Chapter 004 Chapter 4
——A certain blog——
@TanquanxiuxiumanualV: Welcome my internet friends to my wedding with Ji Shao on May 20th. //@FlippedPangranxindong·Ji Shao: #Ji Shao Super Talk #Mubuzhuanjing [Video]
[Excuse me, I want to steal the wedding]
【Urgent rescue! 】
Who is this person?
[The contestant above is from Star 101. I'm saying I'm pregnant with my new husband!]
[Just passing by and asking if anyone here has any negative information about the newbies? If not, I'm going to chase them~]
【……】
@圈内小瓜农V: Do you like Ji Shao, the contestant on Star 101? [Video]
[I think his name is Ji Shao, his looks are what I like]
[Star 101 is good, the amateurs are so handsome]
【Can! ! ! 】
[Excuse me, is the show on yet? ]
[The above one was just recorded haha]
【……】
Not only this marketing account forwarded Zhou Xiao’s blog post, many marketing accounts that were trying to capitalize on the popularity also used Zhou Xiao’s video to post blog posts. With the appearance of the entry, Zhou Xiao discovered that Ji Shao had become a hot topic.
She clicked on a certain blog's trending search list and found #Ji Shao Raising Eyes Video# hanging at the bottom of the entertainment list, showing a strong and enterprising spirit. The entry plaza was mostly full of praise for Ji Shao's looks, with the occasional post laced with the term "marketing geek."
At this time, Zhou Xiao found that Task 2 had been completed.
[System Task: Upload a video on the support station (1/1) and receive a reward of 50,000 yuan in system funds.]
[System Task: The first video to obtain 1,000 popularity points (1/1) will be rewarded with 50,000 yuan in system funds.]
After using the [Hot Exposure Card], Zhou Xiao's website had over 5,000 fans in less than an hour. His fan page received a lot of traffic push and attention from active online people, and this attention is still increasing.
——Forum——[May 4]
【Topic】Have you seen the trending searches?
Main Building: [Picture] It seems that this Ji Shao can not be underestimated? He is quite good at marketing. I really envy him.
1L
Onlookers said that her appearance is indeed worthy of this trending search.
2L
The video is really cool.
7L
I'm already a fan of the look, but I still want to see more... It's so troublesome to be a fan of celebrities
14L
He is more handsome than Yan Shu
15L
He is handsome, so who are you deliberately dragging into this? Last time, he even dragged Xiang Rui into this, so I don’t like him.
19L
The host of the post is not from Ji Shao's family.
34L
Don't like marketing
69L
Handsome guy Modo Modo, I love all the handsome ones
…
Compared with the popularity on a certain blog, there are also many discussions about Ji Shao's hot searches in the Xingtu 101 group of the forum. It is not difficult to see that Ji Shao has begun to gain some fame, of course, only among a small number of people.
Qi Sisi, who was browsing her phone at home, found Ji Shao at the end of the trending search and clicked on it out of curiosity. That's when she discovered that it was actually a video from Zhou Xiaofa.
She browsed through the comments in the blog post and found that, led by some marketing accounts, many passers-by were calling on their friends to tag their friends to like the pictures.
Some people even tagged Zhou Xiao's blog, begging him to post more pictures. Qi Sisi found this hilarious. She took a screenshot of the post and, using the voice of a passerby in the picture, bombarded Zhou Xiao with requests for new pictures.
Qi Sisi had originally been there to join in the fun during her holiday, and she'd been waiting for so long simply to fulfill her dream of going to an offline event. She had a favorite celebrity before, but her family was very strict and wouldn't allow her to go to certain celebrity events alone.
Although her family was willing to accompany her, Qi Sisi wanted to experience the offline interaction and friendly communication with strangers who shared the same interests.
By chance, the Xingtu program was being recorded near her home. Before meeting Zhou Xiao, Qi Sisi's offline journey was quite exciting, but she couldn't quite fit in.
After meeting Zhou Xiao, who was also a newbie in the entertainment industry, their relationship quickly became good because they had similar personalities. He and Zhou Xiao also met other star-chasers offline.
Ji Shao's super topic was opened by her yesterday with the help of a few others. It can be said that she has a small sense of participation in the current development.
Zhou Xiao watched Qi Sisi bombard him with messages on the chat app and sent her a photo he'd planned to post tomorrow. This was quite common in the social circle; as long as they got along well, they could share and discuss undisclosed subreddits.
After joking around with Qi Sisi for a while, Zhou Xiao threw herself into what she was going to do next. She opened the computer included in the system's newbie gift pack and pondered whether to make a hand banner. As for why she had this idea...
Then we have to mention the banner she received in the morning. Zhou Xiao picked up the banner that Xu Wenjing gave her. There were photos of two trainees printed on both sides of the banner, one front and one back in two colors, and the words "Let's debut together" were written on both sides.
Although the production is simple and plain, Zhou Xiao can indeed see the sincerity in this banner.
Banners can indeed play a role in promoting Ji Shao to a certain extent. She thought she could also follow the example of Xu Wenjing's fan page and make some banners to give to everyone when the time comes, which would also be a good way to support Ji Shao offline. And making peripheral products in the early stage could also increase the favorability of passers-by for Ji Shao, who has little marketing.
