Chapter 449 The Butterfly Effect of the Reborn
In the nanny car, Milk Tea Lun looked at the hot reviews on his mobile phone, then looked at the milk tea in his left hand, and was speechless for a moment.
This popular review was naturally posted by Cheng Zhu's Youcha marketing team, and the number of likes was also increased by someone he sent.
He would not blatantly use Yuzucha to take advantage of Jay Chou's traffic and popularity.
Because this may have the opposite effect.
However, it is different to secretly advertise in this kind of meme-like form.
What will the comment section of Weibo look like after so many years?
Once a hot search term appears, the hot comments below will generally be in this pattern, taking the example of "celebrity mistress":
"I used to like her and was attracted by her looks, but I didn't expect she was such a person, knowing three things and being three. I remember that I used the chewing beans she recommended before, and I lost more than 20 kilograms in more than a month. Can't beautiful women focus on their careers?"
Basically, all of these micro-businesses maliciously increase the number of likes and then rank first in terms of hot reviews to sell goods.
Of course, there were still those who sold films in the past and openly posted rave reviews, but the controls seem to be stricter now.
Cheng Zhu and others borrowed this model and began to guide the wind direction.
And he knew very well that his marketing team really didn't need to do much, they just needed to guide the direction of the trend.
"The rest is all up to the netizens to play!"
In addition to asking his team to post several hot comments in a similar format under several marketing accounts, he also took screenshots of several pictures from Jay Chou's concert and made them into emoticons.
For example, the moment when he swallowed his saliva was captured and posted under this popular comment.
The effect created was that when he heard the word "yuzu tea" at the concert, he couldn't help swallowing his saliva.
When Milk Tea Lun read the comment section, he was a little confused.
"Brother, where did I swallow my saliva at that time!"
Wow! My fans actually do this!
As soon as this emoticon package came out, all the comments below were: Hahahaha!
But Milk Tea Lun himself thought it was quite funny.
Because he loves to drink milk tea, fans call him a milk tea lun, so he drinks a lot and even makes his own jokes. Fans say he likes pink and call him a little princess, and he seems to be very happy in his heart
To put it simply, Cheng Zhu is now sending people to set the pace.
Once the rhythm is set, it will be particularly terrifying!
With this kind of cool move, wouldn’t it be easy to continue the popularity of the previous concert?
What’s more, there are so many people who spread rumors on the Internet!
Some people have already started talking about it, saying that they saw Jay Chou's assistant coming to buy grapefruit tea.
This made Milk Tea Lun a little suspicious.
"Have Achao and the others really been recognized?" he thought to himself.
After he returned the phone to the middle-aged woman sitting in the passenger seat, he didn't care about anything else and just drank his milk tea in big gulps!
He took a big gulp of grapefruit tea and his eyes immediately lit up.
"Oh, that's good!"
Under Cheng Zhu's deliberate guidance, the popularity of pomelo tea on the entire network continues to soar!
After the term [Jay Chou milk tea] topped the trending searches, [Pomelo tea] also entered the top ten, ranking ninth.
If you want to buy this hot search position, it will cost a lot of money.
But under Cheng Zhu's arrangement, the marketing department of Youcha did not spend much money.
In short, just try to take advantage of Milk Tea Lun's traffic.
Anyway, if you have to put a label on me, don't try to hide it, you just want to drink!
That’s right, he must have come here secretly to buy it!
As several emoticons containing memes came out, netizens began to show off their talents!
Many people started to photoshop their own photos and created a lot of emoticons of Jay Chou drinking grapefruit tea with a smile on his face.
These emoticons are funnier and more hilarious than each other.
What's worse is that some people directly photoshopped him into a picture of him holding a cup in each hand, drinking from two straws in his mouth, and then squinting his little eyes and smiling.
The comments below are all:
"It's impossible to write a song. I can only drink two cups of milk tea in one go."
"Drink half a cup before going on stage."
