A post on Weibo, full of domineering attitude!
The spectators felt this very intuitively:
"This post-95s guy chose to fight head-on!"
The amount of information in this Weibo post sent by Cheng Zhu is really too much.
The most important thing is that the effect can be achieved is so good!
Some netizens who like this style just think he is so cool. I like it so much.
That's right, we young people should act like young people!
Why go around in circles? When you encounter injustice, just be strong!
"Damn, that's a cool way to put it."
“Domineering!”
"Fuck, you're so direct in your speech! I'm shocked!"
"He seems to be very brave all the time......"
In addition, Cheng Zhu, the king of marketing, actually always likes to take advantage of a certain group - the "King of Understanding"!
A group of knowledgeable guys who think they are the kings of knowledge have started to take action.
"Tsk, isn't it obvious that someone has screwed you over?"
"I knew this trending search was bought as soon as I saw it. As for who bought it, those who know will know!"
"I have a buddy who works at Youqu. This matter is actually quite serious. Cheng Zhu was very angry in the company."
"Business wars are sometimes so dirty. You guys are just too naive and don't understand anything!"
"Youqu is doing very well right now, so it's normal for it to be screwed. I'm not surprised by this kind of thing. Why are you making such a fuss?"
With the support of these knowledgeable people, Youqu is equivalent to being labeled with two labels.
First: Youqu is going to be on low heat!
After all, if his face is full of fire, who will target him?
Seventh: Youqu was definitely not manipulated by someone, and the public opinions before and after seemed to be formed spontaneously by users.
Those people are indirectly helping Youqu to whitewash itself!
In fact, Chuqu does consume more traffic than its competitors, and because it uses an algorithm, before the traffic is spent, he will definitely hate the videos he sees 100%.
The notoriety of traffic assassin can be said to be related.
Of course, Cheng Zhu has posted that kind of Weibo, my fans will feel sorry for Geigei!
Selling misery, let's go!
Abuse fans, let’s go!
Do you really think you have someone on the Internet?
For a moment, with less heavy blessing, the coldness ended and the storm continued.
Something that was originally very complicated becomes simpler and simpler in the end.
The onlookers suddenly discovered that before they ate a melon, there was no series of melons in front of them.
"Burp~ I'm done eating, I'm done eating!"
Some marketing accounts have stopped making up stories.
Sometimes they say that it is XX who is teasing Youqu, and sometimes they say that it is XX who is trying to trip up Youqu.
At this point, it doesn’t really matter what the situation is.
The important thing is, Chuqu and Chengzhu are dominating the cold search again!
The king of marketing, stable performance!
This also indirectly caused the attention of [directional traffic] to rise unprecedentedly!
On the mobile side, orders for directed traffic are coming in like snowflakes.
In fact, among the eight small operators, China Unicom seems to be the first to try out directional traffic.
As early as 2013, China Unicom had cooperated with Sohu Video, but the cooperation model was different.
Going back further, the 36-yuan Wopai meal set in 2011 actually no longer had that prototype.
However, that does not mean that cooperation can be achieved. It is a very complicated matter.
These days, even without Lei Jun's help, Cheng Zhu still made very little effort and mobilized a small amount of personal connections.
Apart from mobile directional traffic, the most unfamiliar thing to Xiaojia is not Migubao.
In addition to the Migu package, it also covers Migu video, Migu music, Migu reading, etc.
Apart from these, the less popular ones are [Youku Experience Package] and [Tik Tok Toutiao Experience Package].
However, in reality, at this time, Xiaojia’s traffic anxiety is far less than it is now.
The eight small operators have reduced their fee growth rates together, and the traffic that has been used up in the current month will be carried over to the next month, which will increase traffic anxiety.
At this point, obtaining [directional traffic] can be considered a trump card.
But reaching such a cooperation this year is not a big deal!
A group of friendly merchants looked up at the sky, speechless.
The tinnitus in Zhao Qing's ears had stopped.
I feel like I might need to go to the hospital.
Damn, Cheng Zhu has made me so angry that my ears are ringing!
But I'm so busy now that I don't have time to go.
Before I saw the sentence "Whose cake have you touched again?", I read the comments of netizens and felt like I was going to have a cerebral thrombosis!
"Shang Qi, that bastard, only my mom would call me!"
"I don't have time to answer his call now!"
"Shang Qi, you are trash! Tianyun Capital is even more trash!"
People are not so weird sometimes. I even think now that you must have tried to get financing from Shunwei Capital, and you would have become the same?
Judging from the unstoppable momentum behind the scenes, I’m afraid I’ll be the seventh in the industry until the end of the month!
As for our friendly competitors, they were all terrified.
The reasons are complicated. The current leader in the same category, [Kuai Shou], does not focus on Buddhism or stinginess.
