Chapter 496: The Pure Little White Flower Arrives in Hangzhou
In the hot summer, you can already hear the noisy chirping of cicadas.
For students graduating from high school, this will be a summer vacation different from previous ones.
Meng Yiyi dragged an oversized suitcase and boarded the high-speed train to Hangzhou.
It is obvious that she is not the kind of girl who has strict family education.
When Meng Qingyu heard that her daughter wanted to go to Hangzhou for a few days, she agreed without asking any questions.
In her eyes, her daughter has always been well-behaved and sensible, and there is really nothing for her to worry about.
In life, sometimes it may be the daughter who takes better care of herself.
Why does Cheng Zhu always think that Yi Yi is the [Innate Lover Holy Body]?
Because everyone says that older sisters are caring, and she is very caring at such a young age.
As the high-speed train sped along, the girl with a ponytail and a dark blue hat looked out the window without makeup, and she was in a very good mood.
She has always had great ambitions for Cheng Zhu, but because one is in Tai City and the other is in Hangzhou, she can't get in touch with him at all.
But now it's different.
Next it depends on how you perform.
This pure little white flower picked up her phone and sent a WeChat message to Zhang Qiqi first.
"Sister, I'm already on the high-speed train."
Her cousin didn't reply, probably because she was busy taking pictures.
The apartment had a password lock, and she had already told Yiyi the password. If she hadn't finished her work by the time she got to Hangzhou, she would let Yiyi go to the apartment to rest first.
After a few minutes, the phone of this pure little white flower vibrated.
"Are you on the way?" It was a WeChat message from Cheng Zhu.
Recently, the two of them have been in frequent contact on WeChat. They don’t chat for long each time because Cheng Zhu is very busy, but they have been in touch.
Therefore, he knew that his lover in the previous life was very anxious to come to Hangzhou during the summer vacation.
At this moment, Yiyi saw that it was a WeChat message from Brother Cheng Zhu, and a faint smile immediately appeared on her face.
"Yeah, I just got in the car not long ago."
"Okay, I've arranged a car to pick you up. Here's the phone number." Cheng Zhu sent a number.
Then, he was too lazy to chat anymore, as he had things to do: "Then I'll be busy now."
"Okay, thank you for troubling Brother Cheng Zhu." The girl said politely.
The two have been in constant contact since their last concert in Hangzhou.
Yiyi thought that he had a very good chat, and sometimes the content of the chat was even a little ambiguous.
She often secretly expresses her admiration for Cheng Zhu.
In her opinion, "Brother Cheng Zhu is so busy every day, but he is still willing to chat with me. Doesn't this mean something?"
During their interactions, she took advantage of the fact that she was a minor, so sometimes she spoke in a "stupid" and "unemotional" manner.
Just like when the whole internet was spreading rumors about Cheng Zhu and Shen Qingning, she found an opportunity to ask about it, and was quite direct.
In the end, the answer she got was: "Nonsense, she and I are not in a romantic relationship at all."
After receiving this reply, she immediately sent back an emoticon, which was a very cute little girl smiling very happily.
"Why are you so happy that I'm not in a relationship with her?" Cheng Zhu asked deliberately.
"I won't tell you!" Yi Yi replied.
No matter what, Meng Yiyi, who started school early, is still an underage girl under the age of eighteen.
In this kind of chat atmosphere, she was really immersed in it and felt a little bit overwhelmed.
In Yiyi's eyes, the old woman Zhang Qiqi is nothing to be afraid of.
But if it was Shen Qingning.
She will be very panic-stricken!
This woman is so perfect. Her appearance, temperament, family background, and the abilities she demonstrated at concerts are all impeccable.
"Zhang Qiqi mentioned her to me before, saying that Miss Shen is very arrogant and acts pretentiously all day long."
"Maybe this is her only shortcoming?" the girl thought.
The train arrived at Hangzhou Station. After getting out of the station, Yi Yi got on the car arranged by Cheng Zhu.
It was a business car registered under the company's name, a four-seater version.
In fact, in 2015, commercial vehicles were not as popular as they are now.