"Why not just release a milk tea song!"
"No inspiration, two cups first."
“Global Milk Tea Promotion Ambassador.”
"I'm greedy, I'll buy one later, it's all Jay Chou's fault!"
Due to the good traffic of Yuzu Tea, the attention paid to the new product when it was launched also increased.
Cheng Zhu felt that the effect of this marketing was surprisingly good, even more popular than he had expected, so he decided to continue to lead the trend and guide the public opinion on the Internet.
"Rub! You can keep rubbing!"
The next day, he called Zhu Youwei, the boss of Gushan Culture, and asked him to send a few internet celebrities from the company to cooperate.
What these internet celebrities do is very simple, that is: taking the same pictures as Jay Chou.
Netizens have photoshopped a lot of emoticons of Jay Chou drinking pomelo tea, selected the most popular one, and then asked these female internet celebrities to imitate this emoticon and take photos!
When Zhu Youwei heard this, he just thought, "Great!"
This model is a win-win situation for us!
If it can really lead to a small trend, these internet celebrities can also benefit from it!
What's more, Cheng Zhu will show some appreciation and give some money.
But after receiving the call, Zhu Youwei began to get suspicious: "Could it be that he deliberately created the milk tea incident these days?"
Once he started thinking about it, he felt that it was more and more possible!
The boss of the largest internet celebrity company in Hangzhou thought he had mastered marketing, but he didn't expect that there was a person who ran a milk tea shop who had even more tricks than him!
He suddenly felt a little relieved: "Fortunately, Cheng Zhu is not running an internet celebrity company."
Zhu Youwei felt that Cheng Zhu was perfect for this job!
But he was a little confused: "With his ability, why doesn't he start an internet celebrity company?"
He has achieved the pinnacle in this field and his income is considerable.
Little did people know that Cheng Zhu was determined to build his own short video platform and become the father of all internet celebrity companies in the future!
At night, several internet celebrities under Gushan Culture posted photos of themselves drinking grapefruit tea online, and attached an emoticon package of the popular Milk Tea Lun drinking milk tea!
Under this guidance, a large number of followers will indeed emerge.
Internet celebrity milk tea is meant to be fermented on social platforms and needs to maintain its popularity on major platforms.
This has led many people to post this type of photos on their Moments after buying new products of pomelo tea, with all kinds of strange captions.
"Let me show you my couple portrait with Lun."
"Getting fat with my idol."
"It's sinful again, it's all Jay Chou's fault!"
"It doesn't matter, just drink!"
"Her Maggie is so mad!"
With the support of multiple popularity, the average output of each Youcha store has once again exceeded 3,000 cups!
And the popularity this time seems to be even higher than the last time we collaborated with Momo!
As for the three series of new products launched this time, the market feedback is also very good.
Some people feel puzzled before drinking it, wondering why rice, mochi and other small ingredients can be added to milk tea.
But after drinking it, I was full of praise!
This made Chen Yue so angry that she was fuming and she cursed the man for being so unlucky.
"Why can the popularity of this concert continue for so many days in one go?" Chen Yue couldn't figure it out.
“These netizens are so idle!”
"What kind of jokes are being played here for no reason? Everyone is taking photos and even photoshopping them to make emoticons!"
"Aren't you just promoting Youcha for nothing?" Our sister Yue was almost crying with envy.
This upset overseas returnee suffered from insomnia again that night.
She has something important to do tomorrow morning. She has to attend a meeting at Shenzhen Capital, one of the top ten venture capital firms in China.
Finally, she opened the drawer again and took out the "Persistent Visit" headphone model hidden deep inside.
Ever since she started making milk tea and was frequently targeted remotely by this man, she has been using this model of headphones more and more frequently.
Use it when you are happy, and also when you are upset.
Anyway, if she doesn't use it today, she will definitely not be able to sleep.
During these ten minutes, she forgot all her worries.
Turn the frequency of the earphones from low to high.
