Chapter 418 Am I afraid of a car accident?
"Watching a joke?" These three words lingered in Wang Lin and Lin Jiehan's minds.
For example, Wang Lin and Yue Dongyi have been friends for fifteen years.
He looked at Cheng Zhu's tone and posture when he spoke, and always felt that he was somewhat similar to Yue Dongyi when he was young.
However, there are some places where there are indescribable differences.
He even felt that Cheng Zhu was more confident in what he said and did than Yue Dongyi was back then!
This made Wang Lin a little confused.
Yue Dongyi is confident, not only because of his own strong ability and forward-looking vision, but also because of his family background.
He is a second-generation person, so his starting point is higher than others.
It’s just that this person not only had a great reincarnation and won the genetic lottery, but his own abilities are also really strong.
And Cheng Zhu's confidence gives people the feeling that it comes entirely from himself!
There's nothing we can do, who told him to be a cheater?
As I said at the beginning, investment is about the future.
You are predicting the future.
And I see the future!
As mentioned before, Cheng Zhu is not without subsequent joint venture plans. He has found a middleman and has been in contact with the production company of a film or TV series. They have already reached a cooperation and will sponsor the film or TV series and then carry out a wave of joint ventures.
In addition, he is also carefully selecting co-branded partners.
Recently, he doesn’t think there is a particularly good choice for collaboration.
Rather than doing that, it’s better not to touch it.
Of course, he had other purposes for making this decision.
At this moment, Yue Dongyi listened to Cheng Zhu's words and a smile appeared on his face.
——"This child is similar to me."
However, he still has some confusion about this.
So, he and Wang Lin looked at Lin Jiehan together.
As partners of Prin Capital, they didn't need to ask some questions. Lin Jiehan was just a managing director, so it was more appropriate for him to ask.
Lin Jiehan cleared his throat, looked at the young college student sitting next to him, and asked politely:
"Mr. Cheng, even if you think these brands will fail when they collaborate, there's no need for us to just stand by and watch, right?"
"Isn't it a good opportunity for Yuzucha to give them a few more demonstrations at this time?"
This joint operation has opened up new ideas for Prin Capital. They began to think about other projects they invested in, and some of them could also use this approach!
Lin Jiehan even thought: "In fact, we can also do a joint branding internally, using Pomelo Tea and other projects we invested in to do a joint branding!"
In this way, the biggest beneficiary is actually Prin Capital!
Cheng Zhu actually knew what they were thinking.
But the problem is that the traffic and popularity of other projects currently in the development stage of Prin Capital are not at the same level as Youcha, at least two levels lower!
There are definitely differences between internet celebrity projects and other projects.
This does not meet Cheng Zhu's requirements for the joint venture, and the final result will most likely not meet his psychological expectations.
So, he waved his hand and said, "Co-branding is ultimately marketing. I prefer the down-to-earth feeling of working in the real world, like the older generation of industrialists."
Lin Jiehan even began to doubt his own ears.
You? Are you down to earth? Are you doing business down to earth?
Are you kidding! I was the one who sent someone to do the background check for your Youzu Tea project!
I don’t know that you made your fortune selling QQ products?
You are the founder of Chunyufeng, I don’t know?
Do you think I haven't studied those fancy marketing methods of yours?
I have been quietly following your QQ unmanned convenience store recently. Don't I have any idea how much you love marketing?
He began to admire the young man in front of him more and more. He was so thick-skinned at such a young age. He was almost as thick-skinned as Wang Lin, a bad old man who had been in the business world for many years.
This little mouth is chattering away, and everything comes out of his mouth!
Cheng Zhu looked at the three people with a serious face and said, "I am serious. According to my current thinking, Youcha will return its focus to the most important part of the milk tea shop in the next two months."
"Product!" Cheng Zhu gave the answer.
This is also why he boasted earlier that he was down-to-earth and said that he was engaged in industry in a down-to-earth manner.
Internet celebrity stores do rely on their internet celebrity attributes.
Pulin Capital values pomelo tea, and this is actually what it values.
For capital, they are not just after the money from selling milk tea.
Capital operation is the foundation, and the money earned from selling milk tea is just icing on the cake.
But Cheng Zhu doesn't think so.
He knows very well the potential limit of the milk tea shop.
The past few years have actually been a period of rapid development for the milk tea industry, especially since the takeout industry has become increasingly popular.
The combination of internet celebrity attributes and capital operation can indeed incubate a brand with an extremely exaggerated market value in a short period of time.
But Cheng Zhu wanted more than just that.
He has always been a "greedy" person, always wanting more!
"Are you planning to launch a few new products?" Yue Dongyi asked.
Cheng Zhu shook his head and said, "It's not just a few, it's ten, or even more than a dozen!"
This surprised the three people from Prin Capital.
So much done in two months?
You say that the joint venture was a failure, but when you launch a new product, won’t it also be a failure?
The same will happen!
There was a brief silence in the small conference room.
Cheng Zhu: Ouch, I accidentally silenced you again?
He could actually guess what these three people were thinking.
