Chapter 119
Zhou Xiao had no experience showcasing the beauty of haute couture. However, even though she had never filmed this kind of clothing before, she felt she could use the system training room to assign her more NPCs wearing haute couture to help her get used to it.
As I was thinking this, the system prompt sounded - [Host, don't you want to check the communication software? Many people are looking for you.] The electronic tone seemed to contain an urgency that was not usually felt.
Confused, Zhou Xiao opened the messaging app and saw a lot of people. Clicking on the latest message, she saw the forum link Zhu Jian had sent her. The post was created by another netizen, specifically mentioning the public welfare partnership between Panran Xindong and Shujiejie.
"Hey, have the sanitary napkins reached them yet?" Zhou Xiao looked at the replies and speculations in the post and couldn't help but question the system in his mind.
The system seemed to be waiting for Zhou Xiao's question, and the electronic sound became noticeably more lively. [Through production, packaging, and distribution, the first batch of donations has reached the hands of women in urgent need through the system's big data!]
Zhou Xiao doesn't care about the internet posts and marketing accounts that exploit this public welfare initiative. Doing charity work is a good thing in itself, and having more people discover it is definitely a positive thing for both the brand and the cause itself. China has a large population, and there are many kind people.
"Hey, system, please help me withdraw the income from the 'Advertising Sharing Plan' of my account every month." Zhou Xiao was silent for a while after opening the heart-pounding income background, and then spoke to the system.
She vaguely remembered stealing over 200,000 yuan from a Weibo account last time, but when she opened the backend again this time, the amount she saw still left her speechless. Although this amount had been generated through several trending searches in the latter stages of the competition and thanks to the Star 101 finals, the pre-tax figure of over 300,000 yuan still made her shudder.
The highest-earning day was August 20th, the second day of the Star 101 finals. That single day's revenue reached over 20,000, approaching 30,000. Zhou Xiao was silent. It's no wonder marketing accounts love to exploit relationships between celebrities, especially those with high traffic. Who knows how much more money they can make by leveraging their popularity? As for the criticism? Compared to the revenue, it's nothing to mention. Besides, those big marketing accounts are all run by companies.
This time, the system didn't say much. After it collected the payment, it suddenly reminded Zhou Xiao in her mind with an electronic voice: "The host's recognition value is about to break 500,000."
"Hmm?" Zhou Xiao was puzzled by the system's sudden response, but the system didn't say anything further, quickly returning to its composure. Zhou Xiao, who didn't receive any further responses from the system, didn't question it further, but instead began replying to the messages from others on the messaging app.
…
One day, Chen Yutong was surfing the internet when she saw a recommendation for a Chinese brand on Douyin. The recent surge in Chinese brands across major platforms, sparked by a certain incident, had her itching to try them out.
Xingshi's horse cakes became a local hot topic thanks to a video clip. When their TV station was preparing to invest in a production, they realized they could hire the hosts for the video. After all, they weren't celebrities and were locals, so the price could be lower.
However, the star who was crucial to their success was one their small TV station couldn't afford. Even Chen Yutong, who wasn't much of a variety show fan, often saw her cousin flooding her WeChat Moments with votes for the celebrity named Ji Shao. It's easy to imagine how he, with his current wealth, would have regarded them.
As she scrolled through the comments section for recommendations for Chinese products, hoping to ease the pressure on her wallet during Singles' Day (Singles' Day), she suddenly caught sight of the phrase "Everyone loves searching: Photography Xiao Zhou" above the comments section. The account's nickname immediately caught her attention. "Photography Xiao Zhou," Chen Yutong muttered, "isn't this Zhou Xiao's account?"
Ever since she and Zhou Xiao made an appointment for a public welfare promotional shoot in the middle of this month, she'd been constantly searching for the account called Ster on Douyin. Unfortunately, Zhou Xiao's account rarely updated, so if she wanted to see her work, aside from the last Liyuan film, she could only watch it on other people's videos.
After watching Zhou Xiao's work with her teacher, Zheng Yongnuan, Chen Yutong couldn't help but sigh that Zhou Xiao was a true artist. Because her mother and Zhou Xiao's mother worked together, she felt a little embarrassed to call Zhou Xiao "Teacher Zhou," as her teacher did, fearing her mother might learn from Zheng's mother. They were so half-baked, she felt like digging her toes into the ground the next time they met. But her teacher was different...
She clicked on the direct link, but to her surprise, it wasn't the name she'd searched for earlier, Ster, that appeared before her eyes. Instead, it was another name—Ji Shao? Chen Yutong was stunned for a moment, then clicked on the first marketing account's video and started watching.
"Teacher, we really made a lot of money this time!" After watching the video from the marketing account, Chen Yutong felt dizzy and quickly sent the video to Zheng Yongnuan.
She previously only knew that Zhou Xiao had the account @摄影小周, and that he was a photographer who shot videos for big internet celebrities and became very popular on Douyin.
