Chapter 338: Flowering Journey
While Zhou Xiao was preparing for the next DL commercial shoot, on the other side, the crew of "Flower Walk" launched a new publicity campaign with a reset trailer.
So on this day, no matter whether netizens clicked on a certain blog, a short video platform or even a forum, when they opened the APP, they saw the strong promotion of the drama "Fan Hua Xing".
At home, Liu Xiaoxin clicked on a link a friend had sent to the group and began to watch the trailer with curiosity. She was drawn to the drama because the official Weibo account had tagged Zhou Xiao's account in the post, allowing her friends in the group to be the first to see his new work.
The melodious sound of a piano began, accompanied by a series of picturesque scenes unfolding. Liu Xiaoxin's brows unconsciously furrowed and relaxed in time with the rhythm of the trailer. Without even realizing it, she was already captivated.
When the three-minute trailer ended and the words "Coming Soon..." popped up in the lower left corner of the screen, Liu Xiaoxin exclaimed in surprise. She'd actually watched the entire trailer?
Because Zhou Xiao had previously participated in editing the wrap-up special for "Flower Walk," Liu Xiaoxin watched the press conference livestream with anticipation. However, while the idea was beautiful, the ending was cruel; the preview at the press conference simply couldn't compare to the wrap-up special.
Only now? Compared to the previous trailer, the new one had a noticeably faster pace, and the content was all on point with her. Although "Flower City" had a history of publicity scams, after looking at this remastered trailer and Zhou Xiao's presence, Liu Xiaoxin decided she could give the show another chance.
…
——【Entertainment Forum】——[February 22, morning]
【Topic】Comment, fhx's promotion is outrageous
[Main Post] I was shocked when I opened the forum. How dare they advertise on the forum's opening screen? Do they really think they don't get enough criticism from the forum? [Shocked]
1L
Logically speaking, the increased publicity should mean the show is about to air, right? But honestly, after watching the trailer, it seems the crew has been working hard during this period of inactivity.
34L
Not only the opening screens of entertainment platforms, but even the opening screen of my weather app has a promotion for "Flower Walk"! OMG, they really spent a lot of money! The promotion funds are really going to be a disaster!
78L
Is this another case of putting gold trim on a pot of shit? The last trailer was truly terrible... I suggest that if anyone has any conscience, they should use the funds to honestly reshoot the terrible plot, rather than wasting money like this...
106L
Have some of you ladies up there not seen the new trailer and promotional videos yet? Please go watch them! Especially the videos on Douyin, my sister Zhou is such a master at editing!
157L
After watching the video, I have one question: Did Jiang Linhe get paid? Why are so many of the main actors co-creating with him? He really should thank Mr. Zhou; the editing really nailed the charm of his character. Otherwise, all I could think of was his puffy face at the press conference [facepalm].
204L
Hiss... After watching the trailer and promotional video for the remastered series, I decided to retract my previous conclusion. Now I want to ask, when will the show be aired? Ah Xing, stop lying! For the sake of the videos released today, I'm really willing to give you another chance.
…
Though late at night, the office building was still bustling with activity. The staff in the office area were still busy, their heads bent, the clacking of keyboards echoing in the tense environment.
For those working in the entertainment industry, this is the time when they need to work overtime. And today, the first promotion for the remastered "Flower Walk" is of utmost importance!
Compared to the outside, the atmosphere inside the conference room was even more tense. While outside, there was still the clatter of keyboards and the occasional chatter of conversation, inside, it was deathly silent, with only the occasional sound of paper being turned.
Tong Yin looked down at the comments from the media, KOLs, and netizens handed over by the Propaganda Department. All the heated discussions, good or bad, were collected and recorded in this thick stack of reports.
"Snap!" As the last line of words came into view, Tong Yin slammed the file in her hand shut, the plastic folder making a crisp sound as it clashed. The sound was even more pronounced in the conference room, and almost everyone looked up.
Tong Yin calmly glanced at the people on both sides of the conference table. The next moment, applause erupted from the main seat. "Everyone, let's congratulate ourselves first! I declare that the first phase of restoring the reputation of 'Flowering Journey' has been a success!"
The previously solemn atmosphere suddenly became like a spring breeze. Led by Tong Yin, everyone in the room burst into applause. A smile involuntarily crossed everyone's face, clearly a boost of confidence from this achievement.
Although much of the credit for this feedback is due to the positive promotion by contacting professional online groups, the audience's eyes are always the weighing scale. Only when the drama is truly what they want, it is truly good!
Of course, there were also a number of "professional" negative reviews, but the focus of these criticisms was to question whether the "Flower Walk" team would repeat the same mistakes. For truly impeccable content, they could only find fault with the mistakes that the crew had already corrected.
Hou Siyuan's face flushed as he sat there. Although he knew no one noticed his expression, he felt something was wrong when he thought about his own arguing and arrogance from the past two days.
