Chapter 133
Inside the room, Zhou Xiao put down his water cup and closed his eyes for a moment. The editing of the promotional video was almost complete, and he estimated it would be finished in the next two days. Hearing the occasional voice of Xiao Sanhua coming from outside the door, Zhou Xiao's lips curled up unconsciously.
As if remembering something, she picked up her silent phone. Most of the fan groups on the messaging app were flooded with a link. This was the link sent to the fan group last night by the agency - "Asian Trend Music".
Although the fan clubs initially adopted a casual voting attitude, as most fans of the singles considered the group award something to be dismissed, it was only after group fans read the award's history and the presenters and recipients that fans of the singles began to flock back to vote.
Just last night, while voting, Zhu Jian felt it was a pity that Ji Shao didn't release a single, otherwise he would have easily won the Best Male Singer award.
Looking at the links flashing across his screen, Zhou Xiao considered clicking on one to cast his vote. But then, looking at the disparity, it seemed like he might as well not vote. One five-digit number, the other seven. Just looking at it, it seemed like a sure thing.
When she scrolled further up, she realized everyone was already in a "icing on the cake" mentality. When they realized their vote count had far surpassed the second-place candidate, many people decided to cast their vote.
Zhou Xiao, maintaining an impartial heart, listened to the second-place song for a bit, but soon switched back to "STAR." Listening to the light rock with a hint of disco, she actually began to look forward to the new song NINE STAR would release at the press conference. She hoped it would be on par with this one, she silently thought.
When she was about to turn off her phone, Qi Sisi in the small group suddenly tagged all members and sent a link to a certain blog, which seemed extremely urgent.
【Good luck and happiness】
Qi Sisi (Sisi): @Everyone, come quickly! A video of what looks like a commercial shoot has been leaked in the square. Come and see if that tall guy in the middle is Ji Shao? [Link]
Zhu Jian (Using Softness to Overcome Hardness): This video is too blurry, but the big doll in the corner looks like a ZiZi brand doll?
Li Mo (Little Tail): I can't see the exact appearance of the bag of chips in my hand, but my intuition tells me that this is the stolen material!
Qi Sisi (Sisi): By the way, is this serious?
Zhu Jian (Yirou Kegang): If unofficial materials are leaked, it is of course serious! If it is done by a competitor, then all the promotional plans made by the brand afterwards will be wasted.
…
By the time Qi Sisi discovered the video in the square, it had already been shared hundreds of times. Young fans didn't understand the dangers of leaked material, as the video quality was so blurry that they could only tell by the number of people and vague faces involved that it seemed to be NINE STAR. Many fans were still sharing and commenting, expressing their gratitude and anticipation for new material.
By the time most fans in the fan circle had seen the video, the account that originally posted it had already been shut down by itself when fans tried to click on its homepage to take a look. But now, a simple search on various apps reveals many saved copies of the video, still circulating like crazy.
——Huayao Star Entertainment+——
The leaked video material was discovered by the administrator of the Xingtu 101 forum while on patrol. Since he himself did not know whether NINE STAR participated in the filming, he immediately reported it to the headquarters when he found that the popularity was getting higher and higher.
Lin Qianxia rewatched the blurry video the other party had sent her, while Wang Quan stood by and observed her expression. This video had spread so quickly that it was obvious that someone else was fanning the flames.
"Have you found the source?" Lin Qianxia knew that no matter how many times she watched it, the video circulating on the Internet was the TVC they shot in collaboration with ZiZi potato chips.
Wang Quan sighed, "We found it, but the other party quickly deactivated it." Seeing that Lin Qianxia seemed to want to say something, he immediately said, "That account is a blank number. It should be bound to the mobile phone number of the code receiving platform. But we have already asked the APP staff about this matter."
As for the video provider? It's practically impossible to find them; the angle is a typical paparazzi angle. But in the industry, these people know when to release content and when not to. After all, this touches upon the industry's bottom line. Unless they're collaborating with a brand to hype things up, they wouldn't go to such lengths.
This ad shoot is undoubtedly a crucial step in the company's subsequent promotional efforts. Even during business negotiations with other brands, the company didn't mention ZiZi. Huayao's top priority now is to communicate with the ZiZi brand, whether through a lawyer's letter or an announcement.
As someone who had climbed up from the bottom, Lin Qianxia dedicated herself to everything she did, and her hard work paid off. With her at the center, each department proceeded smoothly and methodically. Zong Zhengqian wasn't at the company today, but she had already prepared a written explanation.
