Chapter 602: The Heart of Business War is Dirty
[Pucha] is an "art" that has been practiced by ancient people.
In ancient times, there were many well-known acts of pulling down others and stories.
In a few years, this trend will spread to all walks of life in the business world.
Especially those companies that like to hold a press conference before launching new products.
If you don’t criticize your competitors at a press conference, it’s almost as if the conference has not started!
No matter how crappy a product is, there is always a suitable entry point to compare and trample on competitors and humiliate them madly.
It is said that fan culture is disgusting and full of slander.
But in reality, the business world is just as turbulent.
Industries like the electronics and automobile sectors are among the hardest hit.
As a result, there are often wars of words between fans on the Internet.
Relatively speaking, the milk tea circle is actually quite clean.
But it is only relative.
Cheng Zhu has always had very high requirements for the quality control of pomelo tea.
In addition, all of them are directly operated stores, there are no franchisees at all, and they are all managed by the company, so the quality control will be more unified.
Whether it is fresh fruit tea or a new tea drink upgraded from traditional milk tea, the ingredients used are all good.
He is a man who has some bottom line.
"It's crazy, it's already so expensive!" That's what Cheng Zhu thought anyway.
A cup of milk tea costs more than thirty yuan, and they use garbage raw materials. That's a really evil person.
Of course, there are quite a few such lowly merchants.
Since Cheng Zhu is confident enough in his quality control, he is not afraid of being criticized.
Anyway, he has stepped on his competitors, and they have no ability to step back.
Although it is already October, the weather in many areas is still a bit hot and has just begun to cool down.
But it won't be long before the whole country becomes cold.
Once the weather gets cold, it really is the cold winter for the internet celebrity milk tea industry.
Cheng Zhu must step on his competitors a few times. The more he steps on them, the more they will feel uncomfortable.
Mm, it hurts so much!
In the office, the dog man did not explain his pull-down marketing in detail to Haozi and Taozi.
In fact, grapefruit tea itself has the property of pulling down others.
The reason is simple.
First, pomelo tea has many fans.
Second, it is very expensive, and many people feel superior after drinking milk tea.
Therefore, as long as you have a little rhythm in marketing, you can deal a fatal blow to your competitors.
"Of course, the routine is a bit dirty, but my heart is really not dirty."
"Your ingredients are definitely not as good as mine, and your milk tea is definitely not as healthier as mine."
“This is the hard fact.”
“Good money should drive out bad money!”
You guys, just wait for death!
On the sofa, Zhang Xuhao and Zhang Tao stared at each other.
Their intuition told them that everything would not be that simple.
But since Cheng Zhu didn't say anything, they were definitely too embarrassed to ask more.
Even though, they are both shareholders of Youcha.
At this moment, Zhang Tao looked at Cheng Zhu and suddenly asked curiously: "I still want to ask again, do you have any plans to go public and make Yuzu Tea the number one milk tea stock?"
He thought it was a good gimmick.
The prospects are also expected to be good.
At present, the development of pomelo tea is really very good.
So many junk companies can go public, why can’t Yuzucha?
Little did he know that Cheng Zhu once again refused decisively.
“I don’t have such plans for the time being.”
He has witnessed those so-called milk tea stocks.
No matter whether it was the first or second milk tea stock, it all died a very ugly death.
Whether pomelo tea is on the market or not is not particularly important to him.
He thinks it would be great if the company could develop steadily for about 18 years like it is now and make all the money it deserves.
As for the fact that Taozi and Haozi came together today, it was just for everyone to sit together and continue discussing - kill Wang Xin!
"Right now, the main battlefield is actually takeout." Zhang Tao spoke first.
As the boss of a group buying platform, he has a relatively clear self-awareness.
Nowadays, it is the era of take-out.
The group buying boom has basically passed.
Future development should tend to be stable, but don’t expect explosive growth like in the past two years.
Anyway, he is also one of the shareholders of "Are You Hungry?", so his attitude is pretty good.
Cheng Zhu nodded slightly to show his approval.
"Indeed, as long as we completely defeat MiTuan in the takeout battlefield, then the outcome will basically be decided," said Cheng Zhu.
