Chapter 062 Chapter 62
After Qin Shi confirmed that the person who had "Pang Ran Xin Dong" was Zhou Xiao, she immediately had some ideas. She sent the trending offline support video to her boss's email and briefly explained the marketing strategy she had come up with.
Not long after, Qin Shi received a reply email from her boss. The general meaning of the email was that the company thought her plan was good, and it was a good opportunity to promote the cooperation with Ji Shao.
Collaboration? Qin Shi looked at a photo that arrived via email. It was a perfume promotional image Zhou Xiao had taken for Ji Shao. However, the photo was from a different angle and hadn't been released yet.
Seeing this photo, she couldn't help but sigh. Zhou Xiao's filming was really rare! After a long period of work, Qin Shi immediately noticed the small words on the right side of the promotional picture - XS New Summer Series Best Friend Ji Shao
This title was given after evaluation by the XS Commerce Department. The set of films and commercials that Ji Shao shot in collaboration with the brand last time were quite consistent with the brand's tone.
Furthermore, online and offline purchasing power demonstrates consumer recognition of Ji Shao. Furthermore, the brand itself has a successful history of collaboration with Ji Shao's company, New Town. After consulting with New Town staff, XS decided to give Ji Shao the title of "Best Friend" and leverage this with today's trending search #Ji Shao Ying Ai # to promote the brand.
…
When Zhou Xiao and his companions received the call and arrived not far from the cheering flower wall, they saw several staff members wearing XS store work clothes facing the flower wall, taking photos and recording videos with their mobile phones.
Qin Shi, who was taking photos, spotted Zhou Xiao in the crowd. She quickly stepped forward and stood before him. She gazed at him with admiration and surprise, then said with a smile, "This time, we've brought 50 bottles of XS's new summer fragrance collection, plus hundreds of samples, to collaborate with your support."
As she spoke, she glanced at the giant Ji Shao sign on her left and pushed the items she had brought in front of Zhou Xiao. "This time I brought an electronic water sign advertising machine. Take a look, does it fit under there?"
"Joint support?" Qi Sisi, who was standing next to her, looked at Qin Shi with a strange expression, and couldn't help but ask with some confusion. This was the first time she had seen such a down-to-earth brand!
Besides Qi Sisi, Dong Xiaoyu and the others also saw this scene for the first time. Especially veteran show fan Zhu Jian, who appeared nonchalant on the surface, was actually screaming like a groundhog inside. Her sisters were really impressive! Even the brand XS came knocking on their door!
Hearing the question from the little girl next to Zhou Xiao, Qin Shi smiled lightly and pointed to the eye-catching line of words on the right side of the promotional picture of Ji Shao on the billboard.
——Shengyu Entertainment——
"Best friend?" Fu Bing's face turned ugly as he listened to his subordinate Bei Yi's retelling in surprise. "Let me see the blog post!" Taking the phone from Bei Yi's hand, Fu Bing saw -
@XS Official Weibo V: #XS joins hands with brand friend Ji Shao to share the summer limited edition with you #Summer is refreshing, the sea breeze is gentle, and the healthy boy @Xingtu 101-Ji Shao V comes on the waves to bring you refreshing blessings.
Repost and follow this blog post, and leave a message to share your feelings about the new XS summer series. 5 lucky fans will be picked to receive an exquisite and fragrant XS gift.
PS: You can pick up an XS exquisite fragrance gift at @Flipped's support center today. Limited to 50. Please see @Flipped's blog post for the conditions. Don't be disappointed if you haven't received one yet, there are still many fragrant samples waiting for you to take away [smile]
[Damn it! Someone pinch me! Is this really true?]
[The new series gives me a sense of summer sunshine and sea breeze...]
[Hahaha, let me add a bonus. Repost this blog post and I'll give you a bottle of the same fragrance as Ji Shao! Don't ask, I just want to make you happy!]
[Oh my god, who is this tag? I've seen it so many times! It's my Xindong sister.]
[My brother Shao is actually a star-chasing paradise woo woo woo]
【……】
Fu Bing didn't read any more of the comments, biting her lip in frustration. "How did they get connected?" Fu Bing turned and asked Bei Yi, who was trying to hide herself by standing in the corner.
Beiyi, who was called out, sighed helplessly and pointed to Fu Bing's phone, indicating that she could make the call. Fu Bing, who was reminded by the young agent, waved Beiyi out and closed the door.
She was going to apply for funding from her boss again, and this time she had to win...
——New Town Production Team——
Feng Ruogu, on the other hand, was happily communicating with the XS brand staff at his workstation, as if he had won a battle. You should know that XS originally had no plans to participate in offline support.
Fortunately, the heart-pounding Flower Wall support was already there offline, and after some persuasion from the Commerce Department colleagues at New Town, they finally agreed to this joint support. Supporting the perfume is a small matter; the brand's attitude is what's important!
Looking at the fifth most searched entry, Feng Ruogu's smile grew wider as he asked his colleagues to hurry up and manage the popularity while reading the comments in the square.
