Advertising is one of the most common profit models on the Internet.
But in the portal age of the Internet, advertisements often interfere with users' reading.
For example, you can often see the banner page hanging above, and the flashing advertising pictures hanging in the corner.
As for those websites that are clearly prohibited from being accessed, but you insist on visiting them, the ads are even more frightening, and the pop-ups can kill you!
Not to mention those flashing images that you can’t close no matter how hard you try to click on them.
Today, we have entered a new era of the Internet.
Cheng Zhu has emphasized many times in the company: "We need to strike a balance between traffic monetization and user experience."
Under normal circumstances, ambitious Internet companies would not be so eager to commercialize.
They will choose to pursue monetization only after the scale reaches a certain level.
Anyway, now you can rely on financing to burn other people's money, no need to rush or feel bad.
But Cheng Zhu still feels that the pace of Youqu's commercialization should be accelerated.
But...don't take too big a step!
"We need to give the capital market greater confidence and allow Youqu to enter a virtuous cycle."
"But we can't be too comprehensive at once, otherwise it will only increase the confidence of the penguins......"
"Penguin originally thought that short videos were too difficult to monetize, so it didn't vigorously support Weishi. If I put the entire model online at once, wouldn't Penguin be more confident?"
"That would really be like making wedding clothes for others."
Now, Cheng Zhu only plans to take the most traditional advertising route.
However, the route taken by Youqu is actually closer to that of Toutiao.
After all, our small family relies on [algorithms].
Youqu's current ideas for advertising operations are mainly in eight aspects:
Advertising informatization, advertising distribution automation, and advertising information videoization.
First, we don’t actually think that advertising itself is also information. Inserting advertising into the information flow based on user interests will have a greater impact on user experience and will make advertising more effective.
In fact, it is not a soft advertising approach.
It's worse than some Internet bloggers who only post advertisements, but I write every advertisement very boringly, but I really like to read it.
Typical examples include the genius giant panda, and the "lunatic" Xue Zhiqian who will shine in "Mars Intelligence Agency" next...
The seventh point is that it is not based on algorithms. Considering that users have the same preferences, the same advertisement may have dozens of versions of materials.
The system will form interest tags based on users' reading records, likes, and collection behaviors, and push different content based on user preferences.
That mode is actually pretty scary!
The eighth point is to say less. If the short video platform mainly uses video advertising, it should be supplemented by pictures and texts.
According to the current development speed, Cheng Zhu also plans to launch this business model around the first half of the year.
"It's slowing down now."
"Let's get the total number of users to over 100 million first!" I thought to myself.
With the support of a few trump cards, the total number of users of [Youqu] is steadily soaring.
Youcha also successfully completed a new round of financing, and its valuation has not yet reached the terrifying 30 billion!
Now, it is not yet the end of May 2016.
According to Cheng Zhu's prediction, by July, Youqu will be the first to implement commercialization, and Youcha will also accelerate its crazy expansion pace to make money first!
"After all, in a few years, the milk tea industry will enter a cold winter that will last for several years."
"During this ordinary period when everyone in the family is staying outside, it's quite difficult to have a cup of milk tea."
"Once this normal period is over, consumption will be downgraded all over the world."
"At this point, the low-end internet celebrity milk tea is even more popular."
Therefore, from the end of the first half of 2016, it is necessary to continue burning money and make all the money that should be made.
In the morning, Cheng Zhu received a WeChat message from Shen Qingning.
"Does he plan to go to this industry exchange meeting?" you asked.
That new force milk tea exchange meeting had a little bit of official nature.
Its purpose is not to allow the well-known new domestic milk tea brands to sit together and communicate, so as to push the industry back.
Therefore, if someone needs to be sent over there from Yuzucha.
The venue of that exchange meeting was in Yangcheng.
Shen Qingning asked Cheng Zhu half a month later, and I said I would see the situation at that time.
However, I seem to have forgotten about that matter and have not replied to you yet.
"Go ahead, you go with him." Cheng Zhu replied.
Ningning frowned slightly when she saw the WeChat message.
According to your idea, if you originally wanted to go first, then you went.
But from what I mean, the subtext is not that two people should go together.
“Are you going too?” you typed.
"Of course, Youcha is actually under your charge now. You and your friends have no bad communication. Did you have to relay everything to him at the beginning?" Cheng Zhu replied.
I added: "You go with me, check it out first and see what the direction is. After all, it's a semi-official event, so I guess there won't be any instructions."
"Okay." Qingre Duonan only replied with one word.
