Chapter 565 Short Video is Officially Launched
The publicity work for [Youqu] has been going on for nearly half a month.
Cheng Zhu did not approve too much publicity funds, nor did he intend to spend a lot of money on publicity in the early stages.
But some basic publicity still needs to be done.
Among them, the most important is his personal Weibo.
After this bastard revealed his identity as a QQ tycoon, he began to deliberately operate his own personal Weibo.
The reason is simple, he has a lot of traffic!
There is no way, Cheng Zhu has too many gimmicks.
His story of making a fortune is so legendary.
Even a little dramatic.
Of course, his 1.80-meter height and handsome looks are his biggest killers.
It’s a sweep in the entrepreneurial circle!
What's more, there are CP fans who come uninvited
Weibo has always been willing to provide Cheng Zhu with traffic and has not restricted his traffic.
The reason is simple: a social platform always needs to be diversified.
"Internet celebrity entrepreneurs" like him are a scarce resource for social platforms.
In the early years, many of the top entrepreneurs were very active on Weibo.
And everyone's speech was a bit reckless.
If they want to criticize someone, they criticize; if they want to quarrel, they quarrel; it is rare to even see people being sarcastic; they just curse directly.
Many people think that big guys wouldn’t be like this, but they don’t know that big guys are also living people.
But in recent years, there have been more and more "rules" on Weibo.
Whether it is these business tycoons or celebrities in the entertainment industry, they are not as "insolent" in their words as before.
The more you talk, the more mistakes you make, and it's easy to get carried away.
This makes the speeches of public figures on Weibo more official and less interesting.
The Weibo accounts of those big-name entrepreneurs are either left to their teams to manage, or become lukewarm.
The appearance of Cheng Zhu actually filled this gap!
His number of fans has been increasing rapidly, comparable to that of a popular male star who starred in a hit drama.
More importantly, his fans are very active and the ratio of men to women is fairly balanced.
On Weibo, women's activity index is much higher than men's.
I love to like and leave comments more.
But Cheng Zhu is different, he has quite a few male fans.
Male user: Rich and handsome guy, it’s none of my business.
What? You said he was a college student who made his fortune by selling QQ underwear after graduating from high school!
Interesting! Pay close attention!
But Weibo probably couldn't have imagined that Cheng Zhu intentionally operated his own personal Weibo account purely for the purpose of attracting traffic when [Youqu] was launched!
What’s even more infuriating is that Weibo itself is actually also making short videos, such as [Miaopai] and [Meipai], and both are currently gaining momentum.
Weibo: 6. The dirty business war has reached my internal organization, right?
The official Weibo accounts of Youcha and those that insist on visiting must have also promoted [Youqu].
One is an internet-famous milk tea brand that often organizes activities on Weibo and has a group of active users.
Not to mention the other one, it's a gathering place for lsp, a bunch of old perverts have settled here, and a bunch of internet porn actively interact, so it's hard to keep the popularity low.
The funniest thing is that after the official Weibo account of [Insist on Visiting] promoted the boss’s APP, this group of old perverts started to leave messages in a very disciplined manner, and the format was extremely uniform.
“Stick to visit!”
“Stick to visit!”
In Hangzhou, in the office building where the Youcha headquarters is located.
The big boss Cheng Zhu hasn't come to the company for several days.
Now, the employees of Youcha are all very clear that all matters within the company have basically been decided by the top beautiful shareholder.
Employees in the headquarters, especially female employees, sometimes feel like they are seeing something out of romance novels and idol dramas falling into reality.
Anyone who has ever worked knows that domineering presidents and beautiful presidents are almost never seen in reality!
Everyone can recall what kind of person the boss of your company is.
But Yucha is different, both of them are top-notch in terms of appearance.
For a group of female employees, isn’t it wonderful to feel the good looks of their partners while working and ship them at the same time?
It's lunch time at this point.
Some employees bring their own lunch from home, put it in a thermos bucket, and eat in the company's dining area.
Some employees who do not bring lunch to work will go to the restaurant downstairs in the office building.
The subsidies for takeout in Hangzhou are very generous, so ordering takeout is very cost-effective now.
A group of Youcha employees gathered together in groups of three or five. Many of them knew that the boss’s [Youqu] would be launched today.
Therefore, this has become a topic that everyone talks about.
An employee named Wang Fangyun opened her Weibo account and suddenly exclaimed, "Ah! Look, the boss's wife is promoting the boss!"
She picked up her phone and showed it to her colleagues.
I saw Shen Qingning promoting [Yuzu Fun] on Weibo. Although the words were official, he used several exclamation marks in one breath.
Inside the Youcha headquarters, there has been a little habit since some time ago: calling Mr. Chen when meeting him, and calling him Madam Boss behind his back.
