Chapter 512 You are my lifelong wealth
Generally speaking, when one company dominates an industry, capital will have to speak out.
In the past, merchants received a lot of subsidies, customers were delighted by the benefits, and riders were also well paid.
But what happened later?
Even many conflicts are being transferred, from the conflicts between the platform and the riders to the conflicts between the customers and the riders. Customers have been urged to be more tolerant, patient and considerate towards the riders.
I believe everyone has seen the hot searches about delivery guys, right?
But what about the platform itself?
There are more and more rules and regulations for employees, more and more exploitation, and the fees charged to customers are getting higher and higher.
As for merchants, let alone.
When the platform reaches its peak, merchants are the sons and the platform is the father.
To be honest, people's heads are always determined by their butts.
If the vast majority of people really have the opportunity to become capital, they may behave even worse than the capital they hate so much.
But Cheng Zhu's pomelo tea is a business, so he also needs to give more consideration to his pomelo tea.
"I have to pave the way before Ningning officially takes over." This is his mentality.
Admittedly, in a certain field, it is not easy to always have two giants competing for supremacy or a three-way competition.
Cheng Zhu got involved in it, only seeking to maximize his own interests.
What's more, being a merchant is just one of his identities, and he will eventually build his own platform in the future.
In the office, Wang Xin continued to control the discourse and was the one who guided the topic.
Cheng Zhu listened very carefully at the side.
After all, at his age, he can definitely get along better with Zhang Xuhao.
Moreover, Wang Xin's ambition must be greater than Zhang Xuhao's, and he wants more than Zhang Xuhao, so his approach when chatting will also be different.
"I personally really appreciate Mr. Cheng's recent series of arrangements on pomelo tea and Ming tea." Wang Xin turned the topic from Alibaba to pomelo tea.
"Here it comes!" Cheng Zhu said secretly in his heart.
He had always guessed that Wang Xin might bring this up.
On the one hand, praising someone is sometimes also a way to show your own level and status.
After all, praise from someone in a higher position is considered complimenting, while praise from someone in a lower position to someone in a higher position is now commonly known as licking.
Sometimes, praise is also a form of posturing.
Cheng Zhu personally likes to use this kind of rhetoric, which can have some subtle effects.
In addition, Wang Xin also mentioned [Tea].
Cheng Zhu was curious: "Does he want to take it all?"
I want both grapefruit tea and Ming tea!
He had thought about this before meeting Wang Xin.
Because [Are You Hungry] now has the advantage of being in big cities, it is more compatible with [Yuzu Tea]. And [Mi Tuan] is actually most compatible with [Ming Tea] at this stage!
In the past, the value of fine tea was not as high as it is now.
Wang Xinren gave the nickname Little Jack Ma, and Mingcha has now become a substitute for Xiaoyoucha.
As expected, after Wang Xin finished praising Cheng Zhu, he changed the subject and said, "After Mr. Cheng invested in Mingcha, Mingcha has also undergone a complete transformation. Wang Yun'an and I have also met them. If there is a chance, I will invite you to have a meal together."
"Of course." Cheng Zhu replied.
"I am personally very optimistic about both pomelo tea and Ming tea. I think if everyone can cooperate, there will be more possibilities in the future." Wang Xin put down the teacup in his hand, leaned on the armrest of the chair, and began to talk about his ideas.
"Yesterday, Zhang Xuhao must have made a lot of promises. In fact, with the current level of Youcha, no matter which platform it is, they will give the greatest sincerity at the moment, and our Mi Tuan is no exception."
“But from the perspective of size and the areas we are currently focusing on, [Ele.me] will appear to be more single-minded. After all, it is just a pure food delivery platform.”
Wang Xin looked at Cheng Zhu and continued, "You should have read the news in January. Penguin brought Dianping and JD.com together to invest $350 million in Ele.me."
Cheng Zhu nodded slightly.
Wang Xin saw this and said, "Mi Tuan is different. We are more like Dianping + Are You Hungry?"
Just one sentence actually widened the gap between his company and its competitors.
Look at this little Zhang Xuhao, he still needs my old rival [Dianping] to invest in him, otherwise he would have been defeated by me!
It is true that he has Penguin behind him, but I also have Alibaba!
For Wang Xin, outsiders are unaware of the current embarrassing situation between him and Alibaba, so he must raise this banner.
After laying the groundwork, he began to use his trump card.
