Chapter 466 He alone led a poor county
Xinhua Daily, a provincial newspaper in JS Province.
Although it is at the provincial level, its historical status is extremely special. It is the first national political organ of our party.
Even among its founders, there were special people who were respected and loved by all the people.
The teacher even wrote the title for it three times, and it is still used today.
What does it mean to have a good family background?
This is the real source!
Given Cheng Zhu's current situation and the particularity of the QQ industry, he has already reached the top by being able to find a provincial newspaper.
Being able to get the Xinhua Daily to report on this can be said to be an extreme operation!
In his memory, the Xinhua Daily had reported on Guanyun County in its previous life: "Guanyun County: How did a "piece of underwear" make 3 billion yuan?"
It was after reading this report that he learned that there was such a magical and awesome place in China.
This led to the trip to Guanyun during the summer vacation after his rebirth, and step by step he became the QQ tycoon he is today!
However, although the Xinhua Daily reported on Guanyun County in the past, that was many years later.
Social atmosphere is changing year by year, becoming more open and more inclusive.
There is a huge difference between 15 years and 20 years later!
Even many official media will be very active on the Internet 20 years later, and will appear more down-to-earth, and some will even act cute.
In 2015, Cheng Zhu wanted to get a provincial newspaper to support his "persistent visits", which was an extremely difficult task.
Just because you are a reborn person, you cannot ignore the historical background.
If it was him a few months ago, he would not have had such qualifications at all.
However, Cheng Zhu is different now. All his previous plans have come into effect at this moment.
There is room for operation here.
Now he is not an ordinary e-commerce person at all.
Because in JS Province, there is an ordinary poor county called Guanyun, which has become extraordinary because of him!
Domestic sales, foreign sales and physical stores are being taken on a three-pronged approach, and it is not just two sales that are booming, but three sales.
A young man born after 1995, he led a poor county to find a new way out of poverty and become rich!
Why doesn't he deserve to be reported in the provincial newspaper where this impoverished county is located?
"Blackmailing me?" Cheng Zhu smiled contemptuously.
Then let you take a good look at my record and think carefully about whether I am someone you can hack!
On May 1st, a report titled "Guanyun County: A 1995 Young Man and the World's QQ Underwear Capital" suddenly caught the public's attention.
Everyone who saw the title found it too eye-catching and it was hard not to click in to take a look.
It doesn’t contain a lot of information, but it’s enough of a gimmick!
Guanyun County, located in the bulk province, is not very well-known across the country.
Most people's initial reaction was: "Guanyun County? Where is it?"
"Guanyun, never heard of it."
"Oh, I see the two heroes of the Guan family."
The main gimmicks are concentrated on the words "Post-95s" and "World QQ Underwear Capital".
In 2015, those born after 1995 were still considered a young group and were a hot topic in society.
Unlike later, people born in the 1990s are no longer rare, and people born in the 2000s or even 2005s are the mainstream.
Generally speaking, things done by young people will be more popular.
And the words [World QQ Underwear Capital] are the hottest point among the hot points!
QQ underwear is already exciting enough, but you call a county the capital of QQ underwear?
It’s not enough to call it the QQ underwear capital, it also has to be called the world!
Netizens were almost all stunned after watching each one.
"Fuck, how dare a county have such a big nickname?"
"What the hell, how come another world-class county suddenly appeared?"
“The last time I saw such an arrogant county was in the county-level city of Yiwu.”
At first glance, everyone would instinctively think that this is a sensational report.
However, the words "Xinhua Daily" are so dazzling that one wonders if one is dazzled.
There is no way around it. With the word "Xinhua" in its name, even if people don't know who this newspaper is, they will still think it is pretty awesome and has a very high status.
"Fuck, it was published by Xinhua Daily? Am I seeing things?"
"Xinhua Daily is reporting on QQ underwear?"
"Are you crazy? This is the Xinhua Daily!"
“Only people in JS province can understand what it really stands for!”
All these combined have made this report extremely popular and its number of views has soared.
