Chapter 480: Assistant Minister
Cheng Zhu remembers very clearly that Zhang Xiaolong, the father of WeChat, will make his public appearance in January next year after many years.
Zhang Xiaolong pointed out that more and more products are being made through official accounts because the costs of development, user acquisition and dissemination are lower here.
The split-off service account did not provide better services, so WeChat is currently researching a new form called [WeChat Mini Program].
For many businesses, this means there is a new channel and a new model for selling goods.
Especially for many catering brands, [Mini Programs] are of paramount importance.
Companies like Luckin Coffee, Heytea, McDonald's, etc. are all very dependent on it.
There is a big difference between it and the food delivery platform, that is, it not only has some of the functions of the food delivery platform, but also allows merchants to have their own traffic circle.
Food delivery platforms initially had their own subsidies, but a few years later, with the end of the money-burning war, the costs for merchants were actually increasing year by year, the difficulty of attracting traffic was also increasing, and the platforms’ commissions were getting higher and higher, starting to suck blood from the merchants.
During this period, the cost of attracting traffic is too high, and it is impossible to retain traffic, which will eventually be converted into platform traffic.
But WeChat mini program is different. It provides each merchant with an independent page, and merchants can also set up personalized customized services.
For example, what type of discounts to offer, whether to choose third-party delivery or self-delivery, what activities to organize, and whether to apply for a monthly membership card.
If you adopt the membership registration model in the mini program, you can get your own users, and then you will have your own traffic circle, right?
Among them, McDonald's actually did a very good job, making its McDonald's Golden Membership model very successful.
Later, if Cheng Zhu wanted to order McDonald's takeout, he would usually choose to order it through the mini program.
Later on, many businesses would even allow customers to scan codes and order food directly on mini programs even when they are in the store.
Bringing convenience to merchants and customers is secondary in Cheng Zhu's opinion.
What he values more is: "With the mini program and its own traffic circle, it means that the backend will have a huge and complete consumption data."
“The future is the era of big data.”
“In this way, we can use recommendation algorithms to predict users’ preferences in the future.”
Generally speaking, for ordinary merchants, the help provided by WeChat mini programs is actually limited.
But for internet celebrity brands, well-known brands with their own traffic, and brands that need to operate and maintain fans, mini programs will be of great help!
Cheng Zhu recalled: "It is now May 2015, and the mini program was launched in early 2017."
"It looks like there's still more than a year left."
“But in fact, in 2017, that was when Yuzucha really needed takeaway service the most.”
"By then, there will be at least several hundred stores across the country."
“These stores will be concentrated in first-, second- and third-tier cities.”
"As the number of stores increases, the stores won't be so saturated."
"By that time, everyone had already started to get used to ordering takeout."
"It won't be wrong to stand in line early and make plans early."
This is also one of the reasons why Cheng Zhuming is in Hangzhou and Ali is also in Hangzhou, but he is more inclined to [Mi Tuan] with [Penguin] behind him.
He is the kind of person who doesn't like others telling his company what to do.
Alibaba usually invests money first and then parachutes in senior executives, which is extremely annoying.
It is common to kick out founders.
In fact, if it weren't for the [Kidnapping of the Shen Family Plan], Cheng Zhu could also choose to cash out and leave when the price was high. Anyway, it would be difficult to make high-end milk tea in the future.
But since we want to lock Ningning up, that’s different.
"Besides, I won't always make high-end fruit tea. When the time is right, I can start to transform and launch subsequent mid-range products."
For others, the tea business may only be a short-lived success.
But for Cheng Zhu, a reborn person, he can step on every node accurately.
He wants to create the longest-lasting tea brand in the country!
The countdown for 【Yuzu Tea】’s second round of financing has begun.
As the founder of Youcha, Cheng Zhu also needs to start some preliminary warm-up for the second round of financing.
Since the photos have already been leaked all over the Internet, it doesn't matter for him to stand in front of the stage now.