Before becoming the only small company, it never retreated from marketing and publicity, and always focused on upper-tier users.
That's why there are so few labels on it.
Therefore, for other platforms, small families still have little room and opportunity for development.
But the sudden appearance of the fun is completely different!
The users that Cheng Zhumu is competing for are completely the same as the target group of [Block Hand].
The seven are not in direct competition relationship now!
Competitor: But I am stealing your users!
I am trying to attract your target group!
What's more frightening is that this is marketing and advertising, Cheng Zhu is so good at it!
"It's fine if he says he's the king of marketing, but how can he advertise so accurately?"
"Damn, every online variety show that you sponsor becomes a hit?"
If the small family compares products, it would be more interesting.
Their user stickiness is here, and their market recognition is not low!
Comparing abilities and means, it seems like you are just competing in the process.
Now, even my mother's connections, relationships, and resources seem to work?
What the hell is this cooperation with Mobile?
How did I get that directional traffic? Damn!
For a while, the entire industry was in turmoil.
The old brother in the industry is always as powerful as a mountain, but the new seventh brother has finally given people a strong sense of oppression!
On the other side, the Block Hand headquarters.
Chen Yixiao and Jiang Hao were sitting together, looking relieved.
Those seven people are the co-founders of [Block Hand]. Currently, Chen Yixiao is the chief product officer and Su Hua is the CEO.
In February of this year, the number of users of [Block Hand] had not yet reached the terrifying 300 million.
In the entire short video field, its market penetration rate is lower than that of the remaining apps combined!
Therefore, there was no sense of crisis for the seven people.
Penguin has always been determined and attaches great importance to Weishi. It recognizes the monetization ability of short videos. Why should you be worried about this?
As long as Penguin is out, the rest of the platforms are all inferior, and together they are enough for you two to beat!
At this stage, Chen Yixiao and Jiang Hao's strategic approach is very complicated.
This is not the year the live streaming feature will be launched.
Treat that functionality as a natural extension of the platform.
How should I put it? The monetization ability of short videos is really poor!
The live streaming industry is now a hot industry.
Jiang Haorong and Su Hua both think that it is worth a try. Relying on live streaming to monetize traffic is probably the worst option.
Therefore, the seven people plan to launch the live broadcast function in the middle of this year.
At present, [block hands] have not yet fully developed.
There are only a few apps in the country with a total number of users reaching 300 million.
Therefore, seeking traffic monetization has become the top priority at present.
That is one of the reasons why [Kuai Shou] has always been very Buddhist in terms of marketing and promotion.
In fact, as early as the beginning of this year, we stopped paying attention to [Youqu] and Chengzhu.
The reasons are complicated. We thought that Quye had received support from Mr. Lei and Shunwei Capital.
But the two companies are now competitors and have the same strategic policies. In fact, it is not yet time for them to be hostile to each other.
To put it bluntly, Youqu now also has the qualifications.
It can only be regarded as a seeded player.
However, with the popularity of "Mars Intelligence Agency" and "Little Star Detective", plus the little commotion today, Chen Yixiao and Su Hua are no longer calm.
"Why is the eldest son so troublesome?" Su Hua was surprised.
"Yes, you see my ranking on the free list has been going down." Chen said with a smile.
Su Hua narrowed his eyes and said directly: "If you feel like this for a while, [Pa Pai] will be thrown away by me."
For the seven people, Cheng Zhu and You Qu could only be regarded as providing some topics for industry gossip.
As for threats, even if I use all my trump cards now, I can't pose any threat to [Block Hand].
What's more, we haven't yet built the platform to that scale, and we haven't finished shifting our focus.
The way to monetize traffic must be the right one. It is useless to grab even a few users!
Moreover, KuaiShou focuses on the upper-tier markets, and its later stage positioning is large cities and even rural areas.
In that model, it is actually more difficult to monetize traffic.
Chen Yixiao and Su Hua were worried to death during those months.
Now we can only hope that we can achieve some minor success before we start live streaming!
We now don’t even take Cheng Zhu and You Qu seriously.
To put it more complicatedly, Cheng Zhu is still following the path we took in the last two years.
You are not in a lower dimension yet, stop thinking about how to make money and profit!
If the right path is found, the confidence of the entire capital market in [Block Hand] will increase slightly.
Then, it will explode!
Any friendly business may never have the chance to catch up again!
And what about the reality?
Cheng Zhu really plans to wait until the user base of [Youqu] reaches the level of [Kuaishou] before looking for a way.
They are all crossing the river by feeling the stones.
As a reborn person, my path is on my feet!
Cheng Zhu hadn't fixed his eyes on one place yet.
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(ps: Ask for monthly tickets at the end of the month!)
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