When many people saw the words "young man born after 1995", the first person they thought of was Cheng Zhu, who caused quite a stir on the Internet in the past two days.
Their intuition told them: "There won't be another post-95s generation who can thrive in the QQ underwear industry."
Damn, you have to know that many people born after 1995 are still in high school now, they are still minors!
——It must be him!
——It can only be him!
However, people who know a little bit about the industry would be extremely puzzled: "Where does he get such a big show?"
Yes, this is really a grand occasion!
Even though he is a new rich man born after 1995 and has a net worth of over 100 million at a young age, one of his businesses that was exposed was QQ underwear!
This made some previous rumors come to these people's minds again.
"No wonder, no wonder some people said before that Cheng Zhu didn't start from scratch, and he doesn't come from an ordinary family at all, but has a powerful background!"
"It's so funny! I knew it was impossible for a freshman to achieve this level from scratch. He either has a background or someone behind him!"
"He can't be just a white glove pushed to the front by the big guys, after all, he still has a good image."
In real life, if they meet someone with a net worth of over 100 million, they may immediately become nervous.
But this is the Internet, I can only tell you that a net worth of over 100 million is nothing, it is not worthy of such a display, and it is not something you can possess such a style!
Young man, you don't deserve it, understand?
Just like Zhou Tao, who was looking for marketing accounts and water army to follow his rhythm, the book "100,000 Whys" popped up in his mind.
He also began to doubt: "The rumors on the Internet can't be really true?"
If that's true, you've hit a wall.
But he thought again and felt that it was not necessary.
"Zhao Long is a big shot. He is one of the top wealthy people."
"He must have known this!"
With this thought in mind, Zhou Tao clicked on the report, wanting to find out more.
The article begins with a brief description of Guanyun County.
"Guanyun County is a small county town under the jurisdiction of Lianyungang, JS Province."
"This was once a famous poor county in JS Province, with large tracts of farmland, agriculture as the mainstay industry, and fiscal revenue ranking last in the province all year round."
"At that time, the specialty here was a special delicacy called Doudan."
"However, in recent years, this place has become the largest QQ underwear production base in the country. The output value of the rest of the country combined cannot match it."
When he saw this, Zhou Tao already had a bad feeling.
Because the two words [poverty alleviation] are directly linked!
After all, Zhou Tao is a college graduate, so he knows exactly what these two words represent!
To hinder local poverty alleviation is tantamount to hindering the great rejuvenation!
"So, Cheng Zhu went to Guanyun County to import the goods? Or did he set up a factory there and then became a representative figure?" Zhou Tao imagined.
Little did he know that his imagination was really a bit petty.
He continued to read on, and this man, who didn't know much about QQ underwear and Guanyun County, was shocked by the data inside!
"There are nearly 400 QQ underwear factories of all sizes in Guanyun County, and their sales have accounted for nearly 60 percent of the domestic market."
"It can be said that at least one out of every 60 people in the area is engaged in QQ underwear work."
"Among them, the majority are middle-aged female textile workers."
"Among the county's tertiary industries, wholesale and retail industries account for 54.17% of Guanyun's business, which is among the highest in Lianyungang City. The QQ underwear industry is the core of the entire industry!"
"QQ underwear factories of all sizes can be seen everywhere on the streets of Guanyun."
“There are a lot of home-based OEM factories.”
"Under the leadership of many small business owners, the average monthly income per person is quite good."
Zhou Tao was a little scared when he saw this.
How could he have imagined that the vast majority of QQ underwear in the country actually came from a small county town?
In this report, the next sentence with a twist made his heart skip a beat and he cried out, "Oh no!"
Because this sentence is really powerful and gives people a feeling that one person can lead the whole county!
"The change in Guanyun can be said to have started with a young man born after 1995 in Hangzhou."
For Yu Chengzhu, his biggest disadvantage in wanting the Xinhua Daily to stand up for him was that he was not from a certain province, but from Hangzhou, Zhejiang Province.
