Chapter 345 Chapter 345
The night before DL’s official announcement.
The fan club group chat, which had previously been buzzing with buzz about the new endorsement, has suddenly fallen silent. The source of this silence is a screenshot sent to the group by a contact number.
That was a direct message from Huayao to the president of their own fan club. After word spread that DL would officially announce Ji Shao as its spokesperson tomorrow, Huayao, the agency, finally revealed the exact date of the official announcement to the artist's fan club.
Although Zhu Jian did not click on the picture, he had already seen the chat history in the picture. At this moment, he felt as happy as riding a roller coaster, although this melon seemed to be almost the same to everyone.
Because when Digital had contacted Huayao to verify the information many times before, the other party did not directly deny the content they provided, and always replied with the reason that "no synchronization message has been received yet."
After nearly two years of working with Huayao, everyone has a pretty good grasp of the mechanics of this response. At this juncture, "not yet" simply means the event has taken place, but preliminary discussions with the brand are still underway.
Just as Zhu Jian was considering whether to immediately announce the endorsement, the atmosphere in the group suddenly became restless.
[Discussion Group‖No Tanking]
Rejecting Ji Shao's pursuit: Oh my god! Oh my god! I am not seeing things!
Season Vending Machine: @9645317 Sis, please tell me something. Is this really Xiao Shao DL's title? [Confused] Don't tease me. I feel like I can't breathe right now...
Zhongbao Ledaokouer: Don't worry, I've already called Digital to confirm [scatter flowers] and there's another bombshell news, she'll tell us in the group...but this doesn't affect my solemn announcement - DL only loves Ji Shao!!!
9645317: [Smile] The contact person also revealed a piece of news: Shao Zi's advertisements and official photos were taken by my sister~ So we can look forward to tomorrow's promotion~
Flying Penguin: woc!
…
"Woc!" Zhu Jian, who was standing in front of the screen, gasped and exclaimed like the penguin at this moment, and then he was overwhelmed by a strong sense of security.
When Digital Sister mentioned "our sister" in the group, it was always assumed in Ji Shao's fan circle that she was referring to the station sister, Pianren Xindong. For the staff who had worked with Ji Shao, everyone politely called them teachers.
After a few seconds of stunned silence, Zhu Jian suddenly snapped back to her senses. She scrolled down the screen and found the screenshot that Digital Sister had sent. Just as she was about to save it, she realized that the image could be scrolled down!
It wasn't until she saw the last sentence in the chat that Zhu Jian suddenly understood what all the fuss in the group was about. This title wasn't the brand spokesperson she'd imagined; it was directly becoming a global spokesperson!
The double surprise made her completely confused. When Zhu Jian came back to her senses from the joy, she saw on the screen that she was talking to Zhou Xiao.
"...Rou Rou?" Zhou Xiao's anxious voice came from the microphone, "Did something happen to you?"
"Ah, no, no, no," Zhu Jian denied it three times in a row. Although she was still confused about what she had done with her mind blank, she soon had a flash of inspiration and remembered the message she had just seen in the group chat.
"Xiaoxiao! Did you shoot the commercial for Shao Zi DL?!" Although it was already official news, Zhu Jian still wanted to get the answer from Zhou Xiao.
"Oh, it seems I have to tell you..." On the other end of the phone, before Zhou Xiao finished speaking, he heard Zhu Jian yelling in excitement.
Feeling the excitement on the other end, Zhou Xiao also let go of her nervousness. When she received Zhu Jian's call just now, she thought something had happened. After asking several times without receiving a response, Zhou Xiao was already considering whether to call her aunt.
Fortunately, it seemed like he was just too excited. After the other person calmed down a little, Zhou Xiao smiled and said, "I'm glad to know you're okay. I'm looking forward to tomorrow's official announcement just like you. Well, it's getting late, so go to bed early. See you at the end of the month!"
The end of the month is the day when Ji Shao’s new drama will start filming. Two days ago, she, Zhu Jian and Li Mo had already made an appointment to go to the film and television city together.
Zhu Jian nodded as she listened, and when Zhou Xiao asked her to go to bed early, she happily responded, "Xiaoxiao, you too, go to bed early~"
Of course, getting her to sleep early was impossible. Zhu Jian also wanted to take advantage of this global endorsement gossip before it got out and bust all those who spread the fake gossip. When they spread the gossip again to influence their own rhythm, he would give them a good slap in the face.
After a brief chat with Zhu Jian and a goodbye, Zhou Xiao finally hung up the phone and tossed it onto the bed. At her feet was an unfolded and half-packed suitcase.