Unlike a few years later, both Alpha and Lexus LM were sold at a price increase of hundreds of thousands, and they were still in short supply and extremely valuable.
There will also be many people who buy Mercedes-Benz commercial vehicles and then spend money to modify the front face to look like Maybach.
It was Yi Yi's first time to ride in this kind of four-seater commercial vehicle, and he found it very novel.
The four-seater version of the car will definitely be more spacious and luxurious than the normal version.
Moreover, this car is used by the company to pick up and drop off important people, such as Yue Dongyi and Wang Zeng.
Therefore, the mineral water prepared in the car is all Puna.
Yiyi recognized this brand. Many luxury goods counters provide this kind of water to customers.
Of course, more importantly, there are dedicated drivers to serve you.
For Lin Lu and Shen Qingning, this would not be a little surprise in life.
For example, Ningning's family has a Rolls-Royce Ghost, and Lulu's family has a Maybach, both of which come with drivers.
But for girls like Yiyi and Qiqi, this is the life they yearn for.
Why is it that for many truly high-class rich second-generations, the cost of picking up girls is very low?
Because the luxury car was originally intended for his own use, but there was just one more person in the car.
High-end hotels are meant to be stayed in, and they don’t charge per person.
Even if one more person sleeps in his big villa, the air quality will not deteriorate.
When you fly together, the other person’s points can be used to upgrade your cabin directly.
But these daily lives of others are the dreams of some people.
The car stopped at Xiyuan Apartment opposite Xinhang Apartment. The driver got out immediately to help with the luggage and even said he could help carry it up.
But Yiyi refused.
Her suitcase was very big and heavy because she had no intention of coming to Hangzhou for just a few days, she wanted to stay for a long time.
As expected, Zhang Qiqi was still busy, so Yiyi went to the sixth floor alone and entered the password.
As soon as she entered the house, she couldn't help but say, "Zhang Qiqi lives quite well."
The level of Xiyuan Apartment is not much worse than that of Xinhang Apartment where Cheng Zhu lives.
Hotel-style cleaning services are also provided.
"It seems that with the help of Brother Cheng Zhu, she has made a lot of money after joining Gushan Culture." Meng Yiyi thought.
She immediately started packing her luggage.
Since someone had just been hired to clean the house, there was no place for her, a little housework genius, to use her skills.
She is actually quite good at organizing things, and she has learned from watching videos. But when Zhang Qiqi is not at home, she will not organize things randomly on her own initiative.
There are many girls in this world who think they are very sensible, but in the end they end up causing trouble to other people’s daily lives. Instead, they themselves gain emotional value and think: I am so great!
Yiyi looked around, then picked up her phone and started searching for a nearby flower shop.
This very savvy underage girl planned to go out and buy some flowers and bring them back to put in a vase.
"It's a good idea to walk around and get familiar with the surroundings," she thought.
On the other hand, Cheng Zhu was quite busy.
He is making new arrangements for the marketing department in the company.
Yesterday, the joint event between Youcha and "The Legend of Sword and Fairy" had already begun.
Once it was launched, it was a total hit!
For those who come to buy milk tea anyway, the price has not increased, but it has special packaging and comes with exquisite small peripherals, so the cost-effectiveness can be said to be super high.
Originally, this special model is suitable for posting on WeChat Moments and Weibo, and now you don’t have to spend a penny more, so great!
It’s a pity that although money was saved, the queues became even longer.
Cheng Zhu specially hired several marketing accounts to promote this collaboration.
With the popularity of "Nirvana in Fire", the popularity of the "Legend of Sword and Fairy" series, also starring Hu Ge, has soared again.
Nowadays, under the banner of "nostalgia killing", there are still many people who fall for it.
Once the popularity rises, many female internet celebrities will come to buy spontaneously, then take photos and post them on Weibo to attract traffic.
The drama "Legend of Sword and Fairy" is indeed the childhood memory of many people, and even the songs and soundtracks in it are all classics.
There is no need to talk about "The Legend of Sword and Fairy 1". Even "Preferential Treatment" from "The Legend of Sword and Fairy 3" suddenly became popular again many years later, and has been high on the charts ever since.
