Chapter 682: Fighting!
It’s drizzling in Hangzhou.
I don’t know why, but it’s always been gray and cloudy lately.
As soon as Su Hua's interview was released, many acquaintances came to Cheng Zhu to watch the show.
Even Yue Dongyi couldn't help but call.
The old king of bullying is very curious. This guy's aura is very similar to the boy I was when I was young. Can he stand this aura?
In fact, Cheng Zhu also felt quite confused.
"Good fellow, I, a reborn person, quoted other people's words to show off, but you quoted them again. However, in this interview, Cheng Zhu noticed a very crucial piece of information.
The total number of daily active users of BlockHand is approaching 50 million!
In his impression, if he remembered correctly, Block Hand should not be able to reach this level now.
Normally, it would be a few months late.
"How come my hand has become stronger?" This puzzled him.
But after thinking about it carefully, he felt that the root cause was actually with himself.
"Because of the threat I made in advance, Blockbuster spent an extra 30 million on marketing."
"Moreover, after Youqu came out, it actually further opened up the domestic short video market and increased the number of short video users."
"As the pie gets bigger, of course the small hands will get some benefits."
"Of course, my rapid rise now is also due to the help of him as a pioneer."
However, under such a butterfly effect, everything will become more difficult.
"But since he said so, prove it to him...
"Then open your eyes and take a good look!"
The next day, Cheng Zhu went to a place.
He went to...【JD.com】!
As soon as the interview with Kuaishou was released, a strong smell of gunpowder began to spread in the air.
Through these interviews, everyone can feel Cheng Zhu's ambition and the attitude of his opponent.
Everyone in the short video industry has a common idea: things are about to change!
It is obvious that the second brother in the industry is not satisfied with being just the second brother.
The industry leader certainly wants to secure the top spot.
Then, this battle is destined to be fought!
Result...: [pat pat] Panic!
Every time there is a big war in the domestic industry, facts have proved one thing: when the boss and the second-in-command fight, the third-in-command will die.
These are all bloody lessons!
Zhao Qing now lives in a trance every day, and the tinnitus that often surrounds his ears is becoming more and more severe.
He really wants to die now!
"Originally, Blockbuster would not even leave the stage. He would just be as stingy as before and would not spend any money on marketing!"
"Yes! Yes, yes! Blockhand will just continue with his live broadcast business!"
"Cheng Zhu! It's all because of Cheng Zhu!"
“If he hadn’t started YouQu, the competition in the short video industry wouldn’t be that fierce now!”
It rolled up inexplicably and everyone was forced to enter and join the battle!
This young man, relying on his own strength, dragged everyone into the battlefield of life and death!
All the competitors were waving their hands in the air and shouting “Yadie”, but it still didn’t work.
Once the big boss and the second in command start a war, no one can escape from the flames of war!
In the past few days, Zhao Qing has discussed a lot with Shang Qi.
Because of the current situation, PaiPai must seize the time and carry out the next round of financing.
Yes, he needs money!
Without money, he would not be able to survive.
With sufficient financial support, Paipai can still barely hold on!
However, Shang Qi of Tianyun Capital and several other partners in the company are also discussing every day: "Should we make a bold move and cut off our own tail?"
There’s so much going on in the short video!
Damn, it was obvious that a year ago, this was a sector that was not favored by big capital.
Now what?
The water is so muddy!
Cheng Zhu rushed in headfirst, and the water became dirty, polluted by him!
Both Shang Qi and Zhao Qing felt confused and couldn't see the way forward.
Zhao Qing didn’t know how to deploy next year’s strategy. He felt that he would be in danger if he stuck his head out, and he would be in danger if he kept his head down.
Shang Qi, I don’t know whether I should continue to participate in the next round of financing of Paipai. I always feel that it’s better to forget it.:
Everyone is waiting now.
I want to see how the big brother and the second brother in the industry will act.
The first to make the move was naturally Kuai Shou.
In addition to spending 30 million in marketing funds, many people have also heard some rumors that Blockbuster is currently actively connecting with new variety shows next year and plans to sponsor one.
In addition, starting from New Year’s Day, Kuaishou will launch a live broadcast incentive policy.
This is just a measure at the beginning of the year, it's just the beginning!
All these small shrimps feel like they can't stand it anymore.
Now, everyone wants to see what Cheng Zhu will do.
After all, the positioning of Kuaishou and Youqu is different, one is targeting the sinking market, and the other is taking the trendy route.
But if Cheng Zhu also makes a big move right from the start, then the rest of the friendly competitors will be squeezed from both sides!
Guaranteed to die!
