Chapter 461: Break Her
"Scold me? He actually scolded me!" In the bedroom, Chen Yue was lying on the big bed, and was instantly furious.
The irritable mood that had been relieved by self-venting before has now reached the peak of anger. I guess the [headphone model] is of no use.
[Crazy woman] was a word she had never heard of before, but she could understand its literal meaning.
You know what, this interview video is very thoughtful, it even has subtitles!
The blogger named [Lao Qian Tongxue] was polite enough to put double quotation marks around the word "crazy woman".
Well, that's the greatest courtesy.
Because in the video, after he heard Cheng Zhu say this word, he was stunned for a moment, uttered an "ah", and then began to laugh uncontrollably.
It’s so hard to hold back! It’s so hard to hold back!
The blogger named Lao Qian knew very well that the young rich man in front of him must know in his heart that these words were said by the founder of Yuecha, because before the formal recording, everyone went over the content.
He just felt that the other party's Oscar-winning performance was simply too brilliant!
Cheng Zhu looked like he had no idea who could say such stupid things, and his tone was filled with endless dissatisfaction and confusion.
He would definitely scold Chen Yue, but scolding someone requires technique.
After he finished cursing, he immediately said: "I have always felt that people should: not comment without knowing the full story."
"For this collaboration with Nirvana in Fire, I have a deep understanding of this film and television project. I have visited the crew twice to see the actors' filming status. I have seen shocking performances on the set. I firmly believe that this work will be popular and even become a classic of the generation."
As for a cooperative project, just brag about it without thinking!
Old Qian had discussed this with Cheng Zhu before the official recording session, so he immediately followed Cheng Zhu's instructions and asked, "Have you visited the set?"
"Yes." Cheng Zhu nodded.
This information is very important, and he deliberately released it at this time.
"Have you met Hu Ge?" Old Qian immediately became excited and looked like a fan of Old Hu.
He is really not acting. Lao Hu is indeed a rare handsome actor in the entertainment industry who may have more male fans than female fans.
"Of course." Cheng Zhu nodded: "I also treated the entire crew to grapefruit tea."
Lao Qian immediately gave a thumbs up and said, "The boss is very wealthy."
After praising her, he expertly brought the topic back to scolding Chen Yue and asked Cheng Zhu, "So, you think that what she said was irresponsible to the company and poorly said?"
"Of course." Cheng Zhu nodded slightly, and then began to say something that resonated with many netizens: "Some people just love to take the moral high ground at every turn. I personally don't like such people."
Once resonance is created, the audience will only have one thought: "Good scolding!"
At this point, Cheng Zhu added in a mean way: "If such a person is your leader, you should be even more careful."
Now that’s great, how can the workers watching the video resist?
Max it out, max out my resonance!
All of a sudden, the word "Dianpo" inexplicably began to take root in people's minds.
Chen Yue, who was watching the video, was so angry that her face changed.
Old Qian had been fanning the flames before, but now he changed his attitude. He coughed lightly and said, "Mr. Cheng, what I just said was said by a friendly business partner of yours in the milk tea industry."
Cheng Zhu immediately took over, smiled, turned around, faced the camera, raised his hand and said, "Cut this part!"
The video actually went black for two seconds at this moment, and made a beep sound.
For ordinary audiences, what they see is a gag and they may find it funny.
"Hahaha, it was obviously not cut off, the whole thing was broadcast!"
"I laughed my ass off. I feel like this pomelo tea owner is very real and down to earth!"
"That's normal. He's a freshman. Look at the behavior of his classmates."
But Chen Yue, the person involved, felt very confused.
She felt not only angry, but also a little panicked.
The reason is very simple. The amount of information revealed in the conversation between Lao Qian and Cheng Zhu is quite large.
First of all, this person is a woman, and secondly, this person is also in the milk tea business.
She knew very well that she would be targeted soon, and the contents of her previous interviews would soon be exposed!
If it were normal times, it wouldn’t really matter.
There is no such thing as "smiling on the outside but acting like a jerk in the heart" among competitors.
