Chapter 610 Bytes, beating!
Lei Bushi, a person whose life is even more amazing than the male protagonist in a cool novel.
Some urban thrilling novels are so addictive that readers can't help but feel suffocated and not feel tired even if they read all night.
Lei Jun took a look and said: This is not good either!
This man with a life that seems like a cheat will be hated by his competitors no matter which industry he enters.
In the live broadcast rooms of major anchors who sell goods, they often say that they will help their families get down the price!
But what is the reality?
Mr. Lei can really fight.
So much so that later many people clamored for him to enter the sanitary napkin, camera and other industries.
When it comes to marketing, Mr. Lei is indeed an expert among experts.
This man has repeatedly created marketing miracles.
And many passers-by may not realize that this is a marketing miracle.
For example, Xiaomi spent 2 million to change its logo, but it looks the same as before.
As soon as this incident happened, it became a hot topic on the entire Internet.
Some people laughed at it, some people made jokes, some people said it was easy money, and some people thought they could do it too.
With just 2 million yuan, an incredible advertising effect was produced.
Yet everyone enjoys it.
Perhaps it is for this reason that even Dong Ge said in a program where entrepreneurs gathered together: "Don't compete with Lei Jun in marketing, we can't beat him in this area."
How big is his personal traffic?
He was going to Paris and posted a video of himself packing his luggage, in which a bottle of hot sauce appeared.
Then, this bottle of hot sauce was sold out across the entire Internet.
Yes, in just a few seconds, a factory is directly in short supply!
As for the nickname "Beijing Cash King", it means exactly what it says.
Nothing else, just lots of cash!
Generally speaking, if a company invests in the car manufacturing industry, it must be prepared to be unprofitable for a long time and to be in debt.
On his side, after three years of making cars, his cash reserves were increasing, but he owed a lot of debts.
The car can’t be delivered!
It is true that there is no person that everyone likes, nor is there a product that everyone likes in this world.
There are many people praising him on the Internet, but there are also many people criticizing him.
But no matter what, Mr. Lei's marketing, investment, and cash reserves are indeed in line with the three words he often said at the press conference - awesome.
It is now the end of 2015, and Mr. Lei certainly does not have hundreds of billions of cash in his account yet.
To be precise, Mi has been in a low period recently.
This year, Xiaomi has not completed its shipment volume.
Due to the arrogance of a certain executive, the screen supplier even stopped supplying the company, forcing Lei Jun to fly over in person and apologize repeatedly.
By the beginning of 2016, after several setbacks, the supply chain was completely out of control.
It can be said that in the next few months, Xiaomi will still be collectively attacked by its competitors, and they will be pursued relentlessly.
Before this, mobile phone sales had been increasing rapidly year by year.
2016 was the only year that sales fell.
This is the darkest moment for Moumi.
In the end, he had to personally step in to clean up the mess in the supply chain and make large-scale adjustments to the organizational structure.
After enduring this year, mobile phone sales reached an astonishing 90 million units in 2017, and exceeded 100 million for the first time in 2018, reaching 118.66 million units!
How should I put it? Cheng Zhu wanted to make short videos, and Lei Jun’s popularity on smartphones provided indirect support.
In Cheng Zhu's opinion, Shunwei Capital is definitely a good partner.
The reason is simple.
First of all, what kind of sparks will be produced if the new and old generations of marketing kings meet each other?
Secondly, if an APP can establish a close relationship with a smartphone manufacturer, there is no need to explain how great the benefits are. Those who understand will understand.
Also, although Xiaomi is facing its darkest moment recently, Mr. Lei is still very rich personally.
In the 2015 Forbes China Rich List, Mr. Lei ranked fourth.
Second only to Congdie and Shuangma!
Finally, Cheng Zhu is still a bit of a metaphysical person.
"Shunwei Capital invested in Tik Tok and Douyin in its previous life. As a result, these two apps really dominate the short video field."
"Whatever the reason is."
"Anyway, at least it's auspicious to think about it!"
If you don’t do business, you won’t understand the destructive power of the word “geely”!
Therefore, Shunwei Capital will be on Cheng Zhu’s final candidate list.
The end of the year is always a busy time for many companies.
This is especially true for Lei Jun.
Because for a certain Xiaomi mobile phone at the current stage, it is in a stage of internal and external troubles.
Just two days ago, he received a call from Xu Dalai, CEO of Shunwei Capital.
