Chapter 488 You guys just like to follow the trend, right?
"Today is another day for me to have some sweets." - Meng Yue.
The current situation is very interesting.
Lin Lu's family thinks Cheng Zhu is in love with Shen Qingning.
Shen Qingning's family knew that Cheng Zhu was in a relationship with Lin Lu.
Because the two daughters have such a close relationship, the two parents actually know each other, but they are not very familiar with each other.
In fact, the Lin family and the Shen family had cooperated in business before.
Because the Lin family not only has a decoration design company, but their main business is actually building materials business.
In Meng Yue's mind, Cheng Zhu would give the order to her company because of nepotism, but also because they had had a very pleasant cooperation before.
She and Lin Lu's father both attach great importance to pomelo tea. It has the highest priority and the most discounts are given.
What's more, Shen Minglang and Ning Ning are also shareholders of Youcha, so they are definitely more inclined to the Lin family.
In fact, as the founder of Youcha, Cheng Zhu must be responsible for his own project.
The previous cooperation was actually a test he gave to the aunt. The aunt answered it well, so they were able to continue the cooperation.
No matter what your generation is, auntie, when it comes to business, I, the young man, am your client!
If Meng Yue really doesn't do well and the company is not strong enough, even if Lin Lu kisses her lips till they are broken, the cooperation cannot be achieved.
After all, one thing is one thing.
Meng Yue looked at her daughter and said with a smile, "Why don't you invite Ningning, Minglang, and Cheng Zhu to come home for dinner one day?"
She felt that family gatherings were more intimate.
In the past, Xiaolu would be very excited when she heard that she was going to invite friends to dinner at home.
But Cheng Zhu was here after all, and she suddenly felt a little nervous.
"Ah? Invite them to dinner at home?"
In fact, many people have forgotten how cowardly they are when they are in love. Whether they are bringing their partner to meet their parents or meeting their partner's parents themselves, they will be very nervous.
Not to mention it was first love.
The deer is indeed straightforward and enthusiastic, but people will not face thousands of things with the same personality.
When girls of this age fall in love, they will instinctively avoid their families.
This is the norm for most people.
Things like love, especially first love, are still a little difficult to talk about with parents, it will feel embarrassing.
Because this actually involves close contact with the opposite sex.
Moreover, in the minds of many people, they will instinctively feel that their partner would not want their parents to know about this.
Xiaolu's family atmosphere is simply different from that of ordinary families, so her mentality is: as long as my mother asks, I will tell the truth.
However, she still felt overwhelmed by meeting the parents so soon.
Lin Lu was still guessing in her heart: "Even though Cheng Zhu seems to be calm in any big scene and not afraid of any contact with anyone, he must feel a lot of pressure if he is asked to come to the house as a boyfriend, right?"
Moreover, Ms. Meng, you should have praised me a few words, why did it suddenly become like inviting them to dinner?
Mom, I have paid a lot, and my mouth is swollen from being kissed by the stinky Cheng pig!
Even if I haven't done anything creditable, I have worked hard. When they were kissing me, he even rubbed my little butt twice!
"They should be very busy recently." Lin Lu evaded the question and rejected the invitation to the family dinner on behalf of Cheng Zhu, and felt that the reason was very sufficient.
"That's right. We just completed the second round of financing. I guess we'll be very busy." Meng Yue smiled. "After all, it's a very tiring task to spend 600 million in cash."
Meng Yue was indeed right about this.
Cheng Zhu is now worrying about spending money every day.
It’s so sad. It’s so hard to spend this money!
“After I spend, I look back and see there’s still so much, then I continue to spend, and when I look back, there’s still a lot!”
According to the current layout, he estimated that by the end of the year, he would be able to spend more than 400 million yuan.
"No, no, this definitely won't work!"
Therefore, expanding the store opening plan to 200 stores in the second half of the year is just one step.
Ultimately, the reason why money is burned slowly is because Youcha spends less on marketing than any other internet-famous milk tea shop.
Cheng Zhu, the king of marketing, has done so many amazing things, which means that Youcha has never lacked traffic.
