Chapter 131
This is a McDonald's restaurant, nestled between the suburbs and the city. The two-story building sits near the main building. From the exterior, you can tell it's a newly renovated building.
The first-floor windows are hidden by the surrounding greenery, so even though it's located next to the road, there's no need to worry about privacy. Two pictures are posted on the second-floor windows: one is from a September event, and the other prominently features the NINE STAR official image featuring Ji Shao!
Zhou Xiao subconsciously searched online and found all the materials related to McDonald's and Nine Star, all of which were old materials from the previous live broadcast. She rolled down the car window, took out her camera, and pointed it at the group photo to take a picture.
Chen Yutong, who was sitting next to him, was also extremely sleepy. She turned around and saw Zhou Xiao just putting his camera away. She asked what was wrong while yawning loudly.
Zhou Xiao, who was loading the photo into her phone, saw her expression and shook her head in amusement. "Nothing." The camera captured the faces of the NINE STAR members more clearly. All nine of them were wearing McDonald's colors (red, yellow, and white). Zhou Xiao didn't think the clothes were printed by the local store, so she immediately shared the photo in the group chat.
【Good luck and happiness】
Zhou Xiao (A smile makes you look ten years younger): [Picture]
Li Mo (little tail):!!!
Zhu Jian (Using Softness to Overcome Hardness): Ahhhhhh [stomping feet jpg]
Qi Sisi (Sisi): Oh my god, is this true? Sister Xiao begs you, don’t photoshop the picture to lie to me.
Dong Xiaoyu (crackling rain): @以柔克硬尖! Take this picture and ask for the connection! Oh my god, the materials are already out, and there's no news leaked. The confidentiality measures are too good!
Zhou Xiao (A smile makes you look ten years younger): [rubbing hands in anticipation.jpg]
…
Zhu Jian (Using Softness to Overcome Hardness): Really! Really!
Zhu Jian (Yirou Kegang): We've been told that NINE STAR will be officially announcing their McDonald's endorsement at 10 a.m. tomorrow! We won't be making the official announcement ourselves, but we can guide our fans!
…
At the same time, as restaurants in different places changed their promotions at different time periods, some netizens began to post the promotional materials shot by NINE STAR for McDonald's on the Internet.
At first, many people thought it was just photoshopped images or a prank; after all, the meme had been going on for quite some time. But after the various fan clubs confirmed their connections with Huayao Xingyu, with some directly posting their communication records to their designated accounts, the forums and various super chats began to buzz again with excitement over this sudden surge of wealth.
As one of the top 1/2 fast food brands in China, becoming the spokesperson for McDonald's gives NINE STAR a significant reach through the number of McDonald's stores. This not only allows NINE STAR to further enhance its brand image, but also creates a mutually beneficial 1+1 situation for both parties.
The target audience of fast food brands highly overlaps with the audience that can be attracted by NINE STAR. NINE STAR gains promotion and becomes more familiar to the public, and McDonald's can also attract NINE STAR fans from its competitors.
…
Outside the restaurant, the atmosphere wasn't particularly good. Chen Xiaojie, with a sour face, returned to his car. While the others were waiting for Zheng Yongnuan, he had suggested taking Zhou Xiao and Chen Yutong home, but Chen Yutong suddenly remembered that his electric bike was still at the TV station.
However, Chen Xiaojie, who was driving, was reluctant to do so. If he wanted to get back to the TV station from where he had dined, he would have to go around in a long circle. He had only mentioned this because he knew Chen Yutong's car was at the TV station.
Zhou Xiao couldn't help but laugh at Chen Yutong's bitter expression, and patted Chen Yutong on the shoulder, "Do you mind giving me a ride later?"
He was not familiar with Zhou Xiao, but after seeing the two of them agree, he gestured to Huang Wentao, who was standing next to him, and returned to the car, waiting for Zheng Yongnuan to come out.
Zheng Yongnuan, who had just finished paying, saw Zhou Xiao and Chen Yutong heading towards the shared bike area. Curious as to why they weren't getting on a bike, she asked Huang Wentao, who was standing nearby, what was wrong. After he gave her a brief account of what had happened, Zheng Yongnuan's expression darkened.
The original two-day trip was planned, hoping to give Zhou Xiao more time to film, but she hadn't anticipated he'd finished it in a single day. Of course, she'd only called it off after briefly reviewing Zhou Xiao's footage and deciding it had a good chance of producing a good film. The delay was due to Chen Xiaojie's drone technology.
While thinking this, Zheng Yongnuan knocked on the car window and said directly to Chen Xiaojie who was playing games in the car, "Let's take the two girls to the TV station first."
Although Chen Xiaojie was unhappy in front of Chen Yutong, he didn't dare say anything in front of the editor. Zheng Yongnuan's expression suddenly returned to a friendly state when she turned to look at Chen Yutong and Zhou Xiao. She called out "Yutong" and then waved to Chen Yutong and Zhou Xiao, who had heard her voice, to come over.
…
After getting out of the car, Zhou Xiao and Chen Yutong waved to the moving car, then went to the electric shed to put on their helmets. As they put on their helmets, Chen Yutong chuckled, "Did you see Chen Xiaojie's face in the mirror? It was as exciting as spilled soy sauce."
Following the night wind, the electric car slowly drove back. The two people on the road also started chatting and talking. By the time they arrived at the gate of the community, almost twenty minutes had passed.