For example, he had previously thought that the male lead Jiang Linhe was not allowed to participate in the filming of the drama's promotional video. However, with today's promotion, there were not many voices questioning it. Instead, some people thought that the crew was deliberately giving him preferential treatment.
On the one hand, the other party's agency, while perhaps initially considering arguing, shut up after seeing the video sent by the crew. It didn't happen, so what? The fact that the editing allowed Jiang Linhe's character to shine was enough for them to secretly smile.
On the contrary, many passersby felt a pity for the male lead. The difference between the elegant Ren Hongzhe in the drama and the real-life Jiang Linhe is simply too great. They say the best plastic surgery for male artists is in period dramas, and this is truly evident in this actor. But for now, none of this has much to do with them.
"The promotion went very smoothly. Next, we will focus on a short video platform like Douyin according to our planned plan. Does anyone have any questions?" Tong Yin glanced around and then pointed to one of the few active people in the room.
"Xiao Shen, tell me what you think."
Shen Ru calmed herself down and then said, "I think we can also use forums where public opinion can easily ferment..."
The discussion in the conference room continued, and many of the staff in the office area were yawning at their workstations. But at this moment, no one had any intention of slacking off. After watching the film internally, everyone was full of anticipation for this drama that clearly had the potential to become a minor hit.
…
Huashang Times Hotel.
At that moment, Zhou Xiao was squatting at the door, unpacking a large package. This was something Hui Anxin had sent to her from Hainan Province. Since they were revisiting the old place, she had to send her some special products that they hadn't tried before.
Inside the oversized cardboard box was a fresh foam box, but Zhou Xiao's attention was focused on another item: a small, exquisite wooden box that looked like it contained something valuable.
Zhou Xiao was still thinking that if there were expensive items inside, she would send them back immediately after unpacking the package. But after opening the box, she was speechless with sweat on her forehead.
"What's the point of sending me a stack of outdated evening papers?" Zhou Xiao held her forehead in her hand. She knew the evening paper's reporter had tried to contact her about an interview, but she was too busy editing to spare the time.
After seeing Hui Anxin excitedly send her a message saying that she was on her way to the Bingjin Evening News, Zhou Xiao felt a little relieved, as it meant that she didn't have to add her as a friend and refuse.
[International supermodel Hui Anxin's wonderful connection with the Spoon-billed Sandpiper] [Bingjin City Bird Selection Campaign Launches!]
Zhou Xiao had just flipped through the newspaper when he saw the cover of the first quarterly issue of Fashion Pioneer, dominating the entertainment section. In small print, there was also an interview with Hui Anxin and Qi Ping by an Evening News reporter.
But a cursory glance reveals that most of the content revolves around local environmental protection. The interview with me probably takes up less than half the space of the other featured characters. But for these two, it's more than enough.
The cell phone placed on the floor beside him made a buzzing sound. Zhou Xiao picked it up and took a look. A smile appeared on his face.
"Teacher Xiaoxiao!" Hui Anxin's excited voice came from the other end of the line. "The courier just popped up a message for me saying you've signed for it! How's it going? Did you open the package?"
Zhou Xiao suppressed her smile and refused to say what the other person was thinking. She said, "What's the matter? I just asked the front desk to sign for it for me." It was indeed the front desk lady who signed for the package for her, but the other party arranged for the hotel staff to deliver it to her the next second.
"Ah..." Hui Anxin's tone was obviously depressed, but she quickly cheered up again, "Teacher Xiaoxiao, I'll send you a photo. I have a little surprise for you!"
Ding Dong! Almost the next second, Hui Anxin sent her a photo via the messaging app. Zhou Xiao didn't click on it, but instead returned her gaze to the stack of newspapers she had opened.
"Teacher Xiaoxiao, hehe," Hui Anxin suddenly laughed. "When you drink water, don't forget the well digger. I mentioned you in the interview too! It's right below the magazine photo, in the second row!"
Zhou Xiao was a little confused, but after hearing Hui Anxin's instructions, she soon saw her name in the newspaper. However, this feeling was still quite strange to her.
"Hey, Xiaoxiao, let me tell you something," Hui Anxin said in a mysterious tone on the other end of the phone, "We went back to the place where we shot the magazine, and guess what happened?"
"What's wrong?"
"Everyone on the beach was shooting birds with cannons!" she said proudly. "But everyone was unlucky. Only we managed to take a successful shot that time~"
"So you didn't take any pictures that time you went there?" Zhou Xiao finally couldn't help laughing this time.
"Ah! Hate it!" Hui Anxin sat up from the sofa. "But it's really impossible to take the photo, otherwise Brother Qi wouldn't have been on the phone with headquarters all night long."
The prerequisite for successful communication, in addition to the publicity required by "Fashion Pioneer", is that the spoon-billed sandpiper species has become popular in the public eye.
The increased attention not only allows people to discover the cuteness of this species, but also shifts more attention to the protection of critically endangered animals.
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