In the company, the person in charge of the marketing department of Youcha is named Gu, a surname that sounds very similar to the male protagonist in a romance novel.
Cheng Zhu always thought: "His parents probably wanted their son to be a good boy. They probably knew some English and looked very Western, so they named him Gu Debo."
Gu Debo once worked in an Internet company and actually has strong marketing skills.
But after coming to Youcha, I felt a little inferior in front of this big boss who is known as a marketing genius.
Cheng Zhu specifically told him: "Don't post the comparison pictures between the Youzu Tea store and other brand stores online this time. It won't work."
"Okay." Gu Debo nodded.
He used to have his own ideas, and since the boss was very young, he would sometimes offer his own small suggestions.
After many times, he learned to shut up.
"I thought I was here to support him, but I didn't expect I was here to learn from him."
There is something to learn and money to earn. I understand. I came to Youcha to study for a master's degree!
After arranging the work of the marketing department, Cheng Zhu returned to his office and called his senior Wang Yun'an to learn about Mingcha's current situation.
"How many more stores do you have now since I bought the shares?" he asked.
“Junior, there are thirty-seven more.” Wang Yun’an replied.
"Well, not bad. There are more than thirty new ones in such a short time." Cheng Zhu said.
"Food delivery platforms are developing rapidly now, and we are actually benefiting from it," he said.
Since the emergence of pomelo tea, it has definitely brought a blow to the traditional milk tea industry.
Fortunately, pomelo tea is currently concentrated in big cities and has not yet spread to small places, and it does not take the franchise route.
This is the case with all the new forces in the milk tea industry now, all of which take the route of financing and self-operation.
Those who want to open a milk tea shop have little choice but to join these old brands.
Originally, everyone’s enthusiasm for joining has actually faded a lot, and they subconsciously think that these traditional milk teas are becoming outdated?
It feels like the era of this kind of milk tea is almost over.
However, the takeaway war is now so fierce that some people with a little bit of brains immediately discovered the business opportunities.
“It seems like it’s still possible to enter the milk tea industry now!”
This has led to a collective recovery for these traditional brands.
Previously, the pace of opening franchise stores had slowed down significantly, giving them the feeling that we were going to be doomed.
But as platforms such as [Mituan Waimai] and [Are You Elephant] began to spend money like crazy, the situation immediately improved.
To put it simply, they are standing at the forefront of the trend.
You don’t have to do anything, because there is a windfall, you can take off.
Cheng Zhu thought about it and felt that the time was almost ripe.
He stated the purpose of his call in a deep voice: "I think it's time to start the plan we have made."
"Okay." Wang Yun'an had been waiting for this day.
Shenzhen is the city of capital.
Chen Yue, who had suffered from insomnia for several days, put on exquisite makeup and came here to meet Zhao Long.
As an investor, Zhao Long was very dissatisfied with Yuecha's performance in these two quarters.
Youcha has dared to claim that its valuation will exceed 10 billion next year, but Yuecha is expected to lose even 3 billion next year!
Cheng Zhu sounded the clarion call for an alternative version of a price war, which made Zhao Long feel a little uneasy.
Price wars often mean burning money.
However, whose money is being burned?
Of course it’s our venture capital firm’s money!
As soon as Chen Yue arrived at the company, Zhao Long took her to a small meeting room.
Qian Yi, the managing director who was responsible for following up on the Yuecha project, was also present.
“We at Yuecha shouldn’t be doing any joint ventures in the near future, right?” Zhao Long went straight to the point.
"I didn't have this plan originally." Chen Yue told the truth.
She is also a little wavering in her heart now.
Because the devil Cheng Zhu is attacking my heart!
"These new brands can't afford to do joint ventures without raising prices. Do you want to follow my lead, Sister Yue?"
"Come on, Sister Yue, come on~"
She was really wavering.
Zhao Long nodded, glanced at Qian Yi and Chen Yue, and asked, "We can actually afford to cooperate without raising the price, right?"
"Of course you can," Chen Yue replied immediately.
Zhao Long hesitated for a moment, raised his hand, and said, "Forget it, let's not do a joint venture for now!"
