Chapter 085 Chapter 85
——Someone——
@ster×@photographyxiaozhou [co-created by 2 people]: let's play #crossdress
[video]
The video begins with Stella imitating a currently trending lip-sync video on Douyin, often deliberately designed to create a sense of contrast. Then, as the background music changes, Stella suddenly grabs a pink bottle of perfume being thrown at her. The camera then cuts to a close-up of the XS perfume in her hand, before smoothly transitioning to her curious, bewildered eyes.
In the video, Ster sprayed the perfume tentatively out of curiosity, and then as the BGM changed to a climax, Ster, who was originally quite comedic, instantly turned into a stunning pink girl on the screen.
With the added effects of post-production and the contrast between before and after, this cross-dressing video instantly captured the attention of Douyin viewers, with many feeling they could actually feel the vibrant, confident beauty of Ster through the screen.
[Wife, wife [covering her mouth and crying] Please always cooperate with Teacher Xiao Zhou, okay!]
【This cross-dressing video is really amazing!!!】
Am I the only one who thinks this market needs dynamic photographers? The video I shot with @摄影小周周老师 (Xiao Te) last time broke 10 million views, so why didn't I work with him again for the next few videos? I even went back to my first photographer... Honestly, don't wait until your numbers drop before you figure out how to fix it! You need to change your approach and schedule more shoots with Xiao Zhou!
[I have a feeling this video will break 10 million again [laughing and crying]]
[Ster's wife, please lock it up with Teacher Zhou!]
Is this the new XS model? Why didn't I see it when I went to the store before? Here's the link!
[Just noticed that big ad logo in the top right corner of the video. Honestly, this video doesn't feel like an ad at all! I mean, if future ads are this good, I'll keep eating my fill.]
【……】
Less than an hour after Ster's video was posted on Douyin, it already had nearly 600,000 likes. This figure is quite alarming, considering that Ster posted it on Wednesday, the week's lowest point for traffic.
The XS Perfume promotional department, which had been tracking advertising feedback, saw this data and quickly pushed Ster's trending search to Douyin to boost its popularity. The department was quite pleased with the buzz, and Qin Shi, who had made an unexpected appearance, was even looking forward to the upcoming magazine shoot, which Zhou Xiao would photograph. With XS's combined efforts, wouldn't consumers be spoiled to the skies and spend lavishly?
Meanwhile, the two offline check-in events for the flower wall, created by Zhou Xiao, were nearing completion. The related tags on Weibo and Hongshu were a reflection of passersby checking in and supporting the event. Because Ji Shao was unmissable in the background, this process also served to elevate and strengthen Ji Shao's reputation.
…
The forums over the past two days haven't been quiet either. After the third public performance, everyone began discussing the song selection for the finals. And for the "Star Path 101" community producers, the interest in the show, both new and returning fans, has far exceeded their expectations. Of course, all of this is thanks to the trainees.
For the production team, it is also very important to let the audience have a good participation and experience in the talent show. Soon, the always authentic melon owner was sent out to start the "preview" of the discussion in the forum.
——【Forum】——[August 2 evening]
[Topic] A Little Melon: Good evening everyone, the final grouping of Star Path 101 is here!
[Main Building] This is the last time the trainees will be in a group together! They'll also be bringing us their solo performances! Please look forward to it!
1L
Ah! Let’s catch the little melon first! I raised my hand and asked curiously, will we also have to eliminate people in this last team formation?
7L a small melon
Reply to 1L: Yes (=^▽^=)
12L
Hey Guagua, isn't that too hasty? After the eliminations, won't the remaining trainees have to master their parts again? And with their own solos, can they really make it through?
29L
Oh, I hope everyone does well!
47L
I'm crying my eyes out that the offline show is going to start again on the 8th... I feel like everyone is so tired. I saw the trainees at the 3rd public performance and they all looked thinner. And some of the trainees looked fat, but it was actually because of the camera and because they were so tired that they were swollen...
83L
All we can do now is vote carefully. If we miss the finals at this time, we will really regret it!
…
"Xiaoxiao, listen to me..." Qi Sisi on the other end of the phone chattered to Zhou Xiao about the new gossip she heard offline today.
Zhou Xiao answered the phone and listened carefully to the gossip she shared. These days, Zhou Xiao stayed in the hotel to edit photos and did not go offline with Qi Sisi.
Qi Sisi, however, didn't care. While she didn't know what Zhou Xiao had been busy editing recently, she knew her place and didn't ask too much. Since Zhou Xiao didn't have time to meet up offline, she would share interesting things she found offline with him when she had time. This made Zhou Xiao feel like the time spent editing photos flew by, and Qi Sisi also gave him a lot of information about offline life, filling the gaps he had left in the past few days.
The gossip that Qi Sisi mentioned on the phone was related to the corruption incident that broke out a few days ago. Xiang Rui's fan club finally admitted that he was indeed corrupt with the help of his own big fans and casual fans.
Several wealthy fans of their family have taken the lead in calling for the reorganization of the fan club, emphasizing the importance of fan clubs, citing the example of the Ji Shao family next door. If all those involved in corruption in the fan club aren't kicked out, there will be endless trouble!
It was said that the situation was quite ugly, with people exposing each other's dark sides online and offline. The fan club's former "black workers" also came forward to report that the members responsible for supporting the fans were not doing much offline. They were forced to do all the work and received no extra benefits.