For [Are You Hungry], its trump card is its market share in big cities.
Wang Xin knew that this area was not the main battlefield of [Mi Tuan] at the moment. It was the place where the finals would be held. Therefore, his current strategic layout was contrary to that of Youcha.
So, he said, "Like Dianping, which did not focus on its own food delivery business but chose to invest in Ele.me, we at Mi Tuan do our own food delivery and do not need to invest in any food delivery platform, so my idea is that we can invest in some businesses in the future."
After saying this, he began to look at Cheng Zhu with a hint of meaning.
This short man has a sharp look in his eyes.
"I have been paying attention to the emerging catering brands, and I also know that Youcha will definitely have the third and fourth rounds of financing in the future." Wang Xin continued to look Cheng Zhu in the eye.
"I think you should be aware that the platform is now in a period of rapid development, so merchants can make profits and receive a lot of subsidies, but what about the future? This kind of binding relationship is actually very light."
"But if the platform invests in your restaurant brand, that's another matter. Such a bundled relationship must be better than any promise, right?"
Upon hearing this, Cheng Zhu showed just the right amount of surprise on his face, and then fell into a brief silence.
However, what he was thinking was: "Just as I expected."
In fact, the four words "as I expected" actually mean that he is addicted to pretending to be cool. It is better to say "as I saw" rather than "as I expected".
In the previous life, Midan’s investment company invested in Heytea, and invested a lot of money, holding a considerable stake.
In addition to Heytea, Mi Tuan has appeared in many popular catering brands in recent years.
Wang Xin is indeed a man with great ambitions and sophisticated means.
Although he likes to copy foreign models and do whatever is popular abroad in China, he can always perform very impressive operations and is very forward-looking.
A few years ago, Wang Xin was defeated in every battle, but now he seems to have mastered some magical skills. His courage and skills are far beyond what he used to be.
This made him truly the king of the catering industry in the country!
At this moment, Wang Xin was sitting opposite Cheng Zhu, observing the young man in front of him, and he already had a feeling of having a sure win.
After this combination of punches, which merchant would not be confused?
Cheng Zhu looked at him and continued to pour him tea while saying sincerely, "This is indeed a direction I had not thought of."
"It's okay, no rush. We can still connect slowly later and talk slowly." Wang Xin raised the teacup and put it in front of his mouth. His chin slightly retracted, but his eyelids slightly raised to look at Cheng Zhu with a faint smile on his face.
More than half an hour later, Wang Xin left and headed for Ali.
Cheng Zhu was seeing him off, and when they parted, they shook hands intimately, and it was the kind where four hands were held together.
Wang Xin drew a grand blueprint for the future of [Mi Tuan] and also included Yuzu tea in it.
After Cheng Zhu returned to the office, he lay down in his boss chair and looked at the scenery outside the floor-to-ceiling window.
His office has a great view, overlooking the park and artificial lake across the street.
"I didn't expect Wang Xin to have such an advanced idea in 2015."
"He really wants to become my financial sponsor and bring me on board as well."
More importantly, after coming into contact with Wang Xin, he clearly felt that the other party's ambitions were not on the same level as Zhang Xuhao's.
In other words, the teams on both sides are not on the same level.
When your business grows bigger, you can no longer fight alone.
"No wonder this guy was able to perform so many amazing moves this year. He was so brave and killed like crazy." Cheng Zhu thought.
Judging from the overall ability, Wang Xin is definitely stronger than the passionate Hao Ge.
But is this really good for Cheng Zhu?
He stood up, and instead of continuing to drink his tea, he opened the freezer and took out a bottle of ice cola.
"Knock knock knock!" There was a knock on the door outside Cheng Zhu's office.
"Come in." Cheng Zhu said.
Shen Qingning, wearing a professional-style outfit, walked in.
Today she was wearing an off-white short-sleeved silk shirt on her upper body, a pair of black straight high-waisted trousers on her lower body, and a pair of low-heeled shoes on her feet.
She has a cool temperament and she tied her long hair up to look more capable.
Cheng Zhu, who was sitting in the boss chair, looked up at her. He felt that when this beautiful woman walked in low-heeled shoes, it was as if every step was stepping on people's hearts.
I wonder how amazing these legs would be if paired with high heels.
"Have you finished talking with Mi Tuan?" Shen Qingning asked.
"Yeah." Cheng Zhu nodded.
She was just busy with other things in the company, so she didn't get involved.