Of the three people sitting in the conference room, even the most unsuccessful one, Lin Jiehan, is also the managing director and a well-known figure in the investment circle of Shanghai.
Their business acumen is unmatched by ordinary people.
Therefore, they quickly realized one thing: launching new high-end milk tea products would incur higher risks than traditional milk tea!
The reason is simple – it’s expensive!
It only costs about ten dollars to try out other people's new products.
The trial price of pomelo tea starts at 30 yuan!
Triple the price will directly upgrade the ordinary trial event.
If the taste of the product fails repeatedly, people's impression of the brand will gradually become bad, and they will start to feel sorry for their wallets.
High-end internet-famous milk tea does have a lot of added value, but if every one of them tastes bad, then its photo-sharing function will be greatly reduced.
After all, what's the point of showing off junk? Others will just think that you are really not picky about food. Go eat something good!
What’s even more fatal is that when it comes to internet-famous milk tea, everyone will give priority to new products.
After all, it is a trend indicator, so of course you have to choose the latest one.
Therefore, they think that they can try more joint ventures and should not be too hasty in launching new products.
The research and development team of Youcha has been developing new products according to Cheng Zhu's instructions, and he is in control of the general direction.
The people at Prin Capital are well aware that the current research and development direction of pomelo tea is still mainly focused on fresh fruit milk tea.
In other words, we are always innovating and launching new models that are not available on the market.
"How can innovation be so easy?" Wang Lin and Lin Jiehan thought.
"The R&D team was expanded before the New Year. How long has it been?"
“You’ve already come up with ten new products?”
"Moreover, once new products are launched, the burden on the supply chain and cold chain logistics will increase, which means that we will have to continue to burn money in these areas."
"Compared with this, the risk factor of co-branding is actually smaller."
"What's more, these flagship products of Yuzu Tea are currently fully sold and are still well recognized and loved by the market."
“That’s not necessary.”
Cheng Zhu spread his hands and said, "The reason why I think we need to launch new products quickly is because there are too many newly established brands, and each one is disrupting the market."
"Their stores are just like ours at the beginning, with only a single store, and they don't need to think too much about supply chain, cold chain logistics and other issues."
"In order to attract attention, they are launching all kinds of new fruit milk teas."
"They've already taken some of the mainstream fruits and used them first, but what they made was garbage."
"If we take it slow, we will definitely be scammed if we use the same fruit again."
He was really fed up with this matter.
This is different from when he sells QQ underwear, where he can launch a new and exciting model every once in a while.
The main ingredient of fresh fruit milk tea is fresh fruit. The fruits are just there, and a bunch of people will just mix them up at random!
In fact, this was also the case with the big brands in the past, where launching dozens of new products a year was the norm.
Everyone is constantly competing internally, and with a bit of a chance-taking mentality, many niche fruits are used to make milk tea, such as guava.
It feels like the fresh fruit category is almost used up.
After all the fruits were used up, many brands started to try double or triple combinations, that is, mixing several kinds of fruits in one milk tea.
Cheng Zhu knew very well that the future would definitely be like this fucked up situation.
And don’t forget, in his previous life, he knew that Nayuki’s boss lady directly accused Heytea of plagiarism in her Moments, and then Heytea’s boss responded to her Moments.
Business war is simpler and more low-end than everyone imagines.
Some messy things are also unavoidable.
He didn't want his grapefruit tea to be affected in this way.
He felt the need to be one step ahead!
They listened to Cheng Zhu's words and felt that they made sense.
Lin Jiehan asked at this moment: "But this does not contradict the co-branding. We can launch new products and co-brand at the same time, just like the domineering cherries this time."
Cheng Zhu was speechless.
Joint venture, joint venture, you really are only thinking about joint venture.
"If there is a co-branding, the market feedback will not be true. We will not be able to figure out the market acceptance of the new product from the beginning, and it will be affected by the co-branding." Cheng Zhu explained briefly.
After all, he did not completely replicate the milk tea of his previous life. For example, he might use the same kind of fruit and the same type of tea, but the fruit came from different fruit merchants, so the taste would be different, and the same goes for tea.
Not to mention the proportion of the mix.
Therefore, he also needs to get real market feedback.
Moreover, for milk tea shops like this, after new products are launched, they will also make fine adjustments to the taste based on feedback, and sometimes they will even launch some updated and upgraded models.
In the current environment, Cheng Zhu feels that the product strength of Youzu tea is already amazing.
While others were crossing the river by feeling their way across, Cheng Zhu was already standing at the other end of the river.
So, like Yuecha, are you ready to welcome the crazy new products of Youcha?
As for collaborations, he will use every collaboration as a killer move, rather than treating the ultimate move as a normal attack.
The three people from Prin Capital looked at each other. They felt that Cheng Zhu was determined to watch the fun, see other brands doing random joint ventures, and then sit on the mountain and watch the fight between the two tigers.
Little did he know that Cheng Zhu would never think so.
At most, he felt like he was watching a group of village dogs fighting.
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(End of this chapter)
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