To be precise, this is actually inevitable as the business grows bigger and bigger. It is difficult to remain mysterious as we did in the past when we were only doing e-commerce.
Cheng Zhu began to select some suitable media, accepted some interviews before the second round of financing, and spread some rumors appropriately to pave the way for the subsequent blockbuster.
During this process, the school leaders of the University of Science and Technology also contacted him, wanting him to be interviewed by campus reporters at school and record an exclusive interview video.
At that time, this video will be played inside the school, such as on the TV in the cafeteria.
Then, official WeChat accounts of schools will also be published online.
There is no way, the most famous person in the University of Science and Technology now is Cheng Zhu.
What made the school ecstatic was: "This kid is only a freshman, he can still be useful for another three years!"
In any case, being a student is definitely more useful than being an outstanding graduate.
Cheng Zhu was suspicious: "During the enrollment season, will they ask me to shoot a video saying 'welcome everyone to apply for Zhejiang University of Technology'?"
He felt that judging from the current attitude of the school leaders, there was a great possibility that they would ask him to "sell his body."
Interestingly, with Cheng Zhu's explosive popularity on the Internet, he now seems to be on the verge of becoming the campus idol of the Polytechnic University.
The female classmates would definitely have no objection to him looking like this.
He sells QQ underwear and is the king of QQ in the country. Stupid male adults regard him as an idol and god, and there won’t be much noise about him.
This made Cheng Zhu sigh: "From being 'that handsome guy' in other people's mouths in the previous life, he suddenly became 'the campus hunk of science and engineering', alas."
When he arrived at school in the afternoon, he unexpectedly found an old acquaintance in the interview team - Zhang Qiqi.
Today she is responsible for being a campus reporter and interviewing Cheng Zhu.
"Junior!" She smiled warmly at Cheng Zhu and waved hello.
Zhang Qiqi was obviously dressed up carefully today. She wore a college-style suit, which exuded a youthful aura. Her legs were long and straight under the pleated skirt, which was matched with a pair of white socks and black leather shoes.
After seeing her, Cheng Zhu thought about it carefully and felt that it was unexpected but reasonable.
After all, she is an internet celebrity with a good image, and is willing to participate in various school activities, so she was used.
People like Lin Lu and Shen Qingning almost refused all school activities, and no matter how the school tried to persuade them, it was useless.
Zhang Qiqi is almost always available when called, because this can all become material for her Weibo.
"Zhang Qiqi seems to be really keen on being a tool." Cheng Zhu thought to himself.
From the beginning to the end, he had always treated her as a tool.
Even now, her most shining identity is: Yiyi's cousin.
In other words, in a few months, when Yiyi comes to Hangzhou to study, she will still be able to enjoy the small enhancements to the version.
This internet celebrity school beauty was very excited that the school arranged for her to interview Cheng Zhu.
She deliberately didn't tell Cheng Zhu in advance this time, just for this unexpected meeting today.
But last night, she went to the beauty salon and this morning went to the barber shop to get her hair blown out.
In the past, she cherished this opportunity to appear in the camera so that she could continue to establish herself as the school beauty. But now, she cherishes the chance to meet Cheng Zhu even more.
"Junior, these are the questions we will ask later. Would you like to take a look at them first?" She handed over two A4 papers.
Cheng Zhu nodded and raised his hand to take it.
At this time, a breeze blew and he could smell the faint fragrance of Zhang Qiqi.
It rained heavily yesterday and the temperature dropped a bit today, but she still insisted on showing her legs.
When Cheng Zhu lowered his head to read the content, she took a step forward, almost touching his arm, and said, "If you have anything to ask me or to modify, we can communicate now."
Although there were many classmates watching her, she didn't mind expressing her closeness to Cheng Zhu, and even tried to please him deliberately.
In her opinion, "Miss Shen must be very good at keeping things to herself. This is my chance."