If a company has a good boss, the employees can actually feel more relaxed.
Now is the big information age, but in fact, many big bosses of companies do not have a strong "Internet sense".
Many of them are out of touch with the masses and out of touch with reality.
Cheng Zhu is different, his "online sense" is extremely strong!
This makes it easier for the marketing department of Youcha to do business, and they are less likely to have to clean up the mess for the boss.
Now, it is almost June.
As we all know, summer is the most competitive season in the milk tea industry.
In the hot summer, a cup of ice-cold milk tea can bring people double the happiness.
Cold drinks are refreshing!
Moreover, most fruit teas actually taste better when served iced.
Hot milk tea tends to taste more greasy than iced milk tea.
Therefore, for any milk tea brand, summer is the season to roll up.
Yuzu tea is no exception!
June 1st, Children's Day.
Yucha began to announce in a very high profile that it would launch 200 new stores in the second half of the year, and carried out a rough regional planning, listing all the target cities in a map.
This is undoubtedly a good thing for many people who have only heard of the name of pomelo tea but cannot buy it.
But for many friends in the milk tea industry, “It’s great to be rich, right?”
Grass! Grass! Grass!
The traditional model of milk tea brands takes the franchise route, and new stores will only be established if people join.
Cheng Zhu's direct sales model is different. As long as he has money, he can expand wildly and open new stores all the time.
Drive, drive, drive like crazy!
As for those new internet-famous milk tea brands that also adopt the direct sales model, they can only shed tears of envy.
Too rich, this guy is too rich!
"Six hundred million! Six hundred million!"
"Most milk tea brands can't even sell 600 million in a year, let alone have 600 million in cash to burn!"
“Is this the power of capital?”
In everyone's eyes, Cheng Zhu is a very scary enemy.
No one can ever keep up with his thinking, nor can they ever keep up with his pace.
With Yuzu Tea's current monthly turnover of over 200 million yuan, it can actually develop rapidly.
But with the additional 600 million yuan, the development period can be said to have been greatly shortened.
And anyone with a little bit of common sense knows that: "Now, if you open a store, you will make money. The more you open, the more money you will make!"
The milk tea project, which was once considered not up to standard in everyone's eyes, unexpectedly has such a dazzling day.
It can be said that Cheng Zhu has brought the entire industry to a new height with his own efforts!
This caused a large number of friendly competitors to begin to ponder.
"We have no money, no traffic, and no product power as powerful as Pomelo Tea. Where should we go?"
As a result, a ridiculous scene occurred.
After much deliberation, we all agreed that our only way out is to continue the collaboration!
After much thought, I decided to follow suit!
As a result, just as the weather has just started to warm up, there has been a new wave of collaboration fever in the milk tea industry.
Many brands have begun to learn from pomelo tea and collaborate with TV dramas or movies.
For example, if there is a big-budget new movie coming out soon, everyone will sign a joint name for it.
For example, if a popular young actor or actress is going to film a drama, everyone will sign a joint name for it.
“Why didn’t we think of collaborating with the film and television industry before?”
"This is obviously the best co-branded partner!"
"If there really is a joint venture like Nirvana in Fire, we will definitely make a fortune!"
So, a strange scene appeared.
When contacting the production team, all brands sincerely asked: "Um, will your male or female lead die?"
——Looking for collaboration, priority will be given to those who will die!
Yuzucha has created a new and unforgettable collaboration.
Everyone was mourning the death of Mei Changsu, and the Yangmei series sold out instantly.
So, tell me quickly, will the ending be cruel or not? The crueler the better!
It seems that what they are selling in the end is not milk tea, but grave-visiting services.
Among all our competitors, the one who is most flexible in plagiarism is our Sister Yue.
As one of the first copycats of Youcha, Chen Yue is the most experienced one.
In fact, among all the friendly competitors, Chen Yue is indeed one of the more active people in thinking.
She never copies something exactly, but always makes some small innovations based on the original.
To put it simply, she is not a genius with innovative ideas, but she can draw inferences from one example and will come up with good ideas after being guided.
