Chapter 402: Business Tricks
"Real people are better." - Cheng Zhu.
Since Ye Zi said that she wanted to compare with the samples in the factory, Cheng Zhu, as the boss, could only reluctantly meet her request and act as a referee?
This is a private competition that is unfair, unjust, and non-public.
During the competition, Ye Zi also cheated.
This immediately attracted Cheng Zhu's attention to her.
He was originally inspecting samples from his own factory, but now his attention has been distracted and completely scattered.
When Ye Zi saw him looking down at her, she simply knelt on the ground.
Cheng Zhu looked down at her and could roughly guess what she was going to do.
"The goods from our factory still have a long way to go." A boss who is very ambitious about his career sighed in his heart.
A 15-year-old product is really not that good.
The R&D team has a long way to go.
After giving Ye Zi a new year's opening bonus, Boss Cheng focused on his career and had already started brainstorming.
These new products will be officially available in the store you keep visiting in four days.
And on the day when the new products are launched, he has some cool moves to show to people in the industry.
The next day, under Cheng Zhu's instructions, the store that "insisted on visiting" had already begun to send out new product previews.
Including the official Weibo, we are also carrying out initial pre-promotion.
The content of the promotion is relatively obscure, but people can still understand what it means.
Cheng Zhu is not worried about the initial off-site traffic.
Given his status and position as a big boss in the QQ products industry, wouldn't those internet porn actors have to give him some face?
Since you need to purchase goods anyway, why not buy them from popular online stores?
We insist on visiting the original flavor and the toys, so we can just give customers a big discount package for the new year!
This resulted in many internet porn stars who wanted to curry favor with [Persistent Visit] leaving messages under the preheated Weibo post.
Everyone knows that this store is expanding into new categories in an effort to become an instant success.
This is the best time to show your courtesy.
“Buy, buy, buy!”
“Guaranteed to buy!”
“Support, support! Strong support!”
“I want to use it now!”
They don't just leave messages. Generally, they will add a photo below the text.
This grand occasion is unparalleled.
What’s interesting is that as more and more people left messages and attached pictures, the number of “tourists” in the comment section suddenly began to surge.
Nothing else, we are here just to "visit the scenic spot"!
“I’ve been here!”
“+1 for visiting here!”
"I came here because of its reputation! I came here because of its reputation!"
The initial enthusiasm was stirred up immediately.
Such a traffic base is something that other QQ stores can never envy.
As a result, everyone in the QQ e-commerce community feels insecure at this moment.
The hearts of all QQ e-commerce bosses are now at the bottom of the valley.
"Cross-category? Insist on making QQ toys?"
For many people, this is really bad news at the beginning of the year.
Wow, it’s just after the New Year and you’re suddenly doing something big like this, right?
Nowadays, even many stores that mainly sell QQ underwear also sell toys.
If you just find a factory to make this thing and sell it under their brand name, you can make a pretty terrifying profit.
But in reality, the market in 2015 was not particularly large, and was far from being as prosperous as it would be a few years later.
In general, although the number of customer groups is increasing year by year, they still belong to the ranks of niche products.
Another point is: unlike QQ underwear, it is not a fast-moving consumer product and can be used for a long time, so customers do not need to repurchase it repeatedly.
One more competitor means one more person to share this not-so-big cake!
What’s more, the people entering now are not ordinary people!
That was a miracle in a short period of time, when he went from a new store to being number one in its category!
During this period of time, if we were to say who is the most legendary person in the QQ world, it would be the boss of [Insist on Visiting].
The current situation of many QQ toy owners is: I am so panicked now.
The only thing that makes them feel a little fortunate is that QQ toys and QQ underwear are still different.
The latter is ultimately a clothing product, so it involves design, materials, etc.
[Keep visiting] It can quickly emerge as a dark horse, on the one hand, it is the awesome publicity and marketing, on the other hand it is the innovation in style, always leading the trend.
It has even gone beyond the country and has become famous in the island country, with several teachers already claiming to be its master.
But how else can toys innovate?