If you don’t take the initiative, how do you know if there will be any follow-up stories?
Therefore, the more the classmates next to them looked at them with a puzzled look on their faces, the closer she got to Cheng Zhu.
It’s a pity that the person she wanted to seduce was not an ordinary freshman. He felt nothing at all from Cheng Zhu’s physical contact, and his heart was completely unmoved.
Let alone anything else, just go to those business bureaus where he goes to [MoMoSang], once the girls sit next to you, they sit completely close to you.
After Cheng Zhu took a look at the questions written on the paper, he deleted two questions he didn't want to answer.
"You can ask about the rest," he said to Zhang Qiqi.
"good."
When the interview officially began, the look in the eyes of this little green tea girl towards Cheng Zhu in front of the camera was clearly one that showed she was deeply attracted to him, without any disguise at all.
This is the effect she wants everyone to see after it is broadcast.
My eyes are almost drawn.
Cheng Zhu looked at her little tricks, but he didn't care and didn't have too much resistance to it.
Because he had met too many people like this in his previous life, and had encountered similar situations too many times, he had become accustomed to them.
What Cheng Zhu found most interesting was that Zhang Qiqi's voice seemed a bit hoarse during the interview.
She asked questions one after another, and Cheng Zhu answered them all fluently.
Since it is not an official media, he behaved more casually and not too officially.
Soon, Zhang Qiqi began to steer the topic towards the second round of financing.
She first laid some groundwork and mentioned the financing of brands such as Yuecha.
"Earlier, Yuecha raised 200 million in its second round of financing, and then another emerging milk tea brand, Lecha, received 120 million in its first round of financing."
"Have you ever felt anxious, nervous, or afraid when facing these opponents?"
Upon hearing this, Cheng Zhu smiled and said, "Although Youcha has not officially started the second round of financing, we occupy more than 60% of the market share in the new tea beverage market. In other words, all our competitors combined do not have as much as we do."
"And our second round of financing is about to start."
"Instead of asking me if I'm afraid of them."
"Why not ask them if they are afraid of me?"
Damn it, who can resist showing off in school?
Anyway, when facing the interview team from the University of Science and Technology, Cheng Zhu pretended to be awesome one after another. The strong aura of awesomeness echoed over the entire campus, covering the entire area.
But the students from the Polytechnic University don’t mind it.
Because they also want to show off to others by using Cheng Zhu.
"Youcha knows, right? Do you know where the money for Youcha's shop came from?"
"Where did it come from?"
"Just open a claw machine store at the school gate, and then we all go there to spend money!"
"That's not right, he also sells QQ products!"
"What do you know? He told everyone before that the money for opening the milk tea shop was made from the money from selling the claw machine store!"
I don’t care, I own a share of Youcha’s military honor!
In short, when you become the top talent in a circle, you will inevitably become the topic of conversation among people in this circle.
The entire campus interview did not last too long, just half an hour, and it would be edited afterwards.
When Cheng Zhu was leaving, Zhang Qiqi immediately jogged after him.
In the eyes of others, it seemed as if the two had other plans after the interview.
"Junior, can I take up a moment of your time?" asked the internet celebrity school beauty.
Cheng Zhu slowed down and asked, "Is there anything I can help you with?"
Zhang Qiqi nodded and said, "Graduation is approaching. I originally planned to sign with a media company after graduation. Recently, Mr. Zhu from Gushan also handed me a contract. I wanted to ask for your opinion. He also told me that I could find an opportunity to consult you."
Cheng Zhu smiled slightly when he heard this.
He felt that Zhu Youwei was an interesting person more and more.
Once his short video platform is officially launched, he will definitely promote several phenomenal internet celebrities.
In his mind, Gushan is the priority cooperation partner.
No matter what, Zhu Youwei has always been on good terms with me and has helped me a lot in many ways, big and small.
"If the contract benefits are good enough, I think Gushan is a good choice," said Cheng Zhu.