They simply "brought money" to work illegally (they paid the fan club while working illegally for the fan club at the same time), and the fan club was forced to provide accounts involving offline catering and accommodation, and shamelessly included the number of their small illegal workers in the accounts, and the prices were benchmarked against luxury hotels and big restaurants.
However, the ending seemed to be hastily concluded in order to suppress the shameful incident. Xiang Rui's family only demanded that the fan club hand over the website. As for the money that had been embezzled, it would be impossible to recover it unless they really broke off relations.
Listening to Qi Sisi's vivid narration, Zhou Xiao, who was editing photos at his computer, couldn't help but sigh. This was only in the middle and late stages of the competition, and already many people were eyeing the money in the hands of the fans.
Furthermore, these circumstances have also caused fans of other fan clubs to grow suspicious of their own fan clubs. When hearts are not aligned, it's easy for resentment to arise. Smart fan clubs, those that haven't been excessively greedy, have observed this situation and are already preparing to hire an audit firm to calculate their expenses during the competition.
The leaders of these fan clubs, such as Ji Shao's "Digital Sister," could foresee that after the competition, many of them would be asked to pay their bills. Of course, if they didn't have such concerns, there was no need to worry.
After chatting with Qi Sisi for a long time, Zhou Xiao packaged the edited images and sent them to the magazine and Qin Shi, her contact at XS. As for their choice, it would depend on the results of the magazine.
What Zhou Xiao didn't know was that the photo she sent truly amazed both parties. When choosing the cover photo, both parties tacitly chose the same one, a rare occurrence in promotional campaigns. Brands often want covers that highlight their brands, while magazines want covers that align with the tone of their issue.
…
At noon the next day, a fashion blogger on a certain blog discovered that the editor-in-chief of "Shang Ken" magazine, whom he followed, posted a picture of his back on his personal account.
The image shows a broad yet not bulky figure from behind. The brown wool fabric imbues the figure with a gentle, scholarly air. A pair of hands pulls the collar of a coat high, revealing bony fingers nestled in the loose cuffs. The slightly tilted face, obscured by the shadow of the stand-up collar, reveals only the faint tip of the straight nose, creating a subtle allure.
The entertainment industry is a circle, and as a fashion blogger himself, his secondary account also follows his peers who break the news. Based on the gossip from a few days ago, he quickly determined who the person in the back photo was.
Of course, in order to obtain more accurate certification, he carefully commented under the blog post of the director of Shang Ken - "XS has good vision [love]", and soon this comment was liked by the editor-in-chief.
——【Forum】——[August 4, noon]
【Subject】Shocked! Family, look what I found!!!
[Main Post] A fashion blogger I follow who reviews outfits in the online community posted a photo of Ji Shao from behind that appeared to be taken for Shang Ken magazine! I took a look at the watermark on the photo, and it turns out he's the editor-in-chief of this magazine!
[picture]
1L
Damn! I can recognize this figure even if it turns to ash! It's 100% Ji Shao! Ahhhh so handsome! How did he become so handsome? Just his back can be so impressive!
13L
This style is so good~ I like it~
35L
Yes, it is Ji Shao without a doubt. I just checked the comments and likes on my computer. Someone mentioned "XS has good vision [love]" and the director even liked it! Hahahaha!
57L
I'm so jealous, it looks like the quality is pretty good TAT Who can save our first top men's magazine? They've turned the good trainees into something! I don't even dare to post the cover to my friends for fear of scaring my family! [Furious]
99L
I quickly checked the director's blog post based on the watermark and found that she rarely posts pictures like this in advance! The last time she posted a magazine preview was when a certain Chinese film star came forward, and it was because the two of them had a personal relationship. It seems that the magazine really likes this set of pictures of Ji Shao!
…
As soon as the forum post appeared, the Ji Shao fan club sent a link and screenshots to Xincheng to inquire whether it was Ji Shao. There was a discussion in the fan club group. Although many aspects seemed to match Ji Shao's feelings, there was no positive response. In addition, the entertainment industry is most afraid of such cases of mistaken identity.
If this is a wrong admission, not to mention the attitude of the other team and fans, even one's own fans will be ashamed.
Feng Ruogu on this side saw the post sent by the fan club so quickly, clicked on it and read the information in the post, then he felt relieved.
It would be the best thing if the magazine was satisfied with the picture and released it in advance. She quickly replied "yes" to the anxiously waiting person in charge of the fan club.
After replying, Feng Ruogu picked up her phone and found the director's blog post. The photo of the back had already been shared hundreds of times by fans. She sent the blog post and the forum link to the XS staff member who contacted her, asking if they wanted to pre-heat the event. Xincheng could help arrange the promotion.
After receiving a positive response from the other party, Ji Shao's fan club quickly saw the topic #Ji Shao's Back# slowly climb to the bottom of the trending searches on the entertainment section of a certain blog. After receiving the corresponding response, the fans immediately organized to give this topic more attention.
With the traffic on Friday, this trending search grew in popularity thanks to the fans' recommendation, until it was spotted by passers-by who clicked on it out of curiosity. As a second-tier women's magazine in China, it is quite a rare thing to be on the cover. Not to mention that the person on the cover is Ji Shao, who has been very popular recently!
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