Nowadays, competitors are always quarreling with each other, using all kinds of sarcastic remarks and indirect criticism.
We Chinese are relatively polite. After all, we are a country of etiquette, so we tend to engage in verbal battles, with sweet words but sharp intentions.
Unlike in foreign countries, business wars are directly fought in the octagon cage.
Is there anything wrong with scolding your competitors?
There's nothing wrong with it.
But the problem is that the effect of this collaboration with Yuzucha is really good!
Well, if we dig up her recent remarks at this time to "archaeologically examine" them, it would really be a slap in the face!
After she finished watching this short interview video, she opened the comment section and saw that the focus of everyone's discussion was indeed her!
The first hot comment directly reads: "Don't guess, it's Chen Yue, the founder of Yuecha."
The reply below is:
"Thank you, kind man."
“Hahahaha, 6!”
"Okay, it saves me from scrolling down."
"Yi Manli!"
“This melon is kept fresh!”
The curiosity of the spectators was satisfied, but Chen Yue's heart fell to the bottom.
International student Yue: WTF!
She exited the hot comment and continued to scroll down, hoping to see if anyone would say something for her.
As a result, the second most popular comment was: "I think the boss of Yuzu Tea might be a little handsome."
There's a lot of lively conversation going on under this comment.
"My figure feels great, my shoulders are so broad and my legs are so long!"
“The sound is nice too!”
"I think he has a good personality, and is quite humorous and funny."
"Did no one notice his hands? This hand control freak is going to faint!"
"Yes, yes, yes, and it's very affordable!"
"This handsome freshman looks over 180cm tall, has a nice voice, beautiful hands, and is worth over 100 million. Is this the real national husband?"
“SiCong: Oops, this wave is coming for me?”
Seeing this, Chen Yue couldn't help but start to get mad and started to curse: "Where is he handsome? Where on earth is he handsome! He's obviously just an ordinary guy, okay?"
"Have you female losers never seen a man?"
"There are so many people over 1.8 meters tall!"
"You are crazy. You can be fascinated by this. How hungry are you?"
She clearly thought she had a good figure when she first watched the video.
Chen Yue continued to scroll down to the comments, only to find that the comment section was full of content that made her feel uncomfortable.
Many people also say that Yuzu tea tastes better than Yuecha.
Some people also pointed out: "All the products that Yuecha sells better are copies of pomelo tea."
Another person said: "I was stunned when I saw the news that she raised more than 200 million yuan. I don't understand why."
Chen Yue: “.”
She went crazy again: "They bought the comments! Youcha is manipulating the comments!"
What a dirty business war!
Cheng Zhu, you have such a dirty heart!
Chen Yue had no chance of sleeping well that night.
Xinhang Apartment, Building B.
Cheng Zhu and Lin Lu were watching Nirvana in Fire together in the living room.
During the commercial break, Lin Lu took out his mobile phone and started reading netizens' comments, laughing like crazy from time to time.
Her sense of humor is so low, so low that Cheng Zhu sometimes feels a little speechless.
But in his heart he was actually quite envious of the deer.
"For someone like her, it would probably be easier for her to be happy, right?"
After a while, she started to glance at her cell phone and then at Cheng Zhu.
"What?" he asked.
"I'm checking to see if you're really like what the netizens said."
"What did netizens say?"
"They say you have a nice body and nice hands, and someone even says you have a nice voice?"
"No, do you still need to take a closer look at my figure now? Don't you have any idea?" The bastard started again.
"It's indeed OK!"
Although she had not seen the whole scene with her own eyes, she knew the whole thing clearly because they often hugged each other.
"What's wrong? Are you jealous seeing so many sisters praising me?" Cheng Zhu asked.
"What's there to be jealous about? Ha!"
The little deer held his head high, stood up and turned around in front of him: "I have a great figure, too."
"I don't believe it! Unless you..." Cheng Zhu showed a sly smile on his face, but his mouth was immediately blocked by Lin Lu.
She covered her mouth with her hands: "Shut up!"
As the two chatted, the topic turned to Chen Yue.
