Chapter 477: The Shen Family's Sense of Crisis and Cheng Zhu's Face
In the Shen family, only Shen Minglang is still anxious and foolish.
He was only thinking about why his father didn't hurry up and raise money. Pomelo Tea is such a great project that all venture capital institutions are vying to get in. If we miss this opportunity, we will never have it again!
Little did they know that Shen Guoqiang and Shen Qingning had already begun to feel the pressure.
Now it’s not a question of how much money to invest.
But is Cheng Zhu willing to continue to let us invest?
Do we still have the qualifications to follow up the investment?
After Shen Minglang saw that he had acted second-hand, his father and sister were silent.
At first he thought he was overwhelmed by the Qi he had just learned and was trying to digest the terrifying amount of information contained therein.
"Haha, they would never have thought that we have already expanded to the food delivery platform!"
"That's right. After all, food delivery platforms only started to become popular this year. Before, everyone's focus was on group buying."
"The plan is far-reaching, with clues all over the place. It's normal to be shocked. Hahahahahaha!"
As a result, after a long time, Shen Guoqiang suddenly asked: "Are you and Cheng Zhu on good terms?"
This middle-aged arrogant man never imagined that a business project of the younger generation would one day involve personal relationships and the depth of emotions.
After all, Shen Guoqiang was a well-known figure in the business community of Hangzhou, and he had never thought that such an outrageous situation would occur.
He knew very well that from a business perspective, the help the Shen family could bring to Youcha was limited.
However, the Shen family actually has the so-called "merit of following the dragon".
Because the investment was made early, 60 million was invested in the first round.
However, there is something rather embarrassing here.
If the Shen family invested at the same time as Prin Capital, then the "merit of following the dragon" is set in stone. It can be said that they had a keen eye for talent and unearthed an extremely awesome underwater project.
No matter how many rounds of financing there are in the future, we can demand priority in a very firm manner.
After all, when your Yuzu Tea was not so favored by the capital market, it was us who helped you grow and develop, and your contribution must be written on the first page in the book of merit!
However, the problem is that Shen Guoqiang invested money, part of which was due to Yue Dongyi's Prin Capital investing 100 million! He followed up with the investment!
Moreover, Yue Dongyi wanted to invest more than 100 million yuan at the beginning, but Cheng Zhu took the initiative to refuse, leaving such a gap for the Shen family.
The merit of following the dragon?
Are you from Cheng Zhu?
Are you following the legend in the investment circle, Yue Dongyi!
The best help the Shen family can provide at the moment is to open a back door for Youcha in Xingguang City.
But the fact is: Yuzu Tea has increased the mall's customer flow by itself, thereby raising the mall's turnover!
In addition, the first round of financing deliberately gave an opportunity of 60 million, so Cheng Zhu has already given a lot.
Of course, this is also because he has always looked down on his son, so he has been downplaying Shen Minglang and Yu Youcha's work.
In fact, Cheng Zhu couldn't find anyone else who was more suitable for this job than him.
This job is too lucrative, and it's too exaggerated. Only our Mr. Shen is not greedy for a penny and even paid for the upgrade to first class.
At this moment, after hearing Shen Guoqiang asking about the relationship between the siblings and Cheng Zhu, Shen Minglang and Shen Qingning had completely different moods.
Shen Minglang: Damn, they’re not cousins, but they’re better than cousins!
Lao Deng, why are you asking this? You don't want to give me the money, do you? You're not asking for money just because we're in a good relationship! Wake up!
Shen Qingning: My relationship with Cheng Zhu?
Thousands of complex emotions flooded my heart in an instant.
All the past began to surge in Shen Qingning's heart, and in the end, only the classic four-word relationship was left - [Let business be business]!
Fortunately, Shen Minglang spoke as a representative: "Dad, they are really close, otherwise how can they be called cousins? And he and Jiang Wanzhou are childhood friends, so everyone knows each other well."
"You can tell from my work at Youcha that I am obviously highly valued!" He even started to brag.
Shen Guoqiang raised his eyes and stared at him for a long time, and finally just nodded silently.
If the relationship is really strong and there is no gap in the current cooperation, there is indeed room for operation.
