Chapter 508 Who is the man behind the scenes?
In the bathroom, Yiyi saw something on Qiqi's clothes.
The underage girl didn’t think too much at the moment, she just thought: “Food splashed on clothes?”
Based on Meng Yiyi's understanding of her cousin, she knew that she was the kind of girl who liked to use tricks and schemes.
Because of this inherent impression, she could imagine a drama when she saw the "post-meal residue" on her clothes.
"Whether it was unintentional or not, I really don't know."
"But she must have used a lot of tricks when she wiped it with that paper!"
If this was a normal emergency that happened during a meal, Yiyi would definitely be able to predict it.
With the character of the Green Tea Senior, she would definitely make the scene look somewhat seductive, showing off her rather proud figure, wiping her chest while singing with a slightly clipped voice, which would definitely make most men stare at her.
Unfortunately, the underage girl could not have imagined how "serious" the developments that night would be.
Inside the car covered by the rain, the atmosphere was ambiguous and charming.
At this moment, Yiyi was still standing in front of the mirror, holding the tight little camisole in front of herself and comparing it.
"I don't think I can wear this kind of clothes to achieve the same feeling as her."
She actually thinks this top is pretty good-looking. It is especially figure-flattering. It can outline the curves of a woman's body and also magnify the advantages of the shoulder and neck lines.
But it is obvious that she can't achieve the same effect as Zhang Qiqi.
When Zhang Qiqi wears it, she really has that sexy vibe.
As for Yiyi, she might be more inclined to the pure desire style.
But the desire of this innocent little white flower who has never been in love is too weak now.
After placing the top and denim shorts on the countertop of the sink, Yiyi squatted down and continued to take out the other dirty clothes in the basket.
All that was left inside was the set of white lace underwear that Zhang Qiqi had worn that day, and a pair of white boat socks.
After she put all of this on the sink, she fell into a brief moment of embarrassment.
It's quite embarrassing to let others wash such intimate clothing.
At this moment, her cell phone rang.
That was a WeChat message sent in a hurry by my cousin who is a popular school girl.
"Need not!"
Don't wash them! Don't touch them! Stop it!
Zhang Qiqi was so busy taking pictures that she didn't even notice she had received the WeChat message.
When she saw it, she was immediately shocked and almost stood up from her chair. She typed quickly to stop her cousin!
Don’t touch!
Yiyi, you are a little too sensible!
It’s not a question of whether or not I’ll be discovered, it’s just that I simply feel embarrassed.
When she saw that Yi Yi didn't reply immediately, she was ready to call him.
Fortunately, at this time, Yiyi replied: "Okay."
Zhang Qiqi secretly breathed a sigh of relief when she saw the reply.
"What's wrong?" Susu beside her looked at her and couldn't help asking.
"It's nothing. There was a small problem at home, but it has been dealt with." Zhang Qiqi smiled.
But she didn't know that Yi Yi, who was standing in front of the mirror in the bathroom, was frowning slightly at this moment.
This young girl with a childish look and an extremely pure temperament was slowly putting down her cell phone and looking at the underwear on the sink with a frown.
"What is this?" she thought to herself.
At night, Wang Yun'an in Tai City felt a little nervous.
Because according to Cheng Zhu's arrangement, at 7 o'clock tonight, Mingcha's official Weibo and other channels will announce the prices of several major fruit teas.
He sat in the boss chair in the office, looking up at the ceiling, still a little dazed.
After graduating from the Polytechnic University, he started working in the milk tea industry.
As an ambitious young man, he has great expectations for the future of tea.
In fact, he did it.
He also has clear plans and arrangements for development in the next few years.
Until pomelo tea came into being!
Cheng Zhu is like a devil in the milk tea industry, forcing the entire industry from the 2.0 era to the 3.0 era.
"What plan, what layout?"
"Die! Everyone must die!"
New milk tea brands have sprung up like mushrooms after a rain, dividing the milk tea market.
——A major reshuffle is inevitable!
Wang Yun'an had thought about whether he should start fresh fruit supply chain and cold chain logistics.
But he doesn't have the ability.