"I feel like Chen Yue is going to be mad." Lin Lu said.
"What do you mean?"
"You called her a crazy woman again, and netizens also said that Yuecha is not as delicious as Yuzucha, hahaha."
Cheng Zhuze shook his head and said, "Actually, you think too little."
"ah?"
"That's nothing. She's going to suffer a lot more."
"What's the hardship?"
"It's because of the nonsense she said before!"
Chen Yue thought she knew a lot about marketing, Weibo, and this generation of netizens.
So she appears in public all the time and creates the image of an independent woman.
But in fact, compared with Cheng Zhu, she is still far behind!
Cheng Zhu knows too much about Weibo.
Therefore, when he learned that Chen Yue said this in the last interview, then, as long as there is a small opportunity in the future, it will trigger a tsunami!
The reason is simple—Weibo is highly fan-oriented!
"She is lucky. We are co-branding the show Nirvana in Fire, which is mostly populated by talented actors. Even if there are a few actors with high popularity, their fans are not as exaggerated as those of popular stars." Cheng Zhu said to Lin Lu.
“It’s just that this drama is so popular.”
"Her previous remarks were actually meant to belittle Nirvana in Fire."
Lin Lu was originally a part-time voice actor, so he understood immediately: "So."
Cheng Zhu nodded: "So, her Weibo will be destroyed!"
The development of events was exactly as Cheng Zhu had expected.
Is this interview video of his actually the clarion call to charge?
You're the only one who wants to engage in a war of public opinion, right?
You are running your own personal Weibo account and want to endorse the entire brand by yourself, right?
Okay, then let’s see if you can withstand this wave.
Lin Lu searched for Chen Yue’s Weibo. Her Weibo name is [悦茶陈岳].
She clicked in and saw that the comment section was really taken over by fans of the show.
What’s interesting is that the content of the hot reviews is very consistent.
It is obvious that these drama fans are giving likes to fixed content, crazily liking the same format of words and pushing them to the top of the hot comments.
Lin Lu looked at the shocking scene in front of her and couldn't help but open her mouth slightly.
Because the top ten comments were all exactly the same, and the one who started it was sitting next to her:
"Where did this crazy woman come from?"
In April 2015, Cheng Zhu single-handedly promoted the "crazy culture" that only became popular many years later.
A few years later, you can see such words everywhere on the Internet: crazy woman, crazy husband, crazy drama.
But at this time, there was no such thing.
After Cheng Zhu's interview video was uploaded, he and Chen Yue became two extremes.
Chen Yue knows nothing but loves to talk nonsense, and likes to give people a moral high ground.
Cheng Zhu had a keen eye for talent and discovered the extraordinary nature of "Langya Bang" very early on!
Judging from the ratings of Nirvana in Fire, it is a script for a comeback.
So, how come Cheng Zhu’s sponsorship and collaboration this time is not a grand counterattack?
In the video, Lao Qian asked him: "Did the joint product sell well at the beginning?"
Cheng Zhu’s reply was: “It’s definitely not possible at the beginning. It’s normal when the show just airs. Many store managers are worried that the products won’t sell and there will be a backlog of inventory in the store.”
"Do you have such concerns?" Lao Qian asked again.
"Not at all. I asked the factory to send another batch of goods a few days later, and the result was still a little beyond my expectations." Cheng Zhu was telling the truth.
My goodness, when everyone was predicting a bad year and the ratings were dismal, he actually dared to deliver goods to the store!
And don't forget, Cheng Zhu mentioned that he had visited the crew and treated the entire crew to grapefruit tea.
What he said was true. He got in touch with Nirvana in Fire through a broker, placed advertisements and visited the set, and only then was the collaboration possible.
After all, the idea of co-branding has only just become popular, and there has never been a co-branded drama to be broadcasted with a certain brand before, so there will be some concerns on that side.
The emergence of new models always makes people hesitate and afraid to take risks.
So, Cheng Zhu put in some effort in this process.
And these two visits were just the right way to slap Chen Yue in the face.