He looked at his children and said, "For this second round of financing, my idea is that we hope our Shen family will not be diluted."
"You and Cheng Zhu should spend more time together recently. Relationships need to be maintained."
Although the Shen family's cash flow was very tight, he still gritted his teeth and said, "We will invest as much as he is willing to let you two invest!"
Shen Minglang: Satisfied and comfortable.
Shen Qingning: This is the first time I see my father treat a young man like this.
A few minutes later, Shen Guoqiang went upstairs alone and walked into the study.
He had to start raising as much money as possible, and now, immediately, right away!
Shen Qingning and Shen Minglang were left alone in the living room, one feeling a little depressed, while the other was extremely excited.
Shen Minglang looked at his sister and said, "It seems that Old Shen still takes us Youcha very seriously. I'm really worried that he won't pursue the investment properly this time."
"How could anyone not value pomelo tea?" Shen Qingning was somewhat speechless, unable to understand her brother's bizarre train of thought.
"Then he also asked us whether we have a good relationship with Cheng Zhu?"
Shen Qingning’s expression slightly condensed, and he said seriously: “Have you not figured it out yet?”
"Understand what?"
"Given the current popularity of pomelo tea in the capital market, there is no need to worry about financing or lack of investment. Therefore, what Cheng Zhu needs to do now is to screen and choose the ones that are most beneficial to himself and pomelo tea."
"I definitely understand that."
"But compared with these high-quality capitals on the market, what kind of help can our family bring to Youcha? Have you ever thought about this!" Shen Qingning pointed out directly.
"Ah? So what you mean is that Dad is worried that my cousin may not want our money that much and thinks the money outside is better?" Shen Minglang was shocked.
Shen Qingning nodded slightly and said softly: "This possibility cannot be ruled out."
She felt that now that things had come to this, he should have come to his senses, right?
As a result, Shen Minglang stood up suddenly, and then waved his hand with a majestic look, "Impossible! Absolutely impossible!"
Cold girl: “.”
She didn't know how many times he had left her speechless today.
"Shen Minglang, our personal relationship and business with Cheng Zhu are two different things." She said in a deep voice.
"That's not the case. You see, I now hold an important position in Youcha. My cousin has emphasized to me more than once that I am the only one in the entire company who is qualified to do the job I am doing now. No one else can do it!"
Upon hearing this, Shen Qingning indeed knew that Shen Minglang had been arranged by Cheng Zhu to the position that suited him best, but this value alone was far from enough!
What surprised her was that her brother, who was usually very afraid of her, actually walked up to her and said, "And Cheng Zhu also said that your performance at Jay Chou's concert was particularly good, which provided him with a perfect opportunity and promoted all subsequent operations."
"He also said that you have strong personal abilities and a keener business sense than mine. He wants you to be the CFO of Youzu Tea in the future!"
"Ningning, you should understand what a position like CFO means to a company. Cheng Zhuming obviously values you very much. You hold a very high position in his heart. Isn't this valuable?"
"Old Shen is not from our Youcha company, what does he know!" Shen Minglang looked down on us, his mouth twisted, revealing his domineering attitude.
This sunny and cheerful boy also tried to persuade her, patted Ningning's shoulder gently and said:
"So, you don't need to belittle yourself."
This world is sometimes so interesting.
Everyone in the Shen family thinks that Shen Minglang is the most confused, but sometimes, it is his weird way of thinking that is the clearest.
Cheng Zhu's emphasis on the Shen family is indeed on the people, and this was originally part of his plan to [kidnap the Shen family].
There is no need to emphasize Shen Minglang's irreplaceability.
As for Chen Qingning, she has a quick mind and a keen business sense. She has been influenced by her family since she was a child and is used to rational thinking. Even if she goes out independently, she can still defeat Chen Yue, the CEO of Yuecha.
What's more, the legs of the leg goddess, hiss——, her legs. hiss——!
Cheng Zhu is indeed not short of investors.
But what if this is the case?
Shen Guoqiang: This is for Ningning’s dowry.
Cheng Zhu: Ouch, I'm so embarrassed, ouch ouch!
The same investment amount has suddenly changed its nature and value.
At this moment, Shen Qingning returned to the room, but Shen Minglang's words were still echoing in her mind.