It would actually be better if he was from Guanyun County, or in other words, from JS Province.
But it doesn’t matter, these problems can still be solved by using some personal connections.
"Besides, I have my own spokesperson in Guanyun, right?"
Our factory director, middle-aged Abin, is a native of Guanyun.
In this report, it would be nice to give Abin a little space.
In fact, when Chen Bin was facing the interview and knew that he would have the opportunity to be featured in the Xinhua Daily, he was so excited that he almost fainted.
"It brings honor to our family. It really brings honor to our family!"
"I should have sung a few more good songs to our ancestors when we visited their graves during the Qingming Festival this year!"
"Damn it, I should be the first in our generation's family tree!"
Abin, who bought a Mercedes-Benz by following Cheng Zhuhun, felt that what stood up was not the Mercedes-Benz logo, but his previously bent waist.
And having the name appear in the Xinhua Daily really proves that you are not an ordinary manufacturer, but a well-known and officially recognized number one figure!
This report tells in detail how Cheng Zhu, after graduating from high school, wanted to use the red envelopes given by his elders to earn some living expenses, then he accidentally discovered a business opportunity and resolutely took the money to Guanyun County.
This reduced Cheng's initial startup costs.
After all, he initially increased his red envelope money several times by relying on the World Cup.
But this kind of thing is not allowed to be written about, and it must not be included in the report.
In fact, when facing the interview, Cheng Zhu was just making up stories.
Middle-aged Abin still remembers that hot afternoon when this young man brought his younger brother Wang Anquan to his small factory. He looked at the QQ underwear all over the factory without any shyness of an adolescent boy.
At that time, Wang Anquan didn't even dare to walk in. He only dared to glance at these QQ products and didn't dare to look at them directly!
But what about Cheng Zhu?
He walked into the factory naturally, touching this piece, rubbing that piece, and sometimes picking up one piece and putting it in front of himself to compare.
Chen Bin had never seen such high school graduates.
He even suspected that this guy's family was in the QQ business, so he didn't take these things seriously, because he had seen it since he was a child.
He recalled that when he was still a young boy named Abin, he would blush and get blood boiling whenever he saw other people hanging these things to dry!
But what about in this report?
The report uses a humorous tone to vividly describe Cheng Zhu's embarrassment when he first arrived at the factory, which is enough to make readers smile.
For example, Cheng Zhu took several deep breaths before walking in.
For example, when the factory manager asked him to feel the texture and materials, he didn't dare to touch it.
For example, he wanted to take pictures of the styles, but ended up putting the photos in a private album just in case.
All of these contents describe a young, ordinary high school graduate.
And this is the effect Cheng Zhu wanted.
On the one hand, it is more beneficial to oneself, and on the other hand, it can make the content of the report more contrasting and allow the character's growth line to be felt.
In the reports, Cheng Zhu seemed to be a genius who was born to work in e-commerce!
Under his management, the store named "Keep Visiting" immediately became popular.
In addition, he and his team have produced many popular products. Nowadays, almost all the popular QQ underwear on the market are from the [insist on visiting] team!
Here, Cheng Zhu weakened his personal abilities.
Obviously, the main creative ideas came from him, but he didn't want to portray himself as a master of SeSe who had reached the pinnacle of the 'SeSe Dao' at the age of 18.
What a joke! Others haven't even kissed a girl on the mouth at the age of 18, but I'm already figuring out how to open my mouth in the most appropriate way when wearing these products.
You can’t write, you can’t write. This is just digging a hole for yourself in the future!
“A good boss shouldn’t be too greedy!”
"We must learn to share some of the credit with the people below us! Yes, that's right!"
The report also contrasted the young Cheng Zhu with the experienced locals, writing:
"QQ underwear has no other meaning in the eyes of many local people, it just represents income."
"I can earn a few dollars for each piece, and if I'm fast, I can make dozens of pieces."
"Many Guanyun women were the first to join the production work of [Persistent Visit]. The most skilled textile workers with the fastest hands could even make hundreds of pieces a day!"