Cheng Zhu's proactive contact was actually just right and the timing was spot on.
This senior from the Polytechnic University later thought about it several times: "Why did my junior choose me and Mingcha?"
"Why does he think that I am willing to give it a try, to take the risk of returning to the pre-liberation era overnight, to make fruit tea?"
He still can't figure out these questions.
He just felt that this junior who was only a freshman in college seemed to be able to see into his heart many times!
Letting Cheng Zhu invest in Mingcha was actually a very difficult decision.
Wang Yun'an held several meetings within the company, and before making a personal decision, he even stayed up all night without sleeping at all.
Because some of the conditions proposed by Cheng Zhu are very harsh.
It would be more accurate to say that it is letting the Youcha team invest rather than letting Cheng Zhu invest.
At his request, companies like Shen Qingning, Shen Minglang, and Pulin Capital all invested in Mingcha, but their shares were very small.
Now, Wang Yun'an sometimes jokes to himself: "It feels like Mingcha has become a secondary brand of pomelo tea."
Cheng Zhu had never thought about creating a sub-brand like those high-end internet-famous milk tea brands in his previous life and then grabbing a share of the affordable market.
It turns out that this is almost impossible to do and it is easy to lower your own standards.
Companies like Wang Yun'an and Mingcha are good investment targets.
In his previous life, he would be able to expand Mingcha's store count to nearly 10,000 nationwide and submit an application for listing in just a few years. That was a terrifying and exaggerated thing!
The future milk tea industry will be a market worth hundreds of billions!
Among those popular brands that can be named, which boss is not a frequent visitor on the rich list?
Cheng Zhu will not just focus on a single internet-famous milk tea.
Fortunately, for Wang Yun'an, although letting Cheng Zhu invest was an extremely difficult decision, the help he provided after the investment was undoubtedly huge, even terrifying!
It was the first time that he admired the strategic vision of a colleague so much.
When it comes to marketing, he is an expert.
This time, Cheng Zhu also put forward his own suggestions on the pricing of fruit tea.
Wang Yun'an firmly believed that because he announced that he would start making fruit tea, the entire industry must be in a panic.
He suddenly felt a little refreshed!
After all, he was once a member of the panic-stricken army.
"Hey, it's your turn!"
At exactly seven o'clock in the evening, Mingcha officially announced the prices of part of its fruit tea series.
The main recommendation is [Super A Cheese Grapes], the price of a large cup is 17 yuan.
[Yangzhi Ganlu] A large cup is 16 yuan.
[Passion Fruit Mango Ice Orange] Large cup 15 yuan.
【Super refreshing passion fruit】A large cup costs 13 yuan.
As soon as these prices were released, they caused an instant sensation on the Internet.
Since Mingcha is not currently considered an internet-famous milk tea, the online response will not be as exaggerated as that for Youcha and Yuecha.
But as the first traditional milk tea to be transformed, it definitely still has some popularity and hype.
Especially for people in some small cities, the arrival of Internet-famous milk tea seems to be a long way off.
But Mingcha is real and may even be available in residential areas!
“This price is about what I expected!”
"Sure, it's not like I can't afford it."
"It's not just fresh fruit, is there jam?"
"Ah! I can buy some fruit tea too!"
"It's so funny! How dare you sell it at such a high price? You've always sold milk tea at around 10 yuan. Suddenly raising the price to such a high level really hurts old customers like us."
"Hurry up and get out. I want to buy a cup of cheese and grapes to try."
"Are you worthy of this price?"
"I thought they would all be within 15, but I didn't expect there would only be one."
“Go, go, go! I’ll go as soon as the new products are released on the 15th!”
When it comes to price, everyone has their own opinions.
The differences in opinions between people have always been very large.
But for colleagues in the same field, they know too well how terrible this price is!
——It’s over, it’s coming for us!
For the old brands, Mingcha is the first to transform, which will quickly occupy the market they own.
The milk tea you have is also available at Mingcha.
But you can’t make the fruit tea that Mingcha can make!
What’s more, the popularity of internet-famous milk tea has skyrocketed, and Mingcha has become a cheap substitute for them in small cities.