Since she is Yiyi's cousin, Cheng Zhu also hinted: "When my short video platform is launched later, there should be some small cooperation with Gushan."
Although Zhang Qiqi was not as smart as her cousin, she could still hear something from it.
"Okay, I understand, junior," she said.
This green tea school beauty began to complain to herself to show her weakness and incompetence in front of the man, so that the man could show his strength.
"Hey, junior, I'm actually quite confused after graduation. Without the campus hotspot, my traffic will definitely decline. I don't know what to do, and I'm also very cautious about signing with a company."
"You know, many people waste several years just because they choose the wrong company."
"Don't be fooled by the fact that there are so many companies in Hangzhou and each company has several Internet celebrities representing them, but in fact many of them are scams. I feel scared when I hear some friends talk about their own experiences."
"But if you help me check it, I think it will definitely be right."
Hearing this, Cheng Zhu turned his head and looked at her, still with a smile on his face, but his heart was calm.
He had nothing to do this afternoon, so he could give Zhang Qiqi a little test.
He had considered whether he should promote her after the short video was released, make her a phenomenal internet celebrity, and then promote the platform.
For a social platform, it is extremely important to produce a new batch of phenomenal internet celebrities every now and then.
In this way, everyone will come in one after another and rush in madly.
For example, Tik Tok always has this phenomenon in this regard, that is, the top streamers who were popular before may become a little out of date later.
However, there are always new popular cases appearing on the platform.
Updating and iteration are actually very important.
If a small group of people always control the top power, that is not a good thing.
At that time, he will lead some new trends and then strive to create a few big internet celebrities within these trends.
Today's Weibo is actually very simple.
Unlike Tik Tok, there will be some new tricks every once in a while.
For internet celebrities like Zhang Qiqi, what kind of tricks are better?
In fact, it’s nothing more than following the route of a dance influencer, or making some cross-dressing videos, or “face-changing” videos.
Like now in 2015, you don’t see too many cross-dressing short videos on the Internet.
The girl was wearing cartoon pajamas one second and became sexy and hot the next.
As for the so-called face-changing videos, it is nothing more than deliberately making themselves ugly at the beginning, and then showing the "head-changing magic" in the next second with stunning makeup.
These types are actually quite enduring.
He stopped and looked at the cousin of his former lover, and said, "Actually, I feel like there's a certain style of short videos that's quite suitable for you."
"Ah? Which one?" Zhang Qiqi was immediately surprised and listened attentively.
"Cross-dressing videos." Cheng Zhu said.
He felt that Zhang Qiqi must have a heavy image burden and probably wouldn't be willing to play an ugly role.
In some head-changing videos, the actors do not appear without makeup at the beginning. They will deliberately make themselves look uglier and make some ugly looks and expressions, giving people the feeling of being an ugly woman without makeup, and then create the extreme contrast after putting on makeup.
Cheng Zhu didn’t think that Zhang Qiqi would want to label herself as “an ugly girl who relies entirely on makeup”.
In fact, this type of internet celebrity is quite popular. Many people have started to become beauty internet celebrities directly, releasing some makeup tutorials and selling some beauty products. They have a high level of traffic and a strong ability to monetize the traffic.
At this stage, internet celebrities monetize their traffic mainly by taking advertisements. In fact, it is not as diverse as it will be a few years later, and it is really not easy to make money.
"Cross-dressing videos?" Zhang Qiqi understood, but she didn't know if she understood it correctly.
"It's the kind of video that has a contrast between the beginning and the end, highlighting your external conditions." Cheng Zhu nodded.
"For example, you might be wearing a thick down jacket or even a military coat at first, and then in the next second you're wearing yoga clothes, a dance skirt, or something like that."
"Our platform will release an APP in the future to facilitate your editing. The operation is very simple." Cheng Zhu opened his mobile phone and showed Zhang Qiqi the APP which was still in the internal testing stage.