She forgot about Shen Qingning, whose looks crushed hers, and she also forgot that the new product of Yuzucha became popular again after it was launched, and she even forgot that netizens spontaneously sent heat to Yuzucha.
Later on, she found a way to comfort herself.
"I recently discovered that the photo of Cheng Zhu, the founder of You Tea, has not been circulated on the Internet."
"Logically speaking, with so many people shipping him, his photos would definitely be widely circulated."
"I guess he suppressed the popularity himself and then did some manipulation."
"Heh, it seems that this guy's appearance is not very presentable!"
"I really don't understand these netizens. What's the point of a beautiful shareholder? She just invested some money. Can she represent Yuzucha? It's so funny!"
"Ah! It feels good."
Just like that, after having an efficient self-communication with herself using the [Persistence Visit] earphones, Chen Yue fell into a deep sleep on the bed.
The next day, Chen Yue got up early and went to the bathroom to look in the mirror.
She thought she looked pretty good.
After washing and putting on makeup, she drove her Porsche 911 to Shendu Capital to have a meeting with its partners and managing director.
The 100 million yuan financing for Yuecha came from Zhao Long, a partner of Shenzhen Capital.
Zhao Long just turned 50 this year and is a man who looks quite amiable.
He and Chen Yue's father are good friends and have known each other for more than ten years.
Therefore, Chen Yue also grew up under his care.
On the one hand, his investment in Yuecha was due to his appreciation of the emerging market momentum of online celebrity milk tea, and on the other hand, there was some personal connection involved.
As for the "answer sheet" that Yuecha has given to Shendu Capital, it cannot be said to be too bad, but it can only be considered passing!
Among the new forces in milk tea today, Yuecha can indeed be ranked second.
This is because Yuecha had a high starting point and received financing from Shenzhen Capital early on. In addition, the "milk tea + soft European bread" model was quite innovative in the early stages, so it had a particularly good start.
But what’s regrettable is that although Yuecha can rank second, Youcha can be said to be the first by a large margin!
What is the first fault?
That means they are far ahead of the second place, and they are not on the same level at all.
During the meeting, Zhao Long suggested: "Can Yuecha learn from the hype of Youcha these days and find some celebrities to promote the product?"
"Mr. Zhao, do you also think that the plans for Youcha's concert were well-planned and a premeditated hype?" Chen Yue asked.
Zhao Long smiled and said, "More than that, I think the popularity of Pomelo Tea on the Internet these past two days was also caused by that young man."
"Hmm?" Chen Yue had never thought in this direction before.
Zhao Long reminded her: "Don't think that some of the things on the Internet are just his good luck. Don't forget that what he is best at is Internet marketing."
Upon hearing this, Chen Yue was surprised, thought about it carefully, and then nodded silently.
Then, another thought popped into her mind.
"If he is behind all this."
"Sure enough, this guy is coming for me!"
"He is targeting Yuecha!"
After the meeting, Chen Yue's thoughts became clearer.
Yuecha will take the celebrity route and the joint-brand route in the future, taking a two-pronged approach.
Find some popular celebrities to post photos of themselves drinking Yuecha, and then continue to find more brands to collaborate with.
In addition to this, we need to continue spending money on a large scale to increase the number of stores, and it would be best if we could surpass Youzu Tea!
As for Yuecha’s new products, we can only rely on our luck.
She totally couldn't understand why every brand of Yuzu tea was such a hit?
The only thing that makes her feel relieved now is: "Fortunately, Yuzu Tea is only launching new products crazily and has not launched any joint products."
But what she didn't know was that a butterfly effect was happening quietly.
Time passed and it was Wednesday.
Cheng Zhu looked at the average number of cups of tea served at the Youcha store in recent days, and found that it was basically stable in the range of 3200-3300.
The soy milk series and rice mochi series are both selling well.
The blood glutinous rice series is slightly lower.
Cheng Zhu noticed that the average number of cups output yesterday, Tuesday, was 3251, and the average price per cup was 32.