"There is no good co-branding plan. I would rather not do it, so as to avoid being compared with Yuzu Tea and increasing its popularity."
"However, since this joint venture does not increase the price, we will definitely follow suit. Don't worry about what other new brands do. We have this condition, so we have to follow!"
"Anyway, we don't have to do it now. After a while, everything will be different, don't you understand?" Zhao Long made the final decision.
Chen Yue: "That's actually what I was planning to do. I'll try it out in the future."
Zhao Long nodded and started talking about another thing.
"I called you here today mainly because I wanted to discuss another matter with you."
"I think we at Yuecha can avoid Youcha appropriately and not confront it head-on on the same battlefield," he said.
Chen Yue raised her head and said, "Boss Zhao, do you mean to open stores in some new cities, avoid Yuzu Tea, and temporarily give up the expansion in first- and second-tier cities?"
Zhao Long nodded and said, "In many third- and fourth-tier cities, young people's purchasing power is actually very high, which is different from a few years ago."
He also gave an example: "Provinces like Zhejiang, Guangdong and Jiangsu are typical examples of provinces that share wealth with the people."
"There are many small business owners, many of whom have money, and their children's consumption level is not low either."
"In these provinces, even in some small cities, there will be a large number of high-end milk tea consumers."
In fact, once high-end internet-famous milk tea stores in first- and second-tier cities are sufficiently saturated, they will indeed prioritize expanding to these provinces.
Take Zhejiang Province as an example. In some county-level cities, you can see stores of major internet-famous milk tea brands, and there may be more than one, but several.
Upon hearing this, Chen Yue nodded slightly.
Although this may be used by some people to make an article, saying that Yuecha cannot compete with Youcha, so it is avoiding the battle and developing behind it, but this is indeed the best way for survival and development at present!
Internet-famous milk tea is all the rage on the Internet right now, but many people can’t even buy it.
The first choice in everyone’s mind is definitely pomelo tea, and it is the unique first place without a gap.
But if you can’t buy Yuzu tea, Yuecha is also a cheap alternative.
After all, we are the second in the new force of milk tea, right?
In these cities, the traditional milk tea industry now dominates the market.
For example, Yidiandian, coco, Mingcha and so on.
When competing with them, Chen Yue was not at all afraid.
I can't deal with Cheng Zhu, so how can I deal with you?
What's more, these traditional milk tea brands don't have any fruit tea series at all.
Without a complete supply chain and cold chain logistics, it is impossible to sell fruit tea.
The three of them chatted in the conference room for half an hour. Chen Yue said that she would work out a plan after returning to the company.
After she drove back to the company, she asked all the executives to stay and hold an overtime meeting to discuss the matter.
The meeting lasted nearly two hours, until almost seven in the evening.
A relatively preliminary plan has been discussed, and we have also specially selected several pilot cities.
"I just have one request." Chen Yue raised a finger.
“Since we are all moving towards third- and fourth-tier cities, I want to get the best position!”
Regardless of whether Youcha will open a store in the future, we have at least occupied the best location.
Chen Yue was still quite confident when walking out of the meeting room.
People are like this sometimes. The more people get together to exchange ideas and hold meetings to discuss, the more they get excited.
She is really a little afraid of Cheng Zhu now, and her heart is full of fear of him.
Even now, when she suffers from insomnia and uses headphones to help her sleep, she no longer curses Cheng Zhu's name while going crazy.
Chen Yue has begun to be afraid to face Youcha head-on.
——Escape is shameful, but it is useful!
"It's a pity that the traditional milk tea franchise stores in these cities will soon be hit by our Yuecha!"
"Most of these franchisees are small business owners."
"Unfortunately, the business world is like a battlefield, and it is bloody like this."
"I will definitely take over the milk tea market share in these cities!"
After being abused for half a year, Chen Yue just felt that it was really fucking satisfying to pick on the weak.
And that night, Mingcha’s official Weibo suddenly announced a piece of news that shocked both the new force milk tea circle and the traditional milk tea circle.
Mingcha will officially launch the fruit tea series starting from June 15th!
(ps: asking for monthly ticket~)
(End of this chapter)
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