"You take me seriously?"
“You want me to be your CFO?”
She sat in the chair, a little absent-minded.
Before she knew it, her sitting position had changed to squatting on the chair.
The well-proportioned flesh of the calves was close to the thighs, his hands were still wrapped around his legs, his head was resting on his knees, and his eyes gradually lost focus.
After a while, she came back to her senses, picked up her mobile phone, and bought a batch of books online.
This time I didn’t buy any romantic novels, but books related to the work of CFO.
She was still wondering whether she should sign up for more classes.
“It’s all for Yuzucha.” Shen Qingning thought.
Time passed, and it was May 12th in a blink of an eye.
Cheng Zhu planned to complete the financing in late May, so he had been waiting for his favorite venture capital to come to him.
During this period, [Mituan Takeout], [Are You Elephant], and [Baidu Takeout] also contacted him, but Cheng Zhu still rejected them with the same old rhetoric.
"Settle in, settle in, what the hell!"
"Hold your troops still first!"
Most of the pomelo tea stores nowadays are operating at full capacity unless the weather is extremely bad.
In this case, it doesn't make much difference whether or not to open the takeaway service, and it won't increase Cheng Zhu's income. After all, the daily maximum number of cups sold is there.
However, Yuzucha’s stores will expand rapidly in the second half of the year.
First- and second-tier cities are so large, and there are only a few stores in each city, which is not enough to cover the entire city.
What's more, the consumption power of the young people's market will become higher and higher, and will advance into third-tier cities in the future.
"Once the number of stores increases, they won't be able to operate at full capacity, so takeout will have to keep up."
"And now it's 2015, and now is one of the best times to join the platform. All major platforms are thinking about expansion, and it's not yet time to cut the leeks of merchants."
He doesn't think the investors behind the food delivery platform can hold out for long, and he doesn't believe they will sit idly by.
These capitals all have their own layouts, just like Zhao Long of Shendu Capital, after investing in a food delivery platform, turned around and invested in Yuecha.
“The path he’s taking now is actually a bit like the path that [Longzhu Capital] took later.”
For Yu Chengzhu, the third brother [Baidu Takeout] who was beaten to death because of a fight between the eldest and second brothers was not taken into consideration at all.
“[Mi Tuan Waimai] and [Are You Hungry] have actually been doing OK in the past few years, and both are in a stage of explosive growth.”
"Anyway, I've only been doing the high-end internet celebrity milk tea business for a few years, so I don't need to consider the different situations of these two platforms after many years."
"But they actually each have their own advantages and disadvantages." Cheng Zhu is very clear about this.
He is a young man who has experienced the stage of "takeaway war".
He was still young during the [Thousand Regiments War] and didn't actually have much to do with him.
But the [takeaway war] will actually affect personal lives and is closely related to young consumers.
Later, he conducted special research on these two platforms and had a basic idea of them.
Personally, he prefers one of the two platforms.
However, he doesn't need to make a decision so quickly.
"Because I am now choosing the capital behind it, not the platform."
"There is actually an optimal solution here!" Cheng Zhu thought.
Since the news that Youcha was planning to conduct a second round of financing was released, it can be said that the entire capital market was shaken.
Among the top ten venture capital firms alone, there are already two contact processes.
Even Shenzhen Capital sent someone to contact us!
This incident made Shen Minglang very excited, and he went to Old Shen again to show his presence.
"See, we were not arrogant or boasting before!"
“Shendu Capital also wants to invest in our Youcha, they can’t help themselves!”
But Cheng Zhu still remained patient.
Finally, yesterday, May 11, his favorite capital came to him - RedMountain Capital (China).
RedMountain Capital is an investment institution that has been ranked first on the Hurun Global Unicorn Active Investment Institutions Top 100 list for many times!
Its status in the capital world is beyond doubt and needs no further explanation!
Getting its investment would be like throwing a bombshell into the business world!
Because of its different level, the shocking effect caused by the financing news when it is released will be completely different.
But this is not what Cheng Zhu values most.
"What is most useful to me now is the capital behind the food delivery platform."
“And Red Mountain Capital is very special here.”
"I think the last thing Yue Dongyi wants me to contact is Red Mountain Capital. With his business acumen, he must have seen through everything!"