"See you later!" Chen Yutong, who was still sitting on the electric bike, waved goodbye to Zhou Xiao who had already entered the community. When her figure gradually blended into the night, she started her small electric bike and returned to the parking shed downstairs of her house.
The door creaked open, and Zhou Xiao saw Zheng Jinghua, who had been sitting on the sofa watching TV, turn her head towards him. "Have you finished dinner?" Zhou Xiao didn't expect his mother's first question to be this, and nodded at Zheng Jinghua.
Zhou Xiao explained to his mother seriously that he was able to come back early because of his fast shooting speed. Seeing Zhou Xiao deliberately exaggerating and showing off in front of him, Zheng Jinghua also smiled.
When Zhou Xiao was about to go to the room with the camera, Zheng Jinghua suddenly seemed to remember something, "Can the pomelo be eaten now?" They haven't bought many of them over the years.
"It's OK, quite sweet." Seeing the regretful look on Zheng Jinghua's face, she smiled and said, "Once we start selling it on a large scale, I'll buy as much as you want!" During dinner, Zhou Xiao added everyone on their social media. Huang Wentao, who specialized in connecting with fruit farmers, had a photo album filled with product introductions from various producers when Zhou Xiao left a note. Clicking on it, she saw that the promotion for pomelo, in particular, was reaching three or four posts a day in her Moments, a fact Zhou Xiao couldn't help but admire.
Zheng Jinghua, who was sitting on the sofa, was obviously very pleased with Zhou Xiao's words. "I was just saying it casually. Go in and take a shower and have a good sleep tonight."
After Zhou Xiao finished washing up, he opened his phone and looked at the 99+ chat logs in the small group chat. He couldn't help but raise his eyebrows and clicked in. At this time, the topic of discussion in the group was no longer McDonald's, but perfume?
After Zhou Xiao carefully reviewed the chat logs, he finally understood the cause. It was said that someone inside the forum had discovered materials about Nine Star's upcoming endorsement of XS perfume and had shared this information with a frequent posting member. By then, the forum had become a chaotic battle between Ji Shao fans and fans of other groups.
As someone who already had endorsements (brand friend) during the Star Path 101 competition, Ji Shao had a much higher starting point than the other members, but now his personal information is suspected to have been changed to group information, which is really hard for many people to accept.
Seeing the group's moods suddenly shift, Zhou Xiao couldn't help but admire the person behind the reveal. They truly knew how to stir up conflict among fans, and how to turn joy into sorrow.
The subsequent speech by the melon owner in the forum also put an end to this rather suspicious melon, and further intensified the dissatisfaction of those who were trying to take advantage of the situation in the forum.
——【Forum】——[September 15th evening]
[Topic] A Little Melon: How do you know we have so many endorsements?
[Main Post] Stop fighting, stop fighting. If you keep fighting because of an endorsement, you will have to fight often in the future. [Poor]
1L
What? Lots of endorsements?
23L
Help 23333 We don't want to fight anymore, can you tell us another story?
51L
Xiaogua's tone really deserves a beating. So, is our NINE STAR going to take off in the future?
93L
I also find it strange. Everyone was happy about the McDonald's endorsement, but suddenly someone came out and made such remarks. They just want to see Ji Shao's family and the other families fight.
138L
I wonder if tomorrow night's group show will include behind-the-scenes footage of McDonald's? Fans have been saying this, and if it's officially announced tomorrow, I really want to see everyone's first shot of endorsement material!
174L
Reply to 138L: NINE STAR's first two endorsements, one being the city spokesperson for Shanghai Huashang District and the other being the spokesperson for Blueberry Video, are both truly remarkable no matter who they are, let alone in the domestic entertainment industry. I think everyone should broaden their thinking and stop just following the haters' claims of no business... Let's see how valuable these two endorsements are before we make any comments.
…
The next morning at ten o'clock, fans of each company were on high alert, refreshing their homepages to check for upcoming blog posts. Before they could wait, a post appeared before their eyes after repeated refreshes. For fans, this was the perfect time to control the comments!
I don't know if it's the theory promoted by those who sell likes, but since the formation of the group, each group has become more concerned about whether their group is at the top of the comment section. Especially after the little friction last night, everyone is taking this seriously.
As for people like Zhou Xiao who are not interested in controlling comments, they turned their attention to the blog post published by @麦当当V, and the heavy stone in their hearts finally fell to the ground.
——A certain blog——
@麦当当V: In September, McDonald's selected nine members from the 101 outstanding young men from Star Path 101 to become our brand ambassadors. @NINE STAR Official Weibo V! I heard the group's press conference is about to begin, and Mai Mai wants to be the first to attend! Repost this post and invite 100 friends to share the new product "Mai Xuan Feng" (P.S.: I'm Mai Xuan Feng, not McFlurry!).
@NINE STAR-Ji Shao V: The new product tastes good, let's try it together later.
@NINE STAR-Chu Cheng V: Don't fight with me, I want to spin two!
@NINE STAR-Yan Shu V: I see the point [evil smile]
【……】
Fans who were just about to show off their skills in the comment section, when they noticed that the members were reposting the post, stopped themselves and went back to collecting data. They knew that no matter how hard they tried, a single like from the official account would wipe out all their efforts.
As for the majority, they were looking forward to tonight's group variety show. The brand had specifically chosen today to make the official announcement, so Huayao Xingyu couldn't be so ungrateful, right? Everyone was eagerly awaiting tonight's group variety show, hoping to see if it would bring any surprises.
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