But for the new force of internet celebrity milk tea, their retreat route has been cut off.
Before, everyone didn’t know the pricing and just had a bad feeling in their hearts.
Now, once the price is set, there is really no way to play!
Yu Feng of [Chayu] had already selected suitable shops in some fourth-tier cities.
Now, I have no idea how to fight Mingcha.
"Our price is more than ten yuan higher than his!"
"If we are the only store in the city that can sell fruit tea, then it's actually not a big problem and it can definitely generate profits."
"High-end milk tea is expensive, but that's only relative to regular milk tea. This thing is only 30 yuan after all."
"Some people will definitely buy it just for the novelty!"
"To be precise, spending 30 yuan to post a picture on WeChat Moments, to show off, and to create some WeChat Moments material is actually very cost-effective."
"Many girls just like to post pictures of themselves eating and drinking on their Moments. Thirty-odd bucks is really a saving."
But, when Mingcha suddenly appeared, things became different.
Then it is very likely that it can only attract customers who are looking for something new.
In terms of daily consumption, the pricing of fine tea is definitely more in line with everyone's needs.
Do you still expect to have repeat customers?
What’s even more frightening is that if these internet-famous milk tea brands enter some fourth-tier cities, they will definitely not open several stores in one go.
Usually, you will choose to open only one store at first.
However, this kind of city is the territory of traditional milk tea, and they are the local tyrants in the past.
Mingcha has more than one store in these places.
Whether you can become a dragon crossing the river depends on whether you can withstand my “group fight”!
There is no way. Internet celebrity brands like [Chayu] and [Lecha] do not have the strength of Yuzucha.
A blacksmith must be strong himself!
They don’t have strong product power, sufficient online popularity, or sufficient financial backing, so they will really panic about Mingcha!
Cheng Zhu named this wave of suppression against friendly competitors as "playing both sides".
Pomelo tea is drunk from top to bottom, while Ming tea is drunk from bottom to top.
This has a big benefit.
"Citrus tea is now mainly focused on seizing the market in big cities first."
“After first-, second- and third-tier cities are saturated, they will start to sink further.”
"Now, we have to make sure they don't dare to go, and if they go, they will be beaten!"
“I don’t want this bunch of crooked people to muddy the waters when I want to open a store in a fourth-tier city.”
Mingcha is indeed Cheng Zhu’s investment project.
But it is also a gun in Cheng Zhu's hand!
In Shenzhen, the weather in June is already very hot.
This place, which was once the base camp of Yuecha, has now been completely destroyed.
The business of the Century Plaza store is in stark contrast.
The collaboration between [Youcha] and "The Legend of Sword and Fairy 1" has just ended, and now the collaboration with "The Legend of Sword and Fairy 3" is proceeding naturally.
The songs played in the store include "Preference" and "Never Change in This Life".
Since there is no price increase for the joint venture, the business in the store is extremely hot.
More importantly, all the actresses in "Legend of Sword and Fairy 3" have developed very well, and they are all popular stars in the entertainment industry.
Do you think this is just a collaboration with a classic old drama?
Actually, it’s not.
Cheng Zhu is also taking advantage of the fan circle!
This kind of collaboration definitely has nothing to do with these celebrities.
But it doesn’t matter, some fans will still buy it.
He has seen many fans sharing photos of milk tea in the Weibo [Super Topic] of these stars.
Moreover, these fans in fan clubs are all qualified mouthpieces. They are particularly active online and love to create momentum!
What’s even more interesting is that this dirty guy Cheng Zhu has started to manipulate human nature again.
He is very clear about one thing: "These fan circles will compete with each other!"
As 85 flowers in the entertainment industry, how is it possible not to compete secretly?
Maybe the relationship between the two parties is better, so they may not necessarily fight with each other.
However, there will definitely be a secret competition!
Xuejian is the heroine of this drama. It’s impossible that the [Xuejian style] cannot sell slower than the [Longkui style] and [Zixuan style], right?
Oh, my sister plays your supporting role in this drama, do you really think my sister can’t sell better than you?
What's more, there are actually all kinds of messy CP parties in "Legend of Sword and Fairy 3".