He actually copied this thing from [Jianying].
“There will be many features in it, such as various templates, various filters, some special effects, human voice, stickers, text, etc.”
"Do you have time now? If so, I can take a few minutes to film it for you. After you sign the contract with Gu Shan, send the video to Zhu Youwei and ask him to help you in the future." Cheng Zhu said.
With his initiative, Zhang Qiqi was immediately filled with endless surprise.
"I have time. Should I go back to the dormitory and get some suitable clothes?" She has a strong execution ability.
"Sure. The school has allocated me a few empty classrooms in the Entrepreneurship Building. I'll go there and take the photos later. It's quick, only a few minutes." Cheng Zhu said.
"good!"
"Then I'll go over now and send you the location later." Cheng Zhu said.
"Um!"
As a result, when Zhang Qiqi returned to the dormitory to get her clothes, she was in a dilemma.
On the one hand, she was struggling to decide which two pieces of clothing would create the strongest contrast?
On the other hand, opportunities are rare, so should you give it a try?
Just like the yoga clothes that Cheng Zhu just mentioned, she has two sets in her closet.
"But if I put on yoga pants, then... then..."
Normally, if this [wealthy family] wears yoga pants, she will match it with a long sun-protective clothing to cover it, or wrap a shirt or jacket around her waist.
But today's words.
Zhang Qiqi gritted her teeth and put on a set of yoga clothes.
Then, she borrowed a long black down jacket from her tacky roommate to completely cover herself, and wore a pair of jeans to cover her yoga pants.
After walking out of the dormitory, she turned back and took a JK uniform that she only wore once and took a few photos with.
She was very clear that due to her special status, the yoga clothes could only be shown to Cheng Zhu and not to Zhu Youwei.
As for JK uniforms, they should also be able to create a contrast of cross-dressing, right?
This made her heart beat slightly faster and she became extremely nervous on the way to the Entrepreneurship Building.
After arriving at the place, she followed Cheng Zhu's instructions and took pictures of herself wearing a down jacket first.
After the photo shoot, Cheng Zhu said, "Then you change first. I'll wait for you outside."
Zhang Qiqi whispered, "Don't bother, just carry it on your back."
Cheng Zhu knew that this was another of her little tricks, but he didn't care and just turned his back calmly.
Then, there was a rustling sound behind me.
After a while, Zhang Qiqi spoke up: "Junior, I've already changed that one."
Upon hearing this, Cheng Zhu turned and looked at Zhang Qiqi.
As a result, with just one glance, he realized the seriousness of the problem.
Yoga pants themselves can outline the lines of legs and hips, but that's not the point at all.
Her long, straight legs and her round, perky buttocks seemed insignificant at this moment.
It's too obvious. Zhang Qiqi's camel toe is really too obvious, just like two slices of orange.
It's hard not to be attracted.
——Why didn’t you tell me about such a big thing earlier?
The current situation can be described by an ancient official title: the Ministry of Revenue shows the wolf.
At this moment, Cheng Zhu finally saw for the first time the treasure of Zhang Qiqi, a wealthy family.
At this moment, even with the self-control of a green tea school beauty and the mental preparation she had been doing along the way, she was still a little embarrassed and kept her head down, not daring to look Cheng Zhu in the eye.
She felt a little regretful and thought she was really shameless.
"Junior, there should be a sense of contrast, right?" She lowered her head, looked at the ground, and asked softly, taking the risk.
"Yes." Cheng Zhu replied.
But in the dog man's concept, since you are shyly lowering your head, then of course I can look at you openly. After all, you don't know I am looking at you, right?
I can no longer tell whether it is vulgar or elegant. I only know that the flowers are in full bloom. If I don’t take a look, it would seem that I don’t understand romance.
(ps: Two-in-one, the word count is the same as the normal two-update. It’s the end of the month, please give me double the monthly votes!)
(End of this chapter)
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