At the end of the day, it's just a little gadget.
The products on the market are all similar and there is nothing special about them.
The scary thing about their store is no longer innovation, but only marketing!
Time goes by, and it is time to update the new version of [Persistent Visit].
Our old friend, Li Mantang, the owner of the Manmiao flagship store, was sitting with the owner of a QQ toy store.
He considers himself an old rival of [Persistence Visit] and was once their number one rival in the QQ underwear industry.
Little did he know that in Cheng Zhu's heart, he was just a jerk who sent people to maliciously post bad reviews.
The owner of the QQ Toy Store who was drinking tea with him in the office at that moment was named Liu Song.
He has his own toy factory.
Later, when my son graduated from college, I asked him to help the family with e-commerce. I didn’t expect that he would actually succeed!
This is the current situation of many second-generation factory workers. As soon as they graduate, they are pulled back home to work and are asked to try e-commerce without any further ado.
Dad will tell you earnestly: We are the manufacturer ourselves, we definitely have an advantage in price, and it will definitely be easy to do!
Some people caught the trend and actually made it.
Some people lose a lot of money in a year and pay tuition fees like crazy.
There are indeed some tricks to doing e-commerce in recent years, but sometimes, there is also a bit of mystery.
Li Mantang and Liu Song have known each other for many years.
He started e-commerce earlier than Liu Song, and had always purchased goods from their factory.
The reason why Liu Song wanted to do e-commerce was that he was jealous of Li Mantang because he was making a lot of money.
At this moment, it was almost two o'clock in the afternoon.
At 2 o'clock this afternoon, [Persist in Visiting] will update the new content on time.
Now, many big bosses in the QQ e-commerce industry are watching, wanting to see what he can come up with this time.
Liu Song looked quite calm at the moment, and poured tea for Li Mantang with a calm face.
"You're good at cultivating your energy. Aren't you panicking at all?" Li Mantang asked.
"To be honest, I'm not panicking." Liu Song put down the teapot and said with a smile, "Our business is different from yours, which makes underwear. He can't play many tricks."
He turned on his phone, clicked on the store of [Persistent Visit], and said, "Look, he was very popular in the early days because he pioneered the comic mode and added this kind of weird and attractive comic style to the illustrations."
"It must have been very eye-catching at that time, right?"
Li Mantang nodded, still remembering the fear that the QQ underwear industry was dominated by "the unity of man and comics".
At that time, a bunch of veteran e-commerce people were all confused. They never thought that e-commerce could be done in this way on the seller show.
Isn’t this equivalent to combining the domestic area and the animation area together?
Liu Song continued, "But our toys are different. We don't allow people to appear in pictures. If you use a cartoon to stick a person on it, it's easy to get into trouble. Look at everyone's main pictures, they are all product photos."
"If we could put a woman in the main picture, or draw a cartoon, it would definitely be more eye-catching. It's a pity that we can't do it this way!"
“I’m just giving you an example.”
"Generally speaking, it is more difficult for toys to be marketed in a creative way."
"As for the products, that's even more unnecessary. You've played with a lot of my products anyway, you know, the designs are the same over and over again."
When the two middle-aged men talked about this, they looked at each other and smiled.
Li Mantang felt that what Liu Song said made some sense.
But he claimed to be a former strong rival of [Insist on Visiting]. As an enemy, he naturally knew how terrible his opponent was!
He always felt that the other party would not follow the rules.
At exactly two o'clock, the two sat down at their desks, intending to use the computer screen to check out the new products of [Persistent Visit].
Watching it on the big screen is my greatest respect for you.
Liu Song opened Taobao and typed in the four words "keep visiting".
After entering the store, he quickly saw several new products on the shelves.
For a moment, he and Li Mantang stood there in a daze, both of them were dumbfounded.
Liu Song felt like he was struck by lightning, with disbelief written all over his face.
The scene before him completely overturned his cognition.
"Why is there someone here?"
“How can there be people on his product main picture!”
(ps: First update, please give me a monthly ticket~)
(End of this chapter)
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