Like the previous [Soft European Bread + Milk Tea] and the collaboration with Paper Man, this point can be reflected indirectly.
Previously, she had been openly mocking him, saying that he was irresponsible in betting on movies and TV series at will.
Up to now, she still feels that co-branding with an upcoming drama is very risky. Who knows if the drama will be popular? What if it flopped?
So, Sister Yue came up with a new idea.
“Why can’t I just go find those old classic collaborations?”
"You know, the reason why classics are classics is that after many years, people will watch them again and again."
“Some classics are the memories of our youth.”
“Maybe a collaboration could bring back some memories!”
The more Chen Yue thought about it, the more she felt that it was very feasible.
So, she decided to take action immediately.
"Cheng Zhu, you definitely didn't expect that I would come up with this new idea, right?"
"Maybe the effect of my collaboration this time will not be worse than yours and Nirvana in Fire!"
That night, Chen Yue's mind was completely opened up, so much so that she was so excited that she could hardly sleep.
Finally, after a fierce battle with the [Headphone Version] 2.0, he cursed, squandered most of his energy, and fell into a deep sleep.
The next day, she immediately sent someone to contact the classic that came to her mind first - "The Legend of Zhen Huan"!
"The Legend of Zhen Huan", a costume palace fighting drama produced by Beijing Television Center in 2011, was broadcast on satellite TV in early 2012.
There is no need to say much about the status of this drama in the hearts of female audiences.
When it was broadcast, Chen Yue was still abroad.
However, overseas Chinese are also crazy about the drama!
In fact, this drama is not only popular in China, but also all over Asia.
There are also a large number of "Zhen Huan scholars" in Japan and South Korea.
In Chen Yue's mind, "Whether it's word of mouth or popularity, "The Legend of Zhen Huan" is definitely the top among domestic dramas!"
"The most important thing is that it's been 15 years now and there are still a lot of people watching it, rewatching it twice, three times, and four times!"
“If we do a joint venture with The Legend of Zhen Huan, it will definitely be a hit!”
"Look at these stupid colleagues. They are still betting on the dramas to be broadcast. Their brains are not flexible at all." Chen Yue was very proud.
However, she soon received a call.
"Mr. Chen, the people over at The Legend of Zhen Huan said that someone has signed an exclusive milk tea collaboration this year."
"What!?" Chen Yue jumped up from her office chair.
Who, who has the same idea as me, but actually intercepted me!
On the other end of the phone, the person in charge of the connection swallowed her saliva. She knew in her heart that when she said those two words, her boss's mood would definitely fall to the bottom.
"Mr. Chen, it's... it's pomelo tea."
At this moment, Chen Yue instantly showed signs of turning into a crazy woman again.
“Ahhhhhhh!” She was already starting to go crazy inside.
"Calm down, calm down, calm down." Chen Yue began to brainwash herself.
There is one good thing about Crazy Grandma, that is, she only goes crazy by herself, and can even do something awesome like scolding Cheng Zhu while competing with [Headphone Model].
However, she always controls her emotions in front of others, especially in front of her employees.
"Okay, I understand." Chen Yue tried her best to act calm, but her tone still showed that she was in a bad mood.
After hanging up the phone, she started scolding Cheng Zhu.
"How could a grown man like you think of collaborating with a palace drama?"
"He actually has the same idea as me?"
Damn it, he deserves to die!
Sister Yue had no idea that Cheng Zhu, as a reborn person, knew the classic status of "The Legend of Zhen Huan" much better than Chen Yue!
Do you think it’s awesome that it’s been popular for 15 years?
It's so funny. It's still fucking popular in 2024. It's on the trending searches all the time, and its popularity suddenly explodes all the time!
Looking around, they are all level 10 scholars of "The Legend of Zhen Huan".
After finalizing the cooperation with "Nirvana in Fire", Cheng Zhu immediately sent someone to contact "The Legend of Zhen Huan".
Chen Yue paced alone in the office, and soon she made another phone call.