The founder of Youcha is obviously very down-to-earth and steady, so why is he making bets at random and being irresponsible to the company?
Netizens certainly don’t know that if given a choice, Cheng Zhu would actually be too lazy to visit the set.
"Of course I knew this show would be a hit!"
"What the hell!"
But there is no other way, we have to show a cooperative attitude.
But since everyone was there, Cheng Zhu started to have some evil thoughts.
In this process, he left an extra hidden chess move.
——That was a photo with Mei Changsu, played by Hu Ge!
He only showed this photo to Lin Lu and told her not to leak it.
Now, after this interview video was released, although his face was covered by a huge [Pomelo Tea] pattern, it also aroused the curiosity of a small number of netizens.
Cheng Zhu asked the marketing team of Youcha to do something similar to last time, which was to reduce his exposure as much as possible, use various means to confuse the public on the Internet, and actively negotiate with the official Weibo.
A lot of messy fake photos were posted on Weibo, and no one could tell which one was Cheng Zhu.
Moreover, he himself doesn't like taking photos and never posts his photos to his friends circle, so there are relatively few people who have photos of him.
Cheng Zhu is still waiting, he has been waiting.
"Even if you have a trump card in your hand, you have to use it at the most appropriate time to maximize your profits!"
"Nirvana in Fire" is only halfway through its airing, and its popularity is soaring every day, but it is far from reaching its peak!
"But it will be soon!"
During this process, the bayberry series fine-tuned by the pomelo tea R&D department finally satisfied the boss who had extremely picky taste buds.
This made the entire R&D department breathe a sigh of relief.
“Finally done!”
"This is terrible! This has been changed so many times!"
“I can’t even taste the difference anymore.”
The R&D department of Youzu Tea was overjoyed, feeling that the burden had finally been lifted, but the R&D department of Yuecha felt under tremendous pressure.
As public opinion on the Internet fermented, Chen Yue and Shenzhen Capital became increasingly aware that Yuecha must have its own original hit product as soon as possible!
Previously, the business could still be sustained by the novel model of [soft European bread + milk tea], but not having its own flagship product is not a good thing after all.
Chen Yue had lost her temper in front of the R&D team for the umpteenth time, causing many employees to mutter in their hearts:
"Crazy bitch! What a crazy bitch!"
"You are always very satisfied with every new product before it is launched. If the market feedback is not good, you can't put all the blame on us."
"Oh my god, he's going crazy again."
Chen Yue directly replaced the team leader of the R&D team and asked her to pack up and leave.
When she was in a meeting with Shendu Capital, they suggested: "Why don't we go poach people from Youcha?"
Chen Yue actually thought seriously about the feasibility of this.
“I think I might as well give it a try!” she thought.
She believed that there must be a milk tea genius in the research and development team of Yuzu Tea, otherwise, how could it be possible that every time a new product was launched, the market feedback was so excellent!
"If we can recruit some key members of his R&D team, maybe it will be effective!" Chen Yue decided to implement this plan.
In addition, Yuecha will also have to conduct crisis public relations in the near future.
The content of the crisis public relations is the overall decline of the founder’s image across the Internet.
Just imagine, if the founder of a brand is really deeply associated with the word "crazy woman", what a terrible impact that would bring!
Especially since they sell milk tea, which is a beverage, the customer base is mostly female.
Shendu Capital plans to find a stronger public relations team to help Yuecha overcome the difficulties, and have a serious fight with Cheng Zhu to engage in a public opinion war!
Cheng Zhu didn't care at all about what the opponent would do.
He was only excited about one thing right now: "The number of Yuzu Tea stores nationwide has finally exceeded 50!"
He calculated in his mind that 50 stores was a critical node, especially with the support of joint ventures.
"The money in the company's account has almost been burned."
"Finally there's not much money left in the company's account. Damn, I'm so happy!"
But he wasn't done with the fever yet.
(ps: My biological clock has failed to adjust. I am going to Hangzhou tomorrow to get some Chinese medicine to regulate my body. Please give me a monthly ticket~)
(End of this chapter)
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