“As for why Red Mountain Capital is special?”
“Because it has invested in both [Mi Tuan] and [Are You Hungry]!”
In 2010, RedShan Capital participated in Miduan’s Series A financing.
In 2011, in the B round of financing, it and Alibaba invested another US$50 million in Mituan.
“In 2014, the $300 million in financing that Miduan received still included money from RedMount Capital!”
"In January of this year, Miduan completed its Series D financing, and its valuation has reached a terrifying $7 billion at this stage."
"Interestingly, Hongshan also invested in [Ele.me] in 2013 and January this year."
In other words, in the 2015 food delivery war, these two major platforms were burning money from the same venture capital institution!
It looks like your left hand is hitting your right hand, but it is not the case.
There are many influencing factors here.
For example, the focus of [Mituan] was not on takeout at the beginning, but [Are You Hungry] was different. It focused on takeout from the beginning.
However, these are not what Cheng Zhu needs to consider now.
He only knew that he couldn't find a better option than Red Mountain Capital!
Today, Wang Zeng, managing director of Red Mountain Capital, will come to Hangzhou to discuss relevant matters with Cheng Zhu.
Cheng Zhu had heard of this person in his previous life and had seen him once.
This person is known as the best investor in China's consumption.
Before meeting him in this life, he specifically looked up this guy's information and immediately understood why he had rushed to Hangzhou.
Wang Zeng previously worked as a partner at Tiantu Capital, but he chose to resign in 2014 and joined Hongshan.
He is currently the best person to get involved in the pomelo tea business.
Because his past achievements include the likes of Zhou Hei Ya.
It can even be said that without Wang Zeng, Zhou Hei Ya would not have been able to reach its current level!
In Cheng Zhu's memory, this person later invested in companies like [Liuliumei], [Baiguoyuan], and [Xiaoyang Lactic Acid Bacteria].
He mainly invests in this type of consumer brands.
I guess many people have seen this bald guy on TikTok, sitting there and talking with a very imposing aura.
This bald guy is now selling courses
When Prin Capital heard that someone from Red Mountain Capital was coming, Yue Dongyi could no longer sit still and said that he wanted to come over as well.
But the old bully's excuse was: "I just happened to be going to Hangzhou to see Jingjing, so I came over to join in the fun."
Cheng Zhu complained in his heart: "Does Yue Lingjing know that your uncle is coming?"
So at two o'clock in the afternoon, there were five people sitting in the conference room, and Cheng Zhu also called Shen Minglang and Shen Qingning.
In fact, these people are currently the main targets of Cheng Zhu’s second round of financing.
It is obvious that Yue Dongyi and Wang Zeng know each other and they look quite familiar with each other.
But Cheng Zhu was not sure whether it was really ripe or not.
Generally speaking, although Wang Zeng came from Red Mountain Capital, he is now the managing director, but he is still not as good as Yue Dong Yi Niu.
For Yue Dongyi, who is known as an investment genius, if the person who came was the boss of Hongshan, he might still feel a little nervous, but if it was you, a guy who just switched to Hongshan not long ago, it would be a different story.
Moreover, both Lao Yue and Cheng Zhu knew clearly in their hearts: "This person has just been in Hongshan for a short time, and he must want to make a difference this year!"
Pomelo tea is undoubtedly the best choice!
Otherwise, according to this person's investment style, he actually prefers to participate in the first round of financing and start investing from that time, rather than participating in the second round of financing of Youcha like he is doing now.
Therefore, Yue Dongyi joked at the beginning: "Old Wang, you only like the first round of financing, why do I remember you just said this to the media some time ago?"
Wang Zeng didn't respond at all, and said with a smile: "I am not the only one who cares about pomelo tea. In fact, many people in Hongshan have been paying attention to pomelo tea. I am just a representative today, hahaha!"
The bald man laughed heartily, while Yue Dongyi smiled faintly beside him.
After everyone sat down in the conference room, Shen Minglang looked quite nervous, and it was visible to the naked eye.
On the contrary, although Shen Qingning, who had a cold temperament, participated in this kind of thing for the first time, her face was calm and composed, and she still maintained the demeanor of a rich and beautiful woman in the world.