The afternoon passed quickly, and after consultations between colleagues from the Ministry of Commerce and the ZiZi potato chip brand, both sides finally reached an agreement. The official Weibo accounts of both companies released legal notices, naming several major marketing accounts that had reposted the video. Ultimately, NINE STAR filmed a supplemental video.
Wang An, standing by, hesitated and said, "NINE STAR's schedule is a bit full. Do you want to take a few days off?"
Lin Qianxia, who had tucked her hair behind her head, looked at Wang An and said seriously, "In this industry, being busy is the norm. If you're not busy, you start to worry."
…
——【Forum】——[September 17th evening]
【Topic】The life-saving materials are leaked, so poisonous
[Main Post] I didn't expect to see such a big news online today. At first, everyone was talking about the "Asian Trend Music" voting forum and there were 999+ posts. I didn't expect it to be because of this. Now I am worried whether this will have a bad impact on NINE STAR.
1L
After looking at the angle of the video, it really looks like the state of some artists exposed by paparazzi during filming... I suggest you check it out.
24L
The consequences of leaking material are quite serious. Simply put, it means the artist's day's work is ruined, and in serious cases, they may even lose the collaboration. I saw the comments section of the repost a while ago, and many fans were so happy to thank the other party that I really felt like I didn't know what to say.
53L
Many of NINE STAR's fans are first-time fans, so I don't think they're to blame for this. And didn't many people persuade them to delete the video? My main concern now is whether the video was actually from NINE STAR?
84L
Reply to 53L: It's obvious with so many people discussing it in the forum, and there's a picture superposition expert in the next building who has already superimposed the height and body shape of each member, and they match perfectly.
139L
I don't even need to overlay the pictures, I can just take off my glasses and find my baby...
…
After ZiZi Potato Chips and the official NINE STAR Weibo account jointly released a lawyer's letter and statement on a certain Weibo account, many fans expressed deep resentment towards the fake account that maliciously leaked the material. This incident also served as a warning, leading to much greater confidentiality in NINE STAR's promotional materials going forward.
Although similar cases still occur, they are promptly persuaded to delete or reported to the point of being blocked by fans. Due to the high level of cooperation from fans, many programs/brands that have collaborated with them for a short period of time have developed a favorable impression of them, leading to more follow-up cooperation.
This announcement, coupled with some people's over-the-top explanations, has caused many on the forum to worry about NINE STAR's future, creating a certain level of panic. At Zong Zhengqian's suggestion, the forum staff began a series of soothing measures. And, fittingly, today, they could also effectively soothe the situation by including some confirmed collaborations.
--【forum】--
【Topic】A Little Melon: Don't worry, subsequent promotional activities have not been affected!
[Main Building] The leaked TVC material incident wasn't our fault. The brand understands and will reshoot the material later! However, I still want to point out that NINE STAR will have more and more events, recordings, and business deals in the future, so please remember what happened today. To avoid affecting subsequent promotions, please refrain from leaking the material.
1L
I feel relieved when Xiaogua comes out.
36L
Did no one notice that this ad is a TVC? Oh my god, I can't help but want to curse
79L
Ahhhh I'm so pissed! Just to clarify, TVCs are advertisements that can be put on TV. When we're watching a drama, the ones that pop up and say how long the ad will last before returning are T_T
142L
@一只小瓜 I'd like to ask, is the rumor circulating on the square that Ji Shao is going to participate in "Troublesome Meal" true or false? Please reply! Many people in my family have eaten this rumor!
206L a small melon
Reply 142L:1
234L
Woc! The little melon above replied! I am just a dying person who sits up in shock!
317L
That charity event, will everyone go? @一只小瓜
426L a small melon
Reply 317L:1
…
"A Meal for a Good Fortune" is a Chinese variety show that purchased the rights to the show from other countries and is currently in the process of selecting the right actors. Ji Shao had been on the radar for quite some time, and Digital had contacted Huayao several times, only to receive no response. With the "A Meal for a Good Fortune" investment conference already over and the official launch imminent, someone decided to give it a try, only to receive a response from a forum user.
At the same time, Zhou Xiao, who was editing the promotional video, heard an electronic sound in his head: [Beep! Ji Shao's personal event "A Meal" detected, automatically issuing [Press Conference] ticket*1]
Before Zhou Xiao could pick up the ticket that appeared out of thin air on the table, another electronic sound rang out - [Beep! NINE STAR group event "Luochen Charity Gala" detected, automatically issuing ticket*1]
Zhou Xiao picked up the two tickets. The press conference and the gala were quite close together, just the day before yesterday. But the addresses... one was in Shanghai, the other in Zhejiang Province. It seemed he had to time it well.
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