The purpose of Xu Da's call was to talk to Mr. Lei, the legal representative and chairman of Heshunwei Capital, about a project that he was optimistic about recently - Youqu!
Xu Da has been paying attention to Cheng Zhu for a long time.
He has been following this young man since Yuzucha first became popular on the Internet.
There is no way, it is hard not to pay attention, because he sees a lot of familiar things in this young man!
"picture!"
"Some parts are so similar!" Xu Dalai thought.
Judging from their appearance, temperament, and conversation, Cheng Zhu and Lei Jun are definitely not related at all.
But judging from some marketing tactics and life experiences, that sense of déjà vu is a bit strong!
There is no need to say much about marketing, as each has its own strengths.
In short, the sense of the Internet is very strong!
Judging from their life experiences, both of them were promising at a young age and had already become prominent figures among the student army during their college years.
This struck him as quite interesting.
"This kid is definitely a talent!" he thought to himself.
Xu Dalai even felt that for a young man of this level, it was a bit of a waste of his talent to just sell milk tea!
In the minds of these people, how high can the sales of milk tea be?
Then, he watched Youyou Tea raise funds and rise all the way, and its valuation exceeded 10 billion after the strong joining of Penguin!
At that moment, Xu Dalai felt that his cognition in some aspects had been overturned!
Before the emergence of pomelo tea, no one would have imagined that a milk tea brand would be valued at over 10 billion!
But this college student named Cheng Zhu actually did it.
What Xu Dalai finds even more interesting is that after his boss entered the industry, he lowered the prices and took the low- to medium-price route, playing on the price-performance ratio.
However, Cheng Zhu is on the other hand, he takes the high-price route, the price of a small cup of milk tea is almost the same as that of Starbucks! It is three times the price of traditional milk tea!
Even so, it still sold out!
This has led to Xu Dalai paying more and more attention to Cheng Zhu this year.
Later, it invested in Ele.me and Dianping. Finally, it seemed that it had a "fight, no acquaintance" with Bao Fan, a well-known figure in the investment community.
This made Xu Dalai wonder: "How come there are so many excitements to watch!?"
It's so fucking annoying!
Then, he saw that Cheng Zhu suddenly started to cross the boundaries, and this time, he crossed into the area of Xu Dalai's attention!
——Short video!
Video has always been an important part of Shunwei Capital’s layout in the Internet field.
This venture capital firm has little interest in investing in catering brands like Youcha.
Shunwei Capital focuses more on the Internet industry and the technology industry, or the combination of these two with traditional industries.
Moreover, Shunwei prefers to invest in companies that are in the start-up or growth stage.
Because of this, you can often get low investment and high returns!
Nowadays, the industry does not pay much attention to short videos.
Xu Dalai was not among them.
In 2015, he joined hands with Red Mountain Capital to invest US$20 million in BlockHand.
Of course, this cooperation was possible because the boss of Shunwei Capital is Mr. Lei.
In this era, the industry does not have a wealth of Internet data monitoring tools, and the data is mainly in the hands of app stores and mobile phone manufacturers - this gives them good investment opportunities.
To put it simply, the existence of a certain Xiaomi mobile phone is one of Shunwei Capital’s “plug-ins”!
Shunwei Capital also followed suit in the subsequent rounds of financing for BlockHand.
The end result is that now is the end of 2015, and BlockHand's registered users have reached nearly 300 million.
This means that a phenomenal APP is about to be born.
It is likely to become one of the top social platforms in the future!
Logically speaking, under this circumstance, both Xu Dalai and Lei Jun should have placed heavy bets on Kuaishou and there is no reason to pay attention to Kuaishou's competitors.
After all, in terms of market penetration, Kuaishou is now in the lead, with a market penetration rate higher than the rest of the major short video apps combined!
But, the same thing.
Xu Dalai really couldn't help but pay attention to Cheng Zhu.
Damn, he has this fatal attraction to those people carrying the thunder flag on their shoulders!
In fact, Xu Dalai was an early user of Youqu.
Not long after the product was launched, he downloaded it to try it out.
Hey, you know what, even a middle-aged guy like me is very enthusiastic about brushing!
After experiencing it himself, Xu Dalai felt the huge difference between Youqu and Kuaishou.
“At this stage, Youqu and Kuaishou don’t even feel like competitors.”
"Their self-positioning is completely different." Xu Dalai thought.