Mituan’s business scope is indeed very broad, and it also includes travel, hotel and other businesses.
But for the three of them, these were not within their consideration.
"How much has our market share increased during this period?" Cheng Zhu asked.
“1.1%” Zhang Xuhao replied.
Although Hungry? has taken over Baidu Waimai, it is not so easy to seize the market at this stage.
Don’t underestimate the 1% figure, it is actually a huge improvement.
At present, the market share of Ele.me and Miduan takeout is about 60:40.
When the ratio reaches 70:30, the outcome is decided, and Mituan Takeout will never have a chance to turn things around!
Strictly speaking, we are now in a long tug-of-war.
It is impossible to completely crush the rice group in just a few months.
That's totally unrealistic!
Wang Xin is not made of clay and is not that easy to bully.
After Alibaba gained more say, its support began to increase.
What's more, Mituan's inherent advantages are big enough, its foundation is solid enough, and its inroads into the sinking market are strong enough!
The more critical the moment, the more Cheng Zhu's importance becomes.
Because the strategies of [Foodie Beans] and [Buying Red Envelopes] that he proposed received very good feedback once implemented!
It can be said that he has made great contributions to the increase in current market share and daily active users!
As user stickiness increases, the number of daily active users of [Are You Hungry] has increased by 10% compared to the previous period!
Cheng Zhu looked at them and said, "The suggestions I made earlier were actually mainly used to stabilize our own users and increase stickiness and activity."
"Next, I actually have an idea."
"But this needs to be combined with marketing, and the whole project is very large," Cheng Zhu said.
Zhang Tao and Zhang Xuhao looked at each other, and they both immediately sat up straight with their backs straighter.
Haozi even put down his crossed legs and leaned forward slightly.
The dog man looked at the two of them and suddenly felt very uncomfortable.
The words are on the tip of my tongue, but I don't want to say them.
"Damn, this situation is not right." He cursed in his heart.
So, Cheng Zhuxian raised his left hand and pressed it down in the air, signaling them to stay calm.
Then, he picked up his phone and called Shen Qingning.
"Hey, didn't you say you had two more documents for me to sign? Bring them here now," said the dog man.
Zhang Xuhao, Zhang Tao: “???”
What the hell is this plane?
Shen Qingning was also confused after receiving the call: “Now?”
She knew that Cheng Zhu was meeting a guest, so she thought there was no need to rush.
It's not a very important signature.
"Yes, now." The dog man said immediately.
It would obviously take Ningning a while to walk over from his office, but he just said nothing, just sat there with his legs crossed waiting for someone, leaving Zhang Xuhao and Zhang Tao anxious.
He waited until the leg beauty walked in with her long legs before he took the documents and pen and said to her, "Sit down."
The cold girl couldn't save his face in front of outsiders, so she could only sit next to him, but not very close.
After the beauty arrived, Cheng Zhu felt that his pretentiousness improved a lot and he began to feel more excited.
"That's right!" he said in his heart, ready to start.
Cheng Zhu leaned back, leaned on the sofa cushion, and said, "Do you feel that we are lacking in packaging when providing takeout service?"
"Packaging? That's the merchant's business." Zhang Xuhao replied.
He looked at Cheng Zhu and Shen Qingning and added, "Just like the packaging of your pomelo tea, you made it yourself and designed it yourself. There is no reason for our platform to interfere with this."
"The packaging of your pomelo tea is really good. Whether it's the quality or the style, there's nothing to complain about."
"Some milk tea shops are just ordinary, with just an ordinary plastic bag."
"But our platform certainly cannot hold others to your standards," said Zhang Xuhao.
After all, how much does a cup of your pomelo tea cost? How much does it cost for others?
Even in this kind of ordinary milk tea shop, people can't even afford the minimum delivery price for a cup of milk tea.
"I'm not talking about the packaging style and quality." Cheng Zhu waved his hand and stood up.
He walked to the glass cabinet behind his desk and took something out.
This glass cabinet displays a series of pomelo tea products.
There are various cups, packaging bags, peripherals, etc.