Yuzucha now has a total of 23 stores, and the total sales yesterday reached nearly 2.4 million!
You know, this is Tuesday.
This number is indeed the best in the milk tea industry!
The daily sales of a single store exceeded 100,000, which is a terrifying figure!
Such a small milk tea shop can create such a miracle, which is worthy of extensive coverage.
But Cheng Zhu didn't have this plan.
"What's the point of making such a big fuss about such a small achievement?" a certain king thought.
“I’m not a store like Yuecha or Chuncha.”
If Yuecha can achieve this, Sister Yue will definitely be interviewed by media reporters again, and she will definitely appear on camera.
In the afternoon, Cheng Zhu received a piece of news that surprised him.
The TV series he was going to co-star in was actually going to be advanced in schedule!
"As far as I remember, this drama was not broadcast at this time. It was scheduled to be broadcast in the second half of the year, a few months earlier." Cheng Zhu thought.
In order to be able to co-brand with the drama, he had previously requested to get a sponsor to join the drama. Although it was the smallest sponsorship, it still cost a lot of money.
"To be honest, milk tea is not very suitable for this drama."
"So the ads will definitely be hard ads, and will be inserted directly at the beginning or end of the film."
"But there's nothing we can do about it. This drama is a classic. In a few years, it will be watched over and over again by countless people."
"Even if milk tea is not very compatible with this drama, it is classic enough and has a high cost-effectiveness!" This was Cheng Zhu's original idea.
Moreover, his ultimate goal was to organize a joint venture, and when they proposed to sponsor him, he did not refuse, but instead thought it was a good opportunity.
“But the question is, why is it aired early?”
"Is it because I, a reborn person, have caused the butterfly effect?" Cheng Zhu couldn't understand.
This was the only explanation he could get.
"The influence of a reborn person like me must be greater than that of a small butterfly flapping its wings, right?" Cheng Zhu personally thought so.
"If one thing goes wrong, everything goes wrong!"
To be honest, Cheng Zhu personally also hopes that this drama can be broadcast earlier.
Because he has high hopes for this collaboration.
He was certain that the effect of this collaboration would be greater than the previous one with Momo.
“The show will start airing in mid-April.”
"That means the show still has 20 days of promotion."
For this collaboration, Cheng Zhu will extend the collaboration period to a very long extent.
He plans to launch the collaboration when the TV series or film is broadcast.
"And I estimate that the explosive period of joint ventures will be in the middle and late stages of the show."
"The real hit of the collaboration should be when the show reaches its end."
"Because the ending of this drama is indeed a difficult ending for many people."
"By that time, fans of the drama will go crazy and buy milk tea!" Cheng Zhu was extremely certain about this.
He is now a little glad that he insisted on spending money like crazy and opening stores across the country as quickly as possible.
If the store opening speed is slow, by the time the drama is broadcast, the number of Youcha stores will not meet psychological expectations.
“When the show started, the number of stores must have exceeded 30.”
Now, Youcha is constantly renting shops and renovating new stores.
Basically a new store opens every few days.
Anyway, you will make a lot of money once you open it, it’s not a waste at all!
"Let me take a look at the current plan. Well, by then we will be able to have 34 stores."
"By the middle and late stages of the show, the number of stores will be around 60."
"Okay, that's about enough."
"When the show is finished, 70 stores will be open, so the daily sales should be terrifying."
Cheng Zhu is now full of confidence, he knows very well that the second collaboration of Youcha will definitely shock the entire milk tea industry again!
No, it’s probably not just the milk tea industry that’s shocked!
"Let me show you what a textbook-level collaboration is!" Cheng Zhu thought.
Because he knows too well the power of this film and television drama, this collaboration is really a sickle for precise harvesting.
This drama is called
——"Nirvana in Fire"!
(ps: It’s the last day of the month, please vote for me, otherwise it will expire!)
(End of this chapter)
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