This made him more and more determined to invest in Youqu.
Recently, as Youqu’s user base has grown, more and more high-quality videos have begun to appear.
Xu Dalai would occasionally open it and browse it when he had free time.
He feels that browsing Youqu is a really good entertainment activity during the relatively fragmented time.
In addition, he also thinks that Cheng Zhu’s grand marketing campaign “Finding the Ceiling of Pure Desire” has a very good marketing idea!
"The most amazing part is that she doesn't want to play with the pure desire ceiling anymore!"
I will just stop posting videos, retire from the world, and leave only legends.
He has been working with Mr. Lei for so long that he knows a thing or two about marketing.
He knew very well that there was no permanent ceiling.
Talented people emerge in every generation, and each of them leads the trend for hundreds of years.
But if this girl only has this one video, then she will always be the ceiling of pure desire!
"Even if the other party followed suit and organized such an event and selected such an extremely beautiful girl, they still couldn't beat her in the end."
He was not sure whether the appearance and disappearance of the military training girl was a coincidence or a plot.
All in all, the ending was quite beautiful!
Xu Dalai was full of praise for Cheng Zhu in his heart.
Today, Youqu has finally started its first round of financing.
Xu Dalai was still a little sad: "We at Shunwei didn't even receive any invitation for financing."
"Hongshan did receive it."
He has a good relationship with the people in Hongshan, and they invested hand in hand in the beginning.
But, it doesn’t matter!
Xu Dalai decided to try to please a cold butt.
After all, in his heart, Cheng Zhu is also a little Mr. Lei.
So he called Lei Jun immediately.
Recently, Mr. Lei can be said to be extremely busy.
He was extremely dissatisfied with the performance of his own mobile phone brand in 2015.
At several of the company's year-end meetings, he expressed dissatisfaction with the year's results.
He was well aware that there were serious problems both internally and externally, and that he had to clean up a lot of messes.
In the next period of time, he will definitely be very busy and work very hard.
Therefore, he doesn't have much time to spare for investment.
But in fact, he is also a very low-key but quite successful angel investor.
Every time I make a move, the rate of return is exaggerated.
When Mr. Lei received the call from Xu Dalai, he was not very interested at first.
But after hearing Cheng Zhu's name, he fell into deep thought.
"Cheng Zhu?"
This young man has become very famous in the country recently.
I have also heard of him, who is ranked fourth among the richest people in Forbes.
He also guessed that among the three people ranked ahead of him in Forbes, two of them definitely admired him, and one of them probably hated him a little.
The reason is very simple. The two people who like him are both shareholders of [Dianping].
In addition, Youcha has stores in many Wanda Plazas.
Lei Jun himself is a person with a good temper.
He listened to Xu Dalai's opinions patiently.
"How about this, I'll ask someone to show me all the data of Youqu on our mobile phones today." Mr. Lei said.
"Okay." Xu Da replied.
The result is that you won’t know until you see it, and you’ll be shocked when you see it!
"It has been achieved to this extent during the cold start phase?" Lei Jun was shocked.
Even if it was the blockbuster of that time, it was still far from the same!
This instantly piqued his interest.
In addition, he thought of someone.
"Hasn't he always wanted to get involved in short videos?" Lei Jun thought.
At a time when the short video field is not very popular, this person focused his attention on it in 2014. He is still very interested in it and has discussed several times within the company whether to launch a short video project.
In fact, at this year's annual meeting, this person also discussed the matter with more than a dozen senior executives of the company while drinking in the pub, which can be said to be "a thief with ulterior motives."
However, due to various reasons, such as Penguin's development of Weishi, the company has been slow to start short videos and has maintained a wait-and-see attitude.
Why does Mr. Lei know it so clearly?
The reason is very simple, because in 2014, Shunwei Capital and Red Mountain Capital invested heavily in this company, with a financing amount of up to 100 million US dollars.
It’s called ByteDance!
The call was connected quickly.
"Hello, Zhang Yiming, it's me." Lei Jun said.
(ps: Ask for monthly ticket~
In addition, I'm selling my wife's personal car, a 21-year-old Rolls-Royce Phantom, with blue and white paint, panda-colored interior, and 26,000 kilometers.
The psychological price is 408, but it is a small price.
I know there are some great people among my readers, I wonder if there is a boss who can take over, so that the car dealers don’t make a profit from the price difference, hehe.)
(End of this chapter)
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