He quickly brought over an autumn and winter takeout bag, then picked up something with his right hand.
"This is the point I want to talk about - the seal!"
The eyes of the three people present were all focused on his hands.
Cheng Zhu directly picked up the seal, tore it open, and then stuck it on the opening of the bag to seal it.
“I suggest that our platform should force all merchants to use seals!”
"The seal does not have to be in this form. Any style is fine. The specific cost is controlled by the merchant himself."
“But it must be effective!”
"What we want is that when the takeaway is delivered to the customer, the customer can confirm through the seal that the takeaway was delivered to me intact and has not been opened by anyone."
His tone was extremely serious when he said this.
"The significance of the seal is that if you don't open the seal, you can't open the package."
“It can ensure food safety and give customers greater peace of mind.”
“Even if some businesses simply use plastic bags to package, after tying the knot, the seal can stick to it and you have to tear it off to open it.”
Some customers may even find this thing annoying.
But it is actually very necessary!
Zhang Xuhao frowned, and then asked tentatively: "You mean, after the mandatory requirement is implemented on all platforms, use this as a gimmick to promote it?"
"No, the effect is too bad!" Cheng Zhu waved his hand.
He looked at Haozi and said, "I believe that among us [Are You Hungry], there must be riders with extremely poor quality."
"Some people may have had a dispute with a customer on the phone, so they deliberately spit in the takeaway or stomp on it."
"Some people may be born with mean bones and are born to take revenge on society. Even if nothing has happened, they will deliberately do this to get psychological pleasure."
"Or maybe he's in a bad mood today and wants to harm others." Cheng Zhu stared at Zhang Xuhao.
Haozi swallowed his saliva. Since everyone present was his own, he said frankly, "Well, ahem, there are all kinds of birds in the forest. After all, we can't install surveillance cameras on every rider and track them in real time."
"And this phenomenon is definitely a minority among the minority!" he emphasized.
But in fact, similar situations have been handled internally.
Some people won't even do bad things secretly.
After he has done his bad deeds, he will post them to the group or to others, thinking that he is so awesome and so damn handsome.
Some videos will be circulated, and the platforms will have to grit their teeth and spend money to suppress the popularity.
From Zhang Xuhao's perspective, of course he also hates this kind of delivery guy.
It's easy for a bad apple to spoil the whole barrel!
But he still didn't understand how Cheng Zhu planned to market it.
Shen Qingning, who was standing by, was beginning to feel a little nauseous after hearing these words, and even began to be a little reluctant to order takeout.
There are some things that you just can't think about too much. The more you think about them, the more terrifying they become.
How can you be sure that the takeaway you receive is clean and that no one has messed with it?
If someone really spits into a cup of milk tea, Ugh, it’s disgusting just thinking about it!
Cheng Zhu stared at Zhang Xuhao and said, "You don't have to say this, because I think the same situation also happened in Mi Tuan."
"I'm sure we can find a way to find this kind of video."
"The focus now is that we must make this blocking mandatory for all platforms as quickly as possible."
"Then, let's make our opponents a hot topic!"
"You should know very well how big a fuss this video will cause and how serious the situation will develop if it is not suppressed!"
"Let's expose those garbage riders in the rice group and get rid of this harm to the people!" Cheng Zhu said righteously.
"What if ours is also exposed?" Zhang Xuhao frowned.
"So what? We have already taken the lead in enforcing the use of the seal." Cheng Zhu said indifferently.
"We have considered all our customers and paid attention to food safety issues early on."
"We have to make this known to everyone first, and then we can stop being low-key and tell everyone in a high-profile manner that we have already started to do practical things!"
"Before that, we have to keep this matter low-key and we won't publicize it, because the effect of such publicity won't be particularly good, you know? It won't generate much marketing enthusiasm."
“Even if Mi Tuan wants to learn from us later, it’s only because the incident got out of hand that they started to make corrections. They are totally different from us, who did it spontaneously early on.”
After saying that, the dog man fell back again, looked around at everyone, and said confidently: "Isn't it?"
(ps: Ask for monthly ticket!)
(End of this chapter)
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