In fact, Cheng Zhu hadn't seen Ningning for some time.
Shen Qingning was dressed more formally today, wearing a women's suit with a silk shirt underneath, and a few pearls embellished the collar.
Both she and Chen Jieyu are very suitable for wearing professional-style clothes, but they show different beauty after putting them on.
This has to do with the different temperaments of the two people.
Of course, there is also the figure.
The counselor's beauty lies in her amazingly proportioned hips, while Shen Qingning's beauty lies in her long legs.
The most interesting thing is that Ningning also wore a pair of glasses in her outfit today.
But they are not gold-rimmed glasses, but frameless glasses.
After wearing these glasses, her cool aura is actually stronger, giving people a great sense of distance.
"It can be seen that Ningning dressed up well today. The matching of her clothes is very careful, and she has full makeup and her hair is specially curled." Cheng Zhu thought.
As for the specific reason, he actually had an idea of it.
Today's temporary protagonist must be Cheng Zhu, the founder of You Tea.
Facing two bigwigs in the capital circle, the young man acted very relaxed and said with a smile: "According to the rules of the industry, you must prepare a PPT to attract investment."
After Cheng Zhu opened the PPT, he began to talk in a very organized manner.
He first started with talking about the current status of Youcha. To put it simply, he wanted to tell everyone how awesome Youcha is now, and you should invest money in him quickly!
After the self-boasting session, people start talking about the future, commonly known as painting pie in the sky.
During this process, Cheng Zhu deliberately mentioned the current situation of the food delivery platform.
These words were specifically spoken to Yue Dongyi and Wang Zeng.
The two investment circle bosses said in their hearts: "Sure enough!"
This kid has a sharp eye. It seems he has already set his sights on the takeaway!
Judging from his series of operations and layout, he may have set his sights on food delivery platforms earlier and paid more attention to them than many people in the capital market!
Could it be that when everyone was still paying attention to group buying, he had already been paying attention to it and preparing his own backup plan?
Yue Dongyi was still thinking: "It seems that my initial idea was right. The reason why this kid is willing to contact Hongshan is not just because of its fame and strength!"
"He just values the added value in it! He's seen through it a long time ago!"
For the Nth time, a thought arose in his mind: "This kid is similar to me!"
No, this kid is better than me!
The veteran king asked himself whether he could reach this level when he was Cheng Zhu's age.
What made him even more confused was that his family was not ordinary and his father was a great man, but Cheng Zhu was actually born in an ordinary family!
At this age, Yue Dongyi has begun to understand that his achievements are actually inseparable from his background.
Whether it is the starting capital, vision, or cultural level, these are all affected.
"In this era, it's extremely difficult for a poor family to produce a noble son!" Yue Dongyi's eyes darkened.
What's more, even in ancient times, the term "hanmen" did not refer to poor people or ordinary people, but to families with lower social status. It is only now that it has begun to refer to families with poor financial conditions.
So the term "noble sons from poor families" actually did not include ordinary people at all when it was first coined!
He and Wang Zeng just kept listening to Cheng Zhu's talk, and they felt more and more that this young man was speaking from a different height and perspective than ordinary people.
"In fact, the future prospects of the entire domestic milk tea industry are quite good, and I believe it will be better than everyone's current expectations," said Cheng Zhu.
"On the one hand, this is related to the explosive development of the food delivery industry."
"Another aspect is the upgrading of young people's consumption power."
"Of course, what is more important is the change in demand."
"Let me give you an example."
"There are definitely more people working in offices now than ever before, and the number is increasing year by year."
“The number of people engaged in mental work is increasing year by year.”
"In the future, the main employment direction for young people will actually be working and doing part-time jobs."
"Work like a slave in society, like a slave." He said in a deep voice.
This is actually a very unpleasant thing to say.
But everyone here is actually capital!
If an ordinary person heard Cheng Zhu's next words, they would feel even more heartbroken, but this is the real fact.
“This is how the world is: when [cows] and [horses] are tired, they know to rest, but when [cows] and [horses] are tired, they will order themselves a cup of coffee or milk tea.”
(ps: Two-in-one, originally more than 7,000 words, some of them have been streamlined, please vote for me.)
(End of this chapter)
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