Brand friend, who would have thought that in just two months, an amateur could actually get such resources. If it weren't for the strong fashion circle resources within New Town Company, maybe at most a promotion would have been enough to get rid of it.
Think about it, if I quit my job in the future, my resume will still say "led XS brand cooperation for artists..." Ahem, of course she is doing well in Xincheng now.
…
If we were to ask who else was happy today, it would naturally be the fans who went offline to participate in the recording of the second public performance or to cheer for the performance.
First of all, the specifications and benefits of this offline event are quite good. Fans who participated in the first public offline event found that the specifications of this event have been taken to the next level. There are peripherals and offline desserts to support the event, and you can get them in large quantities.
Although only Chen Zhuzhu secured a ticket for the second public performance, she was accompanied by her younger sister, Chen Yuyu. The two of them enjoyed shopping and dining together. Chen Yuyu, who didn't secure a ticket, wasn't disappointed; her sister was already quite lucky to have secured one.
You know, since Star 101 became popular, many scalpers have been eyeing the tickets for the second public performance. She had previously asked a scalper she knew offline, and when she learned the price, Chen Yuyu said goodbye directly.
A ticket costs over 2,000 yuan, what a steal! With that much money, she could go to the music festival with her sister several times! So when her sister suggested using her personal savings, she decisively refused. Instead, she planned to go offline with her. It was only after the first public performance that Chen Yuyu realized that many fans who came offline didn't necessarily get in, but were there to cheer.
The two sisters were originally multi-faceted, but after Ji Shao was attacked several times, especially after he was treated unfairly, they both turned into sweet-only lovers.
However, offline, he would still hang out at various fan clubs, and when he came across a trainee he had a crush on, distributing support, if there were no requirements for the level of the super topic or the number of blog posts, he would go and join in the fun.
Of course, both of them went to support the show. As for the support from the fan club, they can wait until they record the video to check in. The blog post released by the fan club stated in advance that the recording location for the check-in after the show will be at the place where they support.
Speaking of offline events, every fan who saw the flower wall support for the group couldn't help but stop and admire it. Although many fans also created flower wall support offline, the one for the group was always far ahead in terms of creativity and beauty.
After squeezing through the noisy crowd, they saw a neatly arranged line in front of the support flower wall. A girl who had just received support items and was wearing a "Ji Shao" headband on her head was a little surprised to see the twins.
Seeing them struggling over which line to join, the girl asked, "Is there a level 7 in Ji Shao Chaohu?" The two sisters nodded in unison. The woman in front of them seemed to be laughing a little. She pointed to a line with fewer people and prompted, "Then go there quickly to get your formal perfume! Sister Xindong's merchandise is all gone!"
Both of them sighed in disappointment, but thanked the young lady and went to line up over there, watching the people passing by to receive perfume. Chen Zhuzhu couldn't help but feel curious and turned to ask her sister, "Didn't they say you could get the perfume in full? Why are everyone getting samples?"
Chen Yuyu looked at the few fans who passed by them with formal attire, feeling puzzled. When it was almost their turn, she heard the young lady in uniform patiently instructing the girl in front of her to follow XS's official Weibo, WeChat official account, and Xiaohongshu.
When it was time to pick up the perfume, the girl in line suddenly said, "Miss, please give me a sample. I already bought the full-size scent, and it's a good time to smell the other scents!" After saying that, she said cheerfully, "Leave the full-size scent to the sisters behind!"
It seemed that she had encountered this situation many times. The young lady in the XS uniform had a softer voice. She patiently tried the fragrance for the girl and handed her the sample of the one she chose.
Chen Yuyu, who had stretched her head out, couldn't help but ask, "Um, may I ask why you don't want to wear formal clothes?"
The girl who received the perfume and was about to leave heard someone behind her ask a question. She turned around and smiled sweetly, "Because there are only 50 formal wears, I hope it can bring more happiness to the sisters who don't have perfume! As for me, I already have a big bottle!"
The next one was Chen Zhuzhu. She had already downloaded the app, registered, and followed it when she heard about the need for attention. As she handed her phone to the staff member for inspection, Chen Zhuzhu suddenly said, "Sister, just give one bottle to me and my sister behind me!"
Chen Yuyu, who was standing behind Chen Zhuzhu, also popped her head out and nodded affirmatively. "Oh, you two are twins?" A nearby staff member in charge of maintaining order said in surprise, then smiled and said, "Then I'll personally give you a small perfume sample~"
The two sisters, carrying a full-size gift box and two perfume samples, ran to the back of the queue for the food truck and waited in line.
"Da Chen, it's really nice to follow you offline this time!" Chen Yuyu looked at the perfume in her hand. The two of them did not buy this perfume when it was sold. For them, the price was still a bit expensive.
But I didn't expect to get this bottle of perfume in this way. If it weren't for the kindness of the ladies in the queue, they wouldn't have gotten the full version. After all, there were so many people in the line, the 50 copies would have been divided up long ago!
But who said there are only 50 copies?
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