Zhou Xiao opened Taobao and searched for the price of making banners. She found that the prices were high and low, and the price increase depended on the quality of the paper used. After spending an entire night reading through the reviews, she wrote down several companies that seemed to have good printing quality in the memo on her phone. She planned to ask the merchants if there were any discounts after the design was finalized.
After looking at some banners, she had an idea in her mind. The layout and design of the banners are actually similar, and the highlight is actually the photo of the artist.
Just when Zhou Xiao was thinking about how to design it, she discovered a big problem: Ji Shao didn't have a support color yet!
Zhou Xiao looked through the various support colors on a certain blog and felt that the road ahead was long and difficult. Although one color could be divided into many colors, the various strange prefixes added to support the stars made Zhou Xiao a little confused.
Zhou Xiao thought that he should ask the others for their opinions tomorrow, and also refer to Ji Shao's ideas, and then decide on the support color and make a banner!
By the time he finished all this, it was already night. Zhou Xiao stretched lazily and walked from the table to the floor-to-ceiling window.
The riverside in Shanghai is very lively. From her angle, she can see lights lighting up little by little on the river. Upon closer inspection, the lights are actually cruise ships sailing in the river, enjoying the river view in the spring breeze.
Zhou Xiao leaned against the window, looking at the twinkling stars in the dark sky with a firm gaze, an idea gradually settling in his mind.
After a while, Zhou Xiao opened his phone and looked at his account. After today's setbacks, the data of the "Pang Ran Xin Dong" site was about to break 20,000 reposts like a plane.
The number of fans has increased to more than 10,000, and the blog data of the photo posted yesterday is also increasing.
She called up the system interface and clicked on Ji Shao's fame value. It was already over nine thousand, just a little short. It should be over ten thousand tomorrow, right?
Zhou Xiao looked at her number of fans exceeding 10,000 and Ji Shao's fame value, and she found that the system was really strict. Generally speaking, Ji Shao's fame value must be more than the number of fans on Zhou Xiao's website.
There should be only two answers. One is that the data is a bit inflated. Although Zhou Xiao doesn't know where the inflated data comes from, the fact that it topped the entertainment hot search list today but didn't make it into the main hot search list shows that there are still some problems.
Secondly, perhaps the proportion of passers-by fans is too high. When people cannot find more information about Ji Shao, they turn their attention to the excitement of his two high-quality pictures.
Just like the avatars of internet celebrities, people generally choose their favorite avatars and then don’t delve into who the person in the avatar is.
Zhou Xiao felt that he had vaguely grasped a characteristic of idol artists, which is that in addition to face and figure, they must also have an attractive setting (personality). Only by enriching themselves can the attention they attract stay longer.
Otherwise, the attention you receive will easily fade away, as vague as smoke.
But Zhou Xiao was also very relaxed. She had only been running the website for a few days, and Ji Shao's fame had increased a lot. Everything was a virtuous cycle.
Of course, without Zhou Xiao knowing, her website had already attracted the attention of the Star 101 official and the trainee company.
【Xingtu 101 Production Team】
The assistant director took out a popularity chart of Star Journey during this period, on which the sources of popularity were marked. For example, the area circled in red was marked "Shengyu Marketing". Upon closer inspection, it was written that a popular contestant was returning to China to make his debut again.
The one circled in dark green shows Zhou Xiaokai’s website @Flipped腹心动·纪韶.
"I've asked the staff at New Town," said Liu Zhen, the 101 assistant director, who was wearing a gray hat and stroking his stubble, to the head director sitting on the other side of the table, who was looking at the data. "Today's entertainment trending search was spontaneous, and we only said hello later."
Zong Zhengqian nodded and turned to Liu Zhen, saying, "Although New Town is a large company, their focus has always been on movies and TV series. This sudden spontaneous trending search will probably prompt them to adjust their strategy."
Liu Zhen also responded: "I have arranged for someone to discuss the plan with Xincheng again."
【Shengyu Entertainment】
In the Shengyu Entertainment office building, Fu Bing, who was in charge of this audition, pointed out Ji Shao's name with a headache. The last marketing with Xiang Rui made her pay some attention to Ji Shao's name.
Afterwards, she also asked people in the circle and learned that Ji Shao was sent by Xincheng, but it seemed that it was just a favor from the producer of Star Path and a gimmick. The company probably didn't think of promoting an idol.
Bei Yi was a small agent under her. Seeing that Fu Bing looked unhappy, she comforted her and said, "We also asked someone to suppress this trending search this time, and it didn't even make the overall list. If Xincheng really wanted to do something about it, it would definitely not be suppressed. Sister Fu, don't think too much. I will follow up on it from then on."
Fu Bing nodded, thinking that Ji Shao's hot search came at a good time. She could also take this opportunity to ask her superiors for an additional layer of marketing fees.
…
Other capable companies also paid some attention to Ji Shao, and some small companies also put their minds to it. They didn’t know whether Zhou Xiao was a so-called professional fan club member, but what they could be sure of was that the pictures taken by [@Flipped腹然心动·纪韶] this fan club member were really good.
Zhou Xiao's website asked Zhou Xiao to look at their brother's private messages, many of which were from these small entertainment companies.
Often, real business wars are so simple and so honest.
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