But I didn't expect that she was actually Ji Shao's fangirl! Chen Yutong didn't have any idea what "fangirl" meant, she just followed the marketing account's way of calling her. At the same time, she also took a quick look at Ji Shao under Zhou Xiao's lens at the reminder of netizens in the comment section, and she was really good!
"She's doing great work for charity!" Unlike Chen Yutong, the middle-aged and experienced Zheng Yongnuan was more concerned with Zhou Xiao's contributions to charity and society. She used her earnings to help girls in impoverished areas and even secured a crucial order for a struggling domestic brand.
Zhou Xiao even took on the promotion of Wen Dan You for free, which was far superior to some local influencers. Although these local influencers were willing to help promote the product, they would charge extra for the links in the comment section and the live broadcast promotion. Zhou Xiao, on the other hand, did not receive any benefits at all.
Zheng Yongnuan thought for a moment and made a decision in her heart: wait and see what kind of results this promotional video can achieve in the end!
…
There are two possible reasons why Chen Yutong received this video recommendation on Douyin. One possibility is that she recently frantically searched for the account @摄影小周, which prompted the recommendation. The other possibility is that it was thanks to the company that Zhou Xiao signed a contract with, and to Xincheng, which arranged for various marketing accounts to include the Shujiejing brand in a video highlighting domestic products.
Meanwhile, many marketing accounts, sensing the buzz, have spontaneously begun digging into the story of Shujingjie, a long-standing Chinese brand. How did it go from a household name to smear campaigns and suppression by foreign investors, then from near bankruptcy to government support? And now, its resurgence is thanks to a charitable donation from Ji Shao, a member of the now-popular Nine Stars group...
This style of video editing is easy for a marketing account on Douyin to come up with, and it also contains two popular keywords recently - #国货##季韶#. Taking advantage of this hot word, even if it is not a hot search, its popularity on Douyin is rising. Not long after it was posted, the number of likes exceeded 1,000.
Soon, driven by these two approaches, the popularity of the food grew even more intense. Shu Jingjie, who had previously been unable to enjoy the hot soup of domestic products, now began to eat at the table with the help of Xincheng.
——Xincheng Publicity Department——
The sound of keyboards clacking in the office area continued. After New Town communicated with the Shujiejie manufacturer and confirmed the donation amount for the charity project, the publicity and promotion team was cheered up. At the same time, they couldn't help but sigh. Look at this person's behavior. Without any criticism or praise, he is indeed more generous than the celebrities who make a lot of money in the entertainment industry.
In the office, Wu Nian looked at the information Feng Ruogu had just handed over and nodded with satisfaction. After confirming the authenticity of the incident, Xincheng checked the manufacturer's qualifications and the quality of its products.
"This is a very good start," Wu Nian put down the documents in his hand and looked at Feng Ruogu standing in front of him. "The response is very good. The publicity and marketing are very good!"
Then, she reopened the file and turned to a certain page. She added a few words to the sentence drafted by Feng Ruogu - "Xincheng made a public welfare donation of 1 million yuan to Shu Jiejie for the poor areas..." and then put the cap on the pen.
Feng Ruogu returned to the office with the documents. The door opened, marked "Ji Shao." She waved the documents at Song Xiao and then tossed them toward him, a smile plastered across her face.
Song Xiao, sitting on the sofa, quickly grabbed the document and flipped to the last page. He slapped his leg hard. He saw the printed line on the A4 paper, altered with black marker, read: "Xincheng and Ji Shao have made a charitable donation of 5 million yuan to Shujiejing for impoverished areas..."
"Mr. Wu is still very generous!" Song Xiao sighed as he looked at the funds on the document that had increased fivefold. Of course, he was actually more impressed by the addition of the two words "Ji Shao".
Feng Ruogu had drafted this promotional document. Writing marketing plans was quite easy for her, as she was a veteran in the publicity department. She and Song Xiao were essentially gambling on whether their executives would include Ji Shao's name in the announcement.
You have to know that this time the popularity came from the fans of their own artist, and this time the popularity was quite positive! It's just that they didn't dare to add Ji Shao's name directly. After all, the things involved are beyond the reach of them, the grassroots.
"If we talk about generosity, it has to be Zhou Xiao." After saying this, Feng Ruogu walked around the office several times, unable to suppress his joy.
Song Xiao suddenly seemed to remember something, and he looked away from the paper at Feng Ruogu and said, "We need to emphasize this to the publicity department. Don't mention the amount in the marketing video. Mr. Zhou specifically mentioned this to me!"
"Don't worry, don't worry, you can rest assured!" Feng Ruogu glanced at Song Xiao. After learning about Zhou Xiao's request, she not only wrote it in black and white in the promotional materials, but also specially went to find colleagues in the publicity department.
After saying this, she inadvertently looked up and saw the words "Ji Shao" hanging on the open door. Perhaps it was not long before they moved out of the Propaganda Department and moved to the New City headquarters!
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