Ningning is now in charge of a part of the work in the company, and Cheng Zhu is happy to have some free time, so the two of them have more contact in the company.
——"Talking Business as Business".
"How was the chat?" Shen Qingning asked.
"It's okay. The pie was drawn very big, and it almost made me faint." Cheng Zhu smiled.
"Painting cakes?" Shen Qingning frowned slightly.
"It's not just empty talk. If conditions permit, the verbal promise Wang Xin made today should come true." Cheng Zhu replied.
Shen Qingning dragged out the chair opposite Cheng Zhu and sat down.
She also wore earrings as an embellishment today, which was quite delicate.
Ning Ning was very sharp and grasped the key point in Cheng Zhu's words: "What do you mean by if conditions permit?"
"Of course he doesn't have the ability now." Cheng Zhu leaned back in his boss chair and replied.
Seeing the slightly confused look on the other party's face, he began to discuss in detail: "Wang Xin intends to invest in us during our subsequent financing, so that both parties can achieve a deep bond."
Shen Qingning frowned even deeper when she heard this. This was a direction she had never thought of.
But at first glance, it really makes people feel shaken.
Which merchant wouldn’t be confused by this?
With this level of cooperation, it is no exaggeration to say that our brand is the prince of [Mi Tuan]!
"It sounds tempting." Shen Qingning commented: "But you think he can't do it?"
"It's definitely not possible now, and it may not be possible in the future." Cheng Zhu said with certainty.
In the future, the funding sources of [MiTuan Dragon Ball Capital] will include a number of large enterprises and professional mother funds including MiTuan, Penguin, and New Hope.
In other words, Wang Xin was pulling Penguin, New Hope and others into this.
But now, Alibaba is behind [Mituan], and Penguin is behind [Are You Hungry]
Given Wang Xin's current fragile relationship with Alibaba, can he make it happen?
That's weird!
What's more, Cheng Zhu never thought of labeling himself as an Alibaba member.
——Even if our companies are in Hangzhou!
Cheng Zhu looked at Ning Bao and said with a smile: "I will be a half-hands-off shopkeeper in a while, and you will have a heavy task. You can't beat Wang Xin now, which is also a point of entanglement for me."
If he wasn't reborn, he knew very well that he wouldn't be able to win.
Upon hearing this, the arrogant girl immediately opened her mouth and wanted to say something.
But the person Cheng Zhu was talking about was "Little Jack Ma" after all, so no matter how proud she was, she didn't know what to say.
In the end, she just said: "So, it is because of my personal ability that you are more worried about being at a disadvantage after cooperating with Mi Tuan?"
"Yes." Cheng Zhu immediately confirmed this, but soon said: "I can't just watch you suffer at the hands of others, right?"
Hearing this, Shen Qingning glanced at him, then lowered her eyes slightly, not knowing what she was thinking.
In the end, she just changed the subject of the conversation and asked directly: "So you have already made a choice in your mind?"
"No, I need to think about it for a while." Cheng Zhu looked out the floor-to-ceiling window. He really hadn't made a complete decision in his heart.
Little did he know that Shen Qingning looked at his profile, which gave him more and more psychological pressure.
She wanted to take on the responsibility of making Youcha when Cheng Zhu was too busy.
Instead of being one of the reasons for his inner hesitation as it is now.
On the Weibo hot search list, the term [Mi Tuan You Tea] topped the list, sparking heated discussions.
Zhang Xuhao checked into a hotel in Hangzhou yesterday and saw this message before he left Hangzhou today.
"Wang Xin is very efficient!" The passionate Hao brother gritted his teeth.
He opened the WeChat group and found himself and several other co-founders in the group chat, where they had been chatting for a long time.
And just now, he received a call from Zhang Tao, the founder of Dianping.
Brother Tao and Brother Xin are old enemies in the [Thousand Regiments War], and they both wished that the other would die sooner.
The two of them crawled out from the mountain of corpses after the battle together, and they both actually have very strong abilities.
Like Wang Xin, he is also the kind of person who likes to use tricks.
[Comment] In 2014, there was a sensational controversial incident involving a blatant advertisement that said "9.9 yuan to take junior students to a hotel."
In the middle of the homepage of Dianping.com’s mobile client: a man and a woman are sleeping in the same bed with their bare legs exposed, and there is a slogan “9.9 yuan to take younger students to get a room”.
