Chapter 244
The next morning, Ji Shao's online chat was already buzzing with activity. After hearing a familiar voice in the recently released trailer for "Cang Hai," a Chen Si fan, who had a crush on Ji Shao, posted on the chat to direct others to the video.
Zhou Xiao carefully read the connection message forwarded by Zhu Jian in the small group chat. Among them, Ji Shao's OST for the TV series "Cang Hai" - "Drunken Star River" - would be released promptly at 2:00 PM.
Although the announcement was made late, seeing the release date and the multiple appearances of the theme song in the trailer, some fans were already eagerly urging their own data teams to gather evidence.
While there's been no news about Ji Shao offline lately, the online scene is incredibly lively. Not only has the group show moved from the rainforest to a deserted island, offering fans of all the members a brand new experience, it's also attracting many passersby.
Perhaps due to the subject matter, everyone still views this group variety show as a variety show. NINE STAR previously had experience training together on 101 Weeks, and while the nine-member boy band is noisy, the production team further emphasizes their friendships. This has led to a surge in online fans taking to forums to promote the show, and the resulting product has clearly surpassed expectations of other shows of its time.
Zhou Xiao's Taobao account had a lot of new orders, all from Ji Shao's recent endorsements, which she had already sent back to her parents. One was for a major domestic home furnishing brand, the other for a national braised food product.
A fan with a keen eye for detectives figured out from Ji Shao's hair in the footage that both endorsements were filmed last month. Zhou Xiao was impressed by everyone scrutinizing the footage with magnifying glasses.
While the long-awaited OST hasn't even been released yet, Ji Shao and his group's 520 promotional materials have already been released. Their diverse styles and brand innovations are now fully on display for the audience.
——【Entertainment Forum】——[May 20, noon]
【Topic】The entertainment industry is really dry and flooded
[Main Post] When did NINE STAR get so many endorsements? The quality and quantity of these endorsements are surpassing those of top-tier artists, right? And I haven't even counted the members' individual endorsements. No wonder there are so many talent shows preparing now. I heard Huayao is also preparing a girl group audition!
[picture]
The picture above is a collection of the top 20 endorsements of the super topic compiled by the host.
1L
NINE STAR is already considered a top-tier brand, and according to industry insiders, its brand value is very high. Most importantly, their fans are of high quality. One "show fan" is worth a hundred "Hua fans," and that's no exaggeration. If they're willing to spend money, they'll naturally be sought after by many brands.
46L
Actually, I always thought that Liang Wendao from the group would focus on releasing OSTs, but unexpectedly, Ji Shao is far ahead. Li Tao, does this reflect that looks are still more popular?
67L
Reply to 46L: Don't underestimate Ji Shao just because of his looks. Ji Shao is an all-around talent in Star Path 101. Otherwise, why would I, Bai Jie, choose Ji Shao to work with him in the first place? Anyone who has worked with Ji Shao is likely to praise him. And his voice is truly outstanding in the trailer for "Cang Hai," and many fans of the books and comics think he's great.
99L
I'm into NINE STAR, I think there will be a lot of brands that want to work with them. I couldn't even swipe past the ad in the second episode, luckily there were fans directing the ad in the comments hhhh
138L
I've already treated this group show like a variety show. Who knows? I was shocked to find there were no commercials at all! The production team is so good! I even ran to the front to catch those few minutes of commercials and counted them. It was really a treasure trove!
…
At two o'clock in the afternoon, the OST "Drunk in the Starry Sky" was released on time.
Zhou Xiao made a point of visiting Blueberry Music. As expected of a family member, they immediately gave him a large splash screen and front page. Clicking on the page, he could see the number of concurrent listeners in the upper left corner, which was changing at an extremely fast rate.
The song's comment section also saw a surge in activity, with comments doubling with each refresh. In this atmosphere, Zhou Xiao felt a bit itchy. He opened the comment control team's keyboard, and at the top were over a dozen comments about the OST. Zhou Xiao also selected from the comments as he responded.
However, these comments are like drops of water in the ocean, disappearing instantly in the vast sea of comments once the page is refreshed. It's quite motivating to listen to Ji Shao's songs and feel the hard work he and his online friends are doing.
With the surge in popularity of new dramas, Ji Shao's "Starry River Drunk" also broke into the rankings, which were already dominated by the May Day movie OSTs. Although it remained at the bottom of the charts on the first day, its subsequent upward trend was astonishingly rapid. Of course, that's another story.
Today, Ji Shao is still a master of publicity. Fresh off reposting Chen Si's promotional post, he immediately responded to the topic with a post. The video he released is a heartfelt concert video, showcasing his dedication to rehearsals amidst his relentless schedule and his reluctance to leave after the concert. The over half-hour video gives fans a deeper understanding of Ji Shao's private side.
