, my life trajectory suddenly changed.
You know, she was still "looking at gay people with lesbian eyes" at that time, and she also made fun of the good gay couple Guo Zhu and Jiang Wanzhou.
Now, she has witnessed how powerful the process is.
Before returning home, Ye Zi had already received a WeChat message from her boss, informing her that she would start working after returning to Hangzhou.
The only difference is that before, people were photographed, and this time, objects were photographed.
QQ underwear must have models, and it is necessary to take pictures of the model sellers.
But it’s not the case to hire real-life models for toys!
This actually felt quite challenging to Ye Zi, because all her current skills were learned from Cheng Zhu, including how to photograph models.
Generally speaking, many people are unhappy about returning to work after the Chinese New Year.
——We have to work like slaves for the capitalists again~
Ye Zi really wants to devote herself to work and continue to create value for her boss.
When Cheng Zhu left the factory in Guanyun, he brought back two sets of samples.
One set was taken for Ye Zi, and he would come personally to teach shooting techniques.
The other set was saved as a gift to the brand’s Chief Experience Officer, Hu Yan, when I went to Shanghai.
The plump female painter's home is filled with a wide variety of collections.
But Cheng Zhu felt that the samples produced by themselves would definitely be more reassuring, right?
Originally, he planned to let Ye Zi fly back to Hangzhou, rest for a day, and then continue shooting.
But she refused directly and said that she could start work directly tomorrow.
He also wanted to be more efficient, so he booked an apartment suitable for filming.
The two met in the elevator of the apartment and went upstairs together.
The first thing Ye Zi said when she saw Cheng Zhu was, "Boss, I didn't gain weight during the Chinese New Year, did I?"
Cheng Zhu looked her up and down and said with a smile: "If you just look at it like this, you really can't see anything. It should be nothing."
"My home is too comfortable. I haven't done much exercise and I just lie there all day," Ye Zi explained.
As mentioned before, she is a very self-disciplined person. Since she is prone to obesity, she has a habit of long-term exercise. Her peach buttocks are not natural, but acquired through training.
After entering the apartment, Cheng Zhu put his handbag on the table and asked curiously, "Did anyone urge you to go on a blind date during your visit for the New Year?"
When Ye Zi reaches her age, it is normal for her to be urged to get married and go on blind dates when she returns to her hometown after working away from home.
"Yes!" Ye Zi heard this and showed a hint of helplessness on her face: "It's very annoying."
She actually told them that she already had a boyfriend to get out of trouble.
But she would never say this to Cheng Zhu, she absolutely could not say it.
She knows her position very well.
Where did she get her boyfriend?
She felt that she should avoid using these three words and try not to violate taboos during casual conversation.
At this moment, Ye Zi just asked with a smile and expectation: "Boss, if I shoot toys, will my fee be the same as shooting people?"
Logically speaking, photographing toys would be more efficient and simpler.
She knew very well that she should occasionally express a little bit of her "greed" in front of men, so that he could feel what she was giving to women, and only in this way would he feel more at ease with this underground relationship.
"Sure." Cheng Zhu nodded with a smile.
He opened the zipper of his handbag and took out box after box of toys.
The packaging is exquisite, highlighting the grade.
In this regard, be willing to spend money.
The reason why this thing has huge profits is that if you sell it too cheaply, people will not feel comfortable buying it.
For customers, if you sell this kind of thing too cheaply, they will definitely feel uneasy.
They will doubt whether the product has been sterilized when it arrives, whether it will break down during the journey, or whether it will leak electricity.
"There's nothing we can do. We want to make small profits but quick turnover, but our customers insist that we make huge profits!" This is the situation with toy products.
For this reason, this kind of product cannot be achieved by engaging in price wars.
It is considered a semi-technological product, and sometimes a certain degree of innovation is needed.
In addition, it is to create a well-known brand!
"When prices are similar, the role of the brand will be greatly highlighted." This is Cheng Zhu's purpose.
As for the innovation of this thing, Cheng Zhu still has some understanding of it.
He began to introduce his products to Ye Zi in detail.
"For things like this, we still need to pursue functional innovation in the future, such as silent noise reduction, precise penetration, full coverage, and multi-speed frequency conversion." Cheng Zhu listed them all.
"The ones available on the market now are just so-so."
As a person who has been reborn, he is well aware that such products are actually making breakthroughs year by year.
"But this thing takes time, and we are only setting up a research and development team now."
"So, the product functions are now similar to ordinary products on the market."
"It's just that our workmanship and even the color scheme give people a more upscale feel."
"As for color, there are many flashy colors on the market. I choose lighter colors, or you can say macaron colors. This is the future trend." Cheng Zhu talked freely.
Ye Zi listened at the side, very seriously, as if she was attending a lecture.
As Cheng Zhu unpacked the product, he continued, "In the early stages, our breakthrough innovations were mainly in the product's appearance."
"Look, this one is our current main model for women!"
“On the surface, it’s just a headphone box.”
"But, once you open it, bang!" Cheng Zhu opened the earphone box: "Isn't this little thing quite unique?"
(ps: First update, please give me a monthly ticket~)
(End of this chapter)
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