As for Youqu, it first imitated Douyin from its previous life and launched [Million Heroes] to attract users and traffic.
To put it simply, this is a quiz game with prizes that everyone can participate in.
As long as you answer the questions, you will get a bonus.
To put it bluntly, it means starting to burn money!
It’s just that it’s entertaining in its own way, so people are more involved.
Immediately afterwards, Youqu also announced that it would launch the [Private Message] function.
This function was not enabled at first.
This is the case with most platforms. Many seemingly simple functions are launched and opened one after another.
If you have everything at the beginning, it will easily cause trouble and there will be too many bugs.
Like Tik Tok in the past, the private messaging function was not available until 2018....
And for wolf friends and beakers, this is awesome!
"Nari! I can finally send private messages to pretty girls in my city!"
"Hehe, here's a new way to cheat stupid men out of their money!"
When it comes to skirting the line, Youqu is definitely the king of all short video platforms!
Moreover, each one was wiped very skillfully without any violation.
In addition, Youqu has a local function, so the importance of private messages is immediately revealed.
Don't doubt it, there are really many people in this world who will send private messages to others crazily.
To be honest, there are quite a lot of men and women like this.
Ah! What a hearty harassment! As soon as the private message function was released, the activity of some users of Youqu instantly began to rise.
The income of many internet porn actors may double.
After all, there are certain requirements for adding them on WeChat.
With the private message function, many things will be more convenient, otherwise it would be impossible to say the WeChat account.
However, a refined reporting function was also launched online.
No matter what, Cheng Zhu is a smart man.
Since you are so ambitious, then formalize it!
Some minor offenses don’t matter, but don’t mess with me!
Secondly, Youqu also announced that it will launch an [Original Music Project] after New Year’s Day!
As a music short video platform, this kind of activity is essential.
Whether or not we can really produce a few original musicians is not important.
But in fact, it is still very easy to produce popular songs on Youqu.
The reason is very simple, we are a short video platform, and our characteristic is that it is short!
Therefore, you only need a dozen seconds of good content!
This also conforms to the characteristics of many hit songs and catchy songs:
What can I say, Youqu is so suitable for the fermentation of online songs!
As for sponsoring the new variety show, Cheng Zhu will naturally not miss the phenomenal hit "The Rap of China"!
It is really in line with the positioning of Youqu in some aspects.
The effect it brings will far exceed "Mars Intelligence Agency" and "Who's the Detective"!
After this series of combined punches, Block Hand had to pay attention.
There's no way, this second brother seems to be willing to spend a lot of money.
I have always been stingy, and this aspect cannot be changed all at once.
However, Su Hua and Chen Yixiao were not worried about this. "There are too few top internet celebrities on Youqu."
"Unlike here, there are already many internet celebrities with tens of millions of fans."
Su Hua and Chen Yixiao are very clear that the platform still needs big internet celebrities and those awesome MCN companies.
"Cheng Zhu is rooted in Hangzhou and is familiar with all the MCN agencies in Hangzhou. He is not weak in this aspect."
“However, MCN agencies and those big internet celebrities cannot make much money on the Youqu platform!”
"The profit model there is too simple, not as much as ours."
Nowadays, some big internet celebrities receive a lot of gifts after starting live broadcasts!
For some people who are good at making fun of others, the income from gifts alone is far more than that from playing GG.
"Income is the basis of everything!"
Like Youqu, many internet celebrities have no stickiness at all.
It seems that they are all very popular, but the money they make is not as much as mine!
This is indeed fatal.
However, everything changed when the year was coming to an end.
On this day, many people were a little confused when they opened Youqu.
"Why do some online celebrities have JD.com's GG in their videos?"
"After clicking, can I go directly to JD.com?"
On the first day, a total of 50 Youqu accounts with a turnover of over one million yuan had sales links connected to JD.com.
There is a shopping cart button in these accounts.
Click the button to pop up product recommendation information, which can be directly linked to JD.com!
With just a click, you can open JD.com on your mobile phone and go directly to the product link!
For a moment, the guy with the block hand couldn't sit still anymore!
“Damn it, why are we cooperating with JD.com?”
You have to know that behind JD.com stands Penguin.
And Cheng Zhu, if we round it off, can be considered half a penguin.
He is too close to many companies on the Penguin side.
The release of the [Direct to JD.com] function has undoubtedly brought a new source of income to a number of Youqu experts.
The platform stickiness is further enhanced!
What's more, Youqu is not targeting the lower-end market, and the purchasing power of Youqu's users is not bad.
Once again, he did something great without making any noise!
Ali, who was also in Hangzhou like Tuliu and Youqu, was so angry that his teeth were gritting.
Ali: “???”
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