Scroll down and you'll see 18 participating hotels, most of which are located near colleges and universities. There are daily rentals and hourly rooms. Although the interiors are not high-end, the discounts are attractive.
This incident happened at the beginning of the school year when Cheng Zhu reported to the University of Science and Technology last year.
He seems to belong to the category of "junior student" in the slogan.
[Comment] The public relations staff at the time also stated that this was a gimmick to cater to the start of the school season.
However, he was not taken advantage of by the senior student last year and went directly to the counselor.
The reason why Zhang Tao called Zhang Xuhao in such a hurry was naturally that he didn't want [Mi Tuan] to take over [Yuzucha].
Are you kidding? Wouldn’t that be like adding wings to a tiger?
"Wang Xin just wants to take over the takeout market and then kill us." Zhang Tao is very clear about this.
Otherwise, we would not have invested in "Are You Hungry" together with Penguin.
"How was your talk with Cheng Zhu yesterday?" he asked the passionate brother Hao on the phone.
"The discussion went quite well, but yesterday's trending search on Weibo had both advantages and disadvantages. Otherwise, Wang Xin might not have acted so quickly." Zhang Xuhao sighed.
"Why don't you take more initiative?" Zhang Tao said.
After saying that, he also felt that this was asking Zhang Xuhao to put down his airs a little more, so he added: "Aren't you all young people anyway? Young people can definitely chat with each other."
"We really get along well." The passionate Hao Ge had a very good impression of Cheng Zhu. Yesterday, the two of them drank at the dinner table and almost went to the Internet cafe together to play games.
Don’t think it’s funny, business tycoons are also human beings.
Just like Lei Jun has publicly stated that when he is under a lot of pressure, he will choose to listen to rock music or go clubbing.
"Then you contact him again. I think it's better to do it sooner rather than later. There will be more changes." Zhang Tao said, "Wang Xin is not easy to deal with."
He has been fighting with Lao Wang for so long. If he didn't have the support of Penguin and WeChat Pay with lower transaction fees, he would be a little scared of Wang Xin.
"Okay." Zhang Xuhao agreed after hesitating for a while.
He was originally going to leave Hangzhou this afternoon and fly to Shenzhen, but now he asked his subordinates to change his flight ticket.
He contacted Cheng Zhu directly and sent him a WeChat message.
Cheng Zhu replied: "I'm in the company. Is it convenient for Mr. Zhang to come over? I'll send a car to pick you up."
"good."
When he arrived at the office building, he not only saw Cheng Zhu in the office, but also his legendary rumored girlfriend.
The [concert incident] at that time caused a huge uproar across the entire Internet.
Netizens watch the fun, while capitalists watch the details.
Everyone thought this was an awesome brand promotion and the hype was great.
What makes everyone feel that this marketing is amazing is that after the concert incident, this incident still continues to be popular. There are even CP fans on the Internet. The personal popularity of the boss and shareholders of Youcha is soaring, which is more effective than hiring a spokesperson for the brand!
This kind of continuous effect can be regarded as a recent marketing model. The cost is extremely low, but the effect is explosive!
After seeing Shen Qingning, Zhang Xuhao felt that she was even more beautiful in person than she looked in the videos and photos.
Of course, that cool temperament is more obvious than in the video.
He suddenly felt that Cheng Zhu, at such a young age, already had the feeling of a winner in life!
"What was I doing when I was a freshman in college?" He briefly fell into reminiscence.
Hehe, of course I’m playing games!
Anyway, he didn't have such a beautiful girlfriend who could help him in his career in those years.
"What a perfect couple in the entrepreneurial circle!" Brother Hao sighed.
After everyone sat down, Cheng Zhu briefly introduced Shen Qingning.
“Mr. Zhang, this is my pomelo tea shareholder, Shen Qingning.”
Zhang Xuhao immediately started to get closer: "I've seen the video of Jay Chou's concert. His reaction was very fast and the transition was very smooth. It didn't seem deliberate at all. No wonder the response was so good."
After saying that, he turned his head to look at Cheng Zhu and said, "I really envy Mr. Cheng for having such a good entrepreneurial partner in the early stages of his business."
Upon hearing this, Cheng Zhu immediately replied:
"Yes, Qing Ning is indeed a perfect business partner. I have seen a saying before: A high-quality business partner is a lifetime treasure."
(ps: asking for monthly ticket~)
(End of this chapter)
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