"Hmm, this should be enough for a week, right?" Zhou Xiao pondered, thinking it should be enough. If not, he could just buy more in Hong Kong later.
As for why Zhou Xiao wanted to pack her clothes at this time, it all started with a phone call Fang Xi made to her an hour ago.
…
Before taking over the two dramas "Cang Hai" and "Fang Hua Xing", Fang Xi spent a year and a half shooting a movie "Time and Space Letters", a fantasy comedy that is expected to be released on May 1 this year.
This trip to Hong Kong was also to discuss the overseas distribution rights of the drama in advance. Fang Xi hoped that this negotiation would win the other party over, so when preparing the relevant materials, she quickly thought of Zhou Xiao.
From the new Chinese-style promotional photos shot for Chen Si and Li Zhouye in "Cang Hai" to the stills of "Fang Hua Xing", and even Zhou Xiao's filming of a short drama in the film and television city, Fang Xi has been paying attention to them.
The results of these three dramas have not disappointed her expectations. So when the film's creative team wanted to choose a photographer, Fang Xi spoke first.
Inside the spacious conference room, a screen hung with a sample of "Letters from Time and Space," which had successfully passed review. The room was crowded, but the atmosphere was more relaxed than one might imagine.
Obviously, the fact that an overseas distributor had proactively approached them to discuss a partnership gave the creative team a huge boost of confidence. Even so, when discussing the upcoming discussions a few days later, everyone still seemed incredibly serious.
"We need a photographer who can fully understand the plot," Wan Tianrui said after a moment of hesitation, his hands folded on the table. "And the photography style should be suitable for the overseas market."
"Old Wan is right. Brother Cheng's shots are still more Chinese," said Qin Zi, who was sitting at the end of the conference table. "I also think it's necessary to shoot another set of different promotional photos. Does anyone have any recommendations?"
As soon as these words were spoken, everyone in the conference room fell silent, thinking about which industry expert to come and help. At this moment, Fang Xi, who was sitting at the head of the table, gently knocked on the table.
Almost immediately, everyone in the room turned their attention to Fang Xi. As the producer and director of the film, her voice in the team was undoubtedly the sole and most authoritative.
"I recommend Zhou Xiao," Fang Xi said, her lips curling up slightly. "She recently won the ZYQ award and has collaborated with me before. I admire her, too."
In the film industry, cinematography is undoubtedly the translation of the script. A good cinematographer can transform an excellent script and the director's ideas into images and convey them to the audience.
The name "ZYQ" was a household name for everyone present. Someone quickly searched their memories for a recent hot topic in the news.
A top international photography award, a previous collaboration with Director Fang, and personal preferences—any combination of these three factors could easily determine the candidate. So, with the unspoken approval of the audience, Fang Xi immediately contacted Zhou Xiao after a full day of meetings.
"...This time we are going to Gangcheng, and I can also introduce you to some friends then..." Fang Xi spoke to Zhou Xiao in a very kind tone, taking off the serious coat during the discussion. At this moment, he looked like a senior who was carefully explaining relevant precautions to the junior.
For Fang Xi, Zhou Xiao's biggest surprise wasn't the stills or the wrap-up special for the finished product. Rather, it was the way he was like a sponge with filtering capabilities, intelligently absorbing useful experience and knowledge with every revision.
She also discovered that Zhou Xiao didn't just copy his instructions. Every time Fang Xi received a revised special edition from Zhou Xiao, she could see the new ideas and highlights that Zhou Xiao insisted on.
This persistence proved to be the key to propelling "Flower City" to success. Thinking of this, Fang Xi even more eagerly hoped Zhou Xiao would accompany her to Hong Kong. While Hong Kong's film and television scene may not have reached its peak, it still possesses a rich heritage that young people can learn from.
"Thank you, Teacher Fang!" Zhou Xiao paused for a moment. She hadn't expected Teacher Fang to call her. Even more unexpectedly, beyond the initial invitation, the conversation continued, much like a conversation with a close elder, explaining the purpose of the trip and the itinerary.
"I'm so excited to join your team!"
…
At 9:50 the next morning, Yuan Yu, who was assigned to monitor public opinion on official announcements, began to shake his legs uncontrollably due to anxiety.
She looked at Ke Yining, who was staring at the screen with a calm expression, and couldn't help but admire her good attitude. She asked directly, "Sister Ke, why aren't you anxious?"
Ke Yining's gaze fell indifferently on Yuan Yu, and then returned to the screen indifferently. Everything seemed indifferent. Little did she know that her palms were already wet.
Yuan Yu didn't get a reply from the other party, and he didn't have any thoughts. He just shrugged and looked back at the screen. But this time, he was looking at another screen showing data.