When Zhou Tao from the public relations team saw this, he had a very bad feeling in his heart.
I have written about [poverty alleviation] before, and here I am afraid I will have to use another killer move - [employment]!
Sure enough, the report began to talk about the current employment situation in Guanyun County.
All those unemployed textile workers have ushered in a second spring in their careers!
Some housewives who originally did not know how to weave also began to take the initiative to learn.
The report also quoted several of Cheng Zhu's original words.
“After [Persistent Visits] became popular on the online store, our factory has been recruiting workers.”
"For example, this year we expect to create more than 1,000 new jobs."
"In addition, many locals have also started to follow suit. Some have started to set up factories, while others have set up their own small family workshops to do processing on behalf of others."
"In Guanyun County, as long as you are willing to learn a skill, you won't have to worry about finding a job."
"Everyone's per capita income is much higher than before."
"Some young people originally wanted to go out to work because Guanyun County did not have good job opportunities or a good employment environment."
"Nowadays, more and more young people choose to stay in the local area."
"In our factory, there are families of three or even four or five people working in the factory!"
When Zhou Tao saw this, he took a breath.
He is a public relations person himself, so he can see that Cheng Zhu is trying to elevate himself in these words.
Solving the employment problem is already a great achievement, and increasing per capita income is an even greater achievement, but this guy is still not satisfied, he also wants to mention keeping young people in the local area!
You know, for the vast majority of poor counties, this is one of the most distressing problems!
Since they cannot make money locally, young people have no choice but to work outside.
This leaves only the elderly and left-behind children left in the county.
These will cause huge social problems and bring a lot of trouble.
At the same time, there is no future for development in such places!
It would be great if we could relieve some of the pressure on the government, not to mention development!
But look at him again!
Just by talking, he said he would provide more than 1,000 jobs, just this year.
Together with those who follow the trend and open factories and those who open small family workshops, this will provide thousands of jobs!
And in this situation, more and more people will have their own skills!
This is actually equally important.
Even if the QQ industry collapses, as long as Guanyun County has enough textile workers, there will still be a chance to make a comeback and new attempts!
Zhou Tao knew very well that what was even more frightening was: "Cheng Zhu is giving many middle-aged women job opportunities! And it allows many young women to avoid leaving their hometowns!"
Damn it, in today's Internet environment, wouldn't women praise him to death for this feat? Wouldn't female netizens chase after him to praise him?
Just a few days ago, Zhou Tao was still trying to create a rift between men and women in Cheng Zhu's narrative, saying that he did not respect women.
Wow, he suddenly became the savior of the social problem of women’s difficulty in finding employment?
What made him unable to find any flaws was that Cheng Zhu said to the reporter: "In fact, there are many women among the current buyers. They are not dressing up to please others. They are really just pleasing themselves."
Zhou Tao: Damn, you understand the version!
Just this one sentence to please yourself not only reduces the vulgarity and eroticism of QQ underwear, but also resonates with countless women!
Normally, most of the people who criticize reports like this one about QQ underwear would be women.
As a result, Chen Yue's image as an independent woman, which she had packaged for so long, was completely vulnerable in the face of Cheng Zhu's words "please yourself"!
"Understand me! This handsome guy understands me!"
"That's very well said!"
"That is to say, girls can also wear sexy underwear. It makes us happy just by looking at it, and it will magnify our advantages as women!"
"Hands up if you've never thought QQ underwear was vulgar!"
Zhou Tao, who has been engaged in public relations work for nearly ten years, began to wonder if there was an expert behind Cheng Zhu?
"How can he always have such an accurate grasp of human nature?" Zhou Tao couldn't understand, and he didn't think this was something a freshman could do.
He even suspected that once this report was released, many women would really place orders on [Persistent Visit].
They didn't originally think that wearing QQ underwear was a way to please themselves, but after watching it, they had to buy one to please themselves!
My scalp is tingling! Zhou Tao really feels his scalp is tingling!
He continued to read the report and understood more and more why this young man had such a big presence and could have the Xinhua Daily endorse him while selling such a sensitive product!