"Forget it if 'The Legend of Zhen Huan' doesn't work, why don't you contact 'Wulin Waijia'!" Chen Yue immediately thought of another classic old drama that would be suitable for a co-branding.
The drama "Wulin Waijia" is even older.
It was first broadcast on CCTV-8 in 2006, and later, local TV stations would rebroadcast the drama almost every year.
"The Legend of Zhen Huan" is at least a real big production, while "Wulin Waijia" is really a low-budget drama.
However, its reputation and popularity are obvious to all.
For many young people, it is even more of a childhood memory.
"I remember many people said it was a great show to watch while eating?" Chen Yue suddenly remembered this joke.
If you don’t know what to watch while eating, just click on an episode of “Wulin Waijia” and take a look.
For this kind of chapter-based ancient costume sitcom, you can just click on any episode.
“Moreover, every character in Tongfu Inn is very distinct.”
“We can definitely do a wave of character collaborations!”
The more Chen Yue thought about it, the more excited she became, and the more she thought about it, the more she felt that it was no worse than "The Legend of Zhen Huan".
However, the final reply was: "Wulin Wai Zhuan also signed an exclusive co-branding agreement with Youcha."
Crazy, Chen Yue is completely crazy!
"Then contact The Legend of Sword and Fairy for me!"
Then, The Legend of Sword and Fairy was gone too.
"Taiwanese dramas, It Started with a Kiss, Meteor Garden."
It’s gone, it’s gone, it’s gone.
"Then there must be "Dream of the Red Chamber" and "Journey to the West", right?"
It's so funny, it's impossible!
Cheng Zhu started taking action a long time ago, just like he was doing wholesale business.
He had long predicted that after the joint venture with "Nirvana in Fire" became popular, some people might think of collaborating with old dramas.
So, he signed countless contracts in one go.
What's more, Sister Yue doesn't take male customers seriously at all.
She hadn't even considered some of the more classic works among male audiences.
Cheng Zhu was not like that.
"Are boys not important?"
"Will the male baby not spend money on my store?"
--Yes.
Boys’ spending power is garbage!
However, joint ventures can still boost the market.
Especially some dramas that have been wildly anime-styled, full of famous quotes, and are still very popular.
For example, "Drawing Sword"!
This is a true anti-Japanese drama that is extremely effeminate and farting.
There is no need to say much about its popularity and reputation.
Many boys would say, "Joint venture? I'm not interested. It's just a way to make money. I'm not a fool. I'm going to take advantage of you because of a joint venture. Why buy a cup of milk tea for more than 30 yuan? You said "Drawing Sword"!"
"Fuck! Brothers, let's go!"
Anyway, for Cheng Zhu himself, he would be interested in the co-branding of "Drawing Sword".
As a result of his operations, Chen Yue couldn't find any classic old drama she wanted to collaborate with!
Her back hand was completely cut off by Cheng Zhu.
What scares her the most is: "Since Cheng Zhu has already signed contracts with them, he will definitely launch co-branded products one after another, and even release some new products related to the content or characters of the drama just for the sake of co-branding!"
"Just like the Yangmei series we launched for Mei Changsu last time!"
This means that in the coming period of time, Yuzucha will be incredibly strong!
She couldn't even imagine what kind of storm Yuzu tea, which has already been dominating the milk tea industry, would cause after launching a series of co-branded products that could bring back memories of youth.
Chen Yue began to feel more and more panicked.
She also began to realize more and more how terrifying Cheng Zhu was!
"He now not only has a bunch of classic movies and TV series under his belt, he also has 600 million."
Chen Yue put down her phone and slumped in her chair, as if she was broken, looking up at the ceiling with lifeless eyes.
She was in a daze for a long time, and then she was awakened by something.
"Damn it, I thought my peers were not as smart as me at first. No one thought of co-branding with a classic old drama."
"Now it seems that this may not be the case at all! I took myself too seriously!"
"It's not that no one can think of it, but no one can do anything about Cheng Zhu!"
(ps: Ask for double monthly tickets at the beginning of the month!)
(End of this chapter)
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