Zhou Xiao couldn't help but laugh when he saw a section of the video. It was his assistant, Chen Shenju, recording it with his phone. He was standing on the second floor of the stadium, holding up his camera to film the fans cheering outside. The quality was average, but the final scene of Zi Hai made him realize once again the happiness of a two-way journey.
The video, along with the 17-grid selfie video, made Ji Shao fans' day extra joyful. Not only did they get to listen to new songs, but they also had the opportunity to revisit the concert vlog. While the pace was a bit slow, the emotion was truly moving.
High-quality materials, a positive business attitude, and impressive singing and dancing skills are what an idol should have. With just this, Ji Shao has already surpassed countless of his peers, including his group members.
…
Early the next morning, when Zhou Xiao arrived at the crew, he keenly felt that the atmosphere was different from usual, which was especially evident among the ordinary staff and senior executives of the crew.
The lighting technician who had greeted Zhou Xiao was walking towards the set, a prop in each hand. He was probably adding some extra lighting due to the bad weather. The producer who usually chatted and laughed with Zhou Xiao seemed to be in a bad mood today, with a serious expression.
Last night's broadcast of "The Sea" undoubtedly took first place, with viewers already peeking at details in the subsequent trailers. But just like Zhou Xiao's earlier revelation to Director Fang, the reason they didn't organize a group viewing on set was out of concern that someone might later compare the two shows, which would make everyone uncomfortable.
"Hey, it's best to pretend you're not a big presence today..." Wang Hao appeared behind Zhou Xiao like a ghost. As a veteran of the crew, he always knew how to tread a fine line. Now that he saw Zhou Xiao, he casually gave him a reminder.
With the release of "The Sea," the still-unfinished drama "Flowering Journey" has also gained some popularity. Besides anticipation for Director Fang's new drama, some are even maliciously using a list to criticize and praise one. As for which drama was criticized? It's naturally the currently filming "Flowering Journey."
Zhou Xiao nodded, receiving Wang Hao's kind reminder. Today was the final day of filming the combined scenes, all shot by the directors of Group B. Director Fang wasn't with the group, which made the atmosphere even more tense.
She raised her camera and took pictures of the scenes she found interesting. The actors in the group who were chatting with the staff were as enthusiastic as ever when they saw Zhou Xiao capturing the scenes.
Zhou Xiao greeted them and headed towards the filming location. When he reached the door, he happened to encounter a break. Someone inside was putting down their camera; it was the lead actor preparing for a future on-set vlog.
"Our two dramas are completely different, there is nothing to compare!" Indoors, Lu Mengqi, who had just finished filming, was sitting on a low stool and letting the makeup artist touch up her makeup.
A young assistant held two electric fans and blew them at her. Although the weather was a bit gloomy today, the headlights, thick clothes, and multiple NGs made the heat unbearable. Shooting summer scenes in winter and winter scenes in summer in a film studio is perfectly normal. It's just that for the actors, it's a bit more difficult.
The makeup artist retouching her makeup mumbled a reply, her hands never stopping. This is why behind-the-scenes staff often get to know the latest entertainment gossip. With celebrities who have a strong desire to share, the gossip is naturally endless. Of course, sometimes you have to be careful not to be used as a scapegoat.
"Oh, besides, how can we compete with "Cang Hai"? Anyway, no one is willing to help take photos of the same style." Lu Mengqi muttered softly.
The makeup artist, who had been somewhat uninterested at first, perked up immediately after hearing this. She had also read the press releases last night. After all, it was her own crew, so naturally she would pay some attention to it.
Zhou Xiao, who was heading into the house, paused and used the large pillars at the filming site to shield his body.
"Hey, Sister Mengqi, what happened?" The makeup artist asked curiously while slowing down her hands.
But Lu Mengqi was silent at this time. What was wrong? Her words were so obvious, and the makeup artist was obviously feigning confusion by asking so many questions. Thinking of this, and remembering that Zhou Xiao always had a good relationship with the crew members, she began to sulk.
Seeing the other person stop talking, the makeup artist curled her lips and quickly reapplied her makeup. Her relationship with the celebrity Lu wasn't very good, and she'd previously hinted at personalizing her look, but she'd been ignored. Now, she was being aggressive, and she wasn't even responding well to her requests for help spreading the word.
After the actors were ready and the recording began, the makeup artist standing outside the crowd happened to see Zhou Xiao holding up his camera and filming the scene. He thought to himself, "He's a meticulous person."
Just thinking about how popular he was recently, she couldn't quite understand why he kept wasting time on the set. Yes, in her opinion, staying on the set didn't necessarily have any benefits.
However, Zhou Xiao felt that she had learned a lot from this group. She also gained new insights through interaction. Although "Flower Journey" received an A rating on Blueberry Video, it was considered a top-tier drama in the industry, unlike other video platforms that frequently received S or double S ratings.
Especially Fang Xi, the chief director, her management and control of the crew, after Zhou Xiao had experienced the short play crew, he could taste the difference more clearly.
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