Long Kui and Long Yang have a bit of an orthopedic feel.
When it comes to orthopedics, the CP party's fighting power will be very fierce and very abnormal!
In addition, even Hu Ge and Huo Jianhua have CP fans, and there is always "If it's Hu, it's not Huo, if it's Huo, there's no escape."
When Cheng Zhu was doing online marketing, he used a lot of dirty tricks.
Although the taste is a bit strong, but I made a lot of money!
"Alas, I don't have any side jobs, and I've never been in the fan circle. I just do this with pure passion!"
In this case, what can Yuecha use to compete with Youcha?
Not only can it not be compared in terms of fame, but even its price-performance ratio cannot be compared.
For Chen Yue, Shenzhen is her base camp and her hometown.
Cheng Zhu now forced his way into her house and slept directly in the master bedroom. He kicked her out and made this crazy woman sleep in the living room!
Judging from the current market share, soon you may not even be able to sleep in the living room and will have to sleep on the floor in the utility room.
Now, Sister Yue hates two people the most.
The first one must be Cheng Zhu!
How much does he hate it? He hates it so much that when he uses the headphones, he would curse his name in English, using swear words starting with F, and the atmosphere and expression were extremely weird.
The second one is the person who invests money in Mingcha!
She really couldn't understand why anyone would still invest money in traditional milk tea these days?
"Isn't there a big hole in your brain?"
"For a franchise model like theirs, capital operation is difficult!"
"How many franchise stores do I need to open to earn this much money?"
"Do you want to franchise more than a thousand stores?"
The most important thing is that this is the first time a traditional brand has pioneered fruit tea!
The risks here are self-evident.
Some of the money was spent in the early stages, with billions being burned.
How much is the franchise fee for a franchise store?
"I don't care how far Mingcha can develop in the future!"
"All I know now is that it will be difficult to implement my new plan!"
"We have to wait and see for a while, and see how the new teas from all over the country develop!"
But for these brand founders shrouded in the shadow of Cheng Zhu, time is really precious.
Yuecha is still doing relatively well. After all, it has had a second round of financing and still has a lot of money on hand, so it can last for a while.
For other brands, every day of delay, every day of waiting, is a loss!
When we didn't know where to go, Youzu Tea was opening new stores all over the country every day.
So, Sister Yue really hated the person who invested money in Mingcha.
Because she knew in her heart that Wang Yun'an definitely didn't have the ability!
At this moment, Chen Yue's phone rang.
"Hey, have you found out?" she asked in a deep voice.
"I found out, it's Cheng Zhu."
"What!? Which Cheng Zhu, that Cheng Zhu?" She said something that contained a bit of confusing information, but her heart sank to the bottom in an instant.
"Yeah." the other party replied.
At this moment, Chen Yue felt her scalp tingling for an instant!
"Cheng Zhu?"
"Cheng Zhu invested money in Mingcha?"
The more she thought about it, the more her scalp tingled, and goose bumps began to appear all over her body!
Chen Yue always felt that Cheng Zhu was scary.
But now she felt that she had underestimated his terrifying power again!
"He really didn't leave us any chance to survive."
"He really won't give us any chance to survive!"
With his tactics of "using both hands and feet", Chen Yue felt that all his people were going to be killed!
Only friendly competitors can understand how absolutely what he did is and how high he stands!
The more friendly competitors he is, the more they can understand that Cheng Zhu seems to be on a different level from everyone else.
As a reborn person, he indeed overlooks the overall situation from an extremely special perspective.
A lot of the time, Cheng Zhu considers more than just milk tea, but also involves [Huabei], [WeChat mini-programs], [food delivery platform wars], etc.
He is clear about the future development, so he will take both internal and external factors into consideration and fully coordinate the overall situation.
For him, it is useless for competitors to unite. The "six major sects besieging Guangmingding" is so ridiculous.
If you don't make milk tea, I'll be like a frog in a well looking at the moon.
If you make milk tea, you will see me like an ant seeing the sky.
(ps: Ask for monthly ticket!)
(End of this chapter)
Continue read on readnovelmtl.com