"Ji Shao has a ton of active followers!" Yuan Yu couldn't help but sigh as he watched the real-time data update. Since last night, the number of followers on DL's Taobao store has been steadily increasing, and the increase is truly astonishing.
"Although we don't care much about the data, the official traffic should not be too low, right?" Yuan Yu supported his head and watched the time in the lower right corner of the screen jump from 50 minutes to 51 minutes. He felt extremely depressed. Why did it feel like time passed so slowly today!
Meanwhile, fans, also awaiting the official announcement, felt time was running out. Last year, on March 20th, Ji Shao's new album, "Spring Equinox," was released. In the fandom, steeped in ritual, the arrival of the first anniversary brought a flood of derivative works.
Dong Xiaoyu, taking a break from her busy schedule, was currently in the tea room, nimbly crunching data. After a period of being a data enthusiast, even though she's now a regular employee, crunching data seems to be ingrained in her DNA.
When I see a new post, I immediately want to share it with the creative teachers and give them a like and comment. Especially after posting a comment, I subconsciously tag the original blogger in the forum and give him a like... This is still the weighting method that was ingrained in my bones when I was controlling the comments.
"Ding Ding!" When the page refreshed again, Dong Xiaoyu saw the post with zero likes and comments, and subconsciously retweeted it. As the blog's buffer button spun in circles in the middle of the screen, she realized it was already ten o'clock! And the post she had just retweeted was the official announcement post from DL!
Looking at the buffer button on the screen, Dong Xiaoyu felt for the first time how long the wait was. Suddenly, as if she had thought of something, she immediately went to the small group.
But what’s regrettable is that the friends in the small group are all angrily criticizing the blog for not collapsing earlier or later, but at this time!
…
——[Entertainment Forum]——[Morning of March 20]
[Topic] Holy crap!! Ji Shao’s title is actually DL’s global brand ambassador!!
[Main Post] This post directly slaps 100% of the melon owners in the face, right? I remember everyone was confident that he was a brand spokesperson, and some people secretly criticized Ji Shao, saying that he was a sideline endorsement [dizzy] Now I really have to be nailed to the pillar of shame.
[picture]
The picture is a screenshot of a certain blog. Although it looks a bit dark, it can be clearly seen that it is a blog post released by the official DL blog.
1L
Wow! Congratulations! This seems to be the first time I've seen DL have a spokesperson!
34L
The original poster can update the main post. DL has not only officially announced it on a certain blog, but also on the external network/official account at the same time. There are fans in the super topic who are giving away DL skincare products. Passersby who are interested can go and give it a try.
76L
Ahhhh, the official announcement picture is so handsome! Why is Weibo crashing at this time! I heard there is a TVC advertisement! I want to see it immediately!
169L
Oh my god, oh my god, DL's Douyin official account is following Zhou Xiao's photography account. Is this what I was thinking?! Sister is so cool! Her aesthetic sense is really amazing [saliva.jpg]
243L
Moubo, when will your software be fixed? Everyone is running elsewhere now [laughing and crying]
303L
You can check out the blog. DL, please don't be too crazy about it. I heard this day was chosen for the official announcement because it's the one-year anniversary of Ji Shao's album "Spring Equinox." I don't care if it's true or not, I'm just going to give it a big thumbs up!
…
In the small group chat, after seeing Qi Sisi's post announcing that Weibo had been restored, Dong Xiaoyu quickly opened the app. Looking at the time in the upper right corner of the screen, DL was about to release a major commercial in just one minute, which was exciting to think about.
Just as Dong Xiaoyu was about to wait and see, she discovered that her network was clearly stuck when logging in. Just as she was wondering if the official technicians hadn't fixed the software yet, she was stunned by the 13,000+ message below.
Dong Xiaoyu finally felt relieved after clicking on it. It was a like, that was normal. Although the number of likes still looked terrifying after the Weibo crash, since it was Ji Shao, it was nothing.
After all, Dong Xiaoyu clicked on the blog post where DL officially announced Ji Shao as the global brand spokesperson. The comment with the most likes currently has over 34,000 likes, and this number is still increasing at over 1,000 likes per second as it is updated.
Humming the song "Spring Equinox" that had been playing on repeat on the homepage today, Dong Xiaoyu happily liked one comment after another in the comment section. It wasn't until she had clicked through a long list of comments and still hadn't seen her own that she suddenly realized she had forgotten to place an order at the flagship store!
Fortunately, DL didn't offer a promotion where the top 100 people would receive signed photos and postcards. This made Dong Xiaoyu, a fanatic around the site, both disappointed and happy. They didn't intend to exploit their fans, so they're definitely doing a great job!
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