You replied to the exchange meeting and said that you and Mr. Cheng would attend it together.
In reality, half of the new power milk tea circle has been frantically asking: "Will Cheng Zhu come?"
Now, the development of pomelo tea is really too rapid!
In the new force milk tea industry, it is an exaggeration to say that it is the only one in the world!
For founders of very few brands, it is meaningless to know that they will definitely meet Cheng Zhu at that exchange meeting.
Even if you can get the true scriptures from me, it will be bad to just see them.
In addition, the exchange meeting was semi-official in nature, and without people of my level present, it could still help the industry gain smaller rights and interests, right?
Of course, the most important point is that those colleagues are really mean to Cheng Zhu!
Xiaojia has been working in that industry for so long, and has met with very few brand founders in private.
There was a brief alliance...
However, Xiao Jia has never gotten along with Cheng Zhu, and has never even met him.
There are many activities in the milk tea industry every year, and I have always participated in them.
If the first one was semi-official, I would probably come too!
Speaking of which, I am indeed a legend in the industry.
Few people quit to make milk tea, not because they saw Cheng Zhu's grapefruit tea was so popular, but they couldn't help but quit and join in.
It’s not that I am still a guide for very few people.
Among the few business friends, the most excited person before hearing the news was the "crazy woman".
The connection between Chen Zhu and Cheng Zhu is really deep.
Your feelings for me are too simple.
But we don't have such a deep connection, such a simple emotion, and you have never seen my true face!
So much so that when I was packing my luggage, I forgot to bring two sets of clothes!
You have to make a quick decision at home and know what to wear.
As for the mess of accessories, I brought a lot of them!
You seem to have some improper thoughts about Cheng Zhu.
It's bad, maybe not on the spiritual level, otherwise it would also compete with the toys of [insist on visiting].
There is still no pervert under the crazy woman.
But your current mentality is actually less like a fan meeting an idol.
Now, you have really been tamed by Cheng Zhu from a distance.
After all, when you heard Cheng Zhu's words "That industry needs to be rectified, and so does he", you were furious.
Now, the idea has taken a 140-degree turn.
"Train you? Really?"
Therefore, you don't have the mood to give up on this trip.
Of course, you also brought down the big toy from [Persistence Visit].
There is a way. You are sure that you will suffer from insomnia when you are on a business trip.
Those things are not good for your sleep. You think they are less effective than melatonin...
There will be a dinner the day after the exchange meeting.
"If it's an accident, you should be arranged to sit at the same table with Cheng Zhu."
"Maybe we will sit together." Chen thought.
After all, although Yuecha has not been surpassed by Youcha, it is still the seventh largest brand in the industry.
The youngest and seventh oldest are the ones who should communicate the most!
On the appointed date, Xie Bin excitedly arrived at the hotel in Yangcheng and signed in.
Before returning to your room, you finish dressing yourself up.
To be exact, you even brought a makeup artist with you today...
Besides, I know what went wrong with the crazy woman last night, and I know what her mentality was, she even shaved her hair off……
Before getting dressed up, you took the elevator to the hotel's banquet hall, then signed in at the door and took a photo.
When you walk to your table, less than half of the people are seated.
As soon as you appear, you immediately attract everyone's attention.
Chen? She is still pretty, otherwise she would have endorsed Yuecha herself.
He is a bad-looking guy and is the seventh in the industry, so it is inevitable that he will hear a lot of flattery at this moment.
But before you sat down, you kept looking towards the door.
Seventeen minutes later, Cheng Zhucai, dressed in formal attire, walked back with small steps.
Shen Qingning's and my room are just opposite each other. After I went upstairs, I called you and you said you would need a while longer and asked Cheng Zhu to go first.
In fact, Chen Qingning wanted to leave with me first.
The rumors about the seven people were spreading like wildfire on the Internet. In that kind of situation, you wanted to walk together, but then you faced the gazes of the little family who were watching you watch!
This will make you feel very happy.
When Cheng Zhu walked back, the people at the two tables near the door turned their eyes to me.
The boring thing is that wherever I go, people who are not sitting down will always stand up.
No one shook my hand, no one just said hello.
I am obviously the oldest among all the brand founders, and I am still a primary school student.
However, industry status represents everything!
When I walked to my table, everyone present stood up unconsciously.
Seeing this, Cheng Zhu raised his eyebrows slightly with a look of boredom.
Chen? looked at me steadily.
After a long time, you finally made a sound in your heart.
“Bad…bad handsome.”
(ps: Ask for monthly tickets at the end of the month.)
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