Because in addition to [poverty alleviation], [employment], [urban development], etc., he also did one thing - export!
Don’t forget, the title is not “The QQ Underwear Capital of China”, but “The QQ Underwear Capital of the World”!
If Cheng Zhu is just the leader of domestic QQ e-commerce, then he is indeed not qualified.
However, he led the domestic QQ underwear to the world and shouted the loud slogan of "Building China's Victoria's Secret"!
It exploded! It exploded all of a sudden!
Cheng Zhu said: "Many people may not know that the vast majority of QQ underwear in the world is produced in my country, and my [Persistent Visit] now occupies the world's largest export market share!"
"Our products are not only popular in Europe and America, but also sold in Africa."
He also began to talk about it, listing off his treasures: "Africans like bright fluorescent colors, South Americans have a special liking for tight-fitting and leopard print styles, and island countries are popular with cute styles."
After saying this, he began to give examples of the countries and regions to which [Persistent Visits] had sold its products.
Finally, the king of bullying began to return to his old job and said something overbearing and awesome:
“We’ve sold almost anywhere there are people!”
Seeing this, Zhou Tao began to back off, and felt more and more that he could not afford to offend this college student!
But after Cheng Zhu finished talking about export, he was able to go even higher! He could even expand the scope further!
The reason is simple. He set the threshold for joining the unmanned store very low.
Initially, his main goal was to build "Insist on Visiting" into a well-known brand, with each store being equivalent to his own advertising space.
However, as the number of stores increases, aren’t I also driving entrepreneurship?
There are really not many entrepreneurial projects with such a low threshold.
What's more, it is not only opened in Guanyun, not only in JS Province, but also across the country!
"A young man who led a poor county out of poverty and into prosperity, captured market share in the international market in a short period of time, and provided entrepreneurial opportunities to entrepreneurs from all over the country." Zhou Tao felt a chill running through his body and began to shudder.
At the end of the report, it was also mentioned that the Guanyun County government plans to invest in building a "Yiqu Town" covering an area of more than 1,000 acres, integrating entrepreneurial services, business and trade and other functions.
We can already see the attitude here, which is to provide strong support!
Are we sure we want to get in the way?
"Run! Run quickly! Tell those marketing accounts to delete all the content that slanders Cheng Zhu! And all the internet trolls to retreat!" Zhou Tao was completely panicked.
"This is not a matter of money at all!"
"Don't mention me. If Zhao Long came to deal with him personally, Zhao Long would definitely be panicked!"
"We can't take this job anymore. Let's find someone else from Chen Yue's side."
It's gone, it's gone, I can't afford to offend you.
How did a random dispute over milk tea somehow involve the QQ community and even the provincial newspaper?
He suddenly felt that he was not facing a freshman, but a mountain that he could not shake!
At the end of the report, Cheng Zhu arrogantly declared that he wanted to build the impoverished county into the world's QQ underwear capital, and he was confident that he could further capture international market share!
In addition, he began to take a step back and still did not take credit for it.
Are you kidding? I'm just an ordinary college student businessman.
Cheng Zhu began to say that his success was actually based on the uniqueness of Guanyun County. It was a win-win situation for everyone, or in other words, it was Guanyun that made him successful!
This is the final killer move!!!
As a provincial newspaper of JS Province, the report ended with a quote from Cheng Zhu, a Hangzhou native, who said:
"As I get to know Guanyun people more and see the rapid development of this small county, I can feel the spirit of JS people behind it: 'entrepreneurship, innovation, excellence, striving to be the first and the best'!"
"So, this business, which is considered 'shameful' by outsiders, can change the living conditions and destiny of countless people."
“I also believe that for JS people who are good at creating miracles, this is by no means the end!”
(ps: It was originally more than 7,000 words, but it was a bit difficult to write, so I deleted some of it. Please give me your monthly votes!!!
Book recommendation: The First Magical World War by Toad Giant, link is below.)
(End of this chapter)
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