Like the CP fans on the Internet, they firmly believe in their hearts that [Qing Mei Zhu Ma] is real!
It's outrageous!
Since Chen Qingning became famous at Jay Chou's concert, her personal Weibo must have been dug out by netizens. Although her fan growth rate is not as fast as Cheng Zhu's, she still has a large number of fans.
However, she does not operate a personal account, and most of the content in it is reposted from the official Weibo of [Yuzucha].
It's official and boring, but somehow fits her cold temperament and aloof personality in the minds of netizens.
Before the concert incident, Ningning still had a small amount of content on her Weibo.
But after her private account was hacked, she locked all the content.
So much so that only a bunch of reposts were left on her Weibo.
It just so happens that CP fans, like BL fans, are also one of the most active groups on the Internet.
Therefore, even for some forwarded content, the comments below are quite popular.
Many people who follow her Weibo are still joking: "The first serious non-retweeted content, it won't be the official announcement of the two people on the whole network!"
There are a lot of similar comments, and this group of CP fans are starting to take them seriously!
Now, the first serious Weibo post you want to see has appeared.
Although it was not the official announcement on the entire network as they had guessed, it also concerned Cheng Zhu, which was enough for them to find some sweet things in it.
"It's killing me!"
"Haha, the boss lady is here to support her husband's career!"
"Hey, you guys are doing this, I have to download [Yuzuqu] anyway."
"I really don't mean to criticize her. Her Weibo posts only have content related to Cheng Zhu. It's either about Yuzucha or Yuzuqu. There is no personal content at all!"
"If [Qingmei Zhuma] is fake, then what is real!"
In Shen Qingning’s personal office at the Youcha headquarters.
The leg goddess sat on her chair with her pair of long legs tightly together, holding her phone in both hands and scrolling through her Weibo comments with a helpless look on her face.
In fact, she had anticipated that such a scene might happen before she posted this Weibo.
But she didn't expect that these people's reactions would be more intense than she expected!
She used to be confused about what the fans of those celebrity couples were thinking.
Now that it was happening to her, she also couldn't understand why they could get happiness from it.
But she will read all the comments.
——Not a single one left out!
The new business of [Emperor Yuhuang] has been launched, and naturally all the underground porn stars have listened to his call and started to move out in full force!
For them, they make a living by relying on major social media platforms.
It is impossible to suffer a loss when you join a new platform.
Chitujiang, who single-handedly made the unmanned convenience store [Insist on Visiting] popular, downloaded [Youqu] as soon as possible.
As soon as she opened this short video APP, she saw its brand slogan: [Youqu, record interesting life. ]
Undoubtedly, Cheng Zhu intends to let [TikTok] live in the shadow of [Youqu]
Before the APP was officially launched, a batch of videos had actually been prepared internally, so that users would have something to watch as soon as they downloaded it.
[Chitujiang] was surprised to find that this short video APP is very weird.
In a normal video app, all the videos are placed there, and you can choose the one you are interested in and click on it.
But [Youqu] is different, it can only be brushed downwards or brushed back upwards.
Normally speaking, this mode is not actually "friendly".
But the short videos of [Youqu] are so damn short!
"How can it be so short?" Chitu was shocked.
Nowadays, the so-called short videos on the market are just shorter than normal videos.
But it’s different with [Youqu], as they focus on short videos of about 15 seconds.
Cheng Zhu is very clear that when Toutiao first planned to launch Douyin in 2016, the project team took stock of more than 100 short video products on the market and found two pain points:
There is no video of about 15 seconds;
There is a lack of exclusive products for young people born after 1995 in first- and second-tier cities.
Therefore, the initial positioning of [Tik Tok] was to fill the gaps in these two items.
Your short videos are short, relatively speaking.
My [TikTok] one is short, it’s really fucking short~
And since each video is so short, even if you are not very interested, you won’t waste too much time.
And, for some reason, Chitu watched more than a dozen videos in one go.
It’s not that I can’t stop at all, I just keep scrolling without realizing it.
In addition, she also discovered something strange about this APP.
“It’s actually in vertical format.”
"Don't people usually watch videos in horizontal mode?" Chitujiang thought.
She also didn't know what the development team's intention was.
She is just an ordinary internet porn star who makes a living by selling herself, and she doesn't think deeply or do research.
Chitujiang just thinks it's weird.
After watching the video for a while, she thought about trying to shoot one herself.
As a result, just after she started operating, she found that [Youqu] was launching a creator event.
An activity that fits Cheng Zhu's identity very well.
——"Looking for the Ceiling of Pure Desire"!
(